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Nanik Hariyana
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Nusantara Science and Technology Proceedings

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Consumer Responses to Scarcity Appeals in Online Ordering Nanik Hariyana; Wilma Cordelia Izaak; Dienni Ruhjatini Sholihah
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4166

Abstract

Scarcity appeals, which highlight how a commodity or service is scarce due to "high demand" or "limited supply," are frequently used in the tourism industry. However, not all scarcity appeals have the same ability to persuade consumers. The current study investigates the combined effects of consumers' power perceptions and the supply- or demand-framed nature of scarcity appeal in the context of online booking. The results show that when presented with a demand-framed scarcity appeal vs a supply-framed one, customers with a strong sense of power are more likely to make a purchase; however, this difference is less noticeable for customers with a low sense of power. Furthermore, mediation analysis reveals perceived risk as the psychological mechanism behind these effects. The managerial ramifications of online booking systems are discussed.
Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

Abstract

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.
Application of Virtual Reality Tourism for Consumer Satisfaction in Marketing Activities Nanik Hariyana; Nurjanti Takarini
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.33108

Abstract

The tourism sector has always faced both praise and criticism due to the negative environmental impacts associated with travel and activities at tourist destinations. Therefore, management researchers must identify environmentally friendly tourism solutions that minimize the negative effects of these tours while still being profitable. In particular, virtual reality tourism (VRT) has emerged as a new trend, especially after the COVID-19 pandemic. This form of digital travel has captured the interest of many governments seeking sustainable tourism options. However, the perceptions and motivations of consumers regarding the use of VRT as a sustainable tourism solution are not yet fully understood. To address this research gap, the study aims to leverage expectancy theory and propose goal difficulty and reduced tourism environmental impact (REI) as hope-related motivations. Achievement is considered a motivation related to tools, while willingness to take action to achieve results is seen as motivation related to valence. The researchers anticipate that these motivations will drive two outcomes: low-effort and high-effort pro-environmental behavior. By analyzing data collected from 350 individuals residing in the East Java region, the study found support for all positive associations, except for the relationship between goal difficulty and pro-environmental behavior, as well as between REI and both pro-environmental behaviors. The study also examines and confirms the moderating effect of the number of children in a household and everyday green behavior on some of the proposed associations. These findings provide valuable insights for future research and practical applications in the tourism sector.
Co-Authors -, miftahul huda Agam Syahreza Putra Ainaya, Aisyi Akbar Bintang Permana Al Ghifari, Rifqi Putra Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Aqilah Mahda Az Zuhra Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Astriana, Mitha Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Danendra Alvyn Danendra Alvyn Anshari Deffiani Aktaviani Putri Dessy Anggelina Tiarakasih Dewi Sinta Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatikah, Cindi Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Fauzi, Indra Nur Ferdy Setiyawan Fitaningrum, Yuniar Nur Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Haryanto, Albertus Eka Putra Hayyina Rahma Hendra Syahputra Hery Pudjoprastyono Ida Ayu Putu Sri Widnyani Idris, Mukandar Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Iqbal Hanif, Mohammad Naja Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Krido Eko cahyono Kurnia, Muhammad Reiby Tirta Kurratul Aini, Kurratul Kusumaningati, Kusumaningati Lasya, Cinta Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Maulina Alfindy Mawardi, Alfiandi Imam Mikhael Agustinus Muhammad Irham Adhitya Muhammad Ricky Setiawan MUHAMMAD TAHAJJUDI GHIFARY Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nur Fauzi, Indra Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika KW Nurwidyasari, Lingga OKTAVIANA, EVA Pahleivi, Arya Duta Reza Parawansa, Kofifah Mega Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Qurrotul Aini Rasyid, Fadilah Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rr. Rachmalia Nadia Rizqina Rusmansyah, Robi Ganda Novianto Sahranafa, Karima Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Septina Nur Aini Sholihah, Dewi Deniaty Sholihah, Dienni R. Siti Aminah Siti Aminah Suhadi Putra, Syahril Genandra SUPRIYONO Supriyono Supriyono Syarifah, Hidayatus Tarigan, Muhammad Audric Eugene Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virdiansyah, Erlang Virginia Mandasari Wiwik Handayani YULIANI, Handita Rizki Zanetty, Ivo Firmancini