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Alhidayatullah

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Author-ID : 4307668

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analysis of The Influence of Social Commerce Tiktok Shop on Purchase Intention Umarni, Yunita; Abdul Aziz, Muh; Alhidayatullah, Alhidayatullah
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 5 (2024): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i5.435

The digital era has driven the development of social media platforms as a means of transaction known as social commerce. TikTok Shop is one of the platforms that is increasingly in demand by consumers for online shopping, so it is important to understand the factors that influence social commerce and purchase intention. This study aims to analyze the effect of accessibility and promotion on social commerce, as well as its impact on purchase intention on TikTok Shop users in Sukabumi Regency. With a quantitative approach, this study involved 140 respondents who had made at least three purchases. The data analysis technique used Structural Equation Modeling (SEM) with the AMOS program. The results of the study indicate that social commerce has a significant effect on accessibility (P Value = 0.000; CR = 4.443) and promotion (P Value = 0.034; CR = 2.116). In addition, purchase intention also has a significant effect on social commerce (P Value = 0.000; CR = 4.513) and accessibility (P Value = 0.049; CR = 1.972). However, purchase intention does not have a significant effect on promotion (P Value = 0.304; CR = 1.027). This study strengthens previous findings that show the importance of social commerce in increasing accessibility and promotion, as well as the relevance of purchase intention in influencing social commerce and accessibility. The implications of this study can help business actors to design more effective marketing strategies, especially through social media platforms such as TikTok Shop.

Efektivitas Pelatihan dan Motivasi Kerja Dalam Meningkatkan Kinerja Karyawan Lisnawati, Euis; Alhidayatullah, Alhidayatullah
ASSET: Jurnal Manajemen dan Bisnis Vol. 6 No. 2 (2023): Desember
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v6i2.8182

Salah satu faktor terpenting yang dapat meningkatkan kinerja karyawan adalah dengan memberikan program pelatihan dan memberikan motivasi kerja sehingga karyawan di lapangan akan terpacu untuk meningkatkan kemampuan kerjanya. Tujuan penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh pelatihan dan motivasi kerja terhadap kinerja karyawan. Data penelitian ini adalah pengawas lapangan BPS Kota Sukabumi, yang bertugas melakukan pengawasan kepada karyawan pengambil data di lapangan dengan populasi sebanyak 150 orang. Metode yang digunakan pada penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Teknik pengambilan sample pada penelitian ini menggunakan web.raosoft.com sample size, dengan tingkat error sebesar 5% sehingga didapatkan sample sebanyak 109 responden. Metode pengumpulan data pada penelitian ini, yaitu dari penyebaran kuesioner berupa pertanyaan kepada responden. Analisis regresi linier berganda digunakan sebagai metode analisis dalam penelitian ini. Hasil penelitian menjelaskan bahwa pelatihan dan motivasi kerja berpengaruh positif terhadap kinerja karyawan, dan pengaruhnya sebesar 67,4% sedangkan 32,6% dipengaruhi variabel lain. Adapun kontribusi dalam penelitian ini yaitu memperluas literature manajemen sumber daya manusia terkait pelatihan dan motivasi kerja dalam konteks organisasi.

Evaluation Of Stock Through Fundamental Analysis With The Dividend Discount Model (DDM) Approach Lestari, Nurni Arrina; Antony, Antony; Alhidayatullah, Alhidayatullah
International Journal of Indonesian Business Review Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v2i1.499

The goal of this research is to determine the fairness of stock prices by looking at the intrinsic value of shares in the healthcare industry from 2017 to 2021. Investors use this assessment of the fairness of the share price to choose whether to sell, hold, or purchase shares. The Dividend Discounted Model (DDM) with a Constant Growth Model was used for the analysis. The Dividend Discounted Model (DDM) is used to compare the stock's intrinsic value to its market value to determine the intrinsic value of shares. This value is calculated by anticipating future dividend payments. The Healthcare Sector Company on the Indonesia Stock Exchange is the subject of this kind of descriptive research. Nine companies were chosen as samples using the purposive sampling strategy. Shares of DVLA, KLBF, MERK, MIKA, PEHA, PRDA, SIDO, and TSPC were found to be undervalued in the outcomes. On the other hand, HEAL shares was found overvalued. For potential investors in DVLA, KLBF, MERK, MIKA, PEHA, PRDA, SIDO, and TSPC shares, the best investment decision is to buy shares in these companies before the market price of these shares rises. Meanwhile, investors who already own shares in these companies should hold the company's shares and increase their share ownership with the assumption that the share price will rise in the future. Furthermore, potential investors should not buy HEAL company shares and investors who already own the company shares should immediately sell the company shares in order to get capital gains.

Entrepreneurship and Digital Orientation in Enhancing SME Performance Mediated by Marketing Capabilities Trisnawati, Trisnawati; Alhidayatullah, Alhidayatullah; Antony, Antony
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i3.195

Research on entrepreneurial and digital orientation in improving the performance of MSMEs has been carried out a lot, but there are still few variables in marketing capabilities used as mediation. This study's objective is to examine and explain the influence of entrepreneurial and digital orientation in improving the performance of MSMEs mediated by marketing capabilities. Quantitative research methodology is applied. The study's population is 14,128 food MSMEs in Sukabumi City, while the sample is taken using raosoft.com sample size calculator with a distribution rate of 50%, and the criteria are to have a business capital of Rp.1,000,000-15,000,000 and a business duration of 3-6 years or more, so that as many as 96 business actors were obtained as a sample. A Google Form is used to distribute questionnaires as part of the data collection technique SEM PLS is the analytical method employed. The results of the study explained that there was a significant influence shown by the value of the determination coefficient, the influence on the performance of MSMEs was 70.3% while the influence on marketing capcapability was 41.1%. This research's contribution is to offer an overview to business actors and DISKUMINDAG in making appropriate policies, as well as to help future researchers who will conduct similar research.

PRODUCT INNOVATION OF SMEs IN VUCA ERA Muhammad Danial, R. Deni; Alhidayatullah, Alhidayatullah; Khairul Amal, Muhammad; Abdul Aziz, Muh.
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 8 (2024): July
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i8.2308

This paper examines SMEs product innovation in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. One of the common problems for SMEs in Indonesia is challenges related to product innovation. These challenges are limited human resources and lack of access to technology and knowledge. Thus, product innovation will continue to develop not only with a touch of technology orientation, but also requires optimal inter-functional coordination. This study used quantitative methods on 205 SMEs as respondents. There are three variables that are the object of study, they are Product Innovation as the dependent variable, Technology Orientation as the independent variable and Inter-Functional Coordination as the mediating variable. The results of this study state that the Inter-Functional Coordination variable mediates the relationship between the Technology Orientation variable and the Product Innovation variable. Thus, Technology Orientation will not be optimal in developing SMES Product Innovation, unless SMESs strengthen Inter-Functional Coordination. Inter-functional coordination is a process where various functions or departments in an organization work together and collaborate to achieve common goals.

PELATIHAN PENTINGNYA PERENCANAAN BISNIS DAN LEGALITAS USAHA BAGI UMKM UNTUK KEBERLANJUTAN USAHA Alhidayatullah Alhidayatullah
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26374

Abstrak: Keberhasilan suatu usaha tentunya harus ditopang dengan perencanaan bisnis yang matang dan lengkapnya legalitas yang dimiliki. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan pengetahuan kepada pelaku usaha terkait pentingnya perencanaan bisnis dan legalitas usaha bagi UMKM. Metode pelaksanaan kegiatan ini adalah melakukan pelatihan kepada 13 UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi, dengan bahasan analisis pasar, strategi pemasaran, proyeksi keuangan, dan jenis legalitas usaha. Mitra dalam kegiatan ini adalah UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi yang berjumlah 13 pelaku usaha. Evaluasi capaian dilihat dari penilaian pretest dan posttest terkait pemahaman peserta dan legalitas NIB yang tercetak dari web oss.go.id. Dari hasil penilaian pretest di dapat pemahaman peserta sebesar 53,75% dan nilai posttest sebesar 91,25%, yang menjelaskan bahwa pelatihan membawa dampak positif yaitu meningkatnya pemahaman peserta terhadap materi pelatihan sebesar 37,5%. Dan evaluasi kepemilikan legalitas usaha bagi UMKM yang sebelumnya adalah sebesar 38,5% dan setelah dibantu dalam pembuatan legalitasnya menjadi 100% atau meningkat sebesar 61,5%.Abstract: The success of a business must of course be supported by a mature business plan and complete legality. This activity aims to increase understanding and knowledge to business actors regarding the importance of business planning and business legality for MSMEs. The method of implementing this activity is to conduct training for 13 MSMEs fostered by the Primkoppol of the Palabuhanratu Police, Sukabumi Regency, with a discussion of market analysis, marketing strategies, financial projections, and types of business legality. Partners in this activity are MSMEs fostered by the Primkoppol of the Palabuhanratu Police, Sukabumi Regency, totaling 13 business actors. The evaluation of achievements was seen from the pretest and posttest assessments related to the understanding of participants and the legality of the NIB printed from the oss.go.id website. From the results of the pretest assessment, the participant's understanding was 53.75% and the posttest score was 91.25%, which explained that the training had a positive impact, namely an increase in participants' understanding of the training material by 37.5%. The evaluation of business legality ownership for MSMEs was previously 38.5% and after being assisted in making legality it became 100% or increased by 61.5%.

IMPLEMENTASI MODEL SISTER BISNIS UMKM Ade Sudarma; Alhidayatullah; Muhammad Khairul Amal; Erik Candra Pertala
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 3 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Permasalahan yang dihadapi oleh pelaku UMKM yaitu mengenai aspek finansial di mana terbatasnya dana yang dimiliki untuk memproduksi secara terus menerus, aspek produksi yaitu kemampuan memenuhi pasar dan inovasi merupakan kemampuan melakukan inovasi terhadap produk. Dari tiga aspek tersebut yang menjadi permasalahan utama UMKM adalah produksi, di mana produksi saat ini belum dapat memenuhi kebutuhan pasar. Metode yang digunakan untuk mengatasi permasalahan tersebut, Dinas Koperasi dan UKM (DKUKM) bekerjasama dengan Universitas Muhammadiyah Sukabumi (UMMI) melalui Dosen yang terlibat sebagai pengusul membentuk suatu model bisnis dengan tema Sister Business UMKM yaitu membentuk UMKM Pelopor dan UMKM Binaan. Setelah terbentuknya UMKM Pelopor maka diberikan pelatihan mengenai pengelolaan manajerial, keuangan, promosi, produksi dan quality control dan pelatihan pengetahuan supply chain management. Selanjutnya dilakukan pendampingan praktik matching business antara UMKM Pelopor dan UMKM Binaan, serta penyiapan sarana pendukung penguatan ekosistem sister business. Melalui sister business UMKM ini dapat menyelesaikan permasalahan yang selama ini menjadi kendala UMKM Pelopor dalam memenuhi kebutuhan pasar. Kata Kunci: SISTER, UMKM

IMPLEMENTASI MODEL DESA PINTAR Pertala, Erik Candra; Sunarto, Asril Adi; Hartono; Alhidayatullah, Alhidayatullah
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 3 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Bergulirnya era reformasi pada tahun 1999 membawa dampak perubahan yang sangat besar terhadap tatanan negara. Dampak yang sangat terasa dari perubahan tersebut adalah pemerintahan Desa, di mana dituntut untuk memberikan pelayanan maksimal kepada masyarakat. Hal ini merupakan permasalahan utama yang dihadapi oleh seluruh Pemerintah Desa di Indonesia. Dalam mewujudkan pelayanan terbaik kepada masyarakat Pemerintah Desa Berekah dalam salah satu program kerjanya telah merencanakan pembangunan sistem informasi (smart system). Namun dalam merealisasikan program tersebut terkendala dengan beberapa hal, yaitu kesulitan membangun desain sistem informasi sesuai dengan kebutuhan dan karakteristik desa, kurangnya SDM terampil untuk pengelolaan sistem informasi, kurangnya data informasi potensi desa dan kegiatan perekonomian. Upaya yang dilakukan dalam mengatasi permasalahan tersebut Pemerintah Desa Berekah melakukan kerjasama dengan Universitas Muhammadiyah Sukabumi (UMMI) untuk membuat suatu konsep model Desa Pintar. Dalam pelaksanaan kegiatan model Desa Pintar ini melalui beberapa tahapan yaitu dimulai dari pembuatan Sistem Desa Pintar, pengembangan dan pembangunan server sistem, pelatihan penggunaan sistem Desa Pintar, survey potensi dan perekonomian desa. Melalui model Desa Pintar ini dapat menyelesaikan permasalahan yang selama ini dihadapi oleh Pemerintah Desa Berekah dalam memberikan pelayanan terbaik kepada masyarakat. Kata Kunci: Model, DesaPintar

Building a Strong and Sustainable Brand: Effective Communication Strategies on Social Media in Improving Business Performance Alhidayatullah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3872

Social media has fundamentally reshaped marketing communication by enabling direct and interactive engagement between brands and consumers. With more than 4.9 billion global users, these platforms present both opportunities and challenges for organizations seeking to build sustainable brand relationships. This study examines the impact of effective communication strategies via social media on brand strength and corporate performance, while also assessing the mediating role of brand power in the relationship between communication strategy and business performance. The study emphasizes the significance of sustainable, engaging, and value-driven digital communications in establishing a robust brand within a competitive digital landscape. A quantitative study was administered to 138 MSMEs in Sukabumi that actively utilize social media for marketing purposes. Data analysis was conducted via the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique via SmartPLS software. The findings indicated that communication techniques significantly influenced brand strength and company performance, while the effect magnitude was smaller. Brand strength significantly influences business success and mediates the connection between communication strategy and business performance. A Q² value means the model’s superior prediction ability. These findings corroborate the Integrated Marketing Communication Theory (IMC) and Stakeholder Theory, offering strategic insights for sustainable brand growth via digital communication

INOVASI DAN KOLABORASI MEMBANGUN MASA DEPAN RANTAI PASOK UMKM DI ERA DIGITAL Tiara Zahara Zulva; Alhidayatullah; Muhammad Dzakwan Taufiqurokhman
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.395

Penelitian ini mengeksplorasi peran inovasi dan kolaborasi dalam membangun masa depan rantai pasok Usaha Mikro, Kesil dan Menengah (UMKM) di era digital. Meskipun UMKM menyumbang lebih dari 60% terhadap PDB Indonesia, banyak yang masih menghadapi tantangan dalam pengelolaan produk dan jaringan supply chain yang kompleks. Penelitian ini menggunakan pendekatan deskriptif kuantitatif untuk menganalisis kinerja operasional UMKM di Kota Sukabumi, dengan fokus pada variable seperti waktu siklus produksi, tingkat cacat produk, biaya produksi, dan kepuasan pelanggan. Hasil menunjukkan bahwa penerapan teknologi digital dan kolaborasi dengan berbagai pihak dapat meningkatkan efisiensi dan daya saing UMKM. Dengan memahami dinamika rantai pasok dan menerapkan praktik terbaik, UMKM dapat mengatasi hambatan yang ada, berinovasi, dan beradaptasi dengan perubahan pasar. Penelitian ini diharapkan dapat memberikan panduan praktis bagi UMKM dan menjadi referensi bagi pembuat kebijakan dalam mendukung pengembangan sektor UMKM di Indonesia.

Co-Authors Abdul Aziz, Muh Abdul Aziz, Muh. Ade Sudarma Ade Sudarma Andara, Nadya Friyanka Antony Antony Antony Antony Antony, Antony Arrini Lestari, Nurni Asril Adi Sunarto Aziz, Muh Abdul Azkia, Niswa Mutiara Darsawati, Eris Dewintania, R. Niske Elan Eriswanto Erik Candra Pertala Eva Fathussyaadah Hartono Hartono Hastarita, Nike Heni Susanti, Heni Hermawan, Silvy Legiana Idang Nurodin IKE RACHMAWATI Ike Rachmawati Iqbal Noor Iqbal Noor Jahriyah, Nabila Jusuf, Halid K Khairul Amal, Muhammad Koswara, Audri Lasabuda, Taufan Eka Putra Leonita Siwiyanti Lisdar Idwan Sudirman Lisnawati, Euis Lutpiah, Dwi Mardiyah Mustary Maulana Yusup, Muhammad Muh. Abdul Aziz Muh. Abdul Aziz Muhammad Abdul Aziz Muhammad Abdul Aziz Muhammad Dzakwan Taufiqurokhman Muhammad Khairul Amal Muhammad Khairul Amal Nurhalisa, Nurhalisa Nurmilah, Risma Nurni Arrina Lestari Okky Setyawati Dharmaputra Pamungkas, Risa Putri Permadi, Indra Pertala, Erik Candra Pratiwi, Indah Astuti Purwana E.S., Dedi Putri Aziz, A. Alfiana Putri, Fera Islami Putri, Sastria R Deni Muhammad Danial R. Madhakomala R. Niske Dewintania Ramadhani, Luna Novia Rezki Regina, Amelia Rizky Maulana, Rizky Saparuddin Mukhtar Saputra, Unin Nibi Setiadi, Sandi Shamsudin, Alsya Nurliza Siti Hadijah Siti Masruroh, Naila Sobar, Agus Sudarma, Ade Sunandar, Rahmah Silvia Suparno Suparno Syakir, Khalifa Istira Tiara Zahara Zulva Tina Kartini Trisnawati Trisnawati Umarni, Yunita Unin Nibi Saputra Wahyuni, Dwi Fitrah Yesi Triana Sari Yuliani, Sarah yusuf, muhammad maulana

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