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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi dan Bisnis Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Islamic Digital Economics and Management Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Indonesian Journal of Community Empowerment Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Journal of Humanities, Community Service, and Empowerment
Zakiyah Zahara
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : JAM : Jurnal Aplikasi Manajemen

 1 
THE EFFECT OF INSTITUTIONAL ENVIRONMENT TOWARD ENTREPRENEURIAL MARKETING AND ITS IMPACT ON CULINARY SMEs' PERFORMANCE Zahara, Zakiyah; Muslimin, Muslimin; N., Cikal Rambasae
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.11

Abstract

SMEs necessitate effective marketing approaches and strategies to augment their marketing performance. Entrepreneurial marketing functions as an alternative to appropriate marketing management in order to portray the current state of SMEs. The aim of this investigation is to scrutinize the influence of the institutional environment on marketing performance, with entrepreneurial marketing serving as a mediating factor. Scholars executed a descriptive-causal examination, accumulating data from 100 participants who were selected from a pool of 5,830 SMEs in Palu City, Indonesia. The process of data collection was conducted through online and offline methods, employing questionnaires and Google Forms. Subsequently, the gathered data was assessed employing the Smart-PLS software and a structural equation model. The discoveries divulge that all hypotheses, encompassing both direct and indirect impacts, were accepted, apart from the association between the institutional environment and marketing performance, which was refuted. This study emphasizes the pivotal role of the institutional environment in shaping the circumstances of entrepreneurial marketing and amplifying the marketing performance of SMEs.
Penerapan Relationship Marketing dalam Membangun Hubungan Kemitraan antara Nasabah dan Bank Syari'ah Zahara, Zakiyah
Jurnal Aplikasi Manajemen Vol. 9 No. 2 (2011)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1535.98 KB)

Abstract

The development of Syari'ah banking highly depends on all the parties and indirectly involved in its operation. Therefore, sound cooperation of the parties involved is crucial for the development and sustainability of the bank. Service quality closely corelates with the satisfaction and trust of clients. From trust and satisfaction expected can improve commitment and loyalty of client's. This study aims at determining the influence of: 1. Service quality of Syari'ah bank on its client's satisfaction and trust; 2. Clients satisfaction on their trust, commitment and loyalty to the bank; 3. Client's trust on their commitment and loyalty to the bank, and client's commitment on their loyalty to the bank. The population comprise client's, age over 17 years, saving at the Syari'ah bank. The judgment sampling method is used. The 340 respondents used are the client's registered at the Syari'ah bank and Syari'ah business units in Makassar. The exogen variable is the service quality while the endogen variables are satisfaction, trust, commitment and loyalty. The analysis model used is the Structural Equation Modelling (SEM). The study results reveal that: 1. Client's loyalty can be improved by satisfying service quality followed by the client's commitment itself; 2. Good service quality which is not followed by sound trust, would be unable to establish high loyalty. Trust is the key to the establishment of commitment and loyalty. The honesty of the bank in operating the Syari'ah principles is highly considered by the client's. Trusts and commitment form the basis in building a sound long-term relationship between the client's and the bank.
Peran Manajemen Sumber Daya Manusia dan Orientasi Pasar terhadap Kinerja Industri Sarung Tenun Donggala di Sulawesi Tengah Zahara, Zakiyah; Darman, .
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this study is to analyze the effect of human resources management whichis supported by a market orientation in improving the economic performance of creativecraft woven sarongs of Donggala in Central Sulawesi. Therefore, the population in theresearch is the creative craft industries Donggala sarong scattered at 1 (one) district and 1(one) in the city of Central Sulawesi, namely Donggala and Palu are 52 industries. Thepopulation was taken a sample of 31 industries, through random sampling method. Theanalytical tool used is path analysis. The study found that human resource management hasno effect (sig. 0.098) directly on the performance of the creative craft industry of Donggalasarong. Human resource management has a significant effect (sig. 0.000) towards marketorientation and market orientation effect (sig. 0.010) on the performance of the creativecraft industry of Donggala sarong. Training programs, empowerment and performance assessmentcarried out by the craft creative industries Donggala sarong affect the attitude ofmarket orientation, which in turn have an impact on improving the performance of thecreative industries craft of Donggala sarong.
Co-Authors Abd. Rasyid Syamsuri Abdullah, Muhammad Ikbal Adfiyani Fadjar Adhe Istiana Ikramawati Andi Indriani Ibrahim Andini, Siti Aisyah Anugrah Dwilaksana Ardiansyah Argenia, Yohana Asngadi Asngadi Asrawati Nur Asriadi Asriadi Asriadi Auriza, Moh. Zeylo Cendana, Amanda Puspa Darman Darman Darman Darman Darman, Darman Dasriana Dasriana Dewi Sinta Dwiwijaya, Kadek Agus Dzar Algifari Eka Ayu Savitri Faikaturrahma Fajar Surya Alamsyah Farid Farid Farid Farid Farid, Farid Fera Fera Fera Fitriah Hartanti Giffary Alfaiz Hasmawati Hasmawati Hasrul Ahmad Hastuti Habir Hesti Evrianti idiljan, Desri komala sari Ihksan, Ihksan Inggrit Puspita Sari IRA NURIYA SANTI Juliana Kadang Khairunnisa, Gina Laorensia Yolanda Sundah Lestari, Riska Nining Listiani, Putri Magfira, Magfira Malarante, Narita Mardani, Mohammad Maskuri Sutomo Masliati Moh. Ali Murad Moh. Zeylo A. Mohammad Ega Nugraha Muh. Riswandi Palawa MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Riswandi Palawa4 Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muzakir N., Cikal Rambasae Nilah Karnillah Putri Nirwan Nirwan Nur Risky Islianty Octaviana, Eva Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Dg. Parubak, Banyamin Pina Pina Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Rahmawati Ramlah Rifni, Andi Rismawati Risnawati Risnawati Rizky, Anang Rizky Nugraha Rosida P. Adam Sabir, A. Amalia Almaidah Santi, Ira Nurya Sardini Sardini Siti Aisyah Siti Nurhaliza Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sukmawati Sukmawati Sulistia Sulistia Suryadi Hadi Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syamsul Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah USWATUN HASANAH Wanti, Sri Wiri Wirastuti Yulianti Dwi Astuti