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Alhidayatullah

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PERAN INFLUENCER DALAM PEMASARAN MEDIA SOSIAL BAGI UMKM Ramadhani, Luna Novia; Koswara, Audri; Lutpiah, Dwi; Alhidayatullah, Alhidayatullah
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 1 (2024): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2024.3.1.3716

This study aims to outline influencers' function in MSMEs' social media marketing. A descriptive study using a qualitative methodology is the methodology employed. MSMEs in Sukabumi City are the study's informants. There are up to fifteen business actors at Sukabumi City's Muhammadiyah University. methods for gathering data that include literature research, interviews, and observation. Strategies for data analysis that make use of triangulation are data reduction, data display, and conclusion drafting. The results of this study can be seen from the research questions, namely the number of followers on social media, the type of social media owned, creative content, the impact of content on sales, and the number of consumers. owned, creative content, the impact of content on sales, and the number of consumers who buy on social media. Who buys on social media, explaining that marketing on social media carried out by MSMEs today must have creative and effective content. Done by MSMEs today must have creative content.

OPTIMALISASI SERTIFIKASI HALAL UMKM DALAM MENINGKATKAN PENJUALAN Amal, Muhammad Khairul; Alhidayatullah, Alhidayatullah; Pamungkas, Risa Putri; Azkia, Niswa Mutiara
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 3 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i3.54272

The purpose of this activity is to provide assistance in the process of applying for halal certificates and to find out how it impacts sales. The method of implementing this activity is to assist 13 MSMEs assisted by Primkoppol Palabuhanratu Police Station, Sukabumi Regency, with 10 MSMEs assisting in submitting halal certificates and 3 MSMEs assisting in strategies to increase sales. The partners in this mentoring activity are MSMEs assisted by Primkoppol Palabuhanratu Police Station, Sukabumi Regency. The evaluation is seen from the amount submitted at the stage of the halal certification process to the ptsp.halal.go.id account, and the increase in daily sales for those who already have a halal certificate. The results of this activity are that of the 10 MSMEs submitted to the halal certificate process, only 9 MSMEs can be processed, while 1 MSME cannot proceed to the halal certificate submission stage due to the unclear information listed in the NIB. The results of increasing sales for MSMEs that already have certificates on average are 72.22%.Tujuan dari kegiatan ini adalah memberikan pendampingan proses pengajuan sertifikat halal dan untuk mengetahui bagaimana dampaknya terhadap penjualan. Metode pelaksanaan kegiatan ini adalah melakukan pendampingan kepada 13 UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi, dengan 10 UMKM pendampingan pengajuan sertifikat halal dan 3 UMKM pendampingan strategi meningkatkan penjualan. Mitra dalam kegiatan pendampingan ini adalah UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi. Evaluasi capain dilihat dari jumlah yang diajukan pada tahap proses sertifikasi halal ke akun ptsp.halal.go.id, dan peningkatan penjualan harian bagi yang telah memiliki sertifikat halal. Hasil capaian kegiatan ini adalah dari 10 UMKM yang diajukan ke proses sertifikat halal hanya 9 UMKM yang dapat diproses, sedangkan 1 UMKM tidak dapat dilanjutkan ke tahap pengajuan sertifikat halal disebabkan oleh informasi yang tercantum pada NIB kurang jelas. Dan hasil peningkatan penjualan bagi UMKM yang telah memiliki sertifikat rata-ratanya adalah 72,22%.

The Role of Job Training in Improving Employee Performance Hidayat, Alhidayatullah; Muh. Abdul Aziz
Adpebi International Journal of Multidisciplinary Sciences Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v1i1.186

This type of research is descriptive research with a quantitative approach with a questionnaire method. The purpose of this study was to determine the effect of each independent variable, namely training instructors, trainees, training materials, training methods, training objectives and training environment on the work performance of employees. The data analysis technique used is multiple linear regression analysis, based on the partial test of training instructor variables, training materials, training methods, training objectives and training environment there is a positive and significant influence on employee performance while the trainee variable has no significant effect on job performance. employee. Simultaneously (Test F) the training instructor, trainee, training materials, training methods, training objectives and training environment there is a positive and significant influence on employee performance.

Dimensions of Service Quality in Influencing Customer Satisfaction Noor, Iqbal; Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul
Adpebi International Journal of Multidisciplinary Sciences Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v2i2.656

Physical evidence, reliability, responsiveness, assurance, and empathy are one of the service factors that can provide satisfaction to consumers. The phenomenon that occurs in CV Agung Dipo Persada is that the services provided to consumers have not been optimal. This study aims to determine the level of customer satisfaction through the dimensions of service quality of CV Agung Dipo Persada both partially and simultaneously. Data from this study are consumers of CV Agung Dipo Persada with a population of 1,500 people. The sampling technique in this study used a web raosof.com sample size with an error rate of 5% so a sample of 306 respondents was obtained. Distribution of questionnaires as a data collection strategy. Multiple linear regression is the analysis technique used. According to the findings, tangible proof, dependability, responsiveness, assurance, and empathy had a positive influence on consumer satisfaction to the extent of 79.4%, while other variables influenced another 20.6%. The dominant variable had an impact, namely physical evidence of 67.3%, while the variable that had no effect was the reliability variable. The contribution of this study is to expand marketing management literature related to the dimensions of service quality and customer satisfaction in the context of organizations.

PERAN KEPEMIMPINAN DALAM KESUKSESAN MANAJEMEN RANTAI PASOK DI PABRIK BERAS RAHARJA Alhidayatullah, Alhidayatullah; Syakir, Khalifa Istira; Yusuf, Muhammad Maulana
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 14, No 1 (2024): Edisi Januari - Juni 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v14i1.2061

Rantai pasok memengaruhi operasional pabrik beras secara signifikan, dan kepemimpinan yang efektif dianggap sebagai elemen kunci untuk kesuksesan manajemen rantai pasok. Penelitian ini menyoroti urgensi manajemen rantai pasok dalam industri beras, di mana rantai pasok yang efektif dapat meningkatkan produksi, mengurangi biaya, dan meningkatkan kualitas produk. Penelitian ini bertujuan untuk mengetahui dan menjelaskan peran kepemimpinan dalam kesuksesan manajemen rantai pasok di di Pabrik Beras Raharja. Metode yang digunakan dalam penelitian ini adalah deskritif kualitatif, sedangkan informannya adalah pimpinan Pabrik Beras Raharja dengan pertanyaan mencakup aspek dukungan masyarakat terhadap perusahaan, inovasi material, penanggulangan risiko, mitra bisnis, rencana jangka panjang, dan strategi menghadapi perubahan pasar. Hasil penelitian ini menjelaskan bahwa peran kepemimpinan dalam mencapai kesuksesan manajemen rantai di Pabrik Beras Raharja sudah baik, di mana adanya dukungan masyarakat atas keberadaan pabrik, selalu melakukan inovasi atas produk, sudah memiliki perencanaan dalam penanggulangan risiko, serta sudah memiliki strategi ketika ada perubahan pasar. Sedangkan untuk mitra bisnis pemimpin pabrik beras raharja sedang melakukan analisis terhadap mitra di luar Kabupaten Sukabumi.

OPTIMALISASI RANTAI PASOK DENGAN MENINGKATKAN DAYA SAING UMKM DI KOTA SUKABUMI Shamsudin, Alsya Nurliza; Jahriyah, Nabila; Alhidayatullah, Alhidayatullah
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4075

This study aims to explore the application of Supply Chain Management (SCM) principles in increasing the competitiveness of MSMEs in Sukabumi City by identifying relevant performance indicators in designing new products and analyzing factors that affect MSME operational performance, such as production cycle time, capacity utilization, product quality, and customer satisfaction. Using a qualitative method with a descriptive approach, data was collected through interviews, observations, and documentary studies of five MSMEs, where the data analysis techniques obtained used source and time triangulation. The results of the study show that efficiency in the supply chain, optimization of production capacity, and improvement of product quality contribute greatly to the competitiveness of MSMEs, while the lack of innovation and process improvement is still the main challenge. Therefore, this study recommends the application of technology in SCM, improvement of human resource skills, closer collaboration with suppliers and distributors, and stronger policy support to support the sustainability and competitiveness of MSMEs.

ANALISIS SUPPLY CHAIN PADA USAHA MIKRO: STUDI KASUS RICE BOWL TRUSTMEE DI KOTA METRO Alhidayatullah, Alhidayatullah; Putri, Sastria; Hastarita, Nike; Rezki Regina, Amelia
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4086

Research on supply chain analysis has been done a lot and tends to be only for large companies, while research on supply chains in micro businesses, especially in the culinary sector in Indonesia is still limited. This study aims to analyze the structure and flow of Rice Bowl Trustmee's supply chain, identify key challenges in supply chain management, evaluate strategies implemented to overcome these challenges, and provide recommendations to improve the efficiency and effectiveness of supply chain management in similar micro enterprises. This study uses a qualitative approach with a case study method. Data is collected through in-depth interviews with business owners, operational managers, suppliers, and customers, as well as direct observation of operational processes. Data analysis techniques include data reduction, data presentation, thematic analysis, and conclusion drawing to ensure the accuracy and consistency of research findings. The results of the study stated that Rice Bowl Trustmee implements a simple supply chain involving local raw material suppliers, order-based production, temporary storage, distribution through online services, and digital promotion. The main challenges faced include limited storage capacity, dependence on a single supplier, and fluctuations in market demand. Order-based production strategies help reduce the waste of raw materials, while the use of social media is effective for promotion. However, reliance on one major supplier and online distribution platform poses risks that need to be managed.

Strategi Struktur Organisasi Hybrid dan Dampaknya terhadap Keterlibatan Karyawan, serta Kemampuan Beradaptasi dalam Transformasi Digital: Systematic Literature Review Jusuf, Halid K; Alhidayatullah, Alhidayatullah; Aziz, Muh. Abdul; Purwana, Dedi; Mukhtar, Saparuddin; Suparno, Suparno
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 2 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i2.3692

This study aims to provide a comprehensive understanding of the context and theoretical foundations used in organizational structures that impact employee engagement and adaptability in digital transformation. This study uses the PRISMA systematic review method by analyzing 15 empirical articles on organizational structure, employee engagement, and adaptability in digital transformation from 2017 to 2024 and from various countries. A brief description and recommendations for future research agendas are also presented for each theory applied. Despite the breadth of the results of previous studies, this review shows that most studies investigate the formation of organizational structures by involving employees in them. Furthermore, the theories used, such as agile theory, transformational leadership theory, and resilience theory, highlight the importance of organizational agility, adaptive leadership, and organizational resilience. This research contributes to stakeholders and shareholders in formulating the right organizational structure for the sustainability of the Company, in addition to adding references for future researchers who will conduct literature studies related to organizational structure, employee involvement, and adaptability in digital transformation.

Culinary Tourism Development Strategy In Sukabumi Nurmilah, Risma; Ade Sudarma; Alhidayatullah, Alhidayatullah
International Journal of Entrepreneurship and Business Management Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Culinary tourism is an essential basis for assessing the regional creative economy. The main purpose of this study is to determine the development strategy of culinary tourism in Sukabumi. The method used is a SWOT analysis.The culinary tourism development plan begins by looking at the business characteristic and identified culinary problems so that the concept of culinary tourism development appears based on the strengths, weaknesses, opportunities and threats. The results of this analysis, there are similarities in main characteristics and problems that emerges from every culinary entrepreneur. Similarities in goals and directions impacton the similarities of strategy in its development. This research resulted in three stages strategy namelyshort-, medium- and long-term strategy. Promotion and revitalization culinary place are proposed inshort term strategy.In addition, medium term strategy proposes development of human resources while long term strategy propose government policiesin tourism development. The future plans in culinary tourism development should be ina consistent coordination framework so that results positive regional economic growth.

Kemampuan jamur pelapuk kayu isolat JPA dan Trichoderma Sp. S2-2 dalam mendegradasi tandan kosong kelapa sawit untuk menghasilkan selulosa The capability of wood rot fungus JPA isolate and Trichoderma sp. S2-2 in degradation of oil palm empty fruit bunches to produce cellulose . ALHIDAYATULLAH; Lisdar I SUDIRMAN1; Okky Setyawati DHARMAPUTRA
Menara Perkebunan Vol. 82 No. 2: 82 (2), 2014
Publisher : INDONESIAN OIL PALM RESEARCH INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/iribb.jur.mp.v82i2.17

Abstract Oil palm empty fruit bunches (OPEFB) are the ligno-cellulosic wastes from palm oil processing. They can be used to produce raw materials for value-added products. The purpose of this study was to determine the degradation capacity of JPA wood rot fungi and Trichoderma sp. S2-2 on OPEFB. The 500 g of substrates consisted of 81% of OPEFB, 15% bran, 1.5% lime and 1.5% gypsum were used for growing. The substrates were inoculated with five treatments i.e without isolate (K); with JPA isolate (JPA); with Trichoderma sp. S2-2 (T); with the two isolates (JPA + T); and with JPA isolate and after four weeks of incubation inoculated with Trichoderma sp. S2-2 [(JPA)+T]. All treatments were incubated for eight weeks. The results showed that JPA+T was the best treatment which the two isolates must be inoculated simultaneously for degradation of OPEFB. Lignin and cellulose content on JPA+T treatment respectively were 20.83% and 33.77%. C/N ratio of OPEFB degraded with JPA+T was lower than the C/N ratio of TKKS degraded with Trichoderma harzianum and TKKS degraded with EM4 in previous study. AbstrakTandan kosong kelapa sawit (TKKS) merupakan limbah lignoselulosa dari pengolahan minyak kelapa sawit. TKKS dapat dimanfaatkan untuk memperoleh bahan baku untuk produk bernilai tambah. Tujuan penelitian ini adalah untuk mengetahui kemampuan degradasi jamur pelapuk kayu isolat JPA dan Trichoderma sp. S2-2 pada TKKS. Sebanyak 500 g substrat terdiri dari 81% TKKS, 15% dedak, 1,5% kapur, dan 1,5% gypsum digunakan untuk per-tumbuhan. Substrat diinokulasi dengan lima perlakuan yaitu tanpa isolat (K); dengan isolat JPA (JPA); dengan Trichoderma sp. S2-2 (T); dengan isolat JPA dan setelah empat minggu inkubasi, diinokulasi dengan Trichoderma sp. S2-2 [(JPA+T)]. Semua perlakuan diinkubasi selama delapan minggu. Hasil percobaan menunjukkan bahwa perlakuan JPA+T adalah perlakuan terbaik yaitu kedua isolat tesebut harus diinokulasi secara bersamaan untuk mendegradasi TKKS. Kandungan lignin dan selulosa TKKS dengan perlakuan JPA+T masing-masing adalah 20,83% dan 33,77%. Rasio C/N TKKS hasil degradasi dengan JPA+T lebih rendah daripada rasio C/N pada TKKS yang didegradasi dengan Trichoderma harzianum dan TKKS yang didegradasi dengan EM4 pada penelitian sebelumnya.

Co-Authors Abdul Aziz, Muh Abdul Aziz, Muh. Ade Sudarma Ade Sudarma Aisya Rahmawati Apriliana Albarkati Andara, Nadya Friyanka Antony Antony Antony Antony Antony Antony Antony Antony, Antony Asril Adi Sunarto Azkia, Niswa Mutiara Chera Anggraeni Darsawati, Eris Dewintania, R. Niske Elan Eriswanto Erik Candra Pertala Euis Lisnawati Eva Fathussyaadah Fahmi Abdurrohid Ferdi Raditiya Hartono . Hastarita, Nike Heni Susanti, Heni Hermawan, Silvy Legiana Idang Nurodin IKE RACHMAWATI Ike Rachmawati Iqbal Noor Iqbal Noor Jahriyah, Nabila Jusuf, Halid K Khairul Amal, Muhammad Koswara, Audri Lasabuda, Taufan Eka Putra Leonita Siwiyanti Lisdar Idwan Sudirman Lisnawati, Euis Lutpiah, Dwi Mardiyah Mustary Maulana Yusup, Muhammad Muh Abdul Aziz Muh. Abdul Aziz Muh. Abdul Aziz Muhamad Rifgi Maulana Muhammad Abdul Aziz Muhammad Abdul Aziz Muhammad Dzakwan Taufiqurokhman Muhammad Ilham Syaputra Muhammad Khairul Amal Muhammad Khairul Amal Muhammad Khairul Amal Nurhalisa, Nurhalisa Nurmilah, Risma Nurni Arrina Lestari Okky Setyawati Dharmaputra Pamungkas, Risa Putri Permadi, Indra Pratiwi, Indah Astuti Purwana E.S., Dedi Putri Aziz, A. Alfiana Putri, Fera Islami Putri, Sastria R Deni Muhammad Danial R. Madhakomala R. Niske Dewintania Ramadhani, Luna Novia Rezki Regina, Amelia Rianto, Toha Rizky Maulana Rizky Maulana, Rizky Sandi Setiadi Saparuddin Mukhtar Saputra, Unin Nibi Sendi Septian Setiadi, Sandi Shamsudin, Alsya Nurliza Siti Hadijah Sobar, Agus Sudarma, Ade Sunandar, Rahmah Silvia Suparno Suparno Syakir, Khalifa Istira Tiara Zahara Zulva Tina Kartini Trisnawati Trisnawati Trisnawati Trisnawati Umarni, Yunita Unin Nibi Saputra Wahyuni, Dwi Fitrah Yadi Nur Muhammad Yesi Triana Sari Yuliani, Sarah yusuf, muhammad maulana Zaskya Fibrilian

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