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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Jurnal Manajemen dan Bisnis (Performa) Mediator Channel : Jurnal Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Jurnal Istiqro' Jurnal Common JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Competitive Salasika Jurnal Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat IJORER : International Journal of Recent Educational Research El-Ecosy : Jurnal Ekonomi dan Keuangan Islam As-Sidanah : Jurnal Pengabdian Masyarakat Arus Jurnal Sosial dan Humaniora Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Competitive Journal of Education Sciences (Edusci) Proceedings of Jogjakarta Communication Conference (JCC) Serat Rupa: Journal of Design INJECT Interdisciplinary Journal of Communication
Kiki Zakiah Darmawan
Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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The Effect of Brand Asset Valuator on Usage Decision of Halodoc Application Ghinda Nevithya Kono; Dedeh Fardiah; Kiki Zakiah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5572

Abstract

This study aims to analyze the effect of the Brand Asset Valuator on the decision to use the Halodoc application. The dimensions Brand Asset Valuator studied include differentiation, relevance, esteem, and knowledge. The dimensions of usage decisions studied included product choice, brand choice, dealer choice, purchase amount, purchase time, and payment method. This type of research is quantitative research using simple random sampling of 123 respondents. The questionnaire used for data collection has been tested for validity and reliability. Data analysis performed included descriptive analysis, classical assumption test, multiple linear analysis, F test, T test, and coefficient of determination. The results of the F test analysis show that the dimensions of differentiation, relevance, esteem, and knowledge together influence the decision to use the Halodoc application. The results of the T test analysis show that the dimensions of differentiation, relevance, esteem, and knowledge partially affect the decision to use the Halodoc application.
Co-Authors Ajeng Nurhasanah Andalusia Neneng Permatasari Angelica Pramuditha Anggraini Ani Yuningsih Anne Ratnasari Annisa Eka Rahayu Askurifai Baksin Azib Chairiawaty Chotijah, Nurul Dadan Mulyana Dadi Ahmadi Dede Lilis Chaerowati Dedeh Fardiah Demaz Fauzi Hadi Dian Widya Putri Didi Permadi Erik Setiawan Fadli Firdaus Ferry Darmawan Firmansyah Ghinda Nevithya Kono Hanifah, Azra Dina Hantoro, Naditha Rizkya Husan, Ali Ihsan Permana Sumpena, Muhammad Imam Santosa Iskandar, Doddy Isniar Budiarti Izni Nur Indrawati Maulani Kelik Nursetiyo Widiyanto Male, Adam Truedy Marina Yuliani Maudy Rizkiana Meilda Amdza Muhammad Dimas Chandra Purnama Dimas Muhammad Hilmy Ashshiddiq Mujianto, Haryadi Mukhlish Haniful Fahmi Mustikasari, Reni Naditha Rizkya Hantoro Neneng Hasanah Neni Yulianita Nila Nurlimah Nurhastuti Nurhastuti Nurohayati, Elis Nuryati, Wulan Prabu Wardono Raihan Azhar Rantona, Safutra Risya Hasna Masytah Rozalina, Rozalina Rozalina Rusman Frendika Rusman Frendika Septiawan Santana Kurnia Solehudin, Aden Hasan Sri Suwarsi Supriadi, Yadi Suriani Binti Othman, Siti Suryani, N. Lilis Tia Muthiah Tresna Wiwitan Tri Nur Aini Noviar Tria Satria Handaya Yuanita, Yenni