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Journal : siber journal of advanced multidisciplinary

Exploring the Impact of Music on Mood and Consumer Behavior: A Gender and Age - Based Analysis Patel, Hetvi; Khakhar, Bhavik; Barvaliya, Ram; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R
Siber Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the relationship between demographic factors—age and gender - and music preferences among a sample of 167 individuals. The analysis reveals a predominantly young population, primarily students, indicating significant implications for understanding music's role in mental health and therapeutic applications. ANOVA results show that Relax Music and Sad Motion exhibit significant differences across age groups, while the Sad Genre and Lyrics Effect reveal significant variations by gender. These findings highlight the importance of tailoring music interventions to specific demographic characteristics. Future research should investigate additional demographic factors and employ longitudinal approaches to deepen insights. This study contributes to the global discourse on music therapy, emphasizing music's potential as a transformative tool for emotional well-being.
Demographic Influences on Budget-Conscious Nutrition: A Study of Age and Gender Impacts on Food Choices Yash, Panchal; Goyal , Vikas; Thakur, Aryan; Chauhan, Rahul; Maseleno, Andino
Siber Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v1i4.303

Abstract

This study explores the impact of age and gender on food budgeting behaviors, focusing on strategies individuals use to maintain balanced nutrition under financial constraints. Through an ANOVA analysis, findings indicate that age does not significantly affect food budgeting habits, while gender shows a significant influence on the types of food bought when budgeting, suggesting different dietary priorities. These insights contribute to a better understanding of how demographic factors shape food choices, essential for developing targeted nutrition and budget management programs. With rising global food prices and economic disparities, these findings are particularly relevant for policymakers and health organizations aiming to promote affordable, healthy eating practices. Future research should consider additional demographic variables and the role of environmental factors to broaden these insights and support global food security efforts.
Exploring Customer Satisfaction and Engagement in Café Culture: The Role of Intergenerational Interactions and Digital Engagement Agrawal, Heit; Shah, Supan; Shah, Tanish; Bachani, Jenith; Chauhan, Rahul; Maseleno, Andino
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i4.308

Abstract

This study investigates the experiences and satisfaction levels of café-goers in Ahmedabad, focusing on the impact of intergenerational interactions, digital engagement, and cultural inclusivity on customer preferences and revisit intentions among younger consumers aged 18 to 35. Data were collected from 100 respondents using a structured questionnaire that addressed key factors such as service quality, ambiance, and overall social reinforcement. Regression analysis revealed no significant relationships between the independent variables and the purpose of visiting cafés, indicating the complexity of factors influencing customer behavior. The findings suggest the need for further exploration of additional variables to capture the intricacies of customer satisfaction. This research contributes to understanding the evolving café culture and its implications for enhancing customer experiences in public spaces.
Business Feasibility Study of the Indonesia-China High-Speed Rail Project Yoeyong Rahsel; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 3 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i3.883

Abstract

The Indonesia-China High-Speed Rail Project is a strategic national infrastructure project operated by PT KCIC, a joint venture between a consortium of Indonesian state-owned enterprises (PSBI) and China Railway International. Although it promises modern connectivity with a travel time of 40 minutes, the project faces a major challenge in the form of cost overruns from the initial estimate to approximately US$7.27 billion (around Rp118.37 trillion). This study aims to evaluate the business viability of a post-operational project, focusing on financial aspects (profitability), economic aspects (social impact), and an analysis of investment risks resulting from construction delays and debt burdens.
Community Empowerment in Wonodadi Village, Pringsewu Yoeyong Rahsel; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 3 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i3.884

Abstract

Community empowerment systems play a vital role in advancing human resources in Wonodadi Village. In practice, many residents of Wonodadi Village often face obstacles when attempting to improve their skills to increase family income. Therefore, this community service activity aims to transfer knowledge and self-improvement techniques to the community, both through the enhancement of existing businesses and educational guidance for students in Wonodadi Village. The methods employed include delivering instructional materials and practical application of existing business strategies—such as the use of social media—as well as providing educational guidance and introducing computer technology to students in Wonodadi Village. The results of the activity indicate that prior to this PKM, the community of Wonodadi Village had limited understanding of business strategies involving social media, and the students of Wonodadi Village were unfamiliar with computer technology. However, following the activity, it was observed that the community of Wonodadi Village began to try implementing new strategies in their businesses, particularly through social media. Likewise, students in Wonodadi Village now have a better understanding of computer technology, particularly the functions of computers. Thus, this PKM activity is expected to play a significant positive role in empowering the community of Wonodadi Village, especially in helping them improve their businesses, while in the field of education, students have gained better knowledge to shape their future in achieving their aspirations, particularly in the field of computer technology.
The Role of Marketing Management for Society Yoeyong Rahsel; Miswan Gumanti; Ayu Lidia; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.885

Abstract

Marketing is a crucial factor in a company's development. Effective marketing is achieved through product, price, place, and promotion. Lack of understanding of changing or dynamic consumer tastes, as well as ineffective marketing strategies, will negatively impact target market achievement. The objective of this research is to understand the role of marketing in society. The research method employed is a literature study. In accordance with the research focus, various literature sources, books, and other information sources were obtained to obtain data on the role of marketing in society and organizations. From a product perspective, the desired product is one that meets their needs, is high-quality, has an attractive design, is environmentally friendly, and is easily remembered. From a price perspective, the public desires a price that matches the quality, is affordable for all levels of society, and is competitive. From a place perspective, the public wants the product to be purchased to be easily available, accessible, and has a limited reach. From a promotional perspective, the public desires marketing to be carried out through methods such as door-to-door promotion, online marketing, and personal selling.
Co-Authors AA Hubur Aa Hubur Aalap Patel Aashvi Patel Abhi Rajkotiya Adi Prasetia Nanda Aditi Kalani Aditya Godara Agrawal, Heit Agung Santosa Ahmad Fudholi Ahmad Khumaidi Akshat Jain Akshat Soni Alfian Ma’arif Anggia Sari Ani Choirunnisa Ansh Sharma Anwar, Muhammad Saidun Apsari, Nur Fitri Artha, Arsya Sinatria Aryan Loriya Aryan Shah Ayu Lidia Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bibi Rawiyah Mulung Bich Huynh, Vy Dang Bich Vu, Ngoc Bohra, Hussain Budi Satiawan Chahwala, Keshav Chaksu Patel Chatarina Umbul Wahyuni Chauhan, Rahul Choirudin, Choirudin Choirunnisa, Ani Chotirat Ann Ratanamahatana Citra Dewi Citrawati Jatiningrum Damayanti, Alfina Danar Aulia Husnan Dang Vo, Khoa Darshan Darshan De Brito Silva, Gabriel Deep P, Baraiya Dhaakad, Deepak Dhanak, Jaydev Dhara Patel Dhiya Uddin Rijalusalam Dhruv Rankawat Dhruv, Aryan Dhvanit Santoki Dhwanit Shah Diyanshi Patel Dwivedi, Shaurya Eka Fitria Ningsih Eka Fitriana Endang Noerhartati Erliza Septia Nagara Eva Yuliana Fauzi Fauzi Fauzi Fauzi Fiqih Satria Gabriel De Brito Silva Gabriel De Brito Silva Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Hamzah Hamzah Harishchandra Singh Rathod Hasanah, Khuswatun Hashim, Wahidah Hendra Hendra Herni Setyaningsih Herni Setyaningsih Husnan, Danar Aulia Iing Lukman Ipin Prasojo Ipin Prasojo, Ipin Irfan Ahmad Isnaini, Nurlaila Iswanto Iswanto Jadhwani, Om Jainish Gami Jaju, Pooja Jaydev Dhanak Jenil Desai Jeprianto Jyot Kota Kacchara, Gul Kachhadiya, Diya Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khoa Dang Vo Khubchandani, Sania Khuswatun Hasanah Kotak, Yash Krish Patel Kristina, Marilin Krrish Gupta Laksono Trisnantoro Le Hoang Thuy To Nguyen, Quyen Loan Phuc Le Lucky Mendpara Lyla Ruslana Aini M. Teduh Uliniansyah Machhvara, Jenil Mahek Narwani Makhija, Hitesh Mansi Thummar Manthan Gondaliya Md. Mahmud Hasan Meet Satasiya Meet Shah Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mian Usman Sattar Miftachul Huda Milan Dhupper Miswan Gumanti Mohnia, Tiya Monpara, Yesha Muhamad Muslihudin Muhammad Heri Zulfiar Muhammad Miftahussurur Muhammad Nuril Iskandar Muhtadin Arrosyid Muhtadin Asnady Murti, Sri Nagani, Purva Nagdevani, Dev Naik, Pratham Netra Viramgama Ngoc Bich Vu Nia Maharani Raharja Nirav Patel Nishit Patel Nishith Shahu Norjaidi Tuah Nungsiyati . Nur Aminudin Nur Azizah nurul latifah Omar Tanane Omar tanane Padaliya, Om Padang Tunggal, Tatiya Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Kavya Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Phong Thanh Nguyen Phuc Le, Loan Phuong Thanh Phan Pooja Vyas Prajapati, Hetal Pratham Naik Prisma Megantoro Quyen Le Hoang Thuy To Nguyen R Rizal Isnanto R Rizal Isnanto R. Rizal Isnanto R. Rizal Isnanto Rachmad Andri Atmoko Rafika Purnama Sari Rahul Chauhan Rahul Chauhan Rahul Chauhan Rahul Chauhan Rahul Chauhan Rais Zulkarnain Raisa, Kharchenko Raithatha, Bhavya Raj Patel Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rara Marselina Jupon Ratanamahatana, Chotirat Ann Rathod, Lakshita Reza Alayi Rika Fetricia Rina Wati Rini Wijayanti Rizal Isnanto Rizal Isnanto, R Rizal Isnanto, R. Rucha Akhani Rudra Patel Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sanskruti Kaneriya Sapra, Ruchi Satria Abadi Satria Abadi Satria, Fiqih Sattar, Mian Usman Seli Aulia Faozi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Shahu, Nishith Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Sigit Soijoyo Silva, Gabriel De Brito Singh, Pushpendra Sinh Zala, Harshvadhan Sodikin Sodikin Sompura, Jayesh Sri Murti Srinija Nekkanti Store, Shreyas Suda, Pranjal Sudewi Sudewi Sutrisna Sutrisna Suyono Suyono Swastika, Rulin Tanane, Omar Tatiya Padang Tunggal Thacker, Nevil Thakkar, Krish Thakur, Aryan Thanh Nguyen, Phong Thanh Phan, Phuong Tonisha Dixit Tri Ayu Septiana Tri Susilowati Tri Susilowati Triana Dewi Triana Dewi Trisnawati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Vasu Patel Vibhu Aghera Viral Patel Viramgama, Netra Vy Dang Bich Huynh Wahidah Hashim Yash Bhanderi Yash Kotak Yash Rangani Yash, Panchal Yoeyong Rahsel Yumaira Yus Zalariya, Nihal Zaveri, Krish Zulkifli