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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Sinergitas PkM & CSR Jurnal Abadimas Adi Buana Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Relasi : Jurnal Ekonomi Fokus Abdimas JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi, Bisnis dan Sosial KREATIF: Jurnal Pengabdian Masyarakat Nusantara Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Sarie, Rena Febrita
Universitas Wijaya Putra
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PELATIHAN PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN BANK SAMPAH BERBASIS EKONOMI SIRKULAR DI DESA SUKORENO, PRIGEN, PASURUAN Muliatie, Yurilla Endah; Sarie, Rena Febrita; Antopani, Tendi; Putra, Deny Namanda; Handayani, Rofiqo Dian Agustin; Herdiansyah, Raditya; Paramita, Lungayu Indraswari; Prayoga, Handi Lambang; Alfiah, Siti; Danggur, Kristoforus; Islam, Muhammad Syahfiqul
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1551

Abstract

Solid waste management has become a pressing environmental issue in Indonesia, with more than 68 million tons of waste generated annually, of which a large portion remains unmanaged. Sukoreno Village, located in Prigen District, Pasuruan Regency, faces significant challenges in handling 2–2.5 tons of daily household waste that is not separated at the source, resulting in environmental degradation and health risks. This community service program aimed to empower local communities through training on waste management based on the circular economy concept, particularly by establishing and operating a community-based waste bank. The program was carried out through socialization, technical training, technology implementation, and continuous mentoring. Results showed a substantial improvement in community awareness, with 70% of households understanding the importance of waste segregation and 50% beginning to implement it. Technical training enabled residents to acquire practical skills in waste bank management, composting, plastic recycling, and maggot cultivation, leading to the formation of three new community business groups. Furthermore, the installation of a waste sorting machine and a plastic shredder, along with the construction of a 3R Waste Processing Site (TPS 3R) and a village waste bank, significantly enhanced processing capacity to 100 kg of waste per day and 500 kg per month, respectively. The program also reduced waste disposal to landfill by 40% and increased village income by 15% within the first three months, with a projected growth of 20% annually. These outcomes highlight that circular economy-based approaches not only reduce environmental burdens but also create economic opportunities, strengthen social cohesion, and support the achievement of Sustainable Development Goals (SDGs), particularly Goal 11 on sustainable cities and communities and Goal 12 on responsible consumption and production.
PKM Economic Recovery in MSMEs Coffe Shop Neira Green Economy Perspective Sarie, Rena Febrita; Hariyanto, Krisnadi; Putra, Allen Pranata
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5614

Abstract

The importance of this community service activity is: 1) Seeking community involvement for the reduction of negative environmental impacts; 2) Increase the promotion of local innovation and creativity through the production of environmentally friendly products; 3) Increase the economic competitiveness of MSMEs in accordance with green economy principles; 4) Encourage sustainable economic recovery through activities that do not harm the environment and continue to prosper the surrounding community; 5) Creating an environmentally friendly community so as to achieve active collaboration between academics and the community. The objectives of community service activities are: 1) Increase environmental awareness; 2) Acceleration of MSME economic recovery; 3) Reduce negative impacts on the environment; 4) Encourage innovation and local research; 5) Promote sustainable tourism. The method of activity consists of two methods, namely: 1) Training; 2) Discussion. The stages of activity include: 1) Analysis of situations and problems; 2) Training and mentoring; 3) Capacity building; 4) Procurement of equipment; 5) Implementation of sustainable practices; 6) Monitoring and evaluation; 7) Dissemination of results. Measurement of the achievement of activity objectives through increasing turnover, increasing assets, increasing literacy and implementing activities. The results of the activities achieved are: 1) Increase in partner assets by 37.5%; 2) 150% improvement in partner skills; 3) 20% increase in turnover; 4) 75% increase in partner knowledge. Suitability of activity results based on research problems that have been solved.
The Influence of Digital Marketing and Neurolinguistic Programming on Increasing the Level of Welfare and Business Development in MSMEs in East Java Kartika, Chandra; Sri Lestari, Veronika Nugraheni; Indrawati, Mei; Utari, Woro; Sarie, Rena Febrita
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 9 No 1: September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v9i1.3468

Abstract

This study aims to examine the influence of digital marketing and Neuro Linguistic Programming (NLP) marketing on the improvement of welfare and business development of Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia. The research adopts a quantitative approach using a survey method. Data were collected from 200 MSME respondents across various sectors in East Java. Structural Equation Modelling using Partial Least Squares (SEM-PLS) was employed to analyse the relationships between variables. The findings indicate that digital marketing has a significant and positive effect on both the welfare and business development of MSMEs. Additionally, NLP-based marketing, which leverages persuasive communication and emotional engagement techniques, positively influences consumer relationships, loyalty, and business growth. The integration of digital marketing and NLP marketing strategies produces a synergistic impact that surpasses the individual effects of each approach. The study is limited to MSMEs in East Java and may not fully reflect conditions in other regions. Future research could expand the geographical scope or explore sector-specific dynamics for deeper insights. The results provide practical insights for MSME actors and policymakers on the importance of combining technological tools with psychological marketing approaches to enhance competitiveness and sustainability. This study contributes to the existing body of knowledge by combining digital marketing with NLP-based strategies, highlighting their joint impact on MSME welfare and growth—an area rarely explored in the Indonesian context.
Optimalisasi Kemitraan Masyarakat untuk Pengembangan Kapasitas dan Mutu Produksi Kue Bolen Pisang Raja 'Nona Perry' dengan Pendekatan Ekonomi Hijau di Surabaya Sujani Sujani; Rena Febrita Sarie; Muharom Muharom
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8329

Abstract

The PKM partner is Mrs. Popy Dwi Novitasari and Mrs. Feri Retno Nurhayati. The owner of the "Nona Perry" banana bolen cake business takes the name from both of them. The business is located at Lempung Baru Street No. 1, Lontar, Sambikerep Subdistrict, Surabaya, East Java, 60185. The priorities of the issues are as follows: 1) There is no proper management of the storage of banana ingredients for production, 2) Inconsistency in production as it is still limited to orders, 3) There is no product diversification, "Nona Perry" Bolen Cake only has 2 flavor variations, which are chocolate and cheese, 4) There is no branding, although there is already a brand "Nona Perry" for the bolen product, the strengthening of the brand image "Nona Perry" still needs to be improved. 5) The market segment is still limited to orders from colleagues and peers, 6) There is no massive promotion, only limited to WhatsApp and Instagram groups. 7) The partner has minimal knowledge of working capital and profit-loss calculations, 8) The workforce is unstable, 9) Partners still have limited knowledge about production waste processing and green economy, 10) Partners still have limited knowledge to innovate on advanced production processing methods implemented through the development of appropriate technology (TTG), training, mentoring, and partnerships. The results of implementing activities in this program include coordination of program implementation with partners, dissemination of TTG, procurement of equipment, and training for healthy production, training and mentoring for online and offline sales, training and mentoring for label and logo creation, training and mentoring for financial transaction recordkeeping of businesses. The impact of this activity is an increase in the capacity and quality of partner products by 30%, an increase in partner turnover by 30%, and an increase in partners' knowledge and skills by 50%.
Pelatihan Pemberdayaan Masyarakat Dalam Pengelolaan Bank Sampah Berbasis Ekonomi Sirkular Di Sukoreno, Prigen, Pasuruan Yurilla Endah Muliatie; Rena Febrita Sarie; Tendi Antopani; Deny Namanda Putra; Rofiqo Dian Agustin Handayani; Raditya Herdiansyah; Lungayu Indraswati Paramita; Handi Lambang Prayoga; Siti Alfiah; Kristoforus Danggur; Muhammad Syahfiqul Islam
Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/dharma.v3i2.2139

Abstract

Pengelolaan sampah telah menjadi isu lingkungan yang mendesak di Indonesia, dengan lebih dari 68 juta ton sampah dihasilkan setiap tahunnya, yang sebagian besarnya masih belum terkelola. Desa Sukoreno, Kecamatan Prigen, Kabupaten Pasuruan, menghadapi tantangan yang signifikan dalam menangani 2–2,5 ton sampah rumah tangga setiap hari yang tidak dipisahkan di sumbernya, yang mengakibatkan degradasi lingkungan dan risiko kesehatan. Program ini merupakan implementasi pertama dari model bank sampah berbasis ekonomi sirkular dengan integrasi teknologi pemilah sampah di tingkat desa. Program pengabdian masyarakat ini bertujuan untuk memberdayakan masyarakat setempat melalui pelatihan pengelolaan sampah berdasarkan konsep ekonomi sirkular, khususnya dengan mendirikan dan mengoperasikan bank sampah berbasis masyarakat. Program ini dilakukan melalui sosialisasi, pelatihan teknis, implementasi teknologi, dan pendampingan berkelanjutan. Hasilnya menunjukkan peningkatan substansial dalam kesadaran masyarakat, dengan 70% rumah tangga memahami pentingnya pemilahan sampah dan 50% mulai menerapkannya. Pelatihan teknis memungkinkan warga memperoleh keterampilan praktis dalam pengelolaan bank sampah, pengomposan, daur ulang plastik, dan budidaya maggot. Lebih lanjut, pemasangan mesin pemilah sampah dan mesin pencacah plastik, serta pembangunan TPS 3R dan bank sampah desa, secara signifikan meningkatkan kapasitas pengolahan sampah menjadi masing-masing 100 kg sampah per hari dan 500 kg per bulan.
PPM OPTIMALISASI PRODUKSI DAN MANAJEMEN "SOES CRUNCHY AZKIA" DI SURABAYA Sarie, Rena Febrita; Fadhil, Achmad Zaki; Aristyanto, Erwan
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2641

Abstract

Mitra PPM ini adalah ibu Nur Afida, pemilik usaha camilan Soes Crunchy Azkia yang beralamat di Jl. Gading Indah Utara gg I0 no 5, Kecamatan Bulak Kenjeran Surabaya. Usaha kue kering ini didirikan sejak tahun 2020. Seiring dengan tingginya minat beli konsumen terhadap camilan soes kering, permintaan produk semakin meningkat. Namun demikian dengan keterbatasan alat produksi dan pemahaman manajemen yang masih sederhana maka peningkatan kapasitas dan kualitas produksi masih belum optimal. Kegiatan Pemberdayaan Kepada Masyarakat ini bertujuan untuk menumbuhkan kesadaran untuk memiliki inisiatif, kreatif, dan inovasi dalam mengelola usaha, guna mewujudkan ekonomi yang kuat berprestasi, mandiri dan sukses. Permasalahan dari PPM ini adalah 1) Peningkatan Kuantitas Produk, 2) Belum ada diversifikasi produk, 3) Belum ada pembrandingan, Bidang Pemasaran: 4) Segmen pasar yang terbatas pada pemesanan 5) Belum adanya promosi, Bidang Manajemen: 6) Mitra masih minim pengetahuan tentang modal kerja dan perhitungan laba rugi, 7) Tenaga kerja yang keluar masuk. Metode Pelaksanaan PPM adalah : Sosialisasi, Pelatihan, Penerapan teknologi, Pendampingan dan evaluasi, Keberlanjutan program Luaran yang ditargetkan 1) laporan kemajuan dan laporan akhir, 2) video kegiatan, 3) poster kegiatan PPM tersertifikasi Hak Cipta, 4) Konferensi Nasional ke-11 PKM-CSR tahun 2025.
Analisis Faktor-Faktor yang Mempengaruhi Keberhasilan Pemasaran Digital pada UMKM di Jawa Timur (Studi Kasus pada UMKM Pengrajin Alas Kaki) Mochamad Syaiful Arif; Achmad Zaki Fadhil; Rena Febrita Sarie
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 5 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i5.29948

Abstract

The purpose of the research is to analyze the influence of technology readiness and entrepreneurial motivation on the success of digital marketing through management support in MSMEs (Micro, Small, and Medium Enterprises) of footwear craftsmen in East Java. The research method uses a quantitative approach with a survey method. The population includes all MSME footwear craftsmen in East Java. A sample of 69 MSME footwear craftsmen in East Java was obtained through accidental sampling. Data were processed using SEM PLS 4. The results of the study show that Technology Readiness does not affect Management Support, Entrepreneurial Motivation affects Management Support, Management Support affects the success of Digital Marketing, Technology Readiness does not affect the success of Digital Marketing, Entrepreneurial Motivation affects the success of Digital Marketing, and Technology Readiness does not affect the success of Digital Marketing and Entrepreneurial motivation affects the success of digital marketing through management support in small and medium enterprises (SMEs) of shoe craftsmen in East Java. This finding is expected to provide strategic recommendations for shoe craftsman SMEs to enhance the effectiveness of their digital marketing.
PKM PENINGKATAN KAPASITAS DAN KUALITAS PRODUKSI KUE BOLEN PISANG RAJA "NONA PERRY” BERBASIS GREEN ECONOMY Sujani, Sujani; Sarie, Rena Febrita; Muharom, Muharom
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2675

Abstract

Mitra PKM ini adalah Ibu Popy Dwi Novitasari dan Ibu Feri Retno Nurhayati. Pemilik usaha kue bolen pisang raja “Nona Perry” diambil dari kedua nama tersebut. Usaha tersebut di jalan Lempung Baru No 1, Lontar Kecamatan Sambikerep, Surabaya Jawa Timur, 60185. Prioritas permasalahan yaitu:1) Belum ada pengelolan penyimpanan bahan baku pisang raja untuk produksi yang baik 2) Inkonsistensi produksi karena produksi masih terbatas pada pesanan, 3) Belum ada diversifikasi produk, Kue Bolen “Nona Perry” hanya mempunyai 2 variasi rasa yaitu rasa coklat dan keju, 4) Belum ada pembrandingan, walaupun sudah ada merk “Nona Perry” untuk produk bolen tersebut tetapi penguatan brand image “Nona Perry” masih perlu ditingkatkan. 5) Segmen Pasar masih terbatas pada pesanan para kolega dan teman sejawat, 6) Belum adanya promosi secara masif hanya terbatas pada grup WA dan Instagram.7) Mitra masih minim pengetahuan tentang modal kerja dan perhitungan laba rugi, 8) Tenaga kerja yang keluar masuk, 9) Mitra masih minim pengetahuan tentang pengolahan limbah produksi dan green economy, 10) Mitra masih minim pengetahuan untuk berinovasi tentang pengolahan produksi lanjutan. Luaran yang ditargetkan 1) laporan kemajuan dan laporan akhir, 2) video kegiatan, 3) poster kegiatan PKM tersertifikasi Hak Cipta, 4) Konferensi Nasional ke-11 PKM-CSR tahun 2025.
Co-Authors Achmad Zaki Fadhil Agustin, Kristya Sri Albat, Heru Allen Pranata Putra Allen Pranata Putra Allen Pranata Putra Andi Iswoyo, Andi Aristyanto, Erwan Chamariyah Chamariyah Chamariyah - - Chamariyah Chamariyah Chamariyah, Chamariyah Chandra - Kartika Chandra Kartika Chandra Kartika Chandra Kartika Chandra Kartika, Chandra Daimah, Uswatun Danggur, Kristoforus Deny Namanda Putra Dwi Lesno Panglipursari Dwi Lesno Panglipusari Dwi Oktafiyah Sumadya Fadhil, Achmad Zaki Febri Dwi Syahputra Handayani, Rofiqo Dian Agustin Handi Lambang Prayoga Hariyanto, Krisnadi Herdiansyah, Raditya Hidayani, Ari Hidayatulloh, Mohammad Aris Imamah Imamah Islam, Muhammad Syahfiqul Krisnadhi Hariyanto, Krisnadhi Kristoforus Danggur Kurniasih, Rima Longginus Lamauring Lungayu Indraswati Paramita Mei Indrawati Mei Indrawati, Mei Moch. Zainal Achwan Mochamad Syaiful Arif Mochamad Syaiful Arif Muhammad Syahfiqul Islam Muharom Muharom Muharom Muharom Mujiati Mujiati Nur Jannah Nur Jannah Nur Jannah Nurleila Jum'ati Nursiah Nursiah Paramita, Lungayu Indraswari Pramandyah Fitah Kusuma Prayoga, Handi Lambang Prihantini, Eka Rahayu Purwati, Kiki Dyah Putra, Deny Namanda Raditya Herdiansyah Rahman Wahyudianto Rahmawan, Ajie Rahmawati , Alif Rina Wijayanti Rofiqo Dian Agustin Handayani Sayekti Suindyah D Setiawanto, Edhi Juli Siti Alfiah Siti Alfiah Siti Khotidjah, Siti Sri Lestari, Veronika Nugraheni Sri Suprapti Sri Suprapti Sri Suprapti Sujani Sujani Sujani Sujani Sujani, Sujani Suliswanto, Suliswanto Tendi Antopani Tendi Antopani, Tendi Unsa Hudiana Veronika Nugraheni Sri Lestari Widodo , Danu Tri Woro Utari Yety Ariesta Indrastuti Yurilla Endah M Yurilla Endah Muliatie Yurilla Endah Muliatie, Yurilla Endah