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All Journal Jurnal Ekonomi Trikonomika: Jurnal Ekonomi ECSOFiM (Economic and Social of Fisheries and Marine Journal) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Ilmiah Wahana Akuntansi Sarwahita : Jurnal Pengabdian Kepada Masyarakat eCo-Buss DEMAnD Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat eCo-Fin International Journal of Multidisciplinary Research and Literature (IJOMRAL) D'edukasi: Jurnal Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis PERDULI: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Bhinneka Multidisiplin Journal Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Kajian Ekonomi dan Akuntansi Terapan PENG: Jurnal Ekonomi dan Manajemen J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Journal of Digital Business and Global Economy
Karuniana Dianta Arfiando Sebayang
Universitas Negeri Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Pengaruh Literasi Keuangan, Penggunaan Digital Payment, dan Pendapatan terhadap Inklusi Keuangan di DKI Jakarta Siti Aisyah Amini; Harya Kuncara Wiralaga; Karuniana Dianta Arfiando Sebayang
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 2 (2025): Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i2.1163

Abstract

This research aims to analyze the influence of financial literacy, digital payment usage, and income on financial inclusion in DKI Jakarta. This study uses a quantitative approach with a survey method through questionnaires distributed to 157 respondents who are digital payment users aged 15-59 years, have an income, and reside in DKI Jakarta. The analysis results show that financial literacy, digital payment usage, and income each have a positive and significant impact on financial inclusion. The R² value of 0.588 indicates that 58.8% of the variation in financial inclusion can be explained by the variables of financial literacy, digital payment usage, and income. Meanwhile, the remaining 41.2% is explained by other factors not discussed in this study.
ANALYSIS OF PUBLIC TRANSPORTATION MODE CHOICE OF GENERATION Z EMPLOYEES IN SUBURBAN AREAS Widiyanto, Haya Haura; Sebayang, Karuniana Dianta Arfiando; Zahra, Siti Fatimah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 1 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0601.10

Abstract

The high level of congestion in Jakarta City due to commuter activity from buffer areas underlies the urgency of shifting public preferences, especially Generation Z as a vital worker segment, from private transportation to public transportation. This quantitative research aims to analyze the influence of travel costs, travel time, and accessibility on the choice of public transportation modes by 114 Generation Z workers domiciled in buffer cities namely Bogor, Depok, Tangerang, Bekasi who work in Jakarta, using multiple linear regression analysis. The results of the study indicate (1) travel costs have no significant influence on the choice of public transportation, (2) travel time has a negative and significant influence on the choice of public transportation, and (3) accessibility is proven to have a positive and significant influence on the choice of public transportation. The results of the study indicate the need for the government and transportation service providers to prioritize increasing the efficiency of travel time and accessibility through the development of integrated infrastructure and first-mile/last-mile solutions, as well as maintaining affordability and ease of multi-modal transactions.
Pengaruh Literasi Ekonomi Digital, Perilaku Shopaholic dan Lingkungan Sebaya Terhadap Gaya Hidup Finansial Gen Z: Studi Kasus Mahasiswa Gen Z DKI Jakarta Aula Afif Kurniawan; Karuniana Dianta A. Sebayang; Siti Fatimah Zahra
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/44a3kg75

Abstract

Penelitian ini untuk melihat pengaruh Literasi Ekonomi Digital, Perilaku Shopaholic dan Lingkungan Sebaya Terhadap Gaya Hidup Finansial Gen Z:  Studi Kasus Mahasiswa Gen Z DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Dalam penelitian ini, metode yang digunakan adalah explanatory research, yang bertujuan untuk menjelaskan hubungan kausal antar variabel. Teknik analisis yang diterapkan adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Populasi yang digunakan dalam penelitian ini adalah mahasiswa Gen Z, yang didefinisikan sebagai individu yang lahir antara tahun 1997 hingga 2012, serta sedang menempuh pendidikan di perguruan tinggi negeri maupun swasta di wilayah DKI Jakarta pada tahun akademik 2025/2026.   Hasil penelitian ini menyimpulkan bahwa gaya hidup finansial Generasi Z di DKI Jakarta lebih banyak dipengaruhi oleh aspek perilaku dan sosial dibandingkan kemampuan literasi ekonomi digital. Meskipun akses terhadap informasi keuangan digital cukup tinggi, hal ini belum secara signifikan membentuk pola hidup finansial mereka. Sebaliknya, kecenderungan perilaku shopaholic dan pengaruh lingkungan sebaya memiliki dampak nyata dalam mendorong keputusan keuangan dan gaya konsumsi mereka sehari-hari. Temuan ini menunjukkan bahwa pengelolaan keuangan di kalangan Gen Z tidak hanya bergantung pada pengetahuan, tetapi juga sangat dipengaruhi oleh gaya hidup kelompok dan kebiasaan konsumtif yang melekat.
Pengaruh Perilaku Interaktivitas Live Streaming terhadap Purchase Intention pada Keputusan Pembelian Thrift Shop, melalui Literasi Ekonomi sebagai Variabel Mediasi Studi pada Generasi Z di Provinsi DKI Jakarta RHI Muhammad Ibnu Hibban; Karuniana Dianta A. Sebayang; Saparuddin Mukhtar
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/3nfk9486

Abstract

This study aims to analyze the influence of live streaming interactivity and purchase intention on thrift shop product purchasing decisions, with economic literacy as a mediating variable among Generation Z in DKI Jakarta Province. The method used was a quantitative approach, with data collected through a questionnaire from 100 student respondents. Data analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that live streaming interactivity had a positive and significant effect on purchase decisions. Purchase intention also had a significant influence on thrift shop product purchasing decisions. However, economic literacy did not mediate the effect of live streaming interactivity or purchase intention on purchase decisions. These findings strengthen the application of the Theory of Planned Behavior (TPB) in understanding the digital consumption behavior of the younger generation and emphasize the importance of interactivity in live streaming marketing strategies for thrift products. This study provides theoretical contributions to the development of digital economic literacy and practical input for thrift shop businesses in designing more effective promotions.
Analysis of CPO Exports Using the Gravity Model Approach: Indonesian CPO Exports with Competitor Malaysia in the Main Markets of China and India Nissa Nur Awaliyah; Haryo Kuncoro; Karuniana Dianta Arfiando Sebayang
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.02

Abstract

This study aims to determine the Revealed Comparative Advantage analysis and the gravity model approach of Indonesian CPO exports with competitor Malaysia in the main markets of China and India. This study employs the RCA competitiveness method and determinant analysis using panel data regression. The analysis tool used is E-Views 12. This study utilizes secondary data from the two main crude palm oil-producing countries, Indonesia and Malaysia, in the largest CPO export markets of China and India. The data sources for this study include UN Comtrade, Trading Economics, Time and Date, World Development Indicators, the World Bank, previous studies, research journals, books, and other literature. The results of this study indicate that both Indonesia and Malaysia have an RCA value greater than 1. However, Indonesia is more advantageous than Malaysia. Economic distance has a positive and significant impact on the volume of CPO exports from Indonesia and Malaysia. International CPO prices have a negative and significant impact on Indonesia's CPO export volume. International CPO prices have a negative but insignificant impact on Malaysia's CPO export volume. Exchange rates have a negative and significant impact on Indonesia's and Malaysia's CPO export volumes. The real GDP of export destination countries has a positive but insignificant impact on Indonesia's and Malaysia's CPO export volumes.
PENGARUH PENDIDIKAN, KESEHATAN, UPAH, DAN INVESTASI MODAL FISIK TERHADAP PRODUKTIVITAS TENAGA KERJA DI INDONESIA Eka Sulistyawati; Harya Kuncara Wiralaga; Karuniana Dianta Arfiando Sebayang
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 2 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i2.869

Abstract

Indonesia mengalami kenaikan angka produktivitas tenaga kerja dalam beberapa tahun kebelakang namun belum mencapai produktivitas yang paling tinggi sebagaimana posisinya dalam kawasan Asia Tenggara, Indonesia masih menempati urutan kelima sehingga masih tergolong produktivitas yang rendah. Dilihat dalam 34 provinsi di Indonesia, seluruh provinsi mengalami peningkatan dari tahun ke tahun kecuali pada tahun 2020 yang mengalami penurunan akibat pandemi covid-19. Dari 34 provinsi di Indonesia yang terus mengalami kenaikan terdapat 16 provinsi dengan produktivitas di bawah Rp 100 juta. Rendahnya produktivitas tenaga kerja Indonesia disebabkan karena tingkat pendidikan yang masih rendah. Tujuan penelitian ini adalah untuk melihat pengaruh pendidikan, kesehatan, upah, investasi modal fisik dan pandemi covid-19 (variabel dummy) terhadap produktivitas tenaga kerja di Indonesia. Analisis dilakukan menggunakan regresi data panel dengan bantuan Eviews 12 Student Version. Hasil menunjukkan bahwa secara parsial pendidikan, upah, kesehatan dan investasi modal fisik berpengaruh positif signifikan terhadap produktivitas tenaga kerja. Sedangkan pandemi covid-19 berpengaruh negatif signifikan terhadap produktivitas tenaga kerja.
PENGARUH SOCIAL COMMERCE, DIGITAL MARKETING, DAN MARKETPLACE TERHADAP PERTUMBUHAN PENJUALAN UMK SEKTOR MAKANAN DAN MINUMAN DI JAKARTA Nugroho, Kevin Anand; Sebayang, Karuniana Dianta Arfiando; Iranto, Dicky
Cendikia: Jurnal Pendidikan dan Pengajaran Vol. 2 No. 8 (2024): Cendikia: Jurnal Pendidikan dan Pengajaran
Publisher : Cendikia: Jurnal Pendidikan dan Pengajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/cendikia.v2i8.2478

Abstract

Peneliti tertarik untuk melakukan penelitian terhadap Pertumbuhan Penjualan UMK sektor makanan dan minuman yang dipengaruhi oleh strategi marketing berupa Digital Marketing atau pemasaran online dan masifnya wadah pengembangan berbasis online dengan adanya penelitian ini dapat menjadi referensi bagi pembaca dan berbagai pihak untuk mewujudkan pemulihan perekonomian Indonesia. Penelitian menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan dengan menyebarkan kuesioner yang dibagian kepada 215 responden. Dengan hasil penelitian yang menujukkan social commerce terhadap pertumbuhan penjualanmemiliki nilai standardized regression weights sebesar 0,211 dan C.R. (Critical Ratio) yang berarti berdampak positifsignifikan. Variabel digital marketing terhadap pertumbuhan penjualan memiliki nilai standardized regression weights sebesar 0,214 dan C.R. (Critical Ratio) sehingga berdampak positif serta signifikan. Variabel marketplace terhadap pertumbuhan penjualan memiliki nilai standardized regression weights sebesar 0,677 dan C.R. (Critical Ratio) sehingga berdampak positif serta signifikan
Social Media Marketing Optimization to Increase MSME Brand Preference: Systematic Literature Review Purnamasari, Laelah; Rizan, Mohamad; Sebayang, Karuniana Dianta A.; Wibowo, Setyo Ferry
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 6 No 1 (2024): June 2024
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v6i1.379

Abstract

This research discusses the importance of optimizing social media marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) to increase brand preference and business success. By considering the characteristics of MSMEs such as size, industry, and experience in using social media, this research highlights several implications that can serve as guidelines for MSMEs in developing effective marketing strategies. In the modern business context, social media has become a very important tool in marketing. However, effective use of social media requires a strategy tailored to each business's characteristics and needs. Micro, Small, and Medium Enterprises (MSMEs) are a sector that needs the right strategy to utilize social media to increase brand preference and competitiveness. This study aims to explore the implications of MSME characteristics on the effectiveness of social media marketing strategies. By taking into account the size of the businesses, the industry in which they operate, and their level of experience in using social media, this study provides deep insights into how MSMEs can optimize their use of social media. One important implication is the need to develop a marketing strategy that is tailored to the needs and target audience of MSMEs. Quality content, active interaction with the audience, effective use of advertising, and continuous data analysis are key factors that MSMEs should consider in designing their social media marketing strategy. The results of this study can provide practical guidance for MSMEs in developing more effective marketing strategies and increasing their business success through social media. By understanding the implications of their characteristics, MSMEs can better utilize the full potential of social media to achieve marketing goals and increase brand preference in an increasingly competitive market
Co-Authors - Kardoyo Aditya Pratama ADITYA PRATAMA Agus Wibowo Agus Wibowo Agus Wibowo Ahmad Nuh Anggi Novia Fitriani Ardilah Fitriani Astriawati Aula Afif Kurniawan Belinda Febrina Bobby Gustmaloe Choirul Anwar CHOIRUL ANWAR Darma Rika Swaramarinda Destria Kurnianti Dicky Iranto Dicky Iranto Dwi Handarini Dwi Handarini, Dwi Eka Fitriyani, Eka Eka Sulistyawati Erwinsyah, Hendi Fadhil Firmansyah Fardani, Fayza Eka Fitrianingsih, Yuli Gina Mufidah Haneul Hanifah Nurul Maarib Harya Kuncara Wiralaga Haryo Kuncoro Haryo Kuncoro Haryo Kuncoro Henry Eryanto Hera Khairunnisa I Ketut R. Sudiarditha Indra Pahala Iranita Iranita Isnaini Intan Permadani Khafifah, Aura Khairunnisa, Hera Malzara, Vidia Ratu Balqis Marsofiyati Mohamad Rizan Mohammad Sofwan Effendi Mohd Hasimi Yaacob Muflihina, Isma Muhammad Hakimi Mohd Shafiai Muhammad Hasan Muhammad Misbakul Munir Muhammad Rio Julianto Muhammad Yusuf MUHAMMAD YUSUF Munawaroh Munawaroh Mundhiharno Nabila Syaharani Nabilla Ekariyana Mursita Nadiah Nurli Fadilah Nindi Aulia Putri Niretno Pratiwi Nirma Hellyatul Auwalia Nissa Nur Awaliyah Nugroho, Kevin Anand Nur Fatwa Nurdiana Nurlatifah, Dewi Permadani, Isnaini Intan Purnamasari, Laelah Putri, Rananda Elliza Qurotul Aini RHI Muhammad Ibnu Hibban Rubiah Rubiatul Adawiyah safitri, gita Safitri, Sahdia Saparuddin Mukhtar Saptono, Ari Sari, Rini Nurmala Selly Yolanda Selly Yolanda, Selly Setyo Ferry Wibowo Silalahi, Sonya Marintan Siti Aisyah Amini Siti Fatimah Zahra Siti Fatimah Zahra Sri Indah Nikensari Sufriyandi Suparno Suparno Suparno Suparno Suparno Suryadi Suryadi Syifa Habibah Syifa Wulandari Thamrin Tahir Tumpal Manik Widawati, Cindi Dyah Widiyanto, Haya Haura Yaacob, Mohd Hasimi Yuliansyah, Ardian Ridho Zahra, Siti Fatimah Zaki, Mochammad Choirul