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All Journal Jurnal Manajemen Bisnis Jurnal Pariwisata Pesona Jurnal Media Wahana Ekonomika Jurnal Populasi JURNAL MANAJEMEN JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Applied Sciences in Tourism and Events At-Tawassuth: Jurnal Ekonomi Islam International Journal of Social Science and Business MBIA Journal of Malay Islamic Studies Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) BEMAS: Jurnal Bermasyarakat Jurnal Aplikasi Manajemen dan Bisnis (JAMB) International Journal of Applied Business and International Management Indonesian Journal of Multidisciplinary on Social and Technology Atestasi : Jurnal Ilmiah Akuntansi Jurnal Ilmu Manajemen Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Simki Economic Jurnal Ekonomi dan Studi Pembangunan (JESP) International Journal of Advanced Research in Social Studies
Sari Lestari Zainal Ridho
Politeknik Negeri Sriwijaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Peran E-Catalog dan CRM dalam Meningkatkan Minat Konsumen pada Layanan dan Produk Industri Farmasi RM Haris Munandar; Dewi Fadila; Sari Lestari Zainal Ridho
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.688

Abstract

This study aims to develop a Digital Flipbook marketing media for home care services in pharmaceutical companies. The COVID-19 pandemic has changed consumer behavior, now paying more attention to health and relying on digital-based services. This study uses the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to design online information literacy. This study also uses quantitative methods, such as survey techniques through questionnaires. The population of the study was users of home care services in Palembang City. Data were analyzed using SEM-PLS to test the relationship between promotion through e-catalogs, customer service management, and purchase interest. The study results indicate that Digital Flipbook is an effective digital marketing media in increasing consumer knowledge and interest in-home care services. The evaluation was carried out through a consumer survey on the perception of using this Flipbook as a means of communication.
Pengaruh Pertumbuhan Ekonomi dan Tingkat Kemiskinan Terhadap Outstanding Zakat di Indonesia Vivin Wulandari; Deky Anwar; Sari Lestari Zainal Ridho; Chintia Romadayanti
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. X | No. 2 | 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v10i2.26675

Abstract

This study aims to examine the effect of economic growth and poverty rate on outstanding zakat in Indonesia. The research employs a quantitative descriptive approach using panel data collected from the Central Statistics Agency (BPS) and the National Zakat Agency (BAZNAS) covering the period from 2010 to 2024. The data were analyzed using multiple linear regression with the aid of EViews software. The results reveal that the poverty rate has a negative and significant effect on outstanding zakat in Indonesia, while economic growth shows no significant influence. The coefficient of determination (R²) of 0.4896 indicates that nearly half of the variation in outstanding zakat can be explained by changes in the poverty rate. Simultaneously, the F-test results indicate that the overall model is significant (F-statistic = 12.73; Prob(F) = 0.000154 < 0.05). However, the partial test shows that only the poverty rate variable is statistically significant (p = 0.0001), whereas economic growth is not significant (p = 0.3932). The poverty rate coefficient is negative (-3.09E+11), implying that a decrease in poverty tends to increase outstanding zakat. Meanwhile, economic growth does not exhibit a significant relationship, suggesting that GDP growth does not automatically lead to an increase in zakat disbursement. The negative relationship indicates that as poverty decreases, outstanding zakat rises; conversely, when poverty increases, zakat funds are distributed more quickly to the mustahiq (beneficiaries), resulting in a lower remaining zakat balance. In other words, these findings reflect a responsive and linear zakat distribution mechanism aligned with the socioeconomic conditions of society.
Faktor-faktor yang Berpengaruh Terhadap Harga Saham Subsektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia (BEI) Nelsi Elta Sari; Sari Lestari Zainal Ridho; Afrizawati
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 6 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i6.4365

Abstract

This research is to show the impact of EPS, and PBV on the share price. The samples of this reseach 14 companys from a population of 26 food and beverage company registered with IDX in 2016-2020. The method for determine the sample used is a purposive examination which is optional information contained on the idx.co.id site and to test the speculation used by the multiple linear regression tes, the classic assumption test inspection strategy, in particular autocorrelation test, t test and F test. The result of this examination is: (1) Earning Per Share (EPS) clearly affects the share price. Where the T test can be 7.681 which is greater than T tabel and (2) Price to Book Value (PBV) has a significant positive result on the Share Price. Where the t- count results show 8.167 and a significant 0,000.
Analisis Strategi Pengembangan Usaha Arjuna Meubel berbasis Porter’s Five Forces Tanti Dwi Cantika; Sari Lestari Zainal Ridho; Mahmud Junianto
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13227

Abstract

Penelitian ini bertujuan untuk menganalisis kondisi lingkungan internal dan eksternal pada bidang usaha furnitur Arjuna Meubel, serta merumuskan strategi rekomendasi yang tepat guna meningkatkan daya saing usaha. Metode analisis dalam penelitian ini bertumpu pada model Lima Kekuatan Porter (Porter’s Five Forces) yang diintegrasikan dengan metode kualitatif deskriptif melalui wawancara mendalam dan penyebaran kuesioner. Hasil penelitian mengonfirmasi adanya tantangan berupa tingginya rivalitas kompetitor lokal, tingginya daya tawar pembeli, serta ancaman pendatang baru di tingkat moderat akibat kemudahan izin digital (OSS-RBA). Berdasarkan analisis porter’s five forces, penelitian menunjukkan bahwa Arjuna Meubel memiliki kekuatan internal berupa modal yang kuat, skala ekonomi produksi massal, diferensiasi produk melalui layanan desain kustom, diversifikasi jasa restorasi sofa, serta kemitraan dengan beberapa pemasok untuk menjaga kontinuitas produksi. Analisis pada kondisi internal menunjukkan usaha ini masih menghadapi kelemahan pada fluktuasi pengadaan bahan baku dan rendahnya pemanfaatan pemasaran digital. Sedangkan dari sisi eksternal, persaingan industri dan daya tawar pembeli berada pada tingkat tinggi, ancaman pendatang baru berada pada tingkat sedang akibat kemudahan perizinan usaha, sedangkan ancaman produk pengganti relatif rendah karena preferensi konsumen terhadap kualitas kayu solid. Berdasarkan kondisi tersebut, strategi yang direkomendasikan meliputi transformasi keunggulan produk ke dalam pemasaran digital, penguatan kerja sama eksklusif dengan pasar ritel, penegasan nilai produk melalui garansi, optimalisasi promosi digital, serta penerapan manajemen persediaan berbasis prediksi kebutuhan pasar dan stok pengaman untuk meningkatkan daya saing dan keberlanjutan usaha.
Pengaruh Reputasi dan Promosi terhadap Minat Pembelian Nasabah pada PT Jasaraharja Putera Cabang Palembang Rafael Mario Calvin; Sari Lestari Zainal Ridho; Dwi Riana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7676

Abstract

This study aimed to analyze the influence of corporate reputation and promotion on the purchase intention of insurance products at PT Jasaraharja Putera Palembang Branch. The study was motivated by the importance of corporate reputation and promotional activities in increasing public interest in insurance products amid increasingly competitive industry conditions. This study employed a quantitative method with an associative approach. The population consisted of 15,600 customers of PT Jasaraharja Putera Palembang Branch, while the sample consisted of 106 respondents selected using a simple random sampling technique. Data were collected through questionnaires and were analyzed using multiple linear regression. The results showed that corporate reputation and promotion simultaneously had a positive and significant effect on the purchase intention of insurance products. Partially, corporate reputation had a positive and significant effect on purchase intention. Likewise, promotion had a positive and significant effect on the purchase intention of insurance products. The findings indicated that better corporate reputation and more effective promotional activities increased public interest in purchasing insurance products at PT Jasaraharja Putera Palembang Branch. Therefore, the company needed to maintain a positive reputation and improve the effectiveness of its promotional programs to enhance customers' purchase intention.
Co-Authors AA Sudharmawan, AA Abdur Razzaq Ade Wirman Syafei Africano, Fernando Afrizawati Afrizawati Ahmad Zamheri Aimi Alditia Detmuliati Alfitriani Alfitriani Angguna, Welan Mauli Asmuni Asmuni Chintia Romadayanti Claudia Nurcahaya Deky Anwar Devita Juni Yanti Dewi Fadila Dewi Fadila Dhea Radika Putri Dimas Pratama Dina Mellita Dwi Putri Marisa Dwi Riana Elvia Zahara Fadhil, Sayyid Muhammad Habsah Binti Haji Mohamad Sabli Hadi Jauhari Hendra Sastrawinata Heni Yuvita Heri Setiawan Heri setiawan Ibnu Maja Juni Yanti, Devita Kartini Binti Che Ibrahim M. Ghuffron Al Khahfi mahmud Junianto Marieska Lupikawaty Marieska Lupikawaty Miskiyah, Neneng Muhammad Riska Maulana Muhammad Taufik Roseno Munparidi Munparidi Munparidi Mutiara Syafitri Nelsi Elta Sari Novy Yanti Nurcahaya, Claudia Paisal Paisal Paisal Pitaya Pitaya Rafael Mario Calvin Rio Permata RM Haris Munandar Rosita Rosita Sayyid Muhammad Fadhil Seto Anggoro Syaiful Aqli Yusuf Syamsul Arifin Tanti Dwi Cantika Tarishah Cathabella Ummasyaroh Ummasyaroh Ummasyroh Vivin Wulandari Welan Mauli Angguna Yusleli Herawati