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Andino Maseleno

Prodi Sistem Informasi, STMIK Pringsewu Lampung

Author-ID : 454774

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Impact of Artificial Intelligence and Digital Technologies on Consumer Behavior and Brand Perception: A Study of Young Consumers in Ahmedabad Samsukha, Akshita; Trivedi, Pratham; Baldi, Vansh; Store, Shreyas; Naik, Pratham; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.339

This study investigates the impact of artificial intelligence (AI) and digital technologies on consumer behavior and brand perceptions among young consumers in Ahmedabad. Using a quantitative approach, data was collected from 116 respondents through a structured questionnaire to examine AI-driven personalized experiences such as product recommendations, virtual assistants, and their influence on consumer attitudes and purchase intentions. Statistical analysis revealed that AI integration significantly enhances consumer satisfaction and influences purchase decisions, while demographic factors such as gender and education showed minimal influence on AI preferences. The findings highlight the potential of AI to shape future consumer engagement and purchasing behavior. This research contributes to the understanding of AI's role in modern retail and its implications for businesses aiming to leverage AI for personalized marketing.

Impacts of Online Payment Systems on Consumers and Merchants Naik, Pratham; Kotak, Yash; Dhanak, Jaydev; Shah, Dhwanit; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4226

This study investigates the effects of digital payment systems on consumer behaviours and merchant operations in Ahmedabad. The research is guided by two objectives: analysing the impact of consumer trust on the adoption of digital payment systems, and evaluating the role of these systems in enhancing merchant efficiency and financial performance. Data was collected from 110 respondents using a structured questionnaire, with statistical analysis conducted using SPSS. The results highlight a significant positive relationship between consumer trust and digital payment adoption. Additionally, the implementation of digital payment systems improves operational efficiency for merchants. The study underscores the importance of trust, reliability, and security in fostering adoption and the growing role of digital payment technologies in transforming business operations. Future research should explore long-term impacts and the role of emerging technologies in digital payments.

Exploring Age and Gender Influences on Consumer Behaviour in Online Food Delivery Services Zaveri, Krish; Nevil Thacker; Suhani Patel; Mayank Meghwal; Rahul Chauhan; Andino Maseleno; Kharchenko Raisa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4227

This study examines the demographics and behaviours of online food delivery service users in Ahmedabad, focusing on age and gender influences. Data from 99 respondents reveal a predominance of young male users, with significant findings indicating that age affects the frequency of service use and satisfaction with issue resolution. Conversely, gender shows no significant impact on usage patterns or customer experiences. The analysis highlights the importance of tailoring marketing strategies to target different age groups while emphasizing universal improvements in service quality. Future research could explore additional demographic factors and regional variations, contributing to a broader understanding of consumer behaviour in the global online food delivery market. These insights are essential for enhancing customer satisfaction and driving growth in this evolving industry.

Optimization Techniques in Real Estate Investment Portfolios: A Quantitative Approach Patel, Tarang; Singh, Pushpendra; Dhaakad, Deepak; Vaghela, Sidhraj; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.263

This study explores optimization techniques in real estate investment portfolios, focusing on balancing risk and return through diversification, sustainability, and technology integration. By analyzing responses from 104 participants across different demographic groups, the research examines how factors such as age, gender, education, and occupation influence the adoption of strategies like AI-driven decision-making, ESG considerations, and corporate governance. The findings reveal that while traditional optimization techniques remain essential, there is growing acceptance of advanced tools and sustainable practices. The study emphasizes the importance of a holistic approach to portfolio management, combining financial performance with ethical and environmental considerations. Future research can further investigate emerging technologies and global regulatory impacts on real estate investments.

Perceptions of Electric Vehicle Adoption among Young Adults in Ahmedabad: Exploring Influences and Implications Mehta, Hitarth; Rathod, Lakshita; Shah, Fenil; Bhatt, Aum; Machhvara, Jenil; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.307

This study explores the perceptions of young adults aged 18-30 in Ahmedabad, India, toward electric vehicle (EV) adoption. A quantitative approach was employed, gathering data from 104 respondents via a structured questionnaire. Key factors examined include vehicle preference, peer influence, and promotion of EVs. One-way ANOVA results indicated that age did not significantly impact these factors, suggesting that other variables, such as environmental concerns and technological advancements, may have a stronger influence on purchase intentions. The study highlights the growing awareness of sustainability and technology among youth, with implications for targeted marketing strategies. The research provides a foundation for future studies on EV adoption across different regions and age groups. Additionally, the findings contribute to the global conversation on reducing carbon emissions and increasing EV adoption for a sustainable future.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.339

Research Study on the Satisfaction Level of Uber Users with Respect to Ahmedabad City Deep P, Baraiya; Rajapara, Monil; Sinh Zala, Harshvadhan; Patel, Kavya; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.254

This study investigates user satisfaction among Uber users in Ahmedabad, India, focusing on key factors such as digital media consumption, the impact of the COVID-19 pandemic on household income, spending priorities, binge-watching habits, and perceptions of work-life balance. Using ANOVA analysis, significant differences were found in users' feelings of being overwhelmed by work and personal responsibilities, while other factors showed uniformity across demographic groups. These findings highlight the influence of socioeconomic factors on digital life balance, emphasizing the need for tailored strategies to enhance user satisfaction. By contributing to the understanding of the sharing economy's impact on urban mobility, this research provides valuable insights for improving user experiences in similar contexts. Future studies should consider longitudinal trends and cross-cultural comparisons to further enrich this evolving field.

Comparing Customer Satisfaction: The Role of User Experience in Online vs Offline Shopping Sompura, Jayesh; Ramchandani, Paras; Shriyal, Harsh; Raithatha, Bhavya; Chauhan, Rahul; Maseleno, Andino; Isnanto, R. Rizal
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.285

This research explores the influence of demographic factors, specifically age and income, on consumer preferences and behavior regarding online and offline shopping. Using a sample of 114 respondents from Ahmedabad, the study assesses the satisfaction, convenience, and trust associated with both shopping modes. ANOVA analysis reveals that while age and income significantly affect online enhancements and offline convenience, other factors like trust and barriers remain relatively consistent across demographics. The results emphasize the importance of omnichannel strategies, blending the convenience of online shopping with the tactile and trust-based advantages of physical stores. Future research should explore additional demographic and psychological variables, as well as the adoption of advanced technologies like augmented reality (AR) in shopping, to better understand the evolving consumer landscape. The findings offer global insights relevant to both emerging and developed markets.

Consumer Preferences and Demographic Influences on Watch Ownership: A Study on Wearable Technology Trends Makhija, Hitesh; Bohra, Hussain; Seth, Dhruv; Mehta, Meet; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.309

This study examines the watch ownership patterns, preferences, and usage habits among individuals in Ahmedabad, with a focus on demographic factors such as age and gender. Using a sample of 106 respondents, data were analyzed to explore correlations between demographic characteristics and preferences for various watch types, including traditional, digital, and smartwatches. Results indicate that younger respondents, particularly those aged 18-25, show a strong preference for digital and smartwatches due to their multifunctional capabilities. Gender did not significantly impact watch ownership or type preference, suggesting a broadly inclusive appeal across demographics. This research highlights the shift toward multifunctional wearable technology and offers insights into the future scope of the wearables market, which is poised for further growth and adaptation. The findings contribute to a better understanding of consumer trends in wearable devices, particularly in the context of changing technological and lifestyle demands.

Understanding Youth Attraction to Designer Clothing Nagdevani, Dev; Petel, Bhavya; Jaju, Pooja; Sah, Aditya; Sapra, Ruchi; Kacchara, Gul; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.310

This research paper investigates the impact of designer clothing on youngsters, focusing on their perceptions, motivations, and the associated social dynamics. Through an analysis of variance (ANOVA), the study explores key questions surrounding the appeal of designer brands, common criticisms, and potential negative consequences of such consumption. The results indicate that while many youths are attracted to designer apparel for its status and quality, they also express concerns regarding its exclusivity and the pressure to conform to social expectations. Notably, the analysis reveals significant differences in perceptions about the negative consequences of wearing designer clothes, highlighting a recognition among youngsters of the potential for social isolation or financial strain associated with high-fashion choices. Additionally, the study examines how designer brands market their products to appeal to a younger audience, identifying strategies that leverage social media and influencer marketing. Overall, the findings illustrate a complex interplay between fashion choices, identity formation, and peer relationships in the lives of young consumers. This paper contributes to a broader understanding of how designer clothing influences youth culture and consumer behavior in contemporary society, providing valuable insights for marketers, educators, and parents.

Co-Authors -, Nungsiyati Agrawal, Heit Anggia Sari Ani Choirunnisa Anwar, Muhammad Saidun Apsari, Nur Fitri Artha, Arsya Sinatria Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bich Huynh, Vy Dang Bich Vu, Ngoc Bohra, Hussain Budi Satiawan Chahwala, Keshav Chauhan, Rahul Choirudin, Choirudin Choirunnisa, Ani Citra Dewi Citrawati Jatiningrum Damayanti, Alfina Danar Aulia Husnan Dang Vo, Khoa De Brito Silva, Gabriel Deep P, Baraiya Dhaakad, Deepak Dhanak, Jaydev Dhruv, Aryan Dwivedi, Shaurya Eka Fitria Ningsih Eka Fitria Ningsih Eka Fitria Ningsih Eva Yuliana Fauzi Fauzi Fauzi Fauzi Fiqih Satria Gabriel De Brito Silva Gabriel De Brito Silva Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Hamzah Hamzah Hasanah, Khuswatun Hashim, Wahidah Hendra Hendra Hubur, Aa Husnan, Danar Aulia Ipin Prasojo Ipin Prasojo, Ipin Isnaini, Nurlaila Jadhwani, Om Jaju, Pooja Kacchara, Gul Kachhadiya, Diya Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Kharchenko Raisa Khoa Dang Vo Khubchandani, Sania Khuswatun Hasanah Kotak, Yash Kristina, Marilin Laksono Trisnantoro Le Hoang Thuy To Nguyen, Quyen Loan Phuc Le Machhvara, Jenil Makhija, Hitesh Marselina Jupon, Rara Mayank Meghwal Meet Shah, Meet Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mian Usman Sattar Miftachul Huda Miswan Gumanti Mohnia, Tiya Monpara, Yesha Muhammad Miftahussurur Muhammad Muslihudin Muhtadin Arrosyid Muhtadin Asnady Murti, Sri Nagani, Purva Nagdevani, Dev Naik, Pratham Nevil Thacker Ngoc Bich Vu Nishith Shahu Nungsiyati Nungsiyati Nur Aminudin Nur Azizah nurul latifah Omar Tanane Omar tanane Padaliya, Om Padang Tunggal, Tatiya Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Kavya Patel, Raj Patel, Tarang Patel, Vasu Petel, Bhavya Phong Thanh Nguyen Phuc Le, Loan Phuong Thanh Phan Prajapati, Hetal Prisma Megantoro Quyen Le Hoang Thuy To Nguyen R Rizal Isnanto R. Rizal Isnanto Rahul Chauhan Rais Zulkarnain Raisa, Kharchenko Raithatha, Bhavya Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Ratanamahatana, Chotirat Ann Rathod, Lakshita Rika Fetricia Rizal Isnanto, R Rizal Isnanto, R. Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sapra, Ruchi Satria Abadi Satria, Fiqih Sattar, Mian Usman Septia Nagara, Erliza Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Shahu, Nishith Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Sigit Soijoyo Silva, Gabriel De Brito Singh, Pushpendra Sinh Zala, Harshvadhan Sodikin Sodikin Sompura, Jayesh Sri Murti Store, Shreyas Suda, Pranjal Sudewi Sudewi Suhani Patel Suyono Suyono Tanane, Omar Tatiya Padang Tunggal Thakkar, Krish Thakur, Aryan Thanh Nguyen, Phong Thanh Phan, Phuong Tri Ayu Septiana Tri Susilowati Tri Susilowati Triana Dewi Triana Dewi Trisnawati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Viramgama, Netra Vy Dang Bich Huynh Wahidah Hashim Yash, Panchal Zalariya, Nihal Zaveri, Krish Zulkifli

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