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All Journal Jurnal Media Wahana Ekonomika I-ECONOMICS: A Research Journal on Islamic Economics Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Jati: Jurnal Akuntansi Terapan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Martabe : Jurnal Pengabdian Kepada Masyarakat JRA: Jurnal Riset Akuntansi JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Review Pendidikan dan Pengajaran (JRPP) FINANCIAL : JURNAL AKUNTANSI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Indonesia Berdaya Jurnal Revenue : Jurnal Ilmiah Akuntansi JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Jurnal Abdimas Ekonomi dan Bisnis Global Abdimas: Jurnal Pengabdian Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Golden Ratio of Finance Management CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Sustainable Community Service International Journal of Social Science and Community Service
Lesi Hertati, Lesi
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Modification and Innovation of Flour-Based Products into Contemporary Pancong Cakes under the MBKM Program of Indo Global Mandiri University Students Letari, Rahayu Tri; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.6

Abstract

Pancong Cake is a traditional cake originating from Betawi, and the name "Pancong" is derived from the Betawi language. It holds a distinct identity as a traditional Betawi cake. Over time, the Pancong Cake, once only adorned with granulated sugar, now boasts a variety of toppings to stay current with contemporary tastes. Kekinian Pancong Cake is a food establishment with a booth concept that integrates with other modified and innovated traditional food stands. Situated in the Kambang Iwak area of Palembang, South Sumatra, Pancong Kekinian Cake addresses a community service activity. This initiative presents a two-fold solution. The first solution imparts knowledge to Pancong Cake proprietors on how to create a product with the ability to capture a large market through outreach. The second solution provides examples of product strategies as reference material, presented in a relaxed discussion format while enjoying Pancong Cake. The proposed solution involves fostering collaboration between two or more third-party brands (co-branding) to enhance the product image. This, in turn, aims to bolster consumer confidence, potentially resulting in increased profits or added value to products or services resulting from the co-branding. The outcomes of this community service activity will be disseminated in an accredited national journal article. It is hoped that the concept of this activity can be implemented more broadly by Pancong Cake owners to boost sales through effective product strategies.
Determinants of Consumer Behavior on Social Media: An MBKM Student Activity at UIGM Supporting AKWET Pempek SMEs Maulana, Fakhrezi; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.7

Abstract

Pempek Akwet is a food sector MSME located in 26 Ilir, Palembang. which has been around for approximately 7 to 8 years. As the name implies, Pempek Akwet provides a variety of food products such as pempek, tekwan, gado-gado and others. The purpose of this research was to find out the data method of consumer grouping and the use of social media. The method used is a qualitative method by interviewing the owner of Pempek Akwet. The results of this research are useful for pempek Akwet in understanding consumer behavior so that they can develop appropriate marketing content on social media owned by pempek Akwet. By using organic marketing techniques through social media, specifically Instagram and Whatsapp, Pempek Akwet managed to increase turnover and sales by reaching a wider market and increasing brand awareness in Palembang. The use of social media features such as likes, comments, engagement, and insights has helped Pempek Akwet analyze consumer data and expand content reach, making this research a valuable reference for MSMEs looking to leverage digital marketing for their business growth.
Training on Optimizing the Application of Accounting Information Systems in MSMEs in the Digital Era of the Indo Global Mandiri Student MBKM Program Palinggau, Aling; Hertati, Lesi; Terrtiavini, Terrtiavini; Heryati, Agustina; Cahyani, Nani; Puspitawati, Lilis
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.8

Abstract

The purpose of this training is to find out factors such as limited resources, lack of technological understanding, and regulatory uncertainty which are the main obstacles in implementing accounting information systems for MSMEs in the digital era. Training develops training programs that include a basic understanding of accounting information systems, relevant technology, as well as strategies for overcoming obstacles that may arise. The benefit of this training is to provide comprehensive understanding and practical skills to MSME owners and managers, so that they can optimize the application of accounting information systems in business operations. It is hoped that this training will help MSMEs to increase their efficiency, accuracy and resilience in facing the challenges of the digital era, as well as improve the quality of financial reporting.
Socialization of SIA to Bank Mandiri Customers MBKM Student Internship Indo Global Mandiri University Erin, Arif Kurnia; Hertati, Lesi; Terrtiavini, Terrtiavini; Heryati, Agustina; Cahyani, Nani; Puspitawati, Lilis
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.9

Abstract

Socialization of the PKM SIA program to Bank Mandiri customers through the MBKM program provides a positive contribution in increasing customer understanding of SIA and its benefits in the banking context. Students who took part in the internship program reported an increase in their understanding of the importance of AIS in supporting sound banking decisions. Several challenges related to the effectiveness of SIA socialization through PKM were also identified, such as time constraints and varying levels of understanding among customers. Therefore, it is recommended that PKM continue to improve their outreach methods, including the use of information and communication technology, as well as holding additional training sessions to ensure that customers can make maximum use of AIS.
Co-Authors Aberta, Fina Adelia Prameswari, Femy Ainul Yaqin Al Qubro, Khodijah Alfianti, Sarahdillah Allya, Veni Amrina Rosada, Amrina Ani, Anis Anggreq Aprilia, Lifa Apriyanti Apriyanti Apriyanti, Anggi Argeto , Valentino Aris Munandar Aryani, Reny Asharie, Asmawati Asmawati Asmawati Asmawati Athalla, M. Radjab Athalla, Muhammad Radjab Avini, Terti Ayu Safitri , Della Azizah, Tyara Nur Berliana, Eliya Cahyani, Mitha Callistasari, Nidia Putri Choiriya, Nabila Cristina, Natalia Neisya Dani, Suci Rahma Della Ayu Lestari DP, Mohammad Kurniawan Dwi Oktarini, Rahmi Dzaironi, Muhammad Erin, Arif Kurnia Fadhilsyah, Muhammad Fitriani, Desy Haidar, Hala Haidir, Hala Harry Suharman Haryono Umar Hasna, Nabilah Sajidah Hendarmin, R.M. Rum Hendarmin, Rum Heriyati, Agustina Heryati, Agustina Hidayahtullah, Hafiz Hidayat, Janthy Ilyas, Meyfida Indah Permatasari Indra Indra Inten Meutia Irena, Angelina Irlan Fery, Irlan Iskak, Jamaludin Karina, Arihta Kartika, Annisa Dwi Kemalasari, Febyanti Khalilly, Muhammad Naufal Kurniawan DP, Mohammad Lazuarni, Syafira Lestari Setia Ningrum, Ayu Letari, Rahayu Tri Lili Syafitri, Lili Lilis Puspitawati Marlina, Ressy Maulana, Fakhrezi Mayang Sari Meifida Ilyas Meiriasari, Vhika Misko, Misko Muhammad Fikri Mutiara Puteri, Adinda Nani Cahyani Nauly, Akta Dia Noer, Namira Imelia Ramadiena Nopriansyah, Arief Nur Aini Nur Syabitha, Fidya Nurfaiza, Nabila Nurhalizah, Nadila Oktaria, Dwi Otniel Safkaur Palinggau, Aling Paramita, Lidiya Pebianti, Alpina Pebriani, Reny Aziatul Pratama, Yopan Pratami, Salsabilah Pratiwi, Anggun Nia Prayoga, Panca Priandi, M. Ronal Purnamasari, Evi Putra, Mohammad Kurniawan Darma Putri Ayu Lestari Putri, Andini Utari Putri, Sara Ayudia Rafika Sari Rahmahtullah, Rafifa Rahmayang, Tito Ramadhan, Rio Ramadianti, Ramadianti Ratih Puspitasari Ratu, Mutiara Kemala Ricardo, Riki Rizki, Sutra Meilani Romli, Harsi Romri, Arsi Sadana, Afdan Mifta Saputra, Ariansyah Saputra, Tedy Setiawan sari , Novita Sari, Desti Rahma Sari, Mei Shellamitha, Dinda Siti Aminah Siti Komariah Hildayanti, Siti Komariah Siti Zahara, Meisin Sondang, Virgus Ari Suryati Susanti, Ines Dwi Syafarudin, Afriapollo Syafitri, Lily Syafri, Lili Tamiah, Aisyah Tampubolon, Enggal Marito Yuliarti Terrtiavini, Terrtiavini Terttiaavini Terttiaavini, Terttiaavini Tsabita, Putri Utami, Indriani Putri Wahyuni, Ningsih Wijaya, Putra Oktri Winwin Yadiati Yulius, Yosef