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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Teknika Seminar Nasional Informatika (SEMNASIF) Al-Jabar : Jurnal Pendidikan Matematika Emerging Science Journal Jurnal TAM (Technology Acceptance Model) Prosiding Seminar Nasional Darmajaya International Journal on Emerging Mathematics Education International Journal of Supply Chain Management Journal of Robotics and Control (JRC) Indonesian Journal of Electrical Engineering and Computer Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal PkM: Pemberdayaan Masyarakat Hipotenusa: Journal of Research Mathematics Education (HJRME) IJAIRTec Al Irsyad: Jurnal Studi Islam NEAR: Jurnal Pengabdian kepada Masyarakat Pena Dimas Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia SATKRIYA: Jurnal Pengabdian Kepada Masyarakat Siber Journal of Advanced Multidisciplinary Siber Journal of Transportation and Logistics Siber International Journal of Digital Business Siber International Journal of Education Technology Jurnal Greenation Sosial dan Politik Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Dinasti Information and Technology Dinasti Accounting Review International Journal of Psychology and Health Science Dinasti Health and Pharmacy Science Siber International Journal of Advanced Law International Journal of Artificial Intelligence and Robotic Technology (IJAIRTec) Jurnal TAM (Technology Acceptance Model) Jurnal Studi Multidisiplin Ilmu
Andino Maseleno
Institut Bakti Nusantara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Consumer Buying Behavior on Myntra: Analyzing Influencing Factors and Their Impact on Satisfaction Jadhwani, Om; Mohnia, Tiya; Suda, Pranjal; Chauhan, Rahul; Maseleno, Andino
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3887

Abstract

This research explores consumer buying behavior on Myntra, a leading online fashion platform in India, focusing on factors influencing purchasing decisions and their impact on customer satisfaction. A survey of 100 Myntra users in Ahmedabad was conducted, utilizing a quantitative approach and stratified random sampling. The study identified key factors such as pricing, product variety, promotions, and user experience, and evaluated their role in shaping consumer behavior. The findings suggest that demographic variables (age, gender, and occupation) have minimal influence on shopping behavior, while satisfaction and purchase decision-making were influenced by factors like pricing strategies and personalized recommendations. The study provides insights into Myntra's market positioning and offers recommendations for improving customer engagement.
Impacts of Online Payment Systems on Consumers and Merchants Naik, Pratham; Kotak, Yash; Dhanak, Jaydev; Shah, Dhwanit; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4226

Abstract

This study investigates the effects of digital payment systems on consumer behaviours and merchant operations in Ahmedabad. The research is guided by two objectives: analysing the impact of consumer trust on the adoption of digital payment systems, and evaluating the role of these systems in enhancing merchant efficiency and financial performance. Data was collected from 110 respondents using a structured questionnaire, with statistical analysis conducted using SPSS. The results highlight a significant positive relationship between consumer trust and digital payment adoption. Additionally, the implementation of digital payment systems improves operational efficiency for merchants. The study underscores the importance of trust, reliability, and security in fostering adoption and the growing role of digital payment technologies in transforming business operations. Future research should explore long-term impacts and the role of emerging technologies in digital payments.
Optimization Techniques in Real Estate Investment Portfolios: A Quantitative Approach Patel, Tarang; Singh, Pushpendra; Dhaakad, Deepak; Vaghela, Sidhraj; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.263

Abstract

This study explores optimization techniques in real estate investment portfolios, focusing on balancing risk and return through diversification, sustainability, and technology integration. By analyzing responses from 104 participants across different demographic groups, the research examines how factors such as age, gender, education, and occupation influence the adoption of strategies like AI-driven decision-making, ESG considerations, and corporate governance. The findings reveal that while traditional optimization techniques remain essential, there is growing acceptance of advanced tools and sustainable practices. The study emphasizes the importance of a holistic approach to portfolio management, combining financial performance with ethical and environmental considerations. Future research can further investigate emerging technologies and global regulatory impacts on real estate investments.
Perceptions of Electric Vehicle Adoption among Young Adults in Ahmedabad: Exploring Influences and Implications Mehta, Hitarth; Rathod, Lakshita; Shah, Fenil; Bhatt, Aum; Machhvara, Jenil; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.307

Abstract

This study explores the perceptions of young adults aged 18-30 in Ahmedabad, India, toward electric vehicle (EV) adoption. A quantitative approach was employed, gathering data from 104 respondents via a structured questionnaire. Key factors examined include vehicle preference, peer influence, and promotion of EVs. One-way ANOVA results indicated that age did not significantly impact these factors, suggesting that other variables, such as environmental concerns and technological advancements, may have a stronger influence on purchase intentions. The study highlights the growing awareness of sustainability and technology among youth, with implications for targeted marketing strategies. The research provides a foundation for future studies on EV adoption across different regions and age groups. Additionally, the findings contribute to the global conversation on reducing carbon emissions and increasing EV adoption for a sustainable future.
Impact of Artificial Intelligence and Digital Technologies on Consumer Behavior and Brand Perception: A Study of Young Consumers in Ahmedabad Samsukha, Akshita; Trivedi, Pratham; Baldi, Vansh; Store, Shreyas; Naik, Pratham; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.339

Abstract

This study investigates the impact of artificial intelligence (AI) and digital technologies on consumer behavior and brand perceptions among young consumers in Ahmedabad. Using a quantitative approach, data was collected from 116 respondents through a structured questionnaire to examine AI-driven personalized experiences such as product recommendations, virtual assistants, and their influence on consumer attitudes and purchase intentions. Statistical analysis revealed that AI integration significantly enhances consumer satisfaction and influences purchase decisions, while demographic factors such as gender and education showed minimal influence on AI preferences. The findings highlight the potential of AI to shape future consumer engagement and purchasing behavior. This research contributes to the understanding of AI's role in modern retail and its implications for businesses aiming to leverage AI for personalized marketing.
Research Study on the Satisfaction Level of Uber Users with Respect to Ahmedabad City Deep P, Baraiya; Rajapara, Monil; Sinh Zala, Harshvadhan; Patel, Kavya; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.254

Abstract

This study investigates user satisfaction among Uber users in Ahmedabad, India, focusing on key factors such as digital media consumption, the impact of the COVID-19 pandemic on household income, spending priorities, binge-watching habits, and perceptions of work-life balance. Using ANOVA analysis, significant differences were found in users' feelings of being overwhelmed by work and personal responsibilities, while other factors showed uniformity across demographic groups. These findings highlight the influence of socioeconomic factors on digital life balance, emphasizing the need for tailored strategies to enhance user satisfaction. By contributing to the understanding of the sharing economy's impact on urban mobility, this research provides valuable insights for improving user experiences in similar contexts. Future studies should consider longitudinal trends and cross-cultural comparisons to further enrich this evolving field.
Comparing Customer Satisfaction: The Role of User Experience in Online vs Offline Shopping Sompura, Jayesh; Ramchandani, Paras; Shriyal, Harsh; Raithatha, Bhavya; Chauhan, Rahul; Maseleno, Andino; Isnanto, R. Rizal
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.285

Abstract

This research explores the influence of demographic factors, specifically age and income, on consumer preferences and behavior regarding online and offline shopping. Using a sample of 114 respondents from Ahmedabad, the study assesses the satisfaction, convenience, and trust associated with both shopping modes. ANOVA analysis reveals that while age and income significantly affect online enhancements and offline convenience, other factors like trust and barriers remain relatively consistent across demographics. The results emphasize the importance of omnichannel strategies, blending the convenience of online shopping with the tactile and trust-based advantages of physical stores. Future research should explore additional demographic and psychological variables, as well as the adoption of advanced technologies like augmented reality (AR) in shopping, to better understand the evolving consumer landscape. The findings offer global insights relevant to both emerging and developed markets.
Consumer Preferences and Demographic Influences on Watch Ownership: A Study on Wearable Technology Trends Makhija, Hitesh; Bohra, Hussain; Seth, Dhruv; Mehta, Meet; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.309

Abstract

This study examines the watch ownership patterns, preferences, and usage habits among individuals in Ahmedabad, with a focus on demographic factors such as age and gender. Using a sample of 106 respondents, data were analyzed to explore correlations between demographic characteristics and preferences for various watch types, including traditional, digital, and smartwatches. Results indicate that younger respondents, particularly those aged 18-25, show a strong preference for digital and smartwatches due to their multifunctional capabilities. Gender did not significantly impact watch ownership or type preference, suggesting a broadly inclusive appeal across demographics. This research highlights the shift toward multifunctional wearable technology and offers insights into the future scope of the wearables market, which is poised for further growth and adaptation. The findings contribute to a better understanding of consumer trends in wearable devices, particularly in the context of changing technological and lifestyle demands.
Understanding Youth Attraction to Designer Clothing Nagdevani, Dev; Petel, Bhavya; Jaju, Pooja; Sah, Aditya; Sapra, Ruchi; Kacchara, Gul; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.310

Abstract

This research paper investigates the impact of designer clothing on youngsters, focusing on their perceptions, motivations, and the associated social dynamics. Through an analysis of variance (ANOVA), the study explores key questions surrounding the appeal of designer brands, common criticisms, and potential negative consequences of such consumption. The results indicate that while many youths are attracted to designer apparel for its status and quality, they also express concerns regarding its exclusivity and the pressure to conform to social expectations. Notably, the analysis reveals significant differences in perceptions about the negative consequences of wearing designer clothes, highlighting a recognition among youngsters of the potential for social isolation or financial strain associated with high-fashion choices. Additionally, the study examines how designer brands market their products to appeal to a younger audience, identifying strategies that leverage social media and influencer marketing. Overall, the findings illustrate a complex interplay between fashion choices, identity formation, and peer relationships in the lives of young consumers. This paper contributes to a broader understanding of how designer clothing influences youth culture and consumer behavior in contemporary society, providing valuable insights for marketers, educators, and parents.
The Role of Artificial Intelligence in Enhancing User Experience on OTT Platforms Chahwala, Keshav; Shubham, Chavda; Zalariya, Nihal; Dhruv, Aryan; Rakesh Shah, Arya; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 2 No. 4 (2025): (GIJES) Greenation International Journal of Engineering Science (December - Feb
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i4.311

Abstract

This study investigates the impact of Artificial Intelligence (AI) on user experience and engagement with Over-the-Top (OTT) platforms, focusing on Ahmedabad, India. The research examines how AI-driven content personalization and predictive analytics influence user satisfaction and retention. Using a quantitative approach, data was collected from 101 respondents via a structured questionnaire and analyzed using SPSS software. Key findings reveal that AI-based content recommendations significantly enhance user satisfaction, with noticeable differences in engagement across age groups. Gender-based analysis shows a variance in time spent on platforms, though content preferences and response to recommendations remain consistent across genders. The study highlights the growing importance of AI in optimizing user experiences and driving engagement on OTT platforms. Future research can explore regional variations, ethical challenges, and evolving AI technologies in streaming services to further refine personalization strategies.
Co-Authors Aa Hubur AA Hubur Aalap Patel Aashvi Patel Abhi Rajkotiya Adi Prasetia Nanda Aditi Kalani Aditya Godara Agrawal, Heit Agung Santosa Ahmad Fudholi Ahmad Khumaidi Akshat Jain Akshat Soni Alfian Ma’arif Anggia Sari Ani Choirunnisa Ansh Sharma Anwar, Muhammad Saidun Apsari, Nur Fitri Artha, Arsya Sinatria Aryan Loriya Aryan Shah Ayu Lidia Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bibi Rawiyah Mulung Bich Huynh, Vy Dang Bich Vu, Ngoc Bohra, Hussain Budi Satiawan Chahwala, Keshav Chaksu Patel Chatarina Umbul Wahyuni Chauhan, Rahul Choirudin, Choirudin Choirunnisa, Ani Chotirat Ann Ratanamahatana Citra Dewi Citrawati Jatiningrum Damayanti, Alfina Danar Aulia Husnan Dang Vo, Khoa Darshan Darshan De Brito Silva, Gabriel Deep P, Baraiya Dhaakad, Deepak Dhanak, Jaydev Dhara Patel Dhiya Uddin Rijalusalam Dhruv Rankawat Dhruv, Aryan Dhvanit Santoki Diyanshi Patel Dwivedi, Shaurya Eka Fitria Ningsih Eka Fitriana Endang Noerhartati Erliza Septia Nagara Eva Yuliana Fauzi Fauzi Fauzi Fauzi Fiqih Satria Gabriel De Brito Silva Gabriel De Brito Silva Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Hamzah Hamzah Harishchandra Singh Rathod Hasanah, Khuswatun Hashim, Wahidah Hendra Hendra Herni Setyaningsih Herni Setyaningsih Husnan, Danar Aulia Iing Lukman Ipin Prasojo Ipin Prasojo, Ipin Irfan Ahmad Isnaini, Nurlaila Iswanto Iswanto Jadhwani, Om Jainish Gami Jaju, Pooja Jenil Desai Jeprianto Jyot Kota Kacchara, Gul Kachhadiya, Diya Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khoa Dang Vo Khubchandani, Sania Khuswatun Hasanah Kotak, Yash Krish Patel Kristina, Marilin Krrish Gupta Laksono Trisnantoro Le Hoang Thuy To Nguyen, Quyen Loan Phuc Le Lucky Mendpara Lyla Ruslana Aini M. Teduh Uliniansyah Machhvara, Jenil Mahek Narwani Makhija, Hitesh Mansi Thummar Manthan Gondaliya Md. Mahmud Hasan Meet Satasiya Meet Shah Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mian Usman Sattar Miftachul Huda Milan Dhupper Miswan Gumanti Mohnia, Tiya Monpara, Yesha Muhamad Muslihudin Muhammad Heri Zulfiar Muhammad Miftahussurur Muhammad Nuril Iskandar Muhtadin Arrosyid Muhtadin Asnady Murti, Sri Nagani, Purva Nagdevani, Dev Naik, Pratham Netra Viramgama Ngoc Bich Vu Nia Maharani Raharja Nirav Patel Nishit Patel Nishith Shahu Norjaidi Tuah Nungsiyati . Nur Aminudin Nur Azizah nurul latifah Omar tanane Omar Tanane Padaliya, Om Padang Tunggal, Tatiya Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Kavya Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Phong Thanh Nguyen Phuc Le, Loan Phuong Thanh Phan Pooja Vyas Prajapati, Hetal Prisma Megantoro Quyen Le Hoang Thuy To Nguyen R Rizal Isnanto R Rizal Isnanto R. Rizal Isnanto R. Rizal Isnanto Rachmad Andri Atmoko Rafika Purnama Sari Rahul Chauhan Rahul Chauhan Rahul Chauhan Rahul Chauhan Rahul Chauhan Rais Zulkarnain Raisa, Kharchenko Raithatha, Bhavya Raj Patel Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rara Marselina Jupon Ratanamahatana, Chotirat Ann Rathod, Lakshita Reza Alayi Rika Fetricia Rina Wati Rini Wijayanti Rizal Isnanto Rizal Isnanto, R Rizal Isnanto, R. Rucha Akhani Rudra Patel Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sanskruti Kaneriya Sapra, Ruchi Satria Abadi Satria Abadi Satria, Fiqih Sattar, Mian Usman Seli Aulia Faozi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Shahu, Nishith Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Sigit Soijoyo Silva, Gabriel De Brito Singh, Pushpendra Sinh Zala, Harshvadhan Sodikin Sodikin Sompura, Jayesh Sri Murti Srinija Nekkanti Store, Shreyas Suda, Pranjal Sudewi Sudewi Sutrisna Sutrisna Suyono Suyono Swastika, Rulin Tanane, Omar Tatiya Padang Tunggal Thacker, Nevil Thakkar, Krish Thakur, Aryan Thanh Nguyen, Phong Thanh Phan, Phuong Tonisha Dixit Tri Ayu Septiana Tri Susilowati Tri Susilowati Triana Dewi Triana Dewi Trisnawati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Vasu Patel Vibhu Aghera Viral Patel Viramgama, Netra Vy Dang Bich Huynh Wahidah Hashim Yash Bhanderi Yash Rangani Yash, Panchal Yoeyong Rahsel Yumaira Yus Zalariya, Nihal Zaveri, Krish Zulkifli