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Alhidayatullah

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Author-ID : 4307668

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City Maulana, Rizky; Alhidayatullah, Alhidayatullah; Setiadi, Sandi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 4 (2025): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i4.346

This study aims to analyze the influence of digital marketing and product innovation on the sustainability of food MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a quantitative approach with Structural Equation Modeling – Partial Least Square (SEM-PLS) analysis technique through the SmartPLS 4.0 application. The research sample consisted of 100 food MSME actors selected using purposive sampling. The results showed that digital marketing had a significant negative effect on business sustainability. This indicates that the implementation of digital marketing in MSMEs is not yet optimal and still requires more appropriate strategies for its utilization. Conversely, product innovation was found to have a positive and dominant effect on business sustainability. This means that the higher the MSME's ability to innovate, the greater their chances of surviving and growing. The R-Square value of 0.955 shows that digital marketing and product innovation can explain 95.5% of MSME business sustainability, while the rest is influenced by other factors outside the model. In conclusion, MSME business sustainability is largely determined by the ability to innovate, while digital marketing will only be effective if supported by products that are relevant, high-quality, and in line with consumer needs. This study contributes theoretically to the development of literature on SME digital adaptation in the context of VUCA, as well as practically by providing recommendations for SMEs, the government, and supporting institutions to enhance product innovation while optimizing digital marketing strategies in a sustainable manner.

Analisis Waktu Pengiriman dan Harga Produk Terhadap Tingkat Penjualan di Mediasi oleh Kepercayaan Maulana Yusup, Muhammad; Alhidayatullah, Alhidayatullah; Siwiyanti, Leonita
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3922

This study aims to analyze the effect of delivery time and price on sales level with trust as a mediating variable among rice store consumers in Sukabumi Regency. The research applied a quantitative approach with a causal associative method. Data were collected from 112 respondents using questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS. The results revealed that delivery time positively and significantly influences both trust and sales level. Trust also has a positive and significant effect on sales level. Conversely, price does not significantly affect trust but has a negative and significant impact on sales. These findings indicate that logistical efficiency plays a more important role in building trust and increasing sales than pricing strategies. Therefore, business practitioners are advised to focus more on delivery accuracy and speed rather than merely competing on price.

Analysis of Zoning System Implementation Policies in The Admission of New Students of Junior High School in Sukabumi City Dewintania, R. Niske; Rachmawati, Ike; Saputra, Unin Nibi; Alhidayatullah
International Journal of Educational Research Excellence (IJERE) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v2i2.437

The admission of the new students (PPDB) zoning system start to be enforced in Indonesia through the Regulation of the Minister of Education and Culture (Permendikbud) No. 17 of 2017. This policy applies to all City and Regency Education Offices in Indonesia. The policy applies in Sukabumi City in 2018 due to the readiness of human resources, infrastructure, and financial resources owned by Sukabumi City. The purpose of this study is to find out how the implementation of the zoning system policy in accepting new students, as well as the inhibiting factors in achieving the objectives of the new student admission policy in junior high schools in Sukabumi City. The research was conducted to analyze the implementation of the PPDB zoning system in Sukabumi City using qualitative methods with the analysis technique of the Miles and Huberman models to compare with the theory originating from Van Meter and Van Horn. The results showed that Sukabumi City had implemented a zoning system to the variables in the Van Meter and Van Horn theories. There are several goals had not been achieved, namely removing the favorite school label, reducing dropout rates, increasing the net enrollment rate index, bringing parents and children closer together, and evaluating the distribution of schools in Sukabumi City. The goal has not been achieved because of the lack of bureaucratic commitment and fragmentation in the form of pressure from outside the bureaucratic unit.

Factors Affecting the Performance of Employees: Analysis in Muhammadiyah Sukabumi University Iqbal Noor; Alhidayatullah; Muhammad Abdul Aziz; Muhammad Khairul Amal
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.4562

Leadership and organizational culture are important factors determining employee performance and ability to adapt to environmental changes. Phenomena that happened at the University of Muhammadiyah Sukabumi is employee work that is still not optimal. The problem studied from this study is how the description of the leadership and organizational culture of the University of Muhammadiyah Sukabumi. This study aims to find out and describe the influence of leadership and organizational culture on the work of employees of the University of Muhammadiyah Sukabumi, either simultan or partially. The data from this study are all employees of the University of Muhammadiyah Sukabumi which total of 250 people. The sampling technique in this study uses census study population techniques so that the entire population is used as a sample. The questionnaire method of data collection is employed, and multiple regression analysis with simultaneous testing and partial test hypothesis testing was the method of analysis used in this investigation. Leadership and organizational culture have a beneficial impact on employee performance, according to the partial variable results of the regression analysis. Leadership, which affects employee performance by 69.3%, is the dominant independent variable. The magnitude of the influence of the independent variable on the bound is 75.0% while the rest is as much as 25. 0% is influenced by other factors that are not studied such as salary and performance support

Technology Integration in Economic Education Alhidayatullah, Alhidayatullah; Madhakomala, R.
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 5 (2024): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i5.425

The incorporation of technology in economic education yields numerous advantages, such as enhanced accessibility, more engaging instruction, and the cultivation of data analytic competencies pertinent to the professional realm. Numerous studies address the incorporation of technology in education; nevertheless, research focusing on the integration of technology in economic education remains few. This study is to examine and elucidate the use of technology in economic education. The employed research methodology was quantitative, utilizing a sample of 142 participants, comprising lecturers and students from the 3rd, 5th, and 7th semesters of the Faculty of Economics at the University of Muhammadiyah Sukabumi. The data gathering method is a questionnaire disseminated to participants via Google Forms, while the data analysis employs multiple linear regression. The study's results indicate a substantial favorable impact of technology integration in economic education, with an influence of 67%. This research contributes by providing references in education, particularly with the incorporation of technology in economics instruction.

Analysis of The Influence of Social Commerce Tiktok Shop on Purchase Intention Umarni, Yunita; Abdul Aziz, Muh; Alhidayatullah, Alhidayatullah
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 5 (2024): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i5.435

The digital era has driven the development of social media platforms as a means of transaction known as social commerce. TikTok Shop is one of the platforms that is increasingly in demand by consumers for online shopping, so it is important to understand the factors that influence social commerce and purchase intention. This study aims to analyze the effect of accessibility and promotion on social commerce, as well as its impact on purchase intention on TikTok Shop users in Sukabumi Regency. With a quantitative approach, this study involved 140 respondents who had made at least three purchases. The data analysis technique used Structural Equation Modeling (SEM) with the AMOS program. The results of the study indicate that social commerce has a significant effect on accessibility (P Value = 0.000; CR = 4.443) and promotion (P Value = 0.034; CR = 2.116). In addition, purchase intention also has a significant effect on social commerce (P Value = 0.000; CR = 4.513) and accessibility (P Value = 0.049; CR = 1.972). However, purchase intention does not have a significant effect on promotion (P Value = 0.304; CR = 1.027). This study strengthens previous findings that show the importance of social commerce in increasing accessibility and promotion, as well as the relevance of purchase intention in influencing social commerce and accessibility. The implications of this study can help business actors to design more effective marketing strategies, especially through social media platforms such as TikTok Shop.

Efektivitas Pelatihan dan Motivasi Kerja Dalam Meningkatkan Kinerja Karyawan Lisnawati, Euis; Alhidayatullah, Alhidayatullah
ASSET: Jurnal Manajemen dan Bisnis Vol. 6 No. 2 (2023): Desember
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v6i2.8182

Salah satu faktor terpenting yang dapat meningkatkan kinerja karyawan adalah dengan memberikan program pelatihan dan memberikan motivasi kerja sehingga karyawan di lapangan akan terpacu untuk meningkatkan kemampuan kerjanya. Tujuan penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh pelatihan dan motivasi kerja terhadap kinerja karyawan. Data penelitian ini adalah pengawas lapangan BPS Kota Sukabumi, yang bertugas melakukan pengawasan kepada karyawan pengambil data di lapangan dengan populasi sebanyak 150 orang. Metode yang digunakan pada penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Teknik pengambilan sample pada penelitian ini menggunakan web.raosoft.com sample size, dengan tingkat error sebesar 5% sehingga didapatkan sample sebanyak 109 responden. Metode pengumpulan data pada penelitian ini, yaitu dari penyebaran kuesioner berupa pertanyaan kepada responden. Analisis regresi linier berganda digunakan sebagai metode analisis dalam penelitian ini. Hasil penelitian menjelaskan bahwa pelatihan dan motivasi kerja berpengaruh positif terhadap kinerja karyawan, dan pengaruhnya sebesar 67,4% sedangkan 32,6% dipengaruhi variabel lain. Adapun kontribusi dalam penelitian ini yaitu memperluas literature manajemen sumber daya manusia terkait pelatihan dan motivasi kerja dalam konteks organisasi.

Evaluation Of Stock Through Fundamental Analysis With The Dividend Discount Model (DDM) Approach Lestari, Nurni Arrina; Antony, Antony; Alhidayatullah, Alhidayatullah
International Journal of Indonesian Business Review Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v2i1.499

The goal of this research is to determine the fairness of stock prices by looking at the intrinsic value of shares in the healthcare industry from 2017 to 2021. Investors use this assessment of the fairness of the share price to choose whether to sell, hold, or purchase shares. The Dividend Discounted Model (DDM) with a Constant Growth Model was used for the analysis. The Dividend Discounted Model (DDM) is used to compare the stock's intrinsic value to its market value to determine the intrinsic value of shares. This value is calculated by anticipating future dividend payments. The Healthcare Sector Company on the Indonesia Stock Exchange is the subject of this kind of descriptive research. Nine companies were chosen as samples using the purposive sampling strategy. Shares of DVLA, KLBF, MERK, MIKA, PEHA, PRDA, SIDO, and TSPC were found to be undervalued in the outcomes. On the other hand, HEAL shares was found overvalued. For potential investors in DVLA, KLBF, MERK, MIKA, PEHA, PRDA, SIDO, and TSPC shares, the best investment decision is to buy shares in these companies before the market price of these shares rises. Meanwhile, investors who already own shares in these companies should hold the company's shares and increase their share ownership with the assumption that the share price will rise in the future. Furthermore, potential investors should not buy HEAL company shares and investors who already own the company shares should immediately sell the company shares in order to get capital gains.

Entrepreneurship and Digital Orientation in Enhancing SME Performance Mediated by Marketing Capabilities Trisnawati, Trisnawati; Alhidayatullah, Alhidayatullah; Antony, Antony
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i3.195

Research on entrepreneurial and digital orientation in improving the performance of MSMEs has been carried out a lot, but there are still few variables in marketing capabilities used as mediation. This study's objective is to examine and explain the influence of entrepreneurial and digital orientation in improving the performance of MSMEs mediated by marketing capabilities. Quantitative research methodology is applied. The study's population is 14,128 food MSMEs in Sukabumi City, while the sample is taken using raosoft.com sample size calculator with a distribution rate of 50%, and the criteria are to have a business capital of Rp.1,000,000-15,000,000 and a business duration of 3-6 years or more, so that as many as 96 business actors were obtained as a sample. A Google Form is used to distribute questionnaires as part of the data collection technique SEM PLS is the analytical method employed. The results of the study explained that there was a significant influence shown by the value of the determination coefficient, the influence on the performance of MSMEs was 70.3% while the influence on marketing capcapability was 41.1%. This research's contribution is to offer an overview to business actors and DISKUMINDAG in making appropriate policies, as well as to help future researchers who will conduct similar research.

PRODUCT INNOVATION OF SMEs IN VUCA ERA Muhammad Danial, R. Deni; Alhidayatullah, Alhidayatullah; Khairul Amal, Muhammad; Abdul Aziz, Muh.
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 8 (2024): July
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i8.2308

This paper examines SMEs product innovation in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. One of the common problems for SMEs in Indonesia is challenges related to product innovation. These challenges are limited human resources and lack of access to technology and knowledge. Thus, product innovation will continue to develop not only with a touch of technology orientation, but also requires optimal inter-functional coordination. This study used quantitative methods on 205 SMEs as respondents. There are three variables that are the object of study, they are Product Innovation as the dependent variable, Technology Orientation as the independent variable and Inter-Functional Coordination as the mediating variable. The results of this study state that the Inter-Functional Coordination variable mediates the relationship between the Technology Orientation variable and the Product Innovation variable. Thus, Technology Orientation will not be optimal in developing SMES Product Innovation, unless SMESs strengthen Inter-Functional Coordination. Inter-functional coordination is a process where various functions or departments in an organization work together and collaborate to achieve common goals.

Co-Authors Abdul Aziz, Muh Abdul Aziz, Muh. Ade Sudarma Ade Sudarma Aisya Rahmawati Apriliana Albarkati Andara, Nadya Friyanka Antony Antony Antony Antony Antony Antony Antony Antony, Antony Asril Adi Sunarto Azkia, Niswa Mutiara Chera Anggraeni Darsawati, Eris Dewintania, R. Niske Elan Eriswanto Erik Candra Pertala Euis Lisnawati Eva Fathussyaadah Fahmi Abdurrohid Ferdi Raditiya Hartono . Hastarita, Nike Heni Susanti, Heni Hermawan, Silvy Legiana Idang Nurodin IKE RACHMAWATI Ike Rachmawati Iqbal Noor Iqbal Noor Jahriyah, Nabila Jusuf, Halid K Khairul Amal, Muhammad Koswara, Audri Lasabuda, Taufan Eka Putra Leonita Siwiyanti Lisdar Idwan Sudirman Lisnawati, Euis Lutpiah, Dwi Mardiyah Mustary Maulana Yusup, Muhammad Muh Abdul Aziz Muh. Abdul Aziz Muh. Abdul Aziz Muhamad Rifgi Maulana Muhammad Abdul Aziz Muhammad Abdul Aziz Muhammad Dzakwan Taufiqurokhman Muhammad Ilham Syaputra Muhammad Khairul Amal Muhammad Khairul Amal Muhammad Khairul Amal Nurhalisa, Nurhalisa Nurmilah, Risma Nurni Arrina Lestari Okky Setyawati Dharmaputra Pamungkas, Risa Putri Permadi, Indra Pratiwi, Indah Astuti Purwana E.S., Dedi Putri Aziz, A. Alfiana Putri, Fera Islami Putri, Sastria R Deni Muhammad Danial R. Madhakomala R. Niske Dewintania Ramadhani, Luna Novia Rezki Regina, Amelia Rianto, Toha Rizky Maulana Rizky Maulana, Rizky Sandi Setiadi Saparuddin Mukhtar Saputra, Unin Nibi Sendi Septian Setiadi, Sandi Shamsudin, Alsya Nurliza Siti Hadijah Sobar, Agus Sudarma, Ade Sunandar, Rahmah Silvia Suparno Suparno Syakir, Khalifa Istira Tiara Zahara Zulva Tina Kartini Trisnawati Trisnawati Trisnawati Trisnawati Umarni, Yunita Unin Nibi Saputra Wahyuni, Dwi Fitrah Yadi Nur Muhammad Yesi Triana Sari Yuliani, Sarah yusuf, muhammad maulana Zaskya Fibrilian

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