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Sumaji
Universitas Muria Kudus
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Journal : EDUPEDIA

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EVALUATION OF SCHOOL EXCELLENCE-BASED PROMOTION STRATEGIES IN IMPROVING COMPETITIVENESS AND EDUCATIONAL QUALITY Putri Utami, Nabila; Yulita Putri, Alifia Hesty; Rohmana, Mufdhalifatul; Sumaji, Sumaji
EDUPEDIA Vol. 9 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ed.v9i1.3524

Abstract

This study aims to assess the effectiveness of a promotional strategy focused on school excellence in improving competitiveness and educational quality at SMPN 2 Kauman. The research focuses on three main aspects: the implementation of a promotional strategy based on production excellence (art classes, tahfidz classes, achievements, and cultural events), the efficiency of digital and offline promotional channels in influencing applicant interest and the institution's image, and identifying obstacles and suggestions for improving the quality of promotion in line with the quality of educational services. This study applies a qualitative approach with a case design through interviews, observations, and document analysis. The study findings indicate that the school has consistently implemented a promotional strategy based on excellence through flagship programs and public activities that are in line with community needs. Utilizing dual promotional channels in-person through school events and online through social media has been shown to increase school appeal, although the effectiveness of digital channels still needs to be strengthened in terms of content quality and publication consistency. Key identified obstacles include limited funding, a lack of human resources trained in digital marketing, and the lack of a data-driven promotional evaluation system. Based on these findings, the study recommends strengthening school promotional management by establishing a dedicated team, planning promotions based on performance indicators, professionalizing digital content, and integrating promotions with improving the quality of educational services. This study confirms that promotional strategies that prioritize excellence and are supported by professional governance have significant potential to sustainably improve school competitiveness.
Co-Authors Aini Indriasih Aini Indriasih Aini Indriasih Alip Sugianto, Alip Amin, Shodiqul Angga Prasetyo Anisa, Hanifatul Ardiyanti, Sekar Dwi Arisyahidin, Arisyahidin Ariyanto, Muhammad Puji B. Badjuri Bagyana, Muhammad Fathur Barokah Widuroyekti Bekti Setiya Ningsih Boby Waluyo Purna Irawan Cahyani, Febriska Dwi Devia Fachrunnisa, Ifada Nurma Diana Ermawati Dwi Juniati Edi Prayitno, Edi Eko Darmanto Evi Ekawati Fajar Nugraha Faradila, Anindya Fauzan Masykur Febriani, Afnia Dwi Feby Fauzia Ulya Fina Fakhriyah Fitri Budi Suryani Fitri Budi Suryani, Fitri Budi Fitriani, Intan Fransisca Franoto, Okfian Ari Gunarhadi Gunarhadi, Gunarhadi Hari Abrianto, Tegoeh Hariyono, Mohamad Henry Suryo Bintoro Herini, Muji Herlian, Elva Margareta Hidayat, Muhammad Faqih Himmatul Ulya Himmatul Ulya Himmatul Ulya, Himmatul Ulya Ika Oktaviyanti Ika Oktaviyanti, Ika Indah Dwi Irawati Intan Sari Rufiana Irfai Fathurohman, Irfai Istiningsih, Istiningsih Izzun Ilaina Jayanti Putri Purwaningrum Jihanifa, Firda Afita Kirana, Rara Netra Ihya Kusumawardani Assholihah, Salma Ragil Lovika Ardana Riswari Martini Martini Masturi Masturi Mila Roysa, Mila Muchtadi Muchtadi, Muchtadi Muhammad Ali Ridho Muhammad Imam Ghozali Muhammad Puji Ariyanto Novita Meliya Putri Nugraheni, Luthfa Nur Afipah Tania Dwi Safitri Nurul Hidayati Nurwijayanti Pitaloka, Widuri Bebby Prasetyaningsih, Erny Premprayoon, Kasem Putri Utami, Nabila Putri, Melsya Septian Sandhika Qulil Jannah, Syafaaqila Rahaju Rahaju Rahaju, Rahaju Ratri Rahayu Ristiyani Ristiyani Riyanto, Sherly Nouvita Rohmana, Mufdhalifatul Royyana Ulyl Albab Rusandy, Deby Santyo S. Santoso Saadah, Mayada Hilyatus Sabar Rutoto Sabar Rutoto, Sabar Sari, Vany Diah Puspita Sasmi, Ahmad Ilham Savitri Wanabuliandari Sa’adah, Safinatus Sekar Dwi Ardianti Septyana, Neva Setiawati, Rani Setyawan, Moh. Bhanu Shahira, Salma Pasa Siti Khabibah Sri Hariyani Sri Sumiyati Sri SUMIYATI Sri Utaminingsih Sri Utaminingsih Sugianti, Sugianti suhendar, uki Sulaikhah Sulaikhah Sumarno . Sunaryo Suryo Bintoro, Henry Tatik Retno Murniasih Tri Listyorini Trinuryono, Sabekti Ulya, Feby Fauzia W, Sri Surachmi Wahyudi Wahyudi Wanabuliandaari, Savitri Wanabuliandari , Savitri Widianingrum, Evi Yovi Litanianda, Yovi Yuli Haryati Yulianti, Hiqmatul Ika Yulita Putri, Alifia Hesty YUNI KURNIAWATI Zayyadi, Moh