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Fahlevi, Renza
Universitas Internasional Batam
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ANALISA FAKTOR YANG MEMENGARUHI LOYALITAS MITRA PENGEMUDI TRANSPORTASI ONLINE Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2296

Abstract

ABSTRAKBanyak dari mitra pengemudi mendaftarkan diri dibeberapa perusahaan penyedia transportasi online sehingga memiliki dua atau lebih akun pada perusahaan yang berbeda. Hal ini tentu tidak diinginkan oleh perusahaan penyedia aplikasi transportasi online, karena mitra pengemudi akan mematikan aplikasi lain untuk sementara waktu jika sedang melakukan pengantaran konsumen dari aplikasi yang dipilihnya. Penelitian ini bertujuan untuk menilai faktor yang mempengaruhi kepuasan dan loyalitas mitra pengemudi transportasi online. Penelitian ini merupakan penelitian kuantitatif dengan variabel harga, platform quality dan perceived safety sebagai variabel independen. Jumlah responden dalam penelitian ini sebanyak 150 responden yang merupakan mitra pengemudi transportasi online. Teknik analisa data yang dipakai adalah SEM-PLS. Hasil penelitian menunjukan bahwa ketiga variabel yaitu variabel harga, platform quality dan perceived safety berpengaruh terhadap kepuasan mitra pengemudi pada aplikasi transportasi online, sedangkan kepuasan mitra pengemudi mempunyai pengaruh terhadap loyalitas mitra pengemudi terhadap aplikasi transportasi online yang digunakannya. Kata Kunci: Harga; Kualitas aplikasi; Keamanan; Kepuasan dan Loyalitas.ABSTRACT Many driver-partners register with several ride-hailing companies and thus have two or more accounts with different companies. This is certainly not desirable for online transportation application provider companies, because driver-partners will temporarily turn off other applications if they are delivering customers from the application they choose. This research aims to assess the factors that influence the satisfaction and loyalty of online transportation driver partners. This is a quantitative research with the independent variables as price, platform quality and perceived safety. The number of respondents was 150 respondents who were online transportation driver partners. The data analysis technique used was SEM-PLS. The results of the research showed that the third variable, namely the price variable, platform quality and safety perception influenced the satisfaction of driver partners in online transportation applications, while driver partner satisfaction influenced the loyalty of driver partners to the online transportation applications they use. Keywords: Price; Platform quality; Perceived safety; Satisfaction and Loyalty. 
NIAT BERKUNJUNG KEMBALI OLEH WISATAWAN PADA DESTINASI WISATA KAMPUNG VIETNAM Fahlevi, Renza; Putra, Muhamad Zhabiyan Dwi; Sinambela, Fitriana Aidnilla; Ingakadijaya, Rahmat
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2162

Abstract

ABSTRAKDestinasi wisata Kampung Vietnam merupakan salah satu destinasi wisata yang ada di kota Batam. Kampung Vietnam menyimpan banyak cerita dan sejarah atas perjuangan rakyat Vietnam yang hidup dipengungsian pulau Galang. BP Batam selaku pengelola telah melakukan beberapa program peningkatan fasilitas untuk meningkatkan citra positif dan memberikan kenangan indah bagi wisatawan yang berkunjung ke Kampung Vietnam. Penelitian ini bertujuan untuk menguji hubungan antara variabel destination image dan memorable experience terhadap kepuasan dan niat wisatawan untuk berkunjung kembali. Jenis penelitian ini adalah penelitian kuantitatif dengan jumlah sampel sebanyak 120 responden. Data dikumpulkan dengan menggunakan kuesioner. Teknik pengolahan data dengan menggunakan SEM-PLS dan diolah dengan bantuan aplikasi smartPLS. Hasil penelitian menunjukan bahwa destination image dan memoriable experience mempunyai hubungan langsung terhadap kepuasan wisatawan. Selain itu destination image dan memoriable experience memengaruhi niat wisatawan untuk berkunjung kembali ke destinasi wisata Kampung Vietnam yang dimediasi oleh variabel kepuasan wisatawan. Hasil penelitian ini diharapkan dapat memberikan kontribusi data kepada pengelola destinasi wisata untuk membuat kebijakan strategis agar dapat meningkatkan jumlah kunjungan wisatawan ke Kampung Vietnam. Kata Kunci: Destination image; Memorable experience; Kampung VietnamABSTRACTVietnam Village is one of the tourist destinations in Batam city. Vietnam Village holds many stories and history of the Vietnamese people who lived in refugee camps on Galang Island. BP Batam as the manager has carried out several facility improvement programs to improve the positive image and provide memorable memories for tourists. This research aims to testing the relationship between destination image variables and memorable experiences on tourist satisfaction and intention to revisit. The type of research is quantitative with a total sample are 120 respondents. Data were collected using a questionnaire. Data processing techniques using SEM-PLS and processed with the help of the smartPLS application. The results show that destination image and memorable experiences have a direct relationship to tourist satisfaction. In addition, destination image and memorable experiences influence tourists' intention to revisit the Vietnam Village tourist destination which is mediated by tourist satisfaction variables. The results of this study are expected to provide data contributions to tourist destination managers to create policy strategies in order to increase the number of tourist visits to Vietnam Village.Keywords: Destination image; Memoriable experience; Satisfaction and Intention to revisit.
Analysis of factors influencing purchase intention Fahlevi, Renza; Giorgyna, Giorgyna; Sinambela, Fitriana Aidnilla
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.8974

Abstract

Currently, the use of counterfeit products in Indonesia is increasing. Handbags are among the most widely used counterfeited products. This study aims to measure consumer behavior when purchasing fake bags. Research data were obtained by distributing questionnaires to 240 potential consumers who used counterfeit handbags. The collected data were processed using the Smart PLS software. This study found that novelty seeking, status consumption, and brand consciousness shape attitudes toward counterfeit products, whereas perceived risk and integrity have no bearing on these attitudes. Additionally, perceived risk, brand consciousness, and attitude toward counterfeit products directly influence purchase intention, whereas novelty seeking, status consumption, and integrity do not impact purchase intention. Notably, a significant influence on purchase intention was observed when mediated by attitudes toward counterfeit products in the case of novelty seeking and status consumption. However, perceived risk, integrity, and brand consciousness do not influence purchase intention when mediated by attitudes toward counterfeit products.
PENERAPAN PEMASARAN DIGITAL PADA TOKO BANGUNAN YUPINDO JAYA Noviani, Metta; Fahlevi, Renza
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24596

Abstract

Tujuan dari pelaksanaan kerja praktek ini berupa mengimplementasikan strategi pemasaran digital untuk memperluas cakupan Toko Yupindo Jaya dan menambah jumlah pelanggan. Dalam sasaran implementasi, memperkenalkan usaha ke segmen pasar yang lebih luas untuk meningkatkan omset penjualan secara signifikan. Peningkatan jumlah Pelanggan Toko Yupindo Jaya, tujuan utama adalah meningkatkan jumlah pelanggan yang berpotensi membawa dampak positif terhadap pertumbuhan bisnis. Peningkatan brand awareness secara digital, sehingga banyak orang yang mengenal walaupun tidak berada di sekitar Toko Yupindo Jaya. Penerapan pemasaran digital ini diharapkan memberikan dampak positif dalam jangka panjang dengan membangun basis pelanggan yang stabil dan setia. tau kesimpulan singkat. Teknik pengumpulan data yang digunakan peneliti adalah survei, wawancara dan observasi. Hasil dari praktek ini adalah Toko Yupindo Jaya telah memulai perjalanan positif dengan bantuan promosi online dan penggunaan banner. Langkah-langkah ini membuktikan bahwa toko tersebut dapat mengalami perkembangan yang signifikan asalkan upaya promosi di ranah digital dilakukan secara konsisten. Dengan memanfaatkan media sosial, pembuatan banner yang menarik, dan keberadaan online, Toko Yupindo Jaya dapat memperluas jangkauan dan meningkatkan kesadaran mereknya. Penting untuk terus konsisten dalam upaya promosi digital ini agar pertumbuhan bisnis dapat berlangsung secara berkelanjutan dan menghasilkan hasil yang maksimal di pasar online.
Perancangan dan Implementasi Strategi Pemasaran Digital Pada UMKM Harum Bakery Angie Angie; Renza Fahlevi; Fitriana Aidnilla Sinambela
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2453

Abstract

The aim of implementing this service program is to help solve the problems faced by MSMES in Batam City, especially in digital marketing. The MSMEs targeted are Harum Bakery which focuses on the bread sector. Previously, Harum Bakery's sales system was still based on a consignment system in minimarkets, markets and supermarkets. Since the beginning, Harum Bakery has only used traditional marketing methods, namely word of mouth. Therefore, in this activity the author will help design and implement digital marketing at Harum Bakery. The method used in this activity is observation and interviews with MSMEs owners. The results of this activity prove that the application of digital marketing can provide many benefits for Harum Bakery, such as increasing revenue or product sales, reaching a wider range of consumers, increasing brand awareness, and being able to compete with other competitors.
FAKTOR YANG MEMENGARUHI NIAT BERKUNJUNG KEMBALI WISATAWAN MEDIS ASAL INDONESIA KE MALAYSIA Dewiangelline, Dewiangelline; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1882

Abstract

This study aims to analyze the factors influencing the intention of Indonesian medical tourists to visit Malaysia. This study examines the influence of relationship marketing and word of mouth on trust, as well as the influence of trust on revisit intention. The research approach used was quantitative, with data collected through questionnaires distributed to Indonesian medical tourists who had received treatment in Malaysia. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships between variables. The results showed that all hypotheses were accepted. Relationship marketing and word of mouth had a positive and significant effect on trust, while trust had a positive and significant effect on medical tourists' intention to revisit. These findings confirm that trust is a key factor in shaping medical tourist loyalty. Practically, the results of this study provide input for the Indonesian government and hospital management in formulating policies to strengthen domestic medical tourism by increasing trust and service quality.
ANALISIS FAKTOR PENENTU NIAT PEMBELIAN MOBIL LISTRIK DI KALANGAN GENERASI Z (GEN Z) DI KOTA BATAM Ang, Nicky Jefferson; Fahlevi, Renza; Qadri, Rizni Aulia
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1929

Abstract

This study aims to analyze the influence of perceived benefits, perceived risks, and social influences on attitudes, as well as the influence of attitudes on purchase intentions in the context of electric car purchasing behavior among Generation Z (Gen Z) in Batam City. The research approach was quantitative. Data were obtained by distributing questionnaires to 190 respondents aged 17–28 years who resided in Batam and were interested in purchasing an electric car. The collected data were analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling. The results showed that perceived benefits did not significantly influence attitudes, indicating that the cost efficiency and functional benefits of electric cars have not yet been able to shape positive attitudes among Gen Z. Conversely, perceived risks and social influences did not significantly influence attitudes. This illustrates that perceptions and social risk incentives play a significant role in shaping the attitudes of young consumers. Furthermore, attitudes were shown to have a significant positive effect on electric car purchase intentions, indicating that positive attitudes are one of the driving factors driving electric car purchase interest among Gen Z Batam. These findings provide theoretical contributions to understanding electric vehicle adoption behavior among the younger generation and practical contributions to automotive companies in designing more effective marketing strategies for the Gen Z market.
KUALITAS MEDIS, LAYANAN DAN HARGA: PENENTU LOYALITAS WISATAWAN MEDIS INDONESIA KE MALAYSIA Cahaya, Wirandry Baja; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2006

Abstract

This study aims to analyze the influence of medical quality, service quality, and price fairness on satisfaction and their impact on loyalty of Indonesian patients undergoing medical tourism in Malaysia. This study used a quantitative approach with a survey method, where data were collected through structured questionnaires from 200 respondents who had received medical services at several leading hospitals in Malaysia. The data analysis technique was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to test the relationship between the study variables. The results showed that medical quality and service quality had a positive and significant effect on patient satisfaction, confirming the importance of diagnostic accuracy, treatment effectiveness, and the professionalism of medical and non-medical personnel in shaping the experience of cross-border medical tourism. In contrast, price fairness did not have a significant effect on satisfaction, indicating that Indonesian patients prioritize clinical outcomes and service quality over price considerations. Furthermore, patient satisfaction was shown to have a very strong and significant influence on loyalty, which was reflected in the intention to return and authorize medical services in Malaysia. These findings provide theoretical and practical support for the development of medical tourism policies, particularly in efforts to strengthen the competitiveness of domestic healthcare services in Indonesia.
Faktor-faktor yang Memengaruhi Niat Wisatawan Asal Batam untuk Berwisata ke Malaysia Erika; Fahlevi, Renza; Aidnila Sinambela, Fitriana
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 13 No. 1 (2026): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/6rz6yd07

Abstract

This research aims to identify and analyze the factors influencing the intention of tourists from Batam to visit Malaysia. The main issue addressed is the limited understanding of the factors that drive tourists from Batam to choose Malaysia as their destination, despite its geographical proximity and the tourism potential that has not been fully explored. This study employs an explanatory quantitative approach, with a total sample of 282 respondent collected using convenience sampling and purposive sampling. Data were analyzed using Smart PLS 3.0 and IBM SPSS Statistics 27. The findings reveal that perceived value and experience quality have a significant positive impact on tourist satisfaction. Additionally, perceived value and experience quality have a significant positive effect on revisit intention. Nevertheless, perceived value and experience quality positively influence revisit intention when mediated by tourist satisfaction. For future research, it is recommended to explore additional factors such as nostalgia, authenticity, social media and perceived risk on tourist decisions-making. A comparative analysis between the experiences of domestic and international tourists is also suggested. This study is expected to contribute to Malaysia's tourism industry by enhancing tourism revenue through improved services and innovative developments.
STRATEGI PENINGKATAN BRAND AWARENESS UNTUK MENDUKUNG PERSONAL SALES PADA PT. ALPHA CENTRAL PROPERTINDO Fahlevi, Renza; Filrando, Ariendy
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.482

Abstract

The increasingly competitive property industry requires companies to implement marketing strategies that enhance trust and strengthen brand recognition. One of the challenges faced by PT. Alpha Central Propertindo is the absence of an official promotional medium to consistently and professionally support personal selling activities. This study aims to design and implement a company profile as a strategy to enhance brand awareness and support personal sales at PT. Alpha Central Propertindo. This research adopts a descriptive qualitative approach using a community service model. Data were collected through observation, interviews, and documentation, while media development followed the Multimedia Development Life Cycle (MDLC) method. The results indicate that the implementation of the company profile had a positive impact on increasing consumer understanding and initial interest. Based on evaluations involving ten sales representatives, 80% reported improved consumer understanding of the company’s profile and services, while 70% indicated increased consumer interest after the use of the company profile. These findings suggest that a company profile serves as an effective promotional medium to support personal selling and enhance corporate brand awareness. This study provides practical implications for property service companies in optimizing visual promotional media as part of their marketing strategy
Co-Authors -, Hanny Agika Wasinta Br Sembiring agustin, isnaini nuzula Aidnila Sinambela, Fitriana Aidnilla Sinambela, Fitriana Aidnilla, Fitriana Alissya Maidha Fitri Andyana Andyana Ang, Jessica Friscilla Ang, Nicky Jefferson Angela Angela Angie Angie Angie Angie Angie, Angie Anthony Anthony Ardhany Damanik, Nisa Bastanta Sebayang Benwanto Ardiyano Br Sembiring, Agika Wasinta Cahaya, Wirandry Baja Caroline Marninda Catherine Kho Celvin Celvin Charlie Wijaya Chyntia Huang Chyntia Huang Cristie Yen, Selfia David David Deslyn Melodya Dewi Angeline Dewiangelline, Dewiangelline Ellen Wu Elsa Elsa Elviana Elviana Elvina Enjelica Elvina Syahara Enjelia, Yuyu Erika Erika Erika Erlin Erlin Erlin Erlin Erni Erni Erni Erni Fatimah Febriani Febriani, Fatimah Febryna Adinda Syafutri Febryna Adinda Syafutri Felix Filbert ffy, Ye Fidia Filrando, Ariendy Fiona Fiona Fitri Aidnilla Sinambela Fitri, Alissya Maidha Fitriana Aidnila Sinambela Fitriana Aidnilla Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna Giorgyna Giorgyna, Giorgyna Golan Hasan, Golan Hardi Suandri Hasanah, Nafisatul Helen, Helen Herman Herman Ingakadijaya, Rahmat Ingkadijaya, Rachmat Irene Lim Jackson Jackson Jacky Gunadi Jasen Lim Jery Tango Jesseline Cheng Jessica Friscilla Jessica Jessica Jesslyn Clorina Jesson Lim Jessy Kelfi Yanti Limanda Kevin, Valeska Lilya Lestari, Melissa Leven Dickson Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie Maggie Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Meliana Meliana Melodya, Deslyn Metta Noviani Mimi Viviyana Muhammad Azril Akbar Mutiara Kamila Nadiya Nur Arafah Nafisatul Hasanah Nida Ohanna Noviani, Metta Novita Novita Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Qadri, Rizni Aulia Rahel Nurhamidah Raisy Raisy Raisy Raisy, Raisy Raymond Raymond Reni Mardiana Ricky Ricky Riki Andiko Riny Mariany Rizni Aulia Qadri Rovina Rusiana, Nia Selfia Cristie Yen Selina, Selina Septiyani, Estin Rose Shelvina Shely Juniarty Shereen Shereen Sherina Romaitho Hutagaol Shevia Sihombing, Dame Afrina Silvia Salim Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Sun Bhuan supriyadi arifin Tamsi Tamsi Tan, Joyceline Titan Martinus Valeska Lilya Kevin Valeska Lilya Kevin Vallencia, Vallencia Veto Carnesto Limarta Vincent Su Viony, Viony Wang, Thalia Willam William Lim Winson Leon Yessa Natasha Yulfiswandi, Yulfiswandi Yunaeni, Enly Yunita Octaviani Yuswardi Yuswardi Yuswardi yuswardi, Yuswardi Yuyu Enjelia