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All Journal Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Science of Management Jurnal Administrasi dan Manajemen Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) JURNAL LENTERA BISNIS Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Accounting Profession Journal (APAJI) Jurnal EK dan BI Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Ekuilnomi DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Administrasi Kantor Husnayain Business Review International Journal of Applied Sciences in Tourism and Events KREATIF: Jurnal Pengabdian Masyarakat Nusantara Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Business and Innovation Research Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Jurnal Ekonomi, Manajemen, Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Fahlevi, Renza
Universitas Internasional Batam
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Factors Influencing Generation Z's Intention to Purchase Environmentally Friendly Skincare Products Fahlevi, Renza; Kevin, Valeska Lilya; Sinambela, Fitriana Aidnilla
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11747

Abstract

Purpose: This study aims to explore how factors such as environmental concern (EC), subjective norms (SN), perceived behavioral control (PBC), and environmental attitude (EA) influence Generation Z, specifically their intention to purchase environmentally friendly skincare products.Method: A quantitative research approach was employed, with a sample of 200 Generation Z consumers who have purchased environmentally friendly skincare products. The respondents were selected using purposive sampling, based on criteria including being born between 1995 and 2010, residing in Batam, and having purchased environmentally friendly skincare products. Data analysis was conducted using SPSS and SmartPLS software.Result: The findings reveal that environmental concern (EC), perceived behavioral control (PBC), and environmental attitude (EA) significantly influence green purchase intention (GPI), while subjective norms (SN) do not have a significant effect. Additionally, SN and PBC influence GPI through EA, whereas EC does not significantly impact GPI via EA.Practical Implications for Economic Growth and Development: The results of this study offer valuable insights for companies in the environmentally friendly skincare sector, helping them tailor effective marketing strategies to Generation Z consumers' preferences. By implementing the right strategies, companies can boost product sales and contribute to broader economic growth.
PENGARUH KUALITAS INFORMASI, KUANTITAS INFORMASI, KREDIBILITAS INFORMASI MELALUI KONTEN TIKTOK TERHADAP NIAT PEMBELIAN PAKET PULAU WISATA KOTA BATAM Sinambela, Fitriana Aidnilla; Tan, Joyceline; Fahlevi, Renza
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 4 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v4i2.10367

Abstract

Abstrak: Paket pulau wisata di Kota Batam merupakan rencana yang direncang secara khusus untuk memberikan layanan untuk mempermudah wisatawan dalam merencanakan liburan. TikTok sebagai salah satu aplikasi media sosial yang berawal dari membagikan hiburan sekarang telah berkembang menjadi platform yang memiliki fungsi dalam penyebaran informasi tentang paket pulau wisata di Kota Batam, Informasi yang disebarkan melalui video konten TikTok dapat berupa video-video promosi ataupun vlog dari wisatawan lainya. Kota Batam merupakan kota yang kaya dengan ketertarikan wisata tidak hanya pada serunya wisata kota melain juga ada paket pulau wisata di Kota Batam. Penelitian ini menggunakan metode kuantitatif terhadap variabel independen (kualitas informasi, kuantitas informasi, kredibilitas informasi), mediator (kegunaan informasi dan adopsi informasi), dan variabel dependen (niat pembelian). Penelitian ini bertujuan dalam meneliti pengaruhnya tiktok terhadap niat pembelian paket pulau wisata Kota Batam, yaitu: Pulau Ranoh, Kepri Coral, Pulau Mubut, Pulau Abang, Pulau Putri. Pengumpulan data melalui penyebaran kuesioner menggunakan google form sebanyak 274 responden. Pengujian data penelitian ini menggunakan pengujian loading factor, cross loading, cronbach’s alpha dan composite reliability, path coefficients, indirect effect, dan r square pada metode smart PLS. Hasil penelitian menunjukan bahwa dengan adanya informasi yang diperoleh dari konten video TikTok dapat berpengaruh terhadap niat pembelian konsumen terhadap paket pulau wisata di Kota Batam. Kata Kunci: informasi media sosial; konten tiktok; paket pulau wisata kota batam Abstract: The island tourism packages in Batam City are specially designed plans aimed at providing services to make it easier for tourists to plan their vacations. TikTok initially a platform for sharing entertainment, has now evolved into a medium for spreading information about island turism packages in Batam City. This information shared through TikTok videos can include promotional videos or vlogs from other tourists. This study uses a quantitative method with independent variables (information quality, information quantity, information credibility), mediators (information usefullness and information adoption), and a dependent variabel (purchase intention). The purpose of this research is to investigate the impact of TikTok on the purchase intention ofisland tourism packages in Batam City, including Ranoh Island, Kepri Coral, Mubut Island, Abang Island, and Putri Island. Data was collected through a questionnaire distributed via google forms to 274 respondents. The data analysis was conducted using loading factor, cross loading, cronbach’s alpha, composite reliability, path coefficients, indirect effect, and r square tests using the Smart PLS method. The results show that information obtained from TikTok video content can significantly influence consumer purchase intentions regarding island tourism packages in Batam City. Keywords: social media information; tiktok content; batam city island tour package
Strategi Perancangan Manajemen Pelayanan di Kantor Notaris dan PPAT Anita Mahdalena, S.H Febryna Adinda Syafutri; Renza Fahlevi
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 4 (2024): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i4.4609

Abstract

Facing the increasing demand for notary and PPAT services, an effective management strategy needs to be designed to handle the surge in demand without compromising service quality. The digital era encourages the integration of technology and automation as a solution to enhance efficiency. This research aims to design a service strategy, focusing on improving service quality, effective communication, and refining the notarization process. Services are structured to meet the varied needs of customers, involving aspects of convenience, speed, personal interaction, skills, and friendliness.The Notary Office & PPAT Anita Mahdalena, SH, as a provider of legal services, becomes the object of the study. This program seeks to increase the visibility of the office through the development of an official website, leveraging social media, and strengthening the office's identity. The research methodology involves primary data from interviews and direct observations, as well as secondary data from external sources The research findings indicate that the implementation of the service strategy with the creation of an official website has increased transparency, trust, and information access. The distribution of souvenirs and ID cards helps strengthen positive bonds with customers and enhances security and employee identity. This program has successfully achieved the goal of improving a positive image and establishing long-term relationships with clients.
PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN Putra, Edy Yulianto; Fahlevi, Renza; Fidia; Macnico, Peter; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.515

Abstract

Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.
Perilaku Penggunaan E Wallet Oleh Generasi Z Dalam Pembayaran Aplikasi Transportasi Online Fahlevi, Renza; Wang, Thalia; Sinambela, Fitriana Aidnilla
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.5847

Abstract

Currently, the use of e-wallet applications has increased, especially after the Covid-19 pandemic. The use of e-wallet applications has become popular for financial transactions and payments for online applications such as Grab and Gojek. The purpose of this research is to test the relationship between the variables such as perceived usefulness, social influence and perceived security on attitude toward using and intention to use e-wallet for generation Z users from a payment online transportation transaction perspective. This study is a quantitative study. The number of research respondents was 205 respondents who were e-wallet users aged 11 to 26 years. Data collection was carried out by distributing questionnaires via google form. Research data was processed using by PLS application. The results of the research showed that the variables perceived usefulness and perceived security are variables that influence attitude using toward and intention to use e-wallet, but other variables, namely social influence do not affect attitude using toward and intention to use e-wallet.
Perilaku Penggunaan Aplikasi Online Travel Agent (OTA) Oleh Konsumen Generasi Z Untuk Berwisata Fahlevi, Renza; Steffani, Steffani; Sihombing, Dame Afrina
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6265

Abstract

Developments in technology have contributed to the progress of the tourism industry, including in the online travel agent (OTA) business. OTA business competition in Indonesia is quite high, especially targeting Z generation (gen Z) consumers. This research aims to conduct a study of the intention of gen Z consumers in using OTA. This research consists of three independent variables, namely perceived ease of use, perceived usefulness and trust. The number of respondents in the research was 248 and the research data was collected using a questionnaire. The data was processed using linear regression techniques using the SPSS application. The results are explain that the three variables have an influence on the intention of gen z consumers to use OTA. The results of the study will contribute to OTA providers to understand the behavior of using OTA applications by gen Z consumers for traveling.
How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
Analisis SWOT dan Penerapan Strategi Katalog Produk Terhadap PT Martindo Fine Foods Helen, Helen; Fahlevi, Renza
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 3 No. 2 (2025): Januari 2025
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v3i2.10098

Abstract

Perubahan dinamika masyarakat yang terus berkembang mempengaruhi gaya hidup dan pola konsumsi pangan, sehingga menciptakan pergeseran signifikan ke arah produk pangan beku atau frozen food. Kepraktisan dan kemudahan penyajian frozen food menjadi pilihan utama konsumen. Tren ini dimanfaatkan PT Martindo Fine Foods untuk meningkatkan penetrasi pasar. Sebagai pemimpin di Kota Batam dalam distribusi frozen food sejak 2011, PT Martindo Fine Foods telah membangun reputasi kuat dalam menyediakan produk  berkualitas tinggi. Studi ini menyoroti pentingnya analisis menyeluruh terhadap faktor-faktor internal dan eksternal serta strategi pemasaran katalog produk dalam merespons perubahan preferensi konsumen. Penelitian ini mengandalkan data kualitatif melalui wawancara, observasi, dan dokumentasi. Melalui analisis SWOT, PT Martindo Fine Foods dapat memahami posisinya di pasar dan menerapkan rekomendasi strategi pemasaran yang relevan. Hasil penelitian ini memberikan wawasan mendalam tentang bagaimana PT Martindo Fine Foods dapat proaktif dalam memantau dan menyesuaikan diri dengan perubahan lingkungan bisnis, khususnya dalam konteks industri frozen food. Penelitian ini juga menunjukkan bahwa penerapan strategi katalog produk pada PT Martindo Fine Foods mendapatkan feedback positif dari pelanggan dan promosi produk yang dilakukan PT Martindo Fine Foods menjadi efisien untuk mendukung tujuan perusahaan.
PENYULUHAN DAN EDUKASI PEMASARAN UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN KE DESA SEMBRANI WATUSIGAR Fahlevi, Renza; Hanny, Hanny; Yunaeni, Enly; Sinambela, Fitriana Aidnilla; Ingkadijaya, Rachmat
SINAR SANG SURYA Vol 9, No 1 (2025): Februari 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i1.3715

Abstract

Program pengabdian kepada masyarakat (PKM) ini bertujuan untuk membantu masyarakat desa Sembrani dalam meningkatkan jumlah kunjungan wisatawan. Latar belakang dilaksanakannya program PKM ini karena jumlah kunjungan wisatawan ke desa Sembrani belum sesuai harapan masyarakat. Meskipun desa wisata Sembrani memiliki potensi wisata yang beraneka ragam, namun potensi ini belum diiringi dengan kemampuan masyarakat dalam memasarkan paket wisata kepada calon wisatawan. Guna mengatasi permasalahan ini maka dilaksanakan program PKM selama tiga hari yang dimulai dari tanggal 5 hingga 7 september 2024. Bentuk pelaksanaan pengabdian yaitu dengan memberikan penyuluhan dan edukasi tentang dasar-dasar pemasaran paket wisata kepada masyarakat desa Sembrani. Pelaksanaan PKM memberikan luaran berupa peningkatan kemampuan dan penambahan keilmuan tentang pemasaran paket wisata kepada masyarakat desa wisata Sembrani. Peningkatan kemampuan dan keilmuan tentang strategi pemasaran diyakini akan dapat diimplementasikan oleh masyarakat guna meningkatkan jumlah kunjungan wisatawan ke desa Sembrani.
Gamifikasi Pada Aplikasi E-Commerce Terhadap Minat Beli Konsumen Vallencia, Vallencia; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8801

Abstract

Persaingan dalam industri e-commerce di Indonesia semakin ketat, terbukti dengan munculnya banyak perusahaan e-commerce baru. Setiap perusahaan berlomba-lomba merancang strategi pemasaran untuk menarik minat konsumen agar menggunakan aplikasi e-commerce mereka. Penelitian pada artikel ini ditujukan untuk menganalisa pengaruh gamifikasi, perceived enjoyment, dan entertainment terhadap brand engagement serta niat beli konsumen di e-commerce. Pada penelitian yang telah dilakukan sebelumnya memanfaatkan pendekatan secara kuantitatif, dengan data yang diperoleh menggunakan pertanyaan melalui media Google Form yang diisi oleh 295 responden. Responden dipilih dengan memanfaatkan teknik purposive sampling yang terbagi dalam beberapa persyaratan tertentu, seperti pernah menggunakan fitur gamifikasi dan melihat konten pemasaran dalam aplikasi e-commerce. Hasil penelitian menunjukkan bahwa gamifikasi dan entertainment memiliki pengaruh terhadap brand engagement, sementara perceived enjoyment tidak berpengaruh. Selain itu, brand engagement terbukti memengaruhi niat beli konsumen di e-commerce. Temuan penelitian ini diharapkan dapat membantu perusahaan e-commerce dalam merancang strategi pemasaran yang lebih tepat dan efektif.
Co-Authors -, Hanny Agika Wasinta Br Sembiring agustin, isnaini nuzula Aidnilla Sinambela, Fitriana Aidnilla, Fitriana Alissya Maidha Fitri Andyana Andyana Ang, Jessica Friscilla Angela Angela Angie Angie Angie Angie Angie, Angie Anthony Anthony Ardhany Damanik, Nisa Bastanta Sebayang Benwanto Ardiyano Br Sembiring, Agika Wasinta Caroline Marninda Catherine Kho Celvin Celvin Charlie Wijaya Chyntia Huang Chyntia Huang Cristie Yen, Selfia David David Deslyn Melodya Ellen Wu Elsa Elsa Elviana Elviana Elvina Enjelica Elvina Syahara Enjelia, Yuyu Erlin Erlin Erlin Erlin Erni Erni Erni Erni Fatimah Febriani Febriani, Fatimah Febryna Adinda Syafutri Febryna Adinda Syafutri Felix Filbert ffy, Ye Fidia Fiona Fiona Fitri Aidnilla Sinambela Fitri, Alissya Maidha Fitriana Aidnila Sinambela Fitriana Aidnilla Flowerensia, Dionna Giorgyna Giorgyna Giorgyna, Giorgyna Golan Hasan, Golan Hardi Suandri Hasanah, Nafisatul Helen, Helen Herman Herman Ingakadijaya, Rahmat Ingkadijaya, Rachmat Irene Lim Jackson Jackson Jacky Gunadi Jasen Lim Jery Tango Jesseline Cheng Jessica Jessica Jesslyn Clorina Jesson Lim Jessy Kelfi Yanti Limanda Kevin, Valeska Lilya Lestari, Melissa Leven Dickson Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie Maggie Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Meliana Meliana Melodya, Deslyn Metta Noviani Mimi Viviyana Muhammad Azril Akbar Mutiara Kamila Nadiya Nur Arafah Nafisatul Hasanah Nida Ohanna Noviani, Metta Novita Novita Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Raisy Raisy Raisy Raisy, Raisy Raymond Raymond Reni Mardiana Ricky Ricky Riki Andiko Riny Mariany Rizni Aulia Qadri Rovina Rusiana, Nia Selfia Cristie Yen Selina, Selina Septiyani, Estin Rose Shelvina Shely Juniarty Shereen Shereen Sherina Romaitho Hutagaol Shevia Sihombing, Dame Afrina Silvia Salim Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Sun Bhuan supriyadi arifin Tamsi Tamsi Tan, Joyceline Titan Martinus Valeska Lilya Kevin Vallencia, Vallencia Veto Carnesto Limarta Vincent Su Viony, Viony Wang, Thalia Willam William Lim Winson Leon Yessa Natasha Yulfiswandi, Yulfiswandi Yunaeni, Enly Yuswardi Yuswardi Yuswardi yuswardi, Yuswardi Yuyu Enjelia