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Alhidayatullah

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Author-ID : 4307668

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Role of Collaboration in Overcoming MSME Challenges: Model Analysis to Improve Competitiveness and Sustainability Setiadi, Sandi; Alhidayatullah; Maulana, Rizky
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1520

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development, but still face various challenges related to business sustainability amid market uncertainty and global competition. This study aims to analyze the role of collaboration in overcoming MSME challenges through its relationship with competitiveness, business policies, and business sustainability. The study uses a mixed approach, where quantitative data is analyzed using PLS-SEM, while qualitative data is obtained through interviews and focus group discussions (FGD) with MSME actors in Sukabumi Regency. The results show that collaboration and competitiveness have a positive effect on business sustainability, with business policy acting as a mediator that strengthens this relationship. Qualitative findings confirm that collaboration provides tangible benefits in the form of access to resources, innovation, and market networks, while competitiveness is built through product innovation, differentiation, and consistency in quality, which are translated into adaptive business policies. This study contributes to strengthening the Resource-Based View, Dynamic Capability, Stakeholder, and Institutional theories, while also providing practical implications for MSME actors, policymakers, and stakeholders in designing strategies to strengthen MSME sustainability systematically.

Digital Adaptation Strategies for MSMEs in the Vuca Era: A Study of SMEs in Sukabumi City Maulana, Rizky; Alhidayatullah; Setiadi, Sandi
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1521

This study aims to analyze in depth the influence of digital marketing and product innovation on the competitiveness and sustainability of MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a mixed method, where a quantitative approach with Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis techniques was reinforced by qualitative interviews to explore the practical perspectives of business actors. The results show that digital marketing plays an important role in expanding market reach, enhancing brand image, and building consumer loyalty as the foundation for business sustainability. Product innovation has also been proven to be significant in creating differentiation, maintaining relevance to dynamic market needs, and increasing added value for consumers. However, competitiveness does not function as a significant mediating variable between digital marketing and product innovation on business sustainability. These findings contribute theoretically by enriching the literature on the dynamic capabilities of MSMEs, while challenging the traditional view that competitiveness is the only major factor in business sustainability. Practically, the results emphasize the importance of consistent innovation, the use of digital technology, and the support of an integrated business ecosystem in maintaining the sustainability of MSMEs amid the uncertainty of the VUCA era.

Synergy of collaboration and competitiveness for sustainable handcraft small medium enterprises Alhidayatullah, Alhidayatullah
Journal of Management and Business Insight Vol. 3 No. 1 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v3i1.1691

Purpose-This study seeks to examine the impact of collaborative synergy on business competitiveness and sustainability, and to evaluate the effect of competitiveness on business sustainability within handmade small medium enterprises. This research originates from the issues of inadequate formal collaboration, restricted product competitiveness, and sustainability concerns within the local culture-based creative industry sector. Methodology-The study employs a quantitative methodology via a survey technique. The research population comprises 285 handicraft small medium enterprises registered with the Sukabumi cooperatives and small medium enterprises office in 2024. Data was gathered using a Likert scale questionnaire and processed via structural equation modeling with Smart PLS version 4.0. Findings-The study’s findings indicate that cooperation synergy significantly enhances competitiveness, collaboration synergy significantly improves business sustainability, and competitiveness significantly contributes to business sustainability. Likewise, the synergy of collaboration towards business sustainability mediated by competitiveness has a significant positive effect. This research substantiates that strategic collaboration is the primary catalyst for competitiveness and the cornerstone of small medium enterprises sustainability. Research Limitations-This study is limited to handcraft small medium enterprises in Sukabumi, so the findings cannot be generalized to other sectors or regions. The cross-sectional survey captures only one point in time, restricting analysis of long-term dynamics. Self-reported data may introduce response bias, and external factors such as government policy, economic conditions, and digital transformation were not included in the model.. Novelty-This research is new due to the integration of three critical variables: Cooperation synergy, competitiveness, and company sustainability, inside an empirical model grounded in resource-based view and dynamic capability theory, particularly concerning creative small medium enterprises rooted in local culture.

IMPROVING PURCHASE DECISIONS BY OPTIMIZING MARKETING MIX BY MEDIATION BY CONSUMER TRUST: A STUDY ON SUKABUMI RETAIL CONSUMERS Aziz, Muh Abdul; Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.775

The development of retail businesses in Sukabumi City reflects increasingly intense competition, driven by consumers’ growing preferences for ease, convenience, and trust in the purchasing process. This competitive environment highlights the need for effective marketing strategies to both attract and retain customers. In this regard, the marketing mix and consumer trust serve as crucial factors influencing purchasing decisions. This study aims to examine the impact of the marketing mix (comprising product, price, place, and promotion) on purchase decisions, with trust acting as a mediating variable. Employing a quantitative approach, the study surveyed 100 active consumers using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results revealed that product did not significantly affect trust (T = 0.023; P = 0.982) or purchase decisions (T = 0.824; P = 0.410). Price showed a significant influence on both trust (T = 1.985; P = 0.047) and purchase decisions (T = 4.526; P = 0.000). Place did not significantly impact trust (T = 0.399; P = 0.690) but did affect purchase decisions (T = 2.485; P = 0.013). Promotion had a significant effect on trust (T = 3.729; P = 0.000) but not on purchase decisions (T = 1.720; P = 0.086). Additionally, trust significantly influenced purchase decisions (T = 2.626; P = 0.009). These findings emphasize that appropriate strategies in pricing, placement, and promotion can foster consumer trust and positively influence purchasing behavior Keywords: Product; Price; Place; Promotion; Trust; Purchase Decision

Kreativitas dan Kolaborasi: Kunci Strategi Supply Chain Berhasil Untuk UMKM Dalam Menghadapi Tantangan Pasar Modern dan Menciptakan Keberlanjutan Alhidayatullah, Alhidayatullah; Hermawan, Silvy Legiana; Susanti, Heni
Jurnal Inspirasi Ilmu Manajemen Vol 4 No 1 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.4.1.4633

Penelitian ini bertujuan untuk mengeksplorasi peran kreativitas dan kolaborasi pada strategi rantai pasok (supply chain) Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi tantangan pasar modern serta membangun keberlanjutan bisnis. Penelitian ini menggunakan metode kualitatif, yang diperoleh dari hasil wawancara dan observasi lapangan. Hasil penelitian menunjukkan bahwa kreativitas UMKM tercermin dalam inovasi produk, strategi pengemasan, dan promosi yang adaptif, sementara kolaborasi dengan pemasok dan pelanggan berperan penting dalam meningkatkan efisiensi dan ketahanan rantai pasok. Meskipun sebagian besar UMKM telah mengadopsi teknologi pembayaran digital, pemanfaatan teknologi untuk manajemen internal supply chain masih terbatas. Selain itu, pemahaman keberlanjutan masih dominan pada aspek ekonomi, sementara dimensi sosial dan lingkungan belum menjadi prioritas utama. Penelitian ini menegaskan bahwa integrasi kreativitas dan kolaborasi dapat menjadi strategi kunci untuk memperkuat daya saing UMKM secara berkelanjutan, dan merekomendasikan perlunya dukungan ekosistem, pelatihan digital, serta fasilitasi kolaborasi strategis untuk mengoptimalkan implementasinya.

Towards the Sustainability of Food MSMEs through Strengthened Collaboration and Competitiveness Setiadi, Sandi; Alhidayatullah, Alhidayatullah; Maulana, Rizky
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 4 (2025): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i4.341

The sustainability of Micro, Small, and Medium Enterprises (MSMEs) is the most pressing issue in economic, social, and environmental development in the modern era, where the focus of business has shifted from mere financial growth to social responsibility and resource sustainability. MSMEs, especially in the food sector in Sukabumi Regency, play a crucial role, although many still face challenges in terms of using modern technology and building extensive networks. This study aims to fill the gap by explicitly exploring the relationship between collaboration and competitiveness on the sustainability of MSMEs in the food sector, particularly in Sukabumi Regency, by considering these two variables in parallel.This study uses a descriptive quantitative method, taking a sample of 200 business actors from the total population of the food industry in Sukabumi Regency (3,501) through non-probability purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the proposed model had very strong predictive power, as evidenced by an R-Square value of 0.963 and a Q² value of 0.632, confirming its high predictive relevance. Specifically, MSME collaboration was found to have a positive and significant effect on business sustainability (Original Sample 0.466). Collaboration enables business actors to share resources, information, and networks, which strengthens their capacity for adaptation and innovation. In addition, MSME competitiveness also has a positive and significant effect on business sustainability (Original Sample 0.519), which is achieved through operational efficiency and product differentiation. The synergy between collaboration and competitiveness is crucial to realizing resilient and competitive food MSMEs in Sukabumi.

OPTIMIZING THE ROLE OF COLLABORATION IN MAINTAINING MSME SUSTAINABILITY Alhidayatullah, Alhidayatullah
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.794

Product and service innovation collaboration, marketing collaboration, and supply chain collaboration are strategies that can be done to improve the performance and sustainability of MSMEs in the current industrial revolution 4.0 era. The purpose of this study is to analyze and explain the optimization of the role of collaboration in maintaining the sustainability of MSMEs. The study's data, which consists of MSMEs in Sukabumi City, has a population of 31,926. Web.raosoft.com sample size was used, with an error rate of 5%, to ensure that a sample of 380 respondents was obtained. This study employed a quantitative, descriptive methodology. Respondents to a Google form including questions are given questionnaires as part of the data gathering process for this project. In this study, the analysis method employed was multiple linear regression analysis. The study's results explained that product and service innovation collaboration, marketing collaboration, and supply chain collaboration had a positive and significant effect on maintaining the sustainability of MSMEs and its influence was 64.4% while 35.6% was influenced by other variables that were not studied.

MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City Maulana, Rizky; Alhidayatullah, Alhidayatullah; Setiadi, Sandi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 4 (2025): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i4.346

This study aims to analyze the influence of digital marketing and product innovation on the sustainability of food MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a quantitative approach with Structural Equation Modeling – Partial Least Square (SEM-PLS) analysis technique through the SmartPLS 4.0 application. The research sample consisted of 100 food MSME actors selected using purposive sampling. The results showed that digital marketing had a significant negative effect on business sustainability. This indicates that the implementation of digital marketing in MSMEs is not yet optimal and still requires more appropriate strategies for its utilization. Conversely, product innovation was found to have a positive and dominant effect on business sustainability. This means that the higher the MSME's ability to innovate, the greater their chances of surviving and growing. The R-Square value of 0.955 shows that digital marketing and product innovation can explain 95.5% of MSME business sustainability, while the rest is influenced by other factors outside the model. In conclusion, MSME business sustainability is largely determined by the ability to innovate, while digital marketing will only be effective if supported by products that are relevant, high-quality, and in line with consumer needs. This study contributes theoretically to the development of literature on SME digital adaptation in the context of VUCA, as well as practically by providing recommendations for SMEs, the government, and supporting institutions to enhance product innovation while optimizing digital marketing strategies in a sustainable manner.

Analisis Waktu Pengiriman dan Harga Produk Terhadap Tingkat Penjualan di Mediasi oleh Kepercayaan Maulana Yusup, Muhammad; Alhidayatullah, Alhidayatullah; Siwiyanti, Leonita
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3922

This study aims to analyze the effect of delivery time and price on sales level with trust as a mediating variable among rice store consumers in Sukabumi Regency. The research applied a quantitative approach with a causal associative method. Data were collected from 112 respondents using questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS. The results revealed that delivery time positively and significantly influences both trust and sales level. Trust also has a positive and significant effect on sales level. Conversely, price does not significantly affect trust but has a negative and significant impact on sales. These findings indicate that logistical efficiency plays a more important role in building trust and increasing sales than pricing strategies. Therefore, business practitioners are advised to focus more on delivery accuracy and speed rather than merely competing on price.

Analysis of Zoning System Implementation Policies in The Admission of New Students of Junior High School in Sukabumi City Dewintania, R. Niske; Rachmawati, Ike; Saputra, Unin Nibi; Alhidayatullah
International Journal of Educational Research Excellence (IJERE) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v2i2.437

The admission of the new students (PPDB) zoning system start to be enforced in Indonesia through the Regulation of the Minister of Education and Culture (Permendikbud) No. 17 of 2017. This policy applies to all City and Regency Education Offices in Indonesia. The policy applies in Sukabumi City in 2018 due to the readiness of human resources, infrastructure, and financial resources owned by Sukabumi City. The purpose of this study is to find out how the implementation of the zoning system policy in accepting new students, as well as the inhibiting factors in achieving the objectives of the new student admission policy in junior high schools in Sukabumi City. The research was conducted to analyze the implementation of the PPDB zoning system in Sukabumi City using qualitative methods with the analysis technique of the Miles and Huberman models to compare with the theory originating from Van Meter and Van Horn. The results showed that Sukabumi City had implemented a zoning system to the variables in the Van Meter and Van Horn theories. There are several goals had not been achieved, namely removing the favorite school label, reducing dropout rates, increasing the net enrollment rate index, bringing parents and children closer together, and evaluating the distribution of schools in Sukabumi City. The goal has not been achieved because of the lack of bureaucratic commitment and fragmentation in the form of pressure from outside the bureaucratic unit.

Co-Authors Abdul Aziz, Muh Abdul Aziz, Muh. Ade Sudarma Ade Sudarma Andara, Nadya Friyanka Antony Antony Antony Antony Antony, Antony Arrini Lestari, Nurni Asril Adi Sunarto Aziz, Muh Abdul Azkia, Niswa Mutiara Darsawati, Eris Dewintania, R. Niske Elan Eriswanto Erik Candra Pertala Eva Fathussyaadah Hartono . Hastarita, Nike Heni Susanti, Heni Hermawan, Silvy Legiana Idang Nurodin Ike Rachmawati IKE RACHMAWATI Iqbal Noor Iqbal Noor Jahriyah, Nabila Jusuf, Halid K Khairul Amal, Muhammad Koswara, Audri Lasabuda, Taufan Eka Putra Leonita Siwiyanti Lisdar Idwan Sudirman Lisnawati, Euis Lutpiah, Dwi Mardiyah Mustary Maulana Yusup, Muhammad Muh. Abdul Aziz Muh. Abdul Aziz Muhammad Abdul Aziz Muhammad Abdul Aziz Muhammad Khairul Amal Muhammad Khairul Amal Nurhalisa, Nurhalisa Nurmilah, Risma Nurni Arrina Lestari Okky Setyawati Dharmaputra Pamungkas, Risa Putri Permadi, Indra Pratiwi, Indah Astuti Purwana E.S., Dedi Putri Aziz, A. Alfiana Putri, Sastria R Deni Muhammad Danial R. Madhakomala R. Niske Dewintania Ramadhani, Luna Novia Rezki Regina, Amelia Rizky Maulana, Rizky Saparuddin Mukhtar Saputra, Unin Nibi Setiadi, Sandi Shamsudin, Alsya Nurliza Siti Hadijah Siti Masruroh, Naila Sobar, Agus Sudarma, Ade Suparno Suparno Syakir, Khalifa Istira Tina Kartini Trisnawati Trisnawati Umarni, Yunita Unin Nibi Saputra Wahyuni, Dwi Fitrah Yesi Triana Sari yusuf, muhammad maulana

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