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Exploring Various Flavors of Cilok Snacks for Profit: A Small and Medium Enterprises Activity by Students of Indo Global Mandiri University in Support of MBKM Hidayahtullah, Hafiz; Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.4

Abstract

The MSME activity carried out by Indo Global Mandiri University students, entitled "Exploring Eneka Rasa Cilok Snacks," is a creative initiative that supports the Student Based Internship Program (MBKM). This activity aims to generate profits through variations in taste in making cilok snacks, which are not only a unique culinary product but also make a positive contribution to the student economy. In developing cilok snacks, students are actively involved in various aspects of the business, including production planning, stock management, marketing, and interaction with local traders to obtain raw materials. Apart from creating additional income opportunities for students, this activity also supports the empowerment of local MSMEs and the preservation of traditional culinary delights. Involvement in MBKM activities provides students with in-depth practical experience in managing small and medium enterprises. Exploration of cilok snacks not only creates a positive economic impact, but also promotes innovation, creativity and understanding of the importance of local economic empowerment. Through this initiative, students not only develop their entrepreneurial skills but also contribute to the formation of community networks around campus. Thus, "Exploring Cilok Eneka Rasa Snacks" is a real example of how student MSME activities can be agents of positive change in supporting local economic growth and providing rich practical experience for participants
Exploring the E-Commerce Corn Dog: an MBKM Program by UIGM Students to Support MSMEs Apriyanti, Apriyanti; Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.5

Abstract

In facing the ever-growing digital era, Indo Global Mandiri University (UIGM) students, as agents of change, are expected to be able to utilize e-commerce to support the Student-Based Internship Program (MBKM) with a focus on Micro, Small, and Medium Enterprises (MSMEs). This activity, entitled "Exploring E-Commerce MBKM UIGM Students in Supporting the MSME Program," aims to respond to digital business trends and make a positive contribution to local economic development through MSMEs. During the e-commerce exploration process, students actively participate in developing digital solutions and strategies to support MSMEs. The existence of an e-commerce platform is expected to provide added value for MSMEs, increase competitiveness, and expand market reach. The concrete steps involved in this exploration include strategic planning for e-commerce implementation, the development of a website or online trading platform, digital marketing, and performance measurement through data analysis. The application of the MBKM concept helps integrate theoretical learning with practical application, giving students real experience in entrepreneurship. The success of this program is measured through the growth of the MSMEs involved, increased income, and economic empowerment of local communities. Additionally, exploring e-commerce is also an opportunity for students to develop managerial, marketing, and information technology skills that are highly relevant to current market demands.
Modification and Innovation of Flour-Based Products into Contemporary Pancong Cakes under the MBKM Program of Indo Global Mandiri University Students Letari, Rahayu Tri; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.6

Abstract

Pancong Cake is a traditional cake originating from Betawi, and the name "Pancong" is derived from the Betawi language. It holds a distinct identity as a traditional Betawi cake. Over time, the Pancong Cake, once only adorned with granulated sugar, now boasts a variety of toppings to stay current with contemporary tastes. Kekinian Pancong Cake is a food establishment with a booth concept that integrates with other modified and innovated traditional food stands. Situated in the Kambang Iwak area of Palembang, South Sumatra, Pancong Kekinian Cake addresses a community service activity. This initiative presents a two-fold solution. The first solution imparts knowledge to Pancong Cake proprietors on how to create a product with the ability to capture a large market through outreach. The second solution provides examples of product strategies as reference material, presented in a relaxed discussion format while enjoying Pancong Cake. The proposed solution involves fostering collaboration between two or more third-party brands (co-branding) to enhance the product image. This, in turn, aims to bolster consumer confidence, potentially resulting in increased profits or added value to products or services resulting from the co-branding. The outcomes of this community service activity will be disseminated in an accredited national journal article. It is hoped that the concept of this activity can be implemented more broadly by Pancong Cake owners to boost sales through effective product strategies.
Determinants of Consumer Behavior on Social Media: An MBKM Student Activity at UIGM Supporting AKWET Pempek SMEs Maulana, Fakhrezi; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.7

Abstract

Pempek Akwet is a food sector MSME located in 26 Ilir, Palembang. which has been around for approximately 7 to 8 years. As the name implies, Pempek Akwet provides a variety of food products such as pempek, tekwan, gado-gado and others. The purpose of this research was to find out the data method of consumer grouping and the use of social media. The method used is a qualitative method by interviewing the owner of Pempek Akwet. The results of this research are useful for pempek Akwet in understanding consumer behavior so that they can develop appropriate marketing content on social media owned by pempek Akwet. By using organic marketing techniques through social media, specifically Instagram and Whatsapp, Pempek Akwet managed to increase turnover and sales by reaching a wider market and increasing brand awareness in Palembang. The use of social media features such as likes, comments, engagement, and insights has helped Pempek Akwet analyze consumer data and expand content reach, making this research a valuable reference for MSMEs looking to leverage digital marketing for their business growth.
Training on Optimizing the Application of Accounting Information Systems in MSMEs in the Digital Era of the Indo Global Mandiri Student MBKM Program Palinggau, Aling; Hertati, Lesi; Terrtiavini, Terrtiavini; Heryati, Agustina; Cahyani, Nani; Puspitawati, Lilis
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.8

Abstract

The purpose of this training is to find out factors such as limited resources, lack of technological understanding, and regulatory uncertainty which are the main obstacles in implementing accounting information systems for MSMEs in the digital era. Training develops training programs that include a basic understanding of accounting information systems, relevant technology, as well as strategies for overcoming obstacles that may arise. The benefit of this training is to provide comprehensive understanding and practical skills to MSME owners and managers, so that they can optimize the application of accounting information systems in business operations. It is hoped that this training will help MSMEs to increase their efficiency, accuracy and resilience in facing the challenges of the digital era, as well as improve the quality of financial reporting.
Socialization of SIA to Bank Mandiri Customers MBKM Student Internship Indo Global Mandiri University Erin, Arif Kurnia; Hertati, Lesi; Terrtiavini, Terrtiavini; Heryati, Agustina; Cahyani, Nani; Puspitawati, Lilis
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.9

Abstract

Socialization of the PKM SIA program to Bank Mandiri customers through the MBKM program provides a positive contribution in increasing customer understanding of SIA and its benefits in the banking context. Students who took part in the internship program reported an increase in their understanding of the importance of AIS in supporting sound banking decisions. Several challenges related to the effectiveness of SIA socialization through PKM were also identified, such as time constraints and varying levels of understanding among customers. Therefore, it is recommended that PKM continue to improve their outreach methods, including the use of information and communication technology, as well as holding additional training sessions to ensure that customers can make maximum use of AIS.
CEMILAN RINGAN KERIPIK BUAH KARET ASAL MUSI BANYUASIN BERBAGAI MACAM RASA Syafitri, Lili; Asmawati, Asmawati; Hertati, Lesi; Puspitawati, Lilis; Fery, Irlan
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.2477

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Akibat menurunnya harga karet dunia masyarakat Musi Banyuasin memanfaatkan buah karet sebagai snack makanan ringan dengan berbagai rasa yang mendatangkan manfaat dan bergizi. Buah karet merupakan sampah alam yang tidak dapat dimakan namun dengan olahan yang kreatif sehingga toxin yang ada di dalam buah karet dapat hilang dan menjadi makanan yang enak. Buah karet biasanya tidak digunakan sebagai snack namun ditangan masyarakat miskin dan kreatif dapat dijadikan cemilan serta mendatangkan pundi-pundi rupiah yang berharga, buah karet dikupas dipisahkan antara kulit luar dengan isi kemudian direbus sekitar 1 jam kemudian direndam disungai yang airnya hanyut selama 3 (tiga) hari dengan sendirinya racun yang ada di dalam buah karet akan sirna. Kemudian ditumbuk dibumbukan dengan aneka rasa coklat, gula merah, santan kelapa dan aneka rasa lainya kemudian direbus lagi sekitar 25 menit dan di iris sesuai selera lalu dijemur kemudian digoreng menjadi keripik buah karet. Buah karet banyak didapat di daerah Musi Banyuasin, sekitar ribuan hektar tanaman karet tidak pernah dimanfaatkan masyarakat karena produk ini mengandung racun, namun dengan olahan yang baik dapat mendatangkan uang serta menjadi cemilan yang unik. Tujuan pengabdian masyarakat ini adalah manfaat buah karet hutan yang dapat dijadikan cemilan berbagai aneka rasa yang gurih dan nikmat. Tingkat kehadiran masyarakat desa sekitar 95% ketika dilakukan sosialisasi arahan dan workshop sampah alam beracun dapat menyajikan cemilan ringan sehingga tercipta cemilan murah, bergizi dan mendatangkan uang jika dikelola dengan baik
PELATIHAN DESA WISATA MELALUI INTERNET MASUK DESA KKN TEMATIK MAHASISWA UIGM Kemalasari, Febyanti; Hertati, Lesi; Kurniawan DP, Mohammad; Haidir, Hala
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4758-4764

Abstract

Desa wisata merupakan bentuk pengembangan pariwisata berbasis pemanfaatan potensi lokal dan kearifan budaya yang ada di desa. Dalam beberapa tahun terakhir, konsep desa wisata telah mendapatkan perhatian luas karena potensinya dalam menggerakkan perekonomian desa dan meningkatkan kesejahteraan masyarakat setempat. Pengembangan desa wisata tidak hanya bertujuan untuk meningkatkan kunjungan wisatawan, tetapi juga memberdayakan masyarakat lokal sebagai pelaku utama dalam pengelolaan potensi alam, budaya, dan tradisi. Namun, keberhasilan pengembangan desa wisata sangat bergantung pada kemampuan masyarakat dalam memanfaatkan teknologi, khususnya internet, sebagai alat promosi dan pengembangan. Program "Internet Masuk Desa" yang dilaksanakan oleh KKN Tematik Mahasiswa UIGM dirancang untuk mengatasi kendala tersebut dengan memberikan pelatihan teknologi informasi kepada masyarakat desa. Pelatihan ini fokus pada pembuatan konten digital, pengelolaan media sosial, dan branding digital yang bertujuan untuk mempromosikan potensi wisata desa. Hasil program ini menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan masyarakat desa dalam memanfaatkan internet. Meskipun demikian, tantangan terkait keterbatasan infrastruktur internet dan rendahnya literasi digital masih menjadi kendala. Oleh karena itu, dukungan berkelanjutan dari pemerintah dan penyedia layanan internet sangat diperlukan untuk memastikan keberhasilan dan keberlanjutan program ini, sehingga desa wisata dapat berkontribusi lebih optimal terhadap peningkatan kesejahteraan masyarakat desa melalui pengembangan pariwisata yang berkelanjutan.
PEMANFAATAN MEDIA DIGITAL SEBAGAI UPAYA PROMOSI OBJEK WISATA MUARA KILANGAN DESA PETANANG Yaqin, Ainul; Prayoga, Panca; Hildayanti, Siti Komariah; Hertati, Lesi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22650

Abstract

Kemajuan teknologi informasi dalam satu dekade terakhir menyadarkan masyarakat akan kebutuhan mobilitas dan wisata. Fenomena ini tidak hanya terjadi pada unsur pemerintah dan industri pendukung pariwisata saja, tetapi juga pada kekuatan ekonomi berbasis masyarakat seperti pengelolaan objek wisata. Objek wisata Muara Kilangan Desa Petanang merupakan salah satu destinasi wisata di kawasan Kecamatan Lembak, Kabupaten Muara Enim. Kurangnya promosi membuat objek wisata ini sepi pengunjung dan bahkan terancam tutup.  Untuk mengembalikan popularitas objek wisata Muara Kilangan Desa Petanang dan mendorong wisatawan datang kembali diperlukan promosi secara intensif. Kegiatan PKM ini bertujuan untuk memperkuat kembali daya tarik objek wisata Muara Kilangan Desa Petanang melalui pengembangan media promosi digital.
EXPLORER INOVASI DESA WISATA KREATIF BERBASIS SPORT TOURISM DI KAWASAN WISATA DESA SUNGAI DUREN KKN TEMATIK MAHASISWA UIGM Ricardo, Riki; Hertati, Lesi; DP, Mohammad Kurniawan; Haidar, Hala
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.38308

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan dengan tujuan utama mengembangkan potensi Desa Sungai Duren sebagai destinasi wisata kreatif berbasis sport tourism. Melalui program KKN Tematik Mahasiswa Universitas Indo Global Mandiri (UIGM), kami berupaya mengintegrasikan elemen olahraga dengan kreativitas lokal untuk menciptakan daya tarik wisata yang unik dan berkelanjutan. Metode yang digunakan dalam pengabdian ini meliputi pendekatan partisipatif, di mana masyarakat lokal dilibatkan secara aktif dalam setiap tahapan, mulai dari perencanaan, pelaksanaan, hingga evaluasi program. Selain itu, dilakukan pelatihan intensif untuk meningkatkan kapasitas pengelola wisata, pengembangan infrastruktur pendukung seperti jalur trekking dan fasilitas olahraga air, serta promosi digital untuk memperluas jangkauan pasar. Hasil pengabdian menunjukkan peningkatan yang signifikan dalam pemahaman dan keterampilan masyarakat terkait pengelolaan pariwisata berbasis sport tourism. Infrastruktur yang dibangun telah meningkatkan kenyamanan dan daya tarik wisatawan, yang berimplikasi pada peningkatan jumlah kunjungan wisata. Selain itu, keterlibatan masyarakat dalam setiap tahap pengembangan desa wisata ini menciptakan rasa memiliki dan keberlanjutan program. Kontribusi kegiatan ini terhadap perkembangan ilmu pengetahuan di bidang pendidikan sangat penting, terutama dalam pengembangan model pengelolaan desa wisata berbasis partisipasi masyarakat dan integrasi sport tourism. Model ini diharapkan dapat diaplikasikan dan dijadikan referensi dalam pengembangan desa wisata di berbagai daerah lain di Indonesia, khususnya dalam konteks pemberdayaan masyarakat dan peningkatan ekonomi lokal melalui pariwisata.
Co-Authors Aberta, Fina Adelia Prameswari, Femy Ainul Yaqin Al Qubro, Khodijah Alfianti, Sarahdillah Ali, Raden Ahmad Nur Allya, Veni Amrina Rosada, Amrina Andini, Andini Ani, Anis Anggreq Aprilia, Lifa Apriyanti Apriyanti Apriyanti, Anggi Argeto , Valentino Aris Munandar Aryani, Reny Asharie, Asmawati Asmawati Asmawati Asmawati Athalla, M. Radjab Athalla, Muhammad Radjab Atmadja, Iswandi sukanta Avini, Terti Ayu Safitri , Della Azizah, Tyara Nur Berliana, Eliya Cahyani, Mitha Callistasari, Nidia Putri Choiriya, Nabila Cristina, Natalia Neisya Dani, Suci Rahma Della Ayu Lestari Dewi Yuniati, Dewi DP, Mohammad Kurniawan Dwi Oktarini, Rahmi Dzaironi, Muhammad Eka Herlina Endang Sri Lestari Erin, Arif Kurnia Fadhilsyah, Muhammad Faza, Sulthan Fitriani, Desy Haidar, Hala Haidir, Hala Hamim, Sumi Amariena Haryono Umar Hasna, Nabilah Sajidah Hendarmin, R.M. Rum Hendarmin, Rum Heriyati, Agustina Heryati, Agustina Hidayahtullah, Hafiz Hidayat, Janthy Hidayat, Janty T. Hidayatullah, Hafiz Husni Mubarat, Husni Ilyas, Meyfida Indah Permatasari Inten Meutia Irena, Angelina Irlan Fery, Irlan Iskak, Jamaludin Karina, Arihta Kartika, Annisa Dwi Kemalasari, Febyanti Khalilly, Muhammad Naufal Kurniawan DP, Mohammad Lazuarni, Syafira Lefandi, M. Alfiansyah Lestari Setia Ningrum, Ayu Letari, Rahayu Tri Lili Syafitri, Lili Lilis Puspitawati Marlina, Ressy Maulana, Fakhrezi Mayang Sari Meifida Ilyas Meiriasari, Vhika Misko, Misko Muhammad Fikri Muhammad Irfan Mutiara Puteri, Adinda Nani Cahyani Nauly, Akta Dia Noer, Namira Imelia Ramadiena Nur Aini Nur Syabitha, Fidya Nurfaiza, Nabila Nurhalizah, Nadila Oktaria, Dwi Otniel Safkaur Palinggau, Aling Paramita, Lidiya Pebianti, Alpina Pebriani, Reny Aziatul Pratama, Yopan Pratami, Salsabilah Pratiwi, Anggun Nia Prayoga, Panca Priandi, M. Ronal Purnamasari, Evi Putra, M. Kurniawan Darma Putra, Mohammad Kurniawan Darma Putri Ayu Lestari Putri, Andini Utari Putri, Sara Ayudia Rafika Sari Rahmahtullah, Rafifa Rahmayang, Tito Ramadhan, Rio Ramadianti, Ramadianti Ratih Puspitasari Ratu, Mutiara Kemala Ricardo, Riki Riwansah, Tami Pames Rizki, Sutra Meilani Romli, Harsi Romri, Arsi Sadana, Afdan Mifta Sandra Eka Febrina Saputra, Ariansyah Saputra, Leksi sari , Novita Sari, Desti Rahma Sari, Mei Sastika, Anta Shellamitha, Dinda Siti Aminah Siti Komariah Hildayanti, Siti Komariah Siti Zahara, Meisin Sondang, Virgus Ari Suharman, Harry Suryati Susanti, Ines Dwi Syafarudin, Afriapollo Syafitri, Lily Syafri, Lili Tamiah, Aisyah Tampubolon, Enggal Marito Yuliarti Terrtiavini, Terrtiavini Terttiaavini Tsabita, Putri Utami, Indriani Putri Wahyuni, Ningsih Wijaya, Putra Oktri Yadiati, Winwin Zarkasyi, Hahyudin