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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Sinergitas PkM & CSR Jurnal Abadimas Adi Buana Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Relasi : Jurnal Ekonomi Fokus Abdimas JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi, Bisnis dan Sosial KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sarie, Rena Febrita
Universitas Wijaya Putra
Agriculture, Biological Sciences & Forestry Humanities Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PELATIHAN PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN BANK SAMPAH BERBASIS EKONOMI SIRKULAR DI DESA SUKORENO, PRIGEN, PASURUAN Muliatie, Yurilla Endah; Sarie, Rena Febrita; Antopani, Tendi; Putra, Deny Namanda; Handayani, Rofiqo Dian Agustin; Herdiansyah, Raditya; Paramita, Lungayu Indraswari; Prayoga, Handi Lambang; Alfiah, Siti; Danggur, Kristoforus; Islam, Muhammad Syahfiqul
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1551

Abstract

Solid waste management has become a pressing environmental issue in Indonesia, with more than 68 million tons of waste generated annually, of which a large portion remains unmanaged. Sukoreno Village, located in Prigen District, Pasuruan Regency, faces significant challenges in handling 2–2.5 tons of daily household waste that is not separated at the source, resulting in environmental degradation and health risks. This community service program aimed to empower local communities through training on waste management based on the circular economy concept, particularly by establishing and operating a community-based waste bank. The program was carried out through socialization, technical training, technology implementation, and continuous mentoring. Results showed a substantial improvement in community awareness, with 70% of households understanding the importance of waste segregation and 50% beginning to implement it. Technical training enabled residents to acquire practical skills in waste bank management, composting, plastic recycling, and maggot cultivation, leading to the formation of three new community business groups. Furthermore, the installation of a waste sorting machine and a plastic shredder, along with the construction of a 3R Waste Processing Site (TPS 3R) and a village waste bank, significantly enhanced processing capacity to 100 kg of waste per day and 500 kg per month, respectively. The program also reduced waste disposal to landfill by 40% and increased village income by 15% within the first three months, with a projected growth of 20% annually. These outcomes highlight that circular economy-based approaches not only reduce environmental burdens but also create economic opportunities, strengthen social cohesion, and support the achievement of Sustainable Development Goals (SDGs), particularly Goal 11 on sustainable cities and communities and Goal 12 on responsible consumption and production.
PKM Economic Recovery in MSMEs Coffe Shop Neira Green Economy Perspective Sarie, Rena Febrita; Hariyanto, Krisnadi; Putra, Allen Pranata
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5614

Abstract

The importance of this community service activity is: 1) Seeking community involvement for the reduction of negative environmental impacts; 2) Increase the promotion of local innovation and creativity through the production of environmentally friendly products; 3) Increase the economic competitiveness of MSMEs in accordance with green economy principles; 4) Encourage sustainable economic recovery through activities that do not harm the environment and continue to prosper the surrounding community; 5) Creating an environmentally friendly community so as to achieve active collaboration between academics and the community. The objectives of community service activities are: 1) Increase environmental awareness; 2) Acceleration of MSME economic recovery; 3) Reduce negative impacts on the environment; 4) Encourage innovation and local research; 5) Promote sustainable tourism. The method of activity consists of two methods, namely: 1) Training; 2) Discussion. The stages of activity include: 1) Analysis of situations and problems; 2) Training and mentoring; 3) Capacity building; 4) Procurement of equipment; 5) Implementation of sustainable practices; 6) Monitoring and evaluation; 7) Dissemination of results. Measurement of the achievement of activity objectives through increasing turnover, increasing assets, increasing literacy and implementing activities. The results of the activities achieved are: 1) Increase in partner assets by 37.5%; 2) 150% improvement in partner skills; 3) 20% increase in turnover; 4) 75% increase in partner knowledge. Suitability of activity results based on research problems that have been solved.
The Influence of Digital Marketing and Neurolinguistic Programming on Increasing the Level of Welfare and Business Development in MSMEs in East Java Kartika, Chandra; Sri Lestari, Veronika Nugraheni; Indrawati, Mei; Utari, Woro; Sarie, Rena Febrita
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 9 No 1: September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v9i1.3468

Abstract

This study aims to examine the influence of digital marketing and Neuro Linguistic Programming (NLP) marketing on the improvement of welfare and business development of Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia. The research adopts a quantitative approach using a survey method. Data were collected from 200 MSME respondents across various sectors in East Java. Structural Equation Modelling using Partial Least Squares (SEM-PLS) was employed to analyse the relationships between variables. The findings indicate that digital marketing has a significant and positive effect on both the welfare and business development of MSMEs. Additionally, NLP-based marketing, which leverages persuasive communication and emotional engagement techniques, positively influences consumer relationships, loyalty, and business growth. The integration of digital marketing and NLP marketing strategies produces a synergistic impact that surpasses the individual effects of each approach. The study is limited to MSMEs in East Java and may not fully reflect conditions in other regions. Future research could expand the geographical scope or explore sector-specific dynamics for deeper insights. The results provide practical insights for MSME actors and policymakers on the importance of combining technological tools with psychological marketing approaches to enhance competitiveness and sustainability. This study contributes to the existing body of knowledge by combining digital marketing with NLP-based strategies, highlighting their joint impact on MSME welfare and growth—an area rarely explored in the Indonesian context.
Optimalisasi Kemitraan Masyarakat untuk Pengembangan Kapasitas dan Mutu Produksi Kue Bolen Pisang Raja 'Nona Perry' dengan Pendekatan Ekonomi Hijau di Surabaya Sujani Sujani; Rena Febrita Sarie; Muharom Muharom
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8329

Abstract

The PKM partner is Mrs. Popy Dwi Novitasari and Mrs. Feri Retno Nurhayati. The owner of the "Nona Perry" banana bolen cake business takes the name from both of them. The business is located at Lempung Baru Street No. 1, Lontar, Sambikerep Subdistrict, Surabaya, East Java, 60185. The priorities of the issues are as follows: 1) There is no proper management of the storage of banana ingredients for production, 2) Inconsistency in production as it is still limited to orders, 3) There is no product diversification, "Nona Perry" Bolen Cake only has 2 flavor variations, which are chocolate and cheese, 4) There is no branding, although there is already a brand "Nona Perry" for the bolen product, the strengthening of the brand image "Nona Perry" still needs to be improved. 5) The market segment is still limited to orders from colleagues and peers, 6) There is no massive promotion, only limited to WhatsApp and Instagram groups. 7) The partner has minimal knowledge of working capital and profit-loss calculations, 8) The workforce is unstable, 9) Partners still have limited knowledge about production waste processing and green economy, 10) Partners still have limited knowledge to innovate on advanced production processing methods implemented through the development of appropriate technology (TTG), training, mentoring, and partnerships. The results of implementing activities in this program include coordination of program implementation with partners, dissemination of TTG, procurement of equipment, and training for healthy production, training and mentoring for online and offline sales, training and mentoring for label and logo creation, training and mentoring for financial transaction recordkeeping of businesses. The impact of this activity is an increase in the capacity and quality of partner products by 30%, an increase in partner turnover by 30%, and an increase in partners' knowledge and skills by 50%.
Co-Authors Agustin, Kristya Sri Albat, Heru Allen Pranata Putra Allen Pranata Putra Allen Pranata Putra Andi Iswoyo, Andi Aristyanto, Erwan Chamariyah Chamariyah Chamariyah - - Chamariyah Chamariyah Chamariyah, Chamariyah Chandra - Kartika Chandra Kartika Chandra Kartika Chandra Kartika Chandra Kartika, Chandra Daimah, Uswatun Danggur, Kristoforus Dwi Lesno Panglipursari Dwi Lesno Panglipusari Dwi Oktafiyah Sumadya Febri Dwi Syahputra Handayani, Rofiqo Dian Agustin Hariyanto, Krisnadi Herdiansyah, Raditya Hidayani, Ari Hidayatulloh, Mohammad Aris Imamah Imamah Islam, Muhammad Syahfiqul Krisnadhi Hariyanto, Krisnadhi Kurniasih, Rima Longginus Lamauring Mei Indrawati Mei Indrawati, Mei Moch. Zainal Achwan Mochamad Syaiful Arif Muharom Muharom Mujiati Mujiati Nur Jannah Nur Jannah Nur Jannah Nurleila Jum'ati Nursiah Nursiah Paramita, Lungayu Indraswari Pramandyah Fitah Kusuma Prayoga, Handi Lambang Prihantini, Eka Rahayu Purwati, Kiki Dyah Putra, Deny Namanda Rahman Wahyudianto Rahmawan, Ajie Rahmawati , Alif Rina Wijayanti Sayekti Suindyah D Setiawanto, Edhi Juli Siti Alfiah Siti Khotidjah, Siti Sri Lestari, Veronika Nugraheni Sri Suprapti Sri Suprapti Sri Suprapti Sujani Sujani Sujani Sujani Suliswanto, Suliswanto Tendi Antopani, Tendi Unsa Hudiana Veronika Nugraheni Sri Lestari Widodo , Danu Tri Woro Utari Yety Ariesta Indrastuti Yurilla Endah M Yurilla Endah Muliatie Yurilla Endah Muliatie, Yurilla Endah