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All Journal Jurnal Kedokteran Brawijaya Jurnal Ilmu Komunikasi Jurnal Pekommas Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal IUS (Kajian Hukum dan Keadilan) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Asia-Pacific Management and Business Application Jurnal Studi Komunikasi ARISTO Jurnal Ilmiah Universitas Batanghari Jambi AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia MetaCommunication; Journal Of Communication Studies Journal of Applied Studies in Language Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL HERITAGE SANGKEP: Jurnal Kajian Sosial Keagamaan Jurnal Profetik Sospol : Jurnal Sosial Politik MEDIAKOM: Jurnal Ilmu Komunikasi Communicare : Journal of Communication Studies Communication Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Tuturlogi: Journal of Southeast Asian Communication Belantika Pendidikan INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Pengabdian Masyarakat (ABDIRA) Ranah Research : Journal of Multidisciplinary Research and Development Brawijaya Journal of Social Science Jurnal Indonesia : Manajemen Informatika dan Komunikasi Conference Proceedings International Conference on Education Innovation and Social Science Komunikatif : Jurnal Ilmiah Komunikasi
Rachmat Kriyantono
Universitas Brawijaya Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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THE EFFECTIVENESS OF INSTAGRAM AND WEBSITE NEW MEDIA IN THE PRACTICE OF CYBER PUBLIC RELATIONS AT HIGHER EDUCATION INSTITUTION IN INDONESIA Dwi Anisa Febrianti; Rachmat Kriyantono; Anang Sujoko
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 6 No. 2 (2023): Religious Moderation and Harmony within the Indonesian Community
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v6i2.8980

Abstract

The internet as a new media has changed the practice of Public Relations by utilizing new media communication technology which has become known as Cyber Public Relations. Cyber Public Relations practices at a public university in Malang utilize new media Instagram, and website as official communication channels. This research aims to identify the effectiveness of using new media as a two-way communication medium with the framework of Dialogic Communication theory. This research is a type of quantitative descriptive research with quantitative content analysis data collection techniques on Instagram features and uploads and the university’s website from 1 June - 31 August 2023. The results of the research indicate that the application of Dialogic Communication principles in managing content and features on the website is effective, with effectiveness of 66.8%. Meanwhile, the application of Dialogic Communication principles in content management on Instagram is less effective, with an effectiveness of 48%. Researchers suggest that to achieve two-way communication between universities and the public, as well as effective implementation of the Dialogic Loop principle, the Public Relations Division of the university needs to manage content that can facilitate direct dialogue between the institution and the public, for example via the comment column, or conversation space on Instagram or the website.
KONSTRUKSI PIMPINAN TERHADAP PERAN DAN FUNGSI PUBLIC RELATIONS DI INDONESIA (UNIVERSITAS BRAWIJAYA DAN UNIVERSITAS HASANUDDIN) Putra, Mohammad Annur Tri; Kriyantono, Rachmat; Wulandari, Maulina Pia
JISPO Jurnal Ilmu Sosial dan Ilmu Politik Vol. 9 No. 2 (2019): JISPO Vol 9 No 2 2019
Publisher : Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jispo.v9i2.5577

Abstract

This study aims to explain how leaders construct opinions about the function of public relations (PR) in Indonesian universities (Universitas Brawijaya and Hasanuddin University). This research is qualitative research using the construction paradigm and phenomenology approach. The results of the study indicate that the construction of leadership roles and functions of public relations in these two universities has similarities and there are also differences in perspectives due to circumstances. The construction of leadership occurs according to the conditions on campus.
PERBEDAAN KEPUASAN RADIO KONVENSIONAL DENGAN STREAMING (STUDI DESKRIPTIF KUANTITATIF TENTANG GRATIFIKASI SOUGHT DAN GRATIFIKASI OBTAINED PADA RADIO ELFARA MALANG) Tanjung, Intan Septiana; Kriyantono, Rachmat; Sujoko, Anang
JISPO Jurnal Ilmu Sosial dan Ilmu Politik Vol. 9 No. 2 (2019): JISPO Vol 9 No 2 2019
Publisher : Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jispo.v9i2.5768

Abstract

Radio is one of the mainstream media with many listeners around the world. Technological developments have spurred the media economy to innovate so that it is not only used in conventional frequencies, and it is now available in the form of streaming. Elfara FM Radio was chosen as an empirical phenomenon because it has an alternative media in the form of a website for streaming services on www.radioelfara.com and primetime programs that are the choice of researchers is Hitzteria (at 14.00-18.00). This study aims to determine the differences in the level of satisfaction of listeners of the Hitzteria program through conventional media or streaming media on Elfara FM radio. Through quantitative methods, researchers will try to find differences in the level of satisfaction through the technique of data collection, namely the questionnaire on Radio Elfara. The researcher used the MAIN model to test the hypothesis, which consisted of Modality, Agency, Interactivity, and Navigability. The results of the study will be very useful for the development of communication science studies, especially the study of economic media and intestinal gratification.
Content management at kapanlagi.com: a study of Indonesian digital media Reza Safitri; Rachmat Kriyantono; Fitri Avicenna; Nisa Alfira; Azahar Kasim; Normahfuzah Ahmad; Noor Aziah Abdullah
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6218

Abstract

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.
The construction of news values in online media sexual violence' discourse Reza Safitri; Rachmat Kriyantono; Hanindita Basmatulhana
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.7061

Abstract

News values refer to a set of criteria intended to evaluate the newsworthiness of an event, hence determining its suitability for publication. For instance, a case of sexual violence in Indonesia received significant attention and is considered noteworthy, warranting its reporting. This study aims to discover the significance of news articles pertaining to sexual violence and determine the linguistic construction of news value within the context of online media platform detik.com. The researchers collected headlines and lead paragraphs from all 27 online news articles published throughout July 2022 that were selected since July had the highest number of sexual violence incidents. The articles were qualitatively analysed through discursive news value analysis technique (DNVA) which examines the connotations of diction choices and the impact on readers’ understanding. The study revealed that six out of the 10 news values were present in reports on sexual violence in Indonesia. These news values include personalisation, proximity, eliteness, positivity, unexpectedness, and timeliness. This study also shows that news articles share an emphasis on personalisation and proximity. Research limitation includes the process of defining news values and subjectively evaluating sources based on the definitions.
Pengaruh Rute Sentral dan Rute Periferal Terhadap Sikap Konsumen pada Iklan Billboard Gojek Febiola, Intri; Safitri, Reza; Kriyantono, Rachmat
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1383

Abstract

Elaboration Likelihood Model (ELM) banyak digunakan untuk menganalisis efektivitas iklan, termasuk billboard. Billboard memuat pesan yang berfungsi untuk memengaruhi audiens melalui diksi, gaya bahasa, dan cara penyampaian. Unsur pesan yang efektif dan persuasif dapat memengaruhi sikap konsumen melalui keterlibatannya, rute sentral memiliki high involvement dan rute peripheral memiliki low involvement. Penelitian ini bertujuan menganalisis pengaruh kajian pesan antara rute sentral dan periferal pada iklan billboard Gojek terhadap sikap konsumen dalam menggunakan aplikasi Gojek. Penelitian ini menggunakan metode kuantitatif dengan teknik eksperimen melalui survei media kuesioner yang dilakukan kepada 737 responden pada bulan Juli sampai Oktober 2024. Berdasarkan uji ANOVA menggunakan IBM SPSS Statistic 25 mengungkapkan hasil rute sentral diketahui tidak ditemukan pengaruh yang signifikan dari variable independen (umur, jenis kelamin, pendidikan terakhir, penghasilan bulanan) terhadap variabel dependen. Tetapi dalam rute periferal menyatakan hanya jenis kelamin yang memberikan pengaruh signifikan terhadap variabel dependen dalam penelitian ini. Sedangkan, berdasarkan uji regresi linear berganda menunjukkan kedua variabel independen, yaitu periferal dan sentral, memiliki pengaruh yang signifikan terhadap variabel dependen sikap konsumen. Akan tetapi pengaruh periferal lebih dominan dibandingkan sentral dalam membentuk sikap konsumen. Temuan ini tidak hanya memiliki dampak teoritis namun memberikan implikasi penting bagi perancang iklan dalam merancang kampanye iklan yang efektif. Penelitian selanjutnya disarankan mampu meneliti lebih lanjut mengenai User Generated Content (UGC) terkait iklan billboard Gojek di media sosial yang dapat memengaruhi persepsi konsumen dan tingkat elaborasi.
Research Strategies and Media Relations in Public Relations Practices Rachmat Kriyantono
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 8 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v8i2.2287

Abstract

This study aims to describe the strategies of private and government public relations practitioners in research and media relations. Some literature states that the practice of public relations begins and ends with research and media relations is crucial to the success of the practice of public relations. In this era of openness, the quality of research and media relations is increasingly demanding high attention. The researcher formulated the assumption that public and private PR have conducted research as the basis of their activities and media relations has been carried out on the principle of information disclosure. This study uses a qualitative method by conducting interviews with 32 public relations practitioners in East Java, and comes from universities, state-owned enterprises, and private companies. The results of this research are in the form of a proposition that practitioners have not given the focus of conducting research related to the quality of media relations, public relations universities have a tendency to make mass media as the main target while practitioners from private companies or state-owned enterprises tend to place leaders as the main public, and public relations practitioners tend to aim at reducing negative coverage as a media relations strategy rather than building long-term relationships. This research has contributed to the study of public relations in the Indonesian context related to the quality of research and media relations conducted by public relations practitioners.
Public Relations or Humas: How do the public and practitioners perceive it? Rachmat Kriyantono; Choiria Anggraini
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2741

Abstract

This study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Theory, it is possible to have different meanings by the public and practitioners related to these two terms. This study uses a constructivist approach (qualitative) and interview methods to collect data. The number of informants was 200 people in Malang City. The focus of this research is to find perceptions about what public relations or humas is, its functions, its relation to gender, and educational background. This research produces four propositions, namely public and practitioner perceptions of public relations and humas tends to be positive, public relations and humas are considered the same profession, men and women are perceived to be practitioners in this profession, and practitioners should come from the discipline of communication science and public relations. This research contributes to challenge the previous view that public relations is seen as an attempt to manipulate communication messages.
Kolaborasi antar Aktor Komunikasi Organisasi dalam Upaya Pengembangan Tradisi Menjadi Event Festival melalui Negosiasi Integratif dengan Pendekatan Coordinated Management of Meaning Ningraty Natasya Picasso; Rachmat Kriyantono
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.8270

Abstract

Indonesia kaya dengan berbagai macam event festival, itu sebab nya festival selalu menarik untuk dikaji karena fungsinya. Salah satunya adalah membangun komunikasi organisasi dalam mengupayakan pelestarian tradisi budaya dan kearifan lokal disuatu daerah. Oleh karenanya, penelitian ini bertujuan untuk menganalisis proses kolaborasi antaraktor penyelenggara event festival Bau Nyale yang dilakukan Dinas Pariwisata Dan Kebudayaan Kabupaten Lombok Tengah. Penelitian ini dilakukan untuk memperkaya kajian komunikasi organisasi dalam konteks menjalin hubungan antara organisasi publik pemerintahan dengan stakeholder nya selaku pihak eksternal. Terdapat perjalanan yang cukup panjang dalam upaya pengembangan tradisi menjadi event festival, untuk itu penelitian ini menggunakan pendekatan Coordinated Management of Meaning (CMM) dalam melihat nilai-nilai baru yang ada pada event festival, serta untuk menemukan titik pertemuan penting antara pihak pemerintah dan kelompok adat. Penelitian ini menggunakan pendekatan konstruktivis dengan metode penelitian etnografi deskriptif kualitatif. Data-data kualitatif yang dikumpulkan melalui observasi partisipatif, wawancara mendalam, Focus Group Discussion (FGD), dan dokumentasi. Hasil penelitian ini menunjukkan adanya kolaborasi antaraktor yang terlibat dalam event festival Bau Nyale. Kunci dari kolaborasi yang dilakukan adalah mensukseskan jalannya negosiasi diantara kedua pihak. Hasil penelitian ini menjelaskan bahwa komunikasi organisasi dalam penyelenggaraan event festival Bau Nyale dipengaruhi oleh pendekatan CMM melalui negosiasi integratif (menang-menang) dengan pemahaman antaraktor mengenai Bau Nyale, nilai yang terkandung dalam Bau Nyale, dan juga aspek budaya yang muncul dari Bau Nyale. Kata Kunci: Kolaborasi Antaraktor, Komunikasi Organisasi, CMM, Negosiasi Integratif
THE EFFECTIVENESS OF INSTAGRAM AND WEBSITE NEW MEDIA IN THE PRACTICE OF CYBER PUBLIC RELATIONS AT HIGHER EDUCATION INSTITUTION IN INDONESIA Febrianti, Dwi Anisa; Kriyantono, Rachmat; Sujoko, Anang
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 6 No. 2 (2023): Religious Moderation and Cultural Dynamics in Indonesia
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v6i2.8980

Abstract

The internet as a new media has changed the practice of Public Relations by utilizing new media communication technology which has become known as Cyber Public Relations. Cyber Public Relations practices at a public university in Malang utilize new media Instagram, and website as official communication channels. This research aims to identify the effectiveness of using new media as a two-way communication medium with the framework of Dialogic Communication theory. This research is a type of quantitative descriptive research with quantitative content analysis data collection techniques on Instagram features and uploads and the university’s website from 1 June - 31 August 2023. The results of the research indicate that the application of Dialogic Communication principles in managing content and features on the website is effective, with effectiveness of 66.8%. Meanwhile, the application of Dialogic Communication principles in content management on Instagram is less effective, with an effectiveness of 48%. Researchers suggest that to achieve two-way communication between universities and the public, as well as effective implementation of the Dialogic Loop principle, the Public Relations Division of the university needs to manage content that can facilitate direct dialogue between the institution and the public, for example via the comment column, or conversation space on Instagram or the website.
Co-Authors Airlangga, Muhammad Hafidz Daros Alfira, Nisa Ameliyah, Arini Amrullah, Muhammad Adil An Toni Anang Sujoko Angela Ervina Ari, Dessanti Putri Sekti Arini Ameliyah Atma Amanda Putri Avicenna, Fitria Azahar Kasim Azhary, Syaiful Azizun Kurnia Illahi Bambang Dwi Prasetyo Bayu Indra Pratama Budiantari, I Dewa Ayu Diah Chandra Sari, Rohmah Nia Choiria Anggraini Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Deka, Feiza Salsabila Desi Dwi Prianti Destrity, Nia Asthon Dwi Anisa Febrianti Dyan Rahmiati Ervina, Angela Estu Widiyowati Farikha Rachmawati Farouq, Mgs. Muhammad Febiola, Intri Febrianti, Dwi Anisa Fiaji, Noveria Anggraeni Fitri Avicenna Fitria Ayuningtyas Hairudin Hairudin Hakim , Muhammad Lukman Halimatus Sa’diyah Handayani, Sri Hanindita Basmatulhana Imon Dwi Budi Ajianto Imon Dwi Budi Ajianto, Imon Dwi Budi Intan Septiana Tanjung Kasim, Azahar Kuswanto Kuswanto Laturrakhmi, Yun Fitrahyati Lisda Veronika Majid, Abdul Mashuri , Ali Maulina Pia Wulandari Maya Diah Nirwana Mgs. Muhammad Farouq Mohammad Annur Tri Putra Monica Trivena Nainggolan Muhammad Hafidz Daros Airlangga Muhammad Lukman Hakim Muhammad Lukman Hakim, Muhammad Lukman Muhammad Syukron Anshori Murbinami, Raswitha Nainggolan, Monica Trivena Nanang Krisdinanto Ningraty Natasya Picasso Ninik Tri Wahyuvi Nisa Alfira Nisrin Husna Noor Aziah Abdullah Normahfuzah Ahmad Noveria Anggraeni Fiaji Novita Anggraini Nugraha, Lalu Muhammad Rifqi Oktaviani, Fitri Hariana Prabowo, Ayudita Farrahsasti Kusuma Putri Prantama, Muhammad Barqah Putra, Mohammad Annur Tri Putri, Atma Amanda Reza Nugraha, Reza Reza Safitri Reza Safitri Riza Nur Rizqiyah Rizky Ika Safitri Rohmah Nia Chandra Sari Rohmah Nia Chandra Sari Sa’diyah, Halimatus Safitri, Rizky Ika Sahiruddin Sahiruddin, S Said, Moch Fauzie Saleh, Ahmad Muwafik Sanggar Kanto Sari, Rohmania Chandra Sheehan, Aurezza Bryna Sinta Swastikawara Sri Wahyunie Sudarsono, Meryana Deasy Karina Sujoko, Anang Susanto, Amin Heri Syahirul Alim Syaiful Azhary Syaiful Azhary Tamitiadini, Dian Tanjung, Intan Septiana Tantri Dwi Rahmawati Wahyuni, Silvia Santi Widiyowati, Estu Wijanarko, Wisnu Wisnu Widjanarko Yun Fitrahyati Laturrakhmi Yuyun Agus Riani Yuyun Agus Riani Zulkarnaen