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The Role of Educational Tourism for Indonesian Development Kadek Ayu Ekasani; Ni Kadek Ajeng Wangi Bhuanaputri; Paulin Yosephanny; Felicia Johny Alberta
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.334 KB) | DOI: 10.22334/jbhost.v6i2.217

Abstract

Educational Tourism is one of the types of tourism in Indonesia. There are still limited studies that attempt to discover the relationship between tourism education and education tourism (edu-tourism). Educational Tourism is one of the types of tourism activities that has been recognized by the Indonesian government, which is a field trip related to an activity or trip whose purpose is for recreation or entertainment and contains educational activities in it. The data method is done by interview was used in collecting the data to get some information from local people or society, and data is descriptive qualitative. The results showed that English educational tourism through the phenomenon of Kampung Inggris is one of the Educational Tourism destinations in Indonesia. Educational Tourism has many benefits, such as creating jobs, improving the educational system, and increasing young generations' competitiveness. The role of education can make the country is able to have highly developed and foremost competitiveness.
Implementasi Strategi Pemasaran Dengan Menggunakan Sosial Media dalam Meningkatkan Kunjungan Wisatawan Pada Desa Wisata Sibetan Karangasem I Nyoman Joni Paranata; Kadek Ayu Ekasani; I Made Darsana
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4732

Abstract

Sosial media dapat menjadi salah satu media komunikasi yang baik bagi perusahaan dan konsumennya. Hal ini sejalan dengan generasi milenial yang saat ini berada di usia produktif dan memiliki gaya hidup yang akrab dengan sosial media dan internet. Desa Wisata Sibetan memiliki agrowisata dengan aktivitas dan produk yang beragam. Dengan adanya pemanfaatan perkebunan salak di Desa Wisata Sibetan menjadi agrowisata, hal ini menunjukkan bahwa telah terjadi integrasi antara sektor pertanian dan pariwisata di Desa Wisata Sibetan. Integrasi ini dapat meningkatkan perekonomian petani salak yang lahannya dimanfaatkan untuk kegiatan agrowisata, sehingga hal ini akan menciptakan persepsi positif masyarakat pedesaan terhadap kegiatan pariwisata. Penelitian ini merupakan deskriptif kualitatif dimana data yang dikumpulkan berbentuk kata-kata yang akan dipadukan menggunakan penekatan analisis SWOT yang akan digunakan untuk menganalisis faktor kekuatan (strength), kelemahan (weakness), peluang (opportunities) dan ancaman (threats) yang dimiliki oleh Desa Wisata Sibetan, dimana hasil dari penelitian ini adalah, dengan memanfaatkan berbagai sosial media seperti instagram, tiktok, facebook, youtube, whatsapp, akan mampu membantu kegiatan promosi di Agrowisata Salak Desa Sibetan dan memberikan informasi terkait apa yang akan ditawarkan dan Memanfaatkan sosial media sebagai sarana promosi agrowisata salak dan produk olahan salak di Desa Sibetan.
The Verbal Irony found in English Novel “Twilight” Kadek Ayu Ekasani
Humanis Vol 27 No 4 (2023)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2023.v27.i04.p04

Abstract

Talking irony as one of the figures of speech has been commonly discussed not only in daily conversation but also in social media, contemporary fiction, and different works of literature. However, the study of irony itself is not widely discussed in the novel. This study aims to find the verbal irony that occurs in the novel and in what situations it occurs. The data were taken from the novel “Twilight” written by Stephenie Meyer. The theory is adapted from Winokur (2007) about the definition of verbal irony. This study uses a qualitative approach and data are collected by note-taking and classified into the types of irony. The findings of this study, there are 14 data of verbal irony occur in this study. This study also found that the ironic criticism in the novel appears to minimize the negative meaning of the message. So, it may reduce the level of criticism for the addressee to save face. Explaining Verbal Irony in the Novel is really different from what we communicate in real situations. We have to read the whole text to find the implicit meaning of the irony. For the next study, we can analyze the comparison between irony and humor in literary work, such as novels to have more sight into those signals.
Training on e-commerce marketing of ornamental plants for the women farmers group in Petiga Village, Tabanan Regency Ni Made Ayu Natih Widhiarini; Kadek Ayu Ekasani; I Wayan Eka Mahendra; Ni Luh Putu Daniella Santika Dewi; Putu Haskara Wijana; Adis Audiana Syafri
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10289

Abstract

One of the centers for ornamental plants in Bali is located in Petiga Village. However, the marketing of ornamental plants in Petiga Village has not yet embraced digital methods, limiting its reach primarily to the local market. The objective of this community service project is to introduce and train groups of women farmers in utilizing e-commerce to expand the marketing of ornamental plants. This community service activity comprises three main stages: preparation, implementation, and evaluation. The results obtained reveal that the women farmers' group has gained knowledge about marketing ornamental plants through e-commerce. Based on this, it can be concluded that the socialization and training on marketing ornamental plants through e-commerce have provided farmer groups with a better understanding of using digital media. As a next step, farmers still require additional skills in using social media platforms as digital marketing tools, such as Facebook, Instagram, TikTok, and others.
PERSEPSI WISATAWAN TERHADAP WISATA SPIRITUAL MELUKAT DI TAMAN BEJI SAMUAN, BALI Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini; Agung Rizky Fedora Febrawan
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3443

Abstract

Melukat is a ceremony to purify and cleanse the bad and dirty nature that exists in every human being. Melukat is a Balinese Hindu tradition that has been passed down from generation to generation and is still practiced today. In addition, Melukat is also said to be a "Healing" activity to relieve stress, depression, and emotions, and gain peace of mind. The purpose of this research is to find out tourists' perceptions of melukat spiritual tourism activities in Taman Beji Samuan, both in terms of satisfaction, impressions, and benefits from spiritual values, safety, comfort, and so on. The method used in this research is qualitative. Data collection techniques were carried out with two events, namely participatory observation and interviews with ten tourists who Melukat at Taman Beji Samuan and also two resource persons who are managers at Taman Beji Samuan who have worked for decades in that place. The data analysis technique used is a qualitative descriptive analysis technique, namely the results of interviews and observations collected about tourist perceptions are interpreted as descriptively qualitative. The result of this research is the identification of Tourist Perceptions of Melukat Spiritual Tourism at Beji Samuan Park and providing information for tourists about the procession in Melukat activities so that tourists can understand Melukat activities at Taman Beji Samuan. Tourists' perception of facilities and accessibilities is still lacking because facilities such as places to eat are not widely available, and road access to the location is steep and climbing, making tourists tired. For this reason, more attention is needed from the village government and managers towards these shortcomings so that they can be corrected and increase the number of tourist visits.
Pelestarian Penyu kepada Generasi Muda Untuk Keberlanjutan Satwa Langka di Kawasan Sanur, Denpasar, Bali Kadek Ayu Ekasani; I Gusti Ayu Melistyari Dewi; Ni Made Ayu Natih Widhiarini; Ida Ayu Gayatri Kesumayathi; I Wayan Wiarta
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 1 (2024): Maret : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i1.835

Abstract

Turtles as one of the rare and almost extinct animals need to be preserved. The prevention effort taken is through conservation. Conservation cannot work alone without the support of the surrounding community. For this reason, there is a need for public awareness of the importance of preserving turtles. Community service activities by IPB International lecturers and students were carried out in the Sanur area, Denpasar, Bali. The activities are giving counseling about turtle conservation as well as activities to clean up the beach area. Counseling was given by a manager from the turtle sanctuary conservation. There are three stages carried out in this activity, namely the preparation, the counseling, and the cleaning stages. In the preparation stage, the team approached community supervisory groups, fishermen groups, and youth groups in Sanur. Next, the counseling stage was carried out with material about the life cycle of turtles and the process of caring for them. In the final stage, the beach area is cleaned to create a comfortable place for turtles that lay their eggs and hatch on the coast. This community activity is felt to be very beneficial for the young generation who live around the Sanur Beach area. In the future, the community hopes that the team will carry out similar activities in other tourism sectors that can benefit the community in the Sanur area.
PEMBERDAYAAN MASYARAKAT PADA PRODUKSI DAN PEMASARAN GULA AREN DI DESA PEDAWA, KECAMATAN BANJAR, KABUPATEN BULELENG Putu Sabda Jayendra; Kadek Ayu Ekasani; Miko Andi Wardana; Nyoman Surya Wijaya
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1: Januari 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i1.1188

Abstract

Desa Pedawa merupakan salah satu desa yang terletak di daerah pegunungan, wilayah Kecamatan Banjar, Kabupaten Buleleng. Desa Pedawa sudah sangat terkenal masyarakatnya berprofesi sebagai penyadap nira aren yang selanjutnya diolah menjadi gula aren secara tradisional. Gula aren Pedawa terkenal karena manisnya yang khas dan memiliki fungsi sangat vital bagi masyarakat Pedawa, mulai dari teman minum kopi, membuat berbagai olahan kuliner, bahkan untuk berbagai ritual upacara keagamaan. Kelezatan gula aren Pedawa bahkan sudah terkenal di wilayah Kabupaten Buleleng khususnya. Banyak masyarakat luar Pedawa yang sengaja datang jauh-jauh ke Desa Pedawa untuk membelinya. Namun besarnya permintaan ternyata tidak sebanding dengan kuantitas produksi. Biaya operasional yang cukup mahal menjadikan gula ini memiliki harga yang cukup tinggi dibanding jenis gula merah lainnya yang banyak beredar di pasaran. Selain itu masyarakat Pedawa juga masih memiliki kendala di bidang pemasaran. Masyarakat Pedawa sejauh ini masih mengandalkan pola-pola konvensional secara door to door, atau memenuhi pesanan secara terbatas, dan pemasarannya masih belum dilakukan dalam skala luas. Kelompok tani yang menaungi pembuat gula aren di Pedawa sudah ada yang dinamakan BIMA DEWA (Bumi Perthiwi Mesari Aren Desa Pedawa). Beranjak dari hal itu, perlu adanya upaya pendampingan bagi masyarakat, terutama yang tergabung dalam kelompok tani BIMA DEWA tersebut agar mampu memahami strategi pemasaran secara luas agar penghasilan yang diperoleh sepadan dengan ongkos produksi. Pendampingan yang diberikan berupa bimbingan teknis, sekaligus mengupdate website Desa Pedawa agar informasi yang medetail terkait gula aren lokal tersedia dan bisa diakses secara luas.
Ketertarikan Wisatawan Gen Z Terhadap Video Trendi Melalui Aplikasi Tiktok dalam Peningkatan Kunjungan Ke Bukit Trunyan, Bali Regita, Gde Made Nugraha; Saputra, Nyoman Wibawa; Giri, I Dewa Gede Yodya Anggara; Ekasani, Kadek Ayu
Jurnal Kajian Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v6i2.1794

Abstract

Pariwisata yang sedang dibangun dan dikembangkan oleh pemerintah Bali diantaranya adalah desa wisata. TikTok memanfaatkan algoritma yang canggih untuk menampilkan video yang disesuaikan dengan preferensi dan minat penggunanya, membuatnya sangat adiktif dan mampu mempertahankan engagement pengguna. Tujuan penelitian untuk mengidentifikasi ketertarikan wisatawan khususnya Gen Z dalam melakukan kunjungan wisata ke Bukit Trunyan. Jenis metode yang digunakan yaitu metode mixed method yang menggabungkan kuantitatif dan kualitatif untuk memahami fenomena secara komprehensif. Hasil penelitian yaitu generasi Z yang merupakan kelompok usia yang terbiasa dengan teknologi dan terkoneksi secara digital, menunjukkan ketertarikan yang signifikan terhadap Bukit Trunyan di Bali. Konten Viral secara statistik berpengaruh signifikan terhadap peningkatan Minat Wisata ke Bukit Trunyan, sehingga hipotesis bahwa Konten Viral mempengaruhi minat wisata tersebut diterima.
Redesain Strategi Pemasaran Berbasis Media Sosial di Kampus IPB Internasional Rahmanita, Yayang; Ekasani, Kadek Ayu; Mahendara, Eka
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.65351

Abstract

Media sosial merupakan konten yang terdapat informasi yang dikemas oleh seseorang yang menggunakan teknologi penerbitan, gampang dijangkau serta dimaksudkan untuk memberikan fasilitas komunikasi, pengaruh serta komunikasi antar sesama dan bersama umum. Masyarakat banyak yang memanfaatkan ketenaran media sosial untuk melakukan pemasaran baik berupa produk maupun jasa. strategi pemasaran mampu diartikan menjadi salah satu dari acuan yang dipakai untuk menyusun perencanaan perusahaan secara menyeluruh. Strategi pemasaran identik dengan berbisnis, dan tentunya berkaitan dengan perusahaan yang menjual produk maupun jasa. Lembaga pendidikan juga menjadi salah satu instansi yang memanfaatkan strategi pemasaran. Penelitian ini termasuk dalam penelitian kualitatif dengan jenis penelitian deskriptif kualitatif. Metode pengumpulan data dalam penelitian ini yaitu observasi, wawancara dan dokumentasi. Adapun hasil analisis ini menunjukkan bahwa redesain penelitian yang dilakukan oleh tim humas dan promosi IPB Internasional meliputi hampir keseluruhan media sosial, seperti Youtube, Tiktok, Instagram, dan facebook. Implementasi strategi pemasarannya meliputi adsense, hingga menonjolkan copywriting serta konten yang menarik. Begitu pula dengan faktor hambatan maupun faktor pendukung yang membuat tim humas dan promosi dapat melaksanakan strategi pemasarannya. Diantaranya seperti kegiatan sosialisasi, marketing tools sebagai faktor pendukung, hingga minimnya informasi terkait rebranding kampus yang menjadi hambatan
Pelatihan Bahasa Inggris Pemandu Wisata Di Wisata Edukasi Subak Teba Majalangu Desa Kesiman Kertalangu Denpasar Bali Denok Lestari; Kadek Ayu Ekasani; Muhamad Nova
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 1 No. 2 (2024): April: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v1i2.119

Abstract

The English language training carried out at the educational tourism Subak TeBA Majalangu aims to improve the English language skills of tour guides so they can communicate with foreign tourists. Tour guides are given English language training according to their field with the material provided totaling 4 discussion topics. On each topic, there are 2 training sessions, namely theory and practice in the field. There are 3 stages in this training, namely the preparation stage, socialization, and training implementation. The training was carried out over 8 meetings. At the socialization stage, participants are given an initial test to determine the participant's competency. Furthermore, at the end of the training implementation stage, participants are again given a test to determine the results of the training participants' English language skills. The results obtained from implementing English language training for tour guides at the educational tourism Subak TeBA Majalangu in Kesiman Kertalangu Village, Denpasar were very satisfying. Training participants get an increase in grades that were previously lacking, after the training they get good grades. For the sustainability of this program, the community service team hopes to be able to provide other training in developing human resources at TeBA Majalangu
Co-Authors Ade Sintya Devi Adis Audiana Syafri Aditya, I Putu Angga Agastia, I Gede Made Aditya Agung Rizky Fedora Febrawan Alberta, Felicia Johny Ananda, I Made Aryanta Arini, Ni Nyoman Ariwidana, I Putu Eka Nova Astina, Made Arya Bhuanaputri, Ni Kadek Ajeng Wangi Christhofer Anugrah Singgih Tio Cokorda Istri Sri Apriyani Sudarsana Denok Lestari Denok Lestari Febrawan, Agung Rizky Fedora Felicia Johny Alberta Giri, I Dewa Gede Yodya Anggara I Gede Made Aditya Agastia I Gusti Agung Bhisma I GUSTI AGUNG GEDE WIADNYANA . I Gusti Agung Mirah Sanjiwani I Gusti Ayu Agung Dian Susanthi I Gusti Ayu Eka Suwintari I Gusti Ayu Melistyari Dewi I Gusti Ayu Melistyari Dewi I Kadek Udiyana Putra I Ketut Widnyana I Made Darsana I Made Gowinda I Made Hadi Purnantara I Nengah Subadra I Nyoman Joni Paranata I Nyoman Sudiarta I Putu Agus Hary Indrawan12 I Wayan Eka Mahendra I Wayan Sukanadi I Wayan Wiarta Ida Ayu Gayatri Ida Ayu Gayatri Kesumayathi Ida Ayu Gayatri Kesumayathi Ida Ayu Gayatri Kesumayathi Ida Bagus Nyoman Krisna Prawira Yuda Ida Bagus Putra Yadnya Ida Bagus Subrahmaniam Saitya Kesumayathi, Ida Ayu Gayatri Lina Widiastuti Luh Eka Susanti Made Wahyu Mahendra . Mahendara, Eka Muhamad Nova Muliadiasa, Ketut Ni Kadek Ajeng Wangi Bhuanaputri Ni Kadek Yunika Rahayu Ni Luh Diah Mirayanti Ni Luh Gede Liswahyuningsih Ni Luh Ketut Mas Indrawati Ni Luh Putu Daniella Santika Dewi Ni Luh Supartini Ni Made Ayu Natih Widhiarini NI MADE AYU SULASMINI . Ni Made Rinayanthi Ni Nyoman Arini Ni Putu Isha Aprinica Ni Putu Isha Aprinica Ni Putu Putri Widyaningsih Nitayani, Komang Tresia Paramita, Putu Dian Yuliani Paramitha, I Gusti Ayu Cintya Paulin Yosephanny Prasanti, I Dewa Ayu Dewi Pratiwi, Ni Made Niktya Putra, I Putu Edy Suardiyana Putu Dian Yuliani Paramita Putu Eka Wirawan Putu Haskara Wijana Putu Junio Figo Budiwan Putu Sabda Jayendra Rahmanita, Yayang Regita, Gde Made Nugraha Sanjaya, I Wayan Kiki Saputra, I Gusti Ngurah Alit Dwi Saputra, I Made Wira Saputra, Nyoman Wibawa Shirley Maitri Sinaga, Hotmauli Subadra, I Nengah Suka, Gabriella Debora Ginting Sulasmini, Ni Made Surya Wijaya, Nyoman Suwintari, I Gusti Ayu Eka Timotius Prastio Utik Kuntariati Wardana, Miko Andi Widhyadanta, I Gede Dirga Surya Arya Widyaningsih, Ni Putu Putri Yosephanny, Paulin Yudistira Zulfikri Akbar Respati Yundari, Yundari