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Retno Wulandari
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Journal : Journal of Management and Informatics

 1 
The Effect of Positive Emotions as a Moderation on the Influence of Store Atmosphere and Hedonic Shopping on Impulse Buying : At Miniso Lippo Cikarang Retno Wulandari; Daru Asih
Journal of Management and Informatics Vol. 3 No. 1 (2024): June: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

The retail business is growing very rapidly as a result of changes in modern society's lifestyle. Impulsive purchases account for the majority of sales in the modern retail industry. This research aims to examine the effect of positive emotions as a moderation on the influence of store atmosphere and hedonic shopping on impulse buying among Miniso Lippo Cikarang consumers with a sample of 177 respondents. This research uses SOR theory and quantitative methods with non-probability sampling techniques. Test data is carried out with Smart PLS. The research results show that store atmosphere has a positive and significant effect on impulse buying, as well as hedonic shopping and positive emotions having a positive and significant effect on impulse buying. Positive emotions have been proven to strongly moderate the influence of store atmosphere and hedonic shopping on impulse buying.
Co-Authors Abdul Kahar Abdul Rokhim Ade Ayu Mutiara Pawestri Adelia Chika Oktavira aditya putra desharyanto Afifah Vania Faradillah Aftina Nurul Husna Agus Arijanto Agus Naryoso Ahmad Moh Nur Alfani Maulidah Rahmah Antonius Surbakti Aris Aby Chisna Bella Kharisma Putri Burhannudin Ichsan Cintya Nurika Irma Dadan Budiansyah Dahlia Amanda Putri Daru Asih Dedy Miswar Deni Noviana Deny Eka Widyastuti Desy Widyastutik Dewi Liesnoor Setyowati Dikpride Despa Dwipa Handayani Edison Bonartua Hutapea Edu Dwiadi Nugraha Edy Haryono Eko Heryadi Eko Tama Putra Saratian Eliza Eliza Elyanti Rosmanindar Eva Nurjanah Evelin Putri Paonganan Evi Ayu Anggraeni Evi Susanti Fahmi Fajar Sodiq Fani Himatul Aulia Fathonah Fathonah Hairul Huda Harianingsih, Harianingsih Hasim As'ari HIDAYAT, MOCH CHARIS Hilal Mulyadi I Wayan Pradnyantha Wirasedana Ilham Dwi Susilo Widiatmoko Inayah Nurbaiti Indah Prihatiningtyas D.S Indah Puji Lestari Indra Alvianita Indriyana Puspitosari Intan Dewi Drupadi Iqbal Lhutfi Jhoni Warmansyah Jouhar Bahari Jumaroh Ristian Ningsih Kartika Putri Kumalasari Kusna Djati Purnama Leni Kurniawati M. Iswahyudi Mahesya Surya Saputra Ramadhan Maksi Ginting Mardiana Mardiana Martia Yosi Nurfa Indah Maya Mardi Yanti Megayana Yessy Maretta Mei Lina Fitri Kumalasari Meliana Sari Melinda Ibrahim MJ Rizqon Hasani Mochamad Soelton Muhammad Alfian Pahri Muhammad Sadiq Muhammed Hokroh Najla Aulia Arief Nasution, Annio Indah Lestari Norman Yoshi Haryono Novaliyosi Novaliyosi Novializa Ramadhayanti Nurfitri Martaliah Nurhaliza Nurhaliza Pingkan Sihasaleh R.A Amelia Ratna Juwita Ratnaningrum, Ratnaningrum Rebecca Hellen Wikarjanto Regita Khairani Pramesti Renea Shinta Aminda Restu Yuningsih Retno Wulansari Rif’atun Nurul Rintulebda A.K Ririn Uke Saraswati, S.Kom., M.M Sarmin Sartika Oprasia Adiasa Setini, Made Shabrina Ghaisani Sugianto Sugianto Supriyadi Supriyadi Taufik Hidayat Tb Ai Munandar Tri Agustin Trian Slamet Julianti Tsamrotul Fuadah Twinska Choirunissa Wahyu Kiky Widya, Widya Graha Mangkading Wilma Rahmah Hidayati Windhy Widhyanti Wuryan Andayani Wustari L Mangundjaya Yanuar Rohmat Aji Yasmini - Yusuf Alam Romadhon Zidan Aqilah Rasyid