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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Akuntansi Aktual Jurnal Manajemen Strategi dan Aplikasi Bisnis AKURASI: Jurnal Riset Akuntansi dan Keuangan SULUH: Jurnal Abdimas Journal of Research in Business, Economics, and Education Jurnal Buana Akuntansi Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Pengabdian Kepada Masyarakat Patikala JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Asian Journal of Community Services (AJCS) SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA Jurnal Ilmu Multidisplin Jurnal Pemberdayaan Umat Mulia Pratama Jurnal Ekonomi dan Bisnis Madani: Multidisciplinary Scientific Journal Manajemen Kreatif Jurnal Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Manajemen dan Pemasaran Digital Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Ekonomi dan Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Indonesian Journal of Economics and Strategic Management Jurnal Humaniora, Ekonomi Syariah dan Muamalah JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Greenation Ilmu Akuntansi Akurasi Jurnal Akuntansi dan Sistem Informasi Jurnal Riset dan Inovasi Manajemen
Cahyadi Husadha
Univeritas Bhayangkara Jakarta Raya
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Implementasi Program Edukasi dan Kepedulian Sosial dalam Mewujudkan Desa Berkualitas di Desa TambunImplementation of an Education and Social Awareness Program to Create a High Quality Village in Tambun Village: (Implementation of an Education and Social Awareness Program to Create a High Quality Village in Tambun Village) Chalista Salsabilah Relanta; Dhea Adinda; A Putri Rahma Arisky; Tria Fajriana; Putri Nasywa Syakira; Jeni Rahayu Dara Danita; Zahwa Bilqis Zarakhan Ifo; Muhammad Dhani Al Farizhi; Aris Rismayadi; Pandu Nugroho; Gilang Satrio Wicaksono; Muhammad Irham Robbani; Ibnu Tafsier; Cahyadi Husadha
Jurnal Abdimas Ekonomi dan Bisnis Vol 4 No 1 (2026): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

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The Community Service Program (Kuliah Kerja Nyata/KKN) is a form of student community engagement as an implementation of the Tri Dharma of Higher Education. The KKN program conducted by Group 76 of Universitas Bhayangkara Jakarta Raya was carried out in Tambun Village, Tambun Selatan District, Bekasi Regency, focusing on improving community education and social awareness. This study aims to analyze the implementation of community empowerment programs through education, health, and environmental activities in supporting the development of a quality village. This study used a qualitative approach with the Participatory Action Research (PAR) method, involving students and the community actively in the processes of problem identification, planning, implementation, and program evaluation. Data were collected through observation, interviews, and documentation during the KKN activities. The programs included BPJS Health Insurance education, parenting education, health programs through community exercise activities, and environmental programs through waste management by providing waste containers and conducting community clean-up activities with local neighborhood organizations. The results showed that the KKN programs had a positive impact on increasing community knowledge, awareness, and participation. Educational activities improved public understanding of health access and the importance of family roles in children’s development. Furthermore, health and environmental activities encouraged the community to adopt healthier lifestyles and improve environmental awareness. The PAR approach strengthened community involvement, allowing the programs to be implemented effectively and sustainably.
Pengaruh Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Produk Skincare Somethinc pada Mahasiswa Universitas Bhayangkara Jakarta Raya Risma Indah Sari; Dody Kurniawan; Cahyadi Husadha
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to examine the effect of digital marketing and brand awareness on the purchase decision of Somethinc skincare products among students of Universitas Bhayangkara Jakarta Raya. A quantitative method with a causal-associative approach was employed. The population consisted of active students who had used or purchased Somethinc skincare products, with a sample of 94 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS) using SmartPLS 4.0. The results show that digital marketing has a positive and significant effect on purchase decision (β = 0.569; t = 5.422; p = 0.000), brand awareness has a positive and significant effect on purchase decision (β = 0.316; t = 3.043; p = 0.002), and both variables simultaneously explain 70.1% of the variance in purchase decision (R² = 0.701). These findings indicate that the more effective the digital marketing strategy implemented and the higher the level of brand awareness among consumers, the greater their tendency to decide to purchase Somethinc skincare products, with digital marketing acting as the more dominant predictor.
Literasi Keuangan Memoderasi Herding Behavior, Toleransi Risiko, dan Overconfidence terhadap Keputusan Investasi Defina Jihan Felisha; Nera Marinda Machdar; Cahyadi Husadha
Jurnal Akuntansi dan Sistem Informasi Vol. 1 No. 4 (2026): Edisi: Juli-September
Publisher : Pustaka Bangsa Indonesia

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Meningkatnya jumlah investor muda di Indonesia menunjukkan tingginya minat mahasiswa untuk berinvestasi di pasar modal. Namun, keputusan investasi masih dapat dipengaruhi oleh faktor perilaku, seperti herding behavior, toleransi risiko, dan overconfidence. Penelitian ini bertujuan menganalisis pengaruh herding behavior, toleransi risiko, dan overconfidence terhadap keputusan investasi dengan literasi keuangan sebagai variabel moderasi pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui kuesioner dari 119 responden yang dipilih menggunakan purposive sampling. Analisis data dilakukan dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa herding behavior tidak berpengaruh terhadap keputusan investasi, sedangkan toleransi risiko dan overconfidence berpengaruh positif. Literasi keuangan memperlemah pengaruh herding behavior, tetapi memperkuat pengaruh toleransi risiko dan overconfidence terhadap keputusan investasi. Penelitian ini berkontribusi pada kajian behavioral finance dan menjadi referensi bagi investor muda dalam mengambil keputusan investasi secara rasional.
Determinan Nilai Perusahaan Dimoderasi Firm Size pada Perusahaan Sektor Energi dan Pertambangan Alya Kusumaningtyas; Nera Marinda Machdar; Cahyadi Husadha
Jurnal Akuntansi dan Sistem Informasi Vol. 1 No. 4 (2026): Edisi: Juli-September
Publisher : Pustaka Bangsa Indonesia

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Penelitian ini bertujuan untuk menganalisis peran moderasi ukuran perusahaan dalam pengaruh corporate social responsibility, green innovation, dan environmental performance terhadap nilai perusahaan pada perusahaan sektor energi dan pertambangan yang terdaftar di Bursa Efek Indonesia periode 2021–2024. Meningkatnya perhatian terhadap keberlanjutan mendorong perusahaan untuk memperkuat tanggung jawab sosial, menerapkan inovasi ramah lingkungan, dan meningkatkan kinerja lingkungan guna meningkatkan nilai perusahaan. Namun, penelitian terdahulu menunjukkan hasil yang tidak konsisten mengenai hubungan antarvariabel tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder, teknik purposive sampling, regresi data panel, dan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa corporate social responsibility dan green innovation tidak berpengaruh signifikan terhadap nilai perusahaan, sedangkan environmental performance berpengaruh positif dan signifikan. Ukuran perusahaan tidak memoderasi pengaruh corporate social responsibility dan green innovation, tetapi memperkuat pengaruh environmental performance terhadap nilai perusahaan. Temuan ini menunjukkan bahwa kinerja lingkungan lebih diapresiasi investor, terutama pada perusahaan berukuran besar.
Co-Authors A Putri Rahma Arisky Achmad Fauzi ACHMAD FAUZI Adalah, Alfi Al Adelia Safitri Adelina Suryati Adelina Suryati Adelina Suryati Adi Wibowo Noer Fikri Adila Putri Alfia Aditya Agung Pambudi Aditya Permana Alfian Mada Restu Alvian Nur Khakim Alya Kusumaningtyas Ambarita, Sonya Febrina Narwastu Ananda Chairunnisah, Silvia Ananda, Widya Andrian Andrian Andrian Andrian Ardhita Indah Cahyani Aris Rismayadi Aristawidya, Salwa Aryanto, Sani Arzety, Adelia Vita Asril, Delila Bulan Fitri Ananda Chalista Salsabilah Relanta Defina Jihan Felisha Delila Asril Dera Herliana Desyandri Desyandri Devi Fitriani Dharmanto, Agus Dhea Adinda Dimas Bagus Alfant Ditha Rahma Aulia DODY KURNIAWAN DODY KURNIAWAN Dody Kurniawan Dwi Intan Erdiyanti Elia Rossa Elia Rossa Enjelya Peronika Lumban Toruan Ery Teguh Prasetyo Ery Teguh Prasetyo Ery Teguh Prasetyo Ery Teguh Prasetyo Fauziah, Risyah Fikri , Adi Wibowo Noer Fitri Fajar Riyani Fitrie Handayani Futriwati Gilang Satrio Wicaksono Handayani, Milda Hanna Caroline Patricia Haryanto , Raden Achmad Hasanuddin Hasanuddin I, Istianinngsih Ibnu Tafsier Idzuha Zuhru Viraf Indah Cahyati Ningrum Ismawan, Ringga Jati Istianingsih Sastrodiharjo, Istianingsih Jendro Diu Jeni Rahayu Dara Danita Jumawan Kardinah Indrianna Meutia Kardinah Indrianna Meutia Khaerunisa, Anggita Khairani, Nila Khairullah Musaid M Fadhli Nursal Maidani, Maidani Marcella Puspita Marundha, Amor Melviani, Yuliana Mita Nurhidayah Muhammad Dhani Al Farizhi Muhammad Irham Robbani Nabila Indah Safitri Nabilah Putri Windiarti Nadia Putri Iskandar Narpati, Bintang Natasa Nurwidianti Nera Marinda Machdar Nia Kurniawati Novita Wahyu Setyawati Novy Yani Cahya Wulandari Nurhidayah, Mita Nursafitri, Silvia Pandu Nugroho Pangaribuan, David Perkasa, Ully Nuha Prasetyo, Ery Teguh Pratiwi Nila Sari Putra, Christophorus Indra Wahyu Putri Nasywa Syakira Putri, Elisa Nabila Rabani, Imelivia Cahya Raden Achmad Haryanto Raisa Raisa Risma Indah Sari Risyah Fauziah Robertus Suraji Rossa, Elia RR. Ella Evrita Hestiandari Ryan Zulhariyahya Sandi, Samuel Sania Sania Saputri, Denya Sari , Pratiwi Nila Sihombing, Grasilla Simbolon, Agustina Yohana Siti Nur Assyifa Siti Rahmah Soehardi Soehardi Suci Wulandari, Annisa Suhatman, Raffa Calysta Sumarno Manrejo Supriyanto Supriyanto Suryati, Adelina Thamrin, Djuni Tria Fajriana Triyana Vina Hariyati Vira Pratiwi Wastam Wahyu Hidayat Widi Winarso, Widi Widjanarko , Wirawan Windiarti, Nabilah Putri Wirawan Widjanarko Woelandari Pantjolo Giningroem, Dewi Sri Woestho, Choiroel Wulandari, Novy Yani Cahya Yoganingsih, Tutiek Yulianti Yulianti Yulianti Yulianti Yuniati, Triana Zahwa Bilqis Zarakhan Ifo Zalendra, Zalendra