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All Journal Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik Jurnal Inovasi Bisnis (Inovbiz) Journal of Humanities and Social Studies Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science ARSY : Jurnal Aplikasi Riset kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Bussman Journal : Indonesian Journal of Business and Management Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture IIJSE JER Management Analysis Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Nanik Hariyana
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : UNEJ e-Proceeding

 1 
PENGARUH MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS PRODUK IKLAN DI WILAYAH EKS KARISIDENAN BESUKI JAWA TIMUR Nanik Hariyana
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The purpose of this study to determine Television Toward Purchase Decision and Product Loyalty rent in Region Ex Karisidenan Besuki East Java, phenomena of this study is the purchasing power of communities in East Java Besuki Ex Karisidenan in The purchase decisions and product loyalty television media. Purposive sampling is used to collect information with a sample of 130 respondents with his measuring instrument SEM results indicate that there is significant influence Variable Television Toward Purchase Decision and Product Loyalty rent in Region Ex Karisidenan Besuki East Java tends to increase at a rate of 5% alpha.
Co-Authors -, miftahul huda Agam Syahreza Putra Aisyi Ainaya Akbar Bintang Permana Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Az Zuhra, Aqilah Mahda Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Cinta Lasya Deffiani Aktaviani Putri Dewi Deniaty Sholihah Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Ferdy Setiyawan Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Hayyina Rahma Hendra Syahputra Ida Ayu Putu Sri Widnyani Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Kurratul Aini, Kurratul Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Mawardi, Alfiandi Imam Mikhael Agustinus Mitha Astriana Mohammad Naja Iqbal Hanif Muhammad Irham Adhitya Mukandar Idris Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nurjanti Takarini Nurjanti Takarini Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika Kusuma Wardani Nuruni Ika Kusuma WARDANI Pahleivi, Arya Duta Reza Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rusmansyah, Robi Ganda Novianto Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Sholihah, Dienni R. Siti Aminah SUPRIYONO Syarifah, Hidayatus Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virginia Mandasari Wilma Cordelia Izaak Wiwik Handayani YULIANI, Handita Rizki