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All Journal International Journal of Public Health Science (IJPHS) International Journal of Evaluation and Research in Education (IJERE) Indonesian Journal of Geography MediaTor: Jurnal Komunikasi Jurnal Ilmu Sosial dan Humaniora Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Administrasi Publik Journal of Governance and Public Policy Policy & Governance Review Jurnal Studi Komunikasi ARISTO Journal of Government and Civil Society CARADDE: Jurnal Pengabdian Kepada Masyarakat Forest and Society Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Al-Qalam Bricolage : Jurnal Magister Ilmu Komunikasi Canrea Journal: Food Technology, Nutritions, and Culinary Journal International Journal of Communication and Society BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi @-Publik: Jurnal Administrasi Publik Jurnal Komunikasi Indonesia Jurnal Kawistara
Anang Dwi Santoso
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Kawistara

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Social Media for Wildlife Conservation Campaign in South Sumatra, Indonesia Ardhika, Ryan Difa; Santoso, Anang Dwi; Elfandari, Safitri
Jurnal Kawistara Vol 15, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.87795

Abstract

This study examines how the South Sumatra Natural Resources Conservation Agency and the Belantara Foundation utilise Instagram to deliver messages about wildlife conservation. A total of 470 Instagram posts published by these organisations throughout 2022 were analysed using quantitative content analysis. The findings show that the South Sumatra BKSDA tends to focus on posts related to field actions and the current status of wildlife, while the Belantara Foundation emphasises educational content and community engagement. The analysis reveals differences in how each institution frames conservation messages and visual strategies to communicate with the public. Rather than measuring impact, this study highlights the distinctive approaches used by government and non-government institutions in using social media to convey conservation issues. The findings contribute to understanding how message design and media framing can support public engagement in conservation communication.
Co-Authors Adi Inggit Handoko Agung Satriyo Nugroho Alfitri Alfitri Anak Agung Gede Sugianthara Andarini, , Rindang Senja Andries Lionardo, Andries Annisa Rahmawati Annisa Rahmawati Ardhika, Ryan Difa Aulia Utami Putri Bevaola Kusumasari Bevaola Kusumasari Budiyanto, Mumahammad Nur Diana Dewi Sartika, Diana Dewi Effendi Nawawi, Effendi Effendi, Sofyan Elfandari, Safitri Emiyani, Johny Eva Lydia Farisha Sestri Musdalifah Fauzi, Fadhli Zul Fibiolaa, Khofifah Irya Harry Yogsunandar Hoirun Nisyak Ilham, M Hidayatul Irmawati Irmawati Isni Wahidiyah Susanto Izzudin, Muhammad Junaidi Junaidi Karter, Tasya Febi Krisna Murti Maulana Maulana, Maulana Miftha Pratiwi Muhammad Baiquni Muhammad Baiquni Muhammad Husni Thamrin Mulyanto Mulyanto Nadjib, Abdul Nasyaya, Annada Nengyanti, Nengyanti Nisyak, Hoirun Nomaini, Faisal Nomaini, Faisal Nugroho, Agung Satriyo Nurly Meilinda Oemar Madri Bafadhal Oemar Madri Bafadhal Pamungkas, Martinus Danang Ridhah Taqwa, Ridhah Rini Setiyowati Rudy Kurniawan Sajida Sajida Saraswati, Erlisa Sena Putra Prabujaya Suleman, Zulfikri Umanailo, Muhamad Chairul Basrun Vieronica Varbi Sununianti, Vieronica Varbi Wargadalem, Farida R. Yurismasari, Heidi Yusnaini Yusnaini Zailani Surya Marpaung