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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Keuangan dan Perbankan Ekuitas: Jurnal Pendidikan Ekonomi JURNAL MANAJEMEN AGRIBISNIS JUIMA : Jurnal Ilmu Manajemen Jurnal Master Pariwisata (JUMPA) Jurnal Bakti Saraswati Asia-Pacific Management and Business Application International Journal of Supply Chain Management Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis International Journal of Social Service and Research Asian Management and Business Review Journal Of Business, Finance, and Economics (JBFE) ASEAN Marketing Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings DEVOTE: Jurnal Pengabdian Masyarakat Global Paradoks : Jurnal Ilmu Ekonomi International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Management, Accounting & Finance Jurnal Pengabdian Kepada Masyarakat Indonesia E-Jurnal Manajemen
I Putu Gde Sukaatmadja
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share Pande Ketut Ribek; Ni Wayan Sri Suprapti; I. Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p06

Abstract

This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 entrepreneurs. The analysis technique uses SEM-PLS 3.0. The results of the study show that social capital and continuous innovation have a positive and significant effect on competitive advantage, social capital has a non-significant positive effect on marketing performance, innovation has an insignificant positive effect on marketing performance, competitive advantage has a significant positive effect on marketing performance, competitive advantage fully mediates social capital.
STRATEGI MENINGKATKAN DAYA SAING UMKM KERAJINAN TANGAN “INDRA BAMBU TIGAWASA” N P Khrisnia Suandari; Ni Komang Karisma Dewi; I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol. 12 No. 1 (2023): Jurnal Bakti Saraswati
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kajian ini bertujuan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman serta strategi pengelolaan terbaik pada UMKM kerajinan tangan Indra Bambu Tigawasa. Pendekatan yang digunakan untuk menentukan posisi bisnis kerajinan tangan Indra Bambu Tigawasa ialah analisis SWOT yang hasilnya dirangkum dalam Tabel External Factors Analysis Summary (EFAS) dan Tabel Internal Factors Analysis Summary (IFAS). Hasil penelitian menunjukkan bahwa nilai bobot Tabel Internal Factors Analysis Summary (IFAS) sebesar 2,803 (posisi lemah) dan External Factors Analysis Summary (EFAS) 2,852 (posisi sedang). Pada matriks Internal External (IE) strategi yang harus dilakukan adalah pertahankan dan pelihara.
PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR) I Putu Danika Angga Putra; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Forum Manajemen Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v13i2.108

Abstract

The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.
Peran Citra Destinasi Berkearifan Lokal Memediasi Atribut Destinasi dan Kualitas Layanan Terhadap Niat Berkunjung Kembali Ni Putu Khrisnia Suandari; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.67810

Abstract

The aim of this research is to explain the role of destination image with local wisdom in mediating the influence of destination attributes and service quality on intention to return to tourist villages in Buleleng Regency. The population of this research is domestic tourists who have visited tourist villages in Buleleng Regency. The sample size used was 115 domestic tourists using a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The research results show that destination attributes have a positive and significant effect on the image of a destination with local wisdom and intention to visit again. Service quality has a positive and significant effect on the image of a destination with local wisdom and intention to visit again. Likewise, the image of a destination with local wisdom has a positive and significant effect on intention to visit again. Furthermore, destination image with local wisdom is able to partially mediate the influence of destination attributes and service quality on intention to revisit.
Peran Citra Destinasi Berkearifan Lokal Memediasi Atribut Destinasi dan Kualitas Layanan Terhadap Niat Berkunjung Kembali Suandari, Ni Putu Khrisnia; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.67810

Abstract

The aim of this research is to explain the role of destination image with local wisdom in mediating the influence of destination attributes and service quality on intention to return to tourist villages in Buleleng Regency. The population of this research is domestic tourists who have visited tourist villages in Buleleng Regency. The sample size used was 115 domestic tourists using a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The research results show that destination attributes have a positive and significant effect on the image of a destination with local wisdom and intention to visit again. Service quality has a positive and significant effect on the image of a destination with local wisdom and intention to visit again. Likewise, the image of a destination with local wisdom has a positive and significant effect on intention to visit again. Furthermore, destination image with local wisdom is able to partially mediate the influence of destination attributes and service quality on intention to revisit.
THE ROLE OF USER SATISFACTION IN MEDIATING THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON REUSE INTENTION (STUDY OF TIKET.COM USERS IN DENPASAR CITY) Paramananda, Komang Agus Sathya; Sukaatmadja, I Putu Gde
International Journal of Social Service and Research Vol. 4 No. 7 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i7.858

Abstract

The purpose of this study is to determine the influence of perception of ease of use and perception of benefits on reuse intention through user satisfaction and determine the role of user satisfaction in mediating the relationship between perceived ease and perceived usefulness and reuse intention. The research was conducted in the city of Denpasar, aimed at e-commerce users Tiket.co. The results of the t-test show that perceived ease of usage has a positive and significant effect on the reuse intention and user satisfaction of the platform users. In addition, user satisfaction is able to mediate this relationship, and is a mediator in this process.
Customer Satisfaction and Behavioral Intentions in Tourism: A Literature Review Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.686

Abstract

Purpose: The relationship between customer satisfaction and behavioral intentions in tourism has drawn significant attention for both practitioners and academicians as it is the key factor in winning market share in the tourism industry. The aim of this paper is to present a systematic research of the literature on the topic of customer satisfaction and behavioral intentions in tourism, highlighting the role of both the antecedents and the consequences of satisfaction that have been included in previous research. Methodology: The systematic literature review (SLR) of articles that have been published related to customer satisfaction and behavioral intention in tourism from various journals from 1990 up to 2018. Findings: The result of this study revealed that service quality is the most important antecedents of satisfaction in tourism. Meanwhile, the consequences are mainly characterized by loyalty. Nevertheless, the relationship between customer satisfaction and loyalty does not seem always so linear, as there are customers who revisit to the tourist destination, while others prefer to visit to new destinations despite, they were satisfied Practical implications: It is expected that this study will provide a better understanding of satisfaction towards a tourist destination, so marketing strategy can be composed and implemented in order to increase tourist satisfaction. This article can be as reference for future studies on satisfaction and customer behavioral intentions in tourism.
The Role of Brand Image in Mediating the Influence of E-Wom and Product Quality on Repurchase Intention: Study on the Memories Coffee Shop in Denpasar City Prema Atma Jaya; I Putu Gde Sukaatmadja
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2730

Abstract

This study aims to test and explain the role of brand image in mediating the influence of electronic word of mouth and product quality on repurchase intention of Kedai Kopi Kenangan in Denpasar City. The population used includes the people of Denpasar City who have purchased Kedai Kopi Kenangan products and the number of samples is 120 respondents using purposive sampling techniques distributed using questionnaires and analyzed using the SPSS application tool version 26.0. The results of this study indicate that electronic word of mouth has a significant positive effect on repurchase intention. Product quality has a significant positive effect on repurchase intention. Electronic word of mouth has a significant positive effect on brand image. Product quality has a significant positive effect on brand image. Brand image has a significant positive effect on repurchase intention. Electronic word of mouth has a significant positive effect on repurchase intention with brand image mediation. Product quality has a significant positive effect on repurchase intention with brand image mediation. The theoretical implications of this study provide evidence for the development of consumer behavior science and marketing management science. The practical implications of this study can be used as consideration and input for marketers at Kedai Kopi Kenangan in Denpasar City in increasing repurchase intention.
The antecedents of purchase intention of local brands: A systematic literature review Septiani, Emilia; Kerti Yasa, Ni Nyoman; Ekawati, Ni Wayan; Sukaatmadja, I Putu Gde
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art6

Abstract

This study reviews and summarizes empirical findings on the determinants of local brand purchase intentions over the past five years. It aims to provide a comprehensive understanding of the literature for future researchers by using a systematic literature review approach to identify key influencing factors. A total of 34 empirical research articles from 2018 to 2022 were reviewed. The dominant theory applied was brand management, found in nine articles (26%), followed by social identity theory in four articles (11.8%), consumer behavior in three articles (8.9%), and country of origin in two articles (5.9%). Most studies focused on emerging or developing countries. The review identified six main theories used to explain local brand purchase intentions: brand management, consumer behavior, consumer culture positioning, country of origin, social identity, and the theory of reasoned action. The findings highlight a strong correlation between these theories and the likelihood of purchasing local brands, though results varied. Further research is needed to understand the complex interplay of these factors fully.
Analisis Faktor-Faktor yang mempengaruhi Niat Berkunjung Kembali Wisatawan : Sebuah Tinjauan Literature Sistematis Pratiwi, Komang Ary; I Gusti Ayu Kt .Giantari; I Putu Gde Sukaatmadja; Putu Yudi Setiawan
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1081

Abstract

Niat untuk berkunjung kembali adalah salah satu indikator penting keberhasilan suatu destinasi wisata. Keputusan wisatawan untuk kembali dipengaruhi oleh berbagai faktor yang berkaitan dengan pengalaman mereka selama kunjungan pertama, Oleh karena itu penting memahami faktor-faktor yang mempengaruhi niat berkunjung kembali agar dapat membantu pengelola destinasi wisata dalam merancang strategi yang lebih efektif untuk meningkatkan daya tarik destinasi mereka melalui sebuah penelitian kualitatif dengan metode tinjauan literature sistematis. Adapun literature yang digunakan berbasis data SCOPUS dan data jurnal nasional akreditasi SINTA dengan rentang waktu terbit dari tahun 2018 hingga tahun 2024. Pengumpulan data dilakukan dengan menyaring judul dan abstrak, kemudian selanjutnya dilakukan analisis sesuai dengan tema penelitian. Hasil penelitian menunjukkan bahwa terdapat literature yang dianalisis dari Tahun 2018 hingga Tahun 2024 berfokus pada Niat Berkunjung Kembali Wisatawan dan faktor-faktor yang mempengaruhinya yaitu Citra destinasi dan kepuasan pengunjung, serta penerapan kearifan lokal Tri Kaya Parisudha (berpikir yang baik, berkata yang baik, bersikap yang baik). Faktor dominan yang mempengaruhi Niat berkunjung kembali pada penelitian ini yaitu kepuasan. Faktor nilai kearifan lokal ternyata memiliki kontribusi positif terhadap niat berkunjung kembali. Temuan ini sekaligus menunjukkan kebaruan penelitian yang menyatakan bahwa penerapan kearifan lokal Masyarakat turut memegang peranan penting dalam meningkatkan niat berkunjung kembali wisatawan ke suatu destinasi, dan diharapkan temuan penelitian ini berkontribusi pada dunia akademisi dengan menggambarkan arah penelitian di masa mendatang.
Co-Authors A.A Made Indra Wijaya Kusuma A.A Sagung Astina S. A.A.S. Kartika Dewi AA. GEDE MAHENDRA KUSUMA Abdullah Jawas Abdullah Jawas Adianti Adianti Adinda Fauziyyah Djayadiningrat Amen Wirajaya Anak Agung Putu Agung Suryawan Wiranatha ayu maha widyanthi Ayu Stia Rini Chrisna Riane Opod Daniel Pereira Desak Ayu Made Eva Suari Adnyani Desak Made Ramya Pranihita Sukma Felicia Anggraini Ferdimas Abrar Gede Suparna Gede Yuda Paramartha gita ekowati anjarsari Gusti Ayu Theoria Dei Gusti Ngurah Gunawan Gusti Ngurah Joko Adi Negara H. Rahyuda Henny Rahyuda Herdian Armandhani Holil Pujiyati I Dewa Gede Kresna Wirawan I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt. Giantari I Gst. A. Kt. Gd. Suasana I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Ketut Giantari I Gusti Ayu Kt .Giantari I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Gusti Ngurah Jaya Agung Widagda K. I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Trisna Eka Putra I M. Pasek Suardika I Made Arya Baskara I Made Predanggapati Juana I Made Wardana I Nyoman Sudiarta I Putu Agus Purnama Adi Putra I Putu Andika Angga Putra I Putu Danika Angga Putra I WAYAN BUDIASA I Wayan Fajar Okta Perdana I Wayan Mahendra Putra AN I Wayan Santika I.B Koman Suarmaja I.B.K. Surya Ida Ayu Gede Tantyani Dhaniswari Ida Bagus Gde Pujaastawa Ida Bagus Mahesa Brahmantha Narayana Manuaba Iman Yosafat Nangi Intan Agustina Ariani Darmayasa Jennifer Alexandra Joko Adinegara Kadek Ogi Prasatya Kadek Siddhim Wismayo Kadek Silvia Ermayanti Ketut Subawa Ketut Subawa Luh Gede Dian anggara Putri Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Arly Dwi Cahyana Made Dhena Yunita Sari Made Kembar Sri Budhi Made Nafshya Ananda Putri Maharani, Ni Putu Devighita Tasya Mahayanti Fitriandari Mikhael Credo Samuel Mangolo N P Khrisnia Suandari N. DANE N.N.K. Yasa N.W Ekawati Ngakan Putu Surya Adi Dharma Ni Kadek Anita Dewi Ni Ketut Dian Suryandari Ni Ketut Seminari Ni Komang Karisma Dewi Ni Luh Gde Sari Dewi Astuti Ni Luh Putu Indiani Ni Made Asti Aksari Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Nyoman Kerti Yasa Ni Putu Khrisnia Suandari Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Ariyani Ni WAYAN SRI ASTITI Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Niky Purbawisesa Nym Dayuh Rimbawan Nyoman Agus Surya Nugraha Pande Ketut Ribek Paramananda, Komang Agus Sathya pinaria, ni wayan chintia Pratiwi, Komang Ary Prema Atma Jaya Putu Cindy Clarista Darmaningrum Putu Indrayana Putra Kusuma Putu Kelvin Indrawan Putu Kintan Maharani Putu Krisna Dharma Jaya Putu Laksmita Dewi Rahmayanti Putu Ratih Arta Eliasari Putu Saroyini Piartrini Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Putu Yunita Wacana Sari Rahmayanti, Putu Laksmita Dewi Raka Yasta Vinartha Ratih Kusuma Dewi Regina Giovanna Winatha Robby Sondakh RUTH AMRYYANTI Septiani, Emilia Siti Anggriana Siti Hajar Siwi Manganti Sri Suprapti Suandari, Ni Putu Khrisnia Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tasya Husna Alfareza Tesa Asashi Tjok Gde Raka Sukawati Viona Fenella Wayan Ardani