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Inovasi Media Sosial dalam Mendukung Pengembangan Wisata Edukasi di Teba Majalangu Kesiman, Bali Ade Sintya Devi; Ida Bagus Putra Yadnya; Kadek Ayu Ekasani
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.864

Abstract

The importance of educational tourism in Indonesia and Bali lies in its ability to combine education with tourism experiences, empower local communities, and support cultural and environmental preservation. With the right approach, educational tourism can become one of the main pillars in the development of sustainable tourism in Indonesia. The development of educational tourism in Indonesia and Bali not only provides educational benefits for visitors but also supports local economic growth and cultural preservation. With the proper approach, educational tourism can serve as an essential pillar in the development of sustainable and inclusive tourism. This study aims to design an innovative social media content strategy to increase the visibility of culture- and agriculture-based educational tourism at TeBA Majalangu, Kesiman, Bali. The research method used is qualitative with a case study approach, conducted through field observations, in-depth interviews, and social media content analysis. The results show that TeBA Majalangu’s social media is currently managed incidentally, lacking consistency in posting frequency and without a strong narrative structure. Based on these findings, the author developed an innovative social media model consisting of five main content categories: educational storytelling, interactive videos, visual education, user-generated content, and interactive content. As a form of implementation, prototypes were also created, including storyboard reels, educational carousel posts, interactive polls, Instagram feed mockups, and a one-month content calendar. This strategy is expected to serve as a reference for managers in strengthening TeBA Majalangu’s digital image as an educational tourism destination based on local wisdom that is relevant, inspiring, and sustainable. In today’s digital era, social media offers great opportunities to maximize the promotion of educational tourism, strengthen direct interaction with potential visitors, and disseminate information. With the right innovations in social media strategy, TeBA Majalangu is expected to increase the number of visitors and contribute more significantly to empowering local communities.
Peluang Karier Mahasiswa Perhotelan di Industri Pariwisata Internasional melalui Penguasaan Bahasa Asing Kadek Ayu Ekasani; Putu Dian Yuliani Paramita; Ida Ayu Gayatri Kesumayathi
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.6663

Abstract

This study aims to analyze students’ perceptions of foreign language learning and its impact on their readiness to enter the international job market. The research employed a descriptive qualitative method, collecting data through questionnaires distributed to 100 students from various study programs across multiple faculties. The study explored students’ experiences in learning foreign languages, including perceived challenges, motivations, and the effectiveness of teaching strategies applied in the classroom. The findings indicate that foreign language proficiency has a positive correlation with students’ confidence levels, especially when facing cross-border professional challenges, international collaboration, and communication with global stakeholders. Students reported that while foreign language learning at the university is generally effective, there are areas for improvement, particularly regarding the integration of real-world contexts, industry-specific vocabulary, and interactive practice opportunities. Furthermore, the study revealed that students value opportunities for cultural exposure, international internships, and collaboration with foreign peers as part of their learning experience. Based on these findings, universities are recommended to adopt strategies such as curriculum integration, practice-based teaching methods, interdisciplinary projects, and strengthening international partnerships to better prepare students for global employment. The study concludes that foreign language mastery is not only a linguistic skill but also an essential social, cultural, and professional capital that enhances graduates’ competitiveness in the global job market. Ultimately, developing comprehensive language skills, combined with intercultural competence, will equip students with the adaptability, confidence, and communication abilities required to thrive in diverse international work environments.
Dampak Proses Rekrutmen, Orientasi dan Penempatan Kerja Terhadap Kelancaran Operasional di Bintang Bungalow Pratiwi, Ni Made Niktya; Aprinica, Ni Putu Isha; Ekasani, Kadek Ayu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.340

Abstract

Karyawan merupakan asset bagi perusahaan karena karyawan merupakan sumber daya manusia yang penting dalam menjalankan aktivitas operasional perusahaan. Sejalan dengan hal tersebut maka Langkah awal yang paling penting dilakukan perusahaan untuk memperoleh sumber daya manusia yang berkualitas adalah dari proses rekrutmen, orientasi dan penempatan kerja yang sesuai dan objektif. penelitian ini bertujusn untuk megetahui bagaimana pengaruh proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasioal di bintang bungalow. dengan Pelaksanaan proses rekrutmen, pemberin orientasi dan penempatan kerja yang baik dan benar maka dapat dipastikan operasional perusahaan akan berjalan dengan lancar tanpa kendala yang berarti. Jenis penelitian yang digunakan untuk menganalisa dampak proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasional di bintang bungalow adalah penelitian deskriptif dengan menggunakan pendekatan kualitatif, penelitian ini bertujusn untuk megetahui bagaimana dampak proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasioal di bintang bungalow. Dengan menggunakan Teknik observasi,wawancara,dokumentasi dan Teknik penentuan informan pada Teknik pengumpulan data maka penelitian kualitatif lebih tepat digunakan agar lebih mendalam Analisa dari kegiatan yang terjadi. Hasil penelitian mengenai dampak proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasional di bintang bungalow secara garis besar ketiga variable proses tersebut belum diterapkan dengan baik oleh Bintang Bungalow sehingga banyak menemukan kendala dalam menjalankan operasional perusahaan. Employees are assets for the company because employees are important human resources in carrying out the company's operational activities. In line with this, the most important initial step taken by the company to obtain quality human resources is from the recruitment process, orientation and work placement that is appropriate and objective. This study aims to find out how the influence of the recruitment process, orientation and work placement on the smooth operation of Bintang Bungalow. With the implementation of a good and correct recruitment, orientation and work placement process, it is certain that the company's operations will run smoothly without significant obstacles. The type of research used to analyze the impact of the recruitment process, orientation and work placement on the smooth operation of the Bintang Bungalow is a descriptive study using a qualitative approach, this study aims to find out how the impact of the recruitment, orientation and work placement process on the smooth operation of the Bintang Bungalow. By using observation, interview, documentation and informant determination techniques in data collection techniques, qualitative research is more appropriate to use for a more in-depth analysis of the activities that occur. The results of the research on the impact of the recruitment, orientation and work placement process on the smooth operation of Bintang Bungalow, broadly speaking, the three process variables have not been implemented properly by Bintang Bungalow so that they find many obstacles in running the company's operations.
Penerapan Standar Operasional Prosedur Pelayanan Pramusaji Paramitha, I Gusti Ayu Cintya; Ekasani, Kadek Ayu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 4 (2024): Jurnal Ilmiah Pariwisata dan Bisnis April 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i4.761

Abstract

Sarana tempat tinggal bagi wisatawan yang biasa ditawarkan oleh pengusaha disebut dengan Hotel. Setiap hotel yang beroperasi pastinya akan memiliki suatu standar dalam menjalankan kegiatan usahanya yang disebut dengan Standar Operasional Prosedur dengan tujuan aagar setiap pelayanan yang diberikan oleh hotel berjalan dengan lancar, efektif, dan efisien. Standar Operasional Prosedur merupakan sebuah acuan atau pedoman yang digunakan oleh manajemen dalam menaksanakan jobdesc ataupun tugas agar sesuai dengan fungsinya. Dalam penelitian ini penulis ingin mengetahui bagaimana Standar Operasional Prosedur yang telah dijalankan oleh The Grand Hotel Mackinac Island dengan menggunakan analisis hasil dokumentasi dan observasi di lapangan yang diperoleh. Penelitian ini menggunakan tehnik analisis deskriptif kualitatif dan menggunakan teknik pengumpulan data seperti observasi, dan wawancara dari hasil observasi dimana penerapan standar operasional prosedur yang ada di The Grand Hotel Mackinac island masih belum memenuhi teori yang berlaku, dan pada prinsipnya penerapan standar operasional pada the grand hotel tidak sesuai dengan standar operasional yang telah ditetapkan, yaitu dimana para pramusaji masih melewatkan beberapa standar operasional yang ada atau yang telah ditetapkan oleh manajemen. The accommodation facilities for tourists that are usually offered by employers are called hotels. Every hotel that operates will certainly have a standard in carrying out its business activities which is called Standard Operating Procedures with the aim that every service provided by the hotel runs smoothly, effectively and efficiently. Standard Operating Procedures are a reference or guideline used by management in carrying out job descriptions or tasks to suit their functions. In this study the authors wanted to find out how the Standard Operating Procedures had been carried out by The Grand Hotel Mackinac Island by using an analysis of the results of documentation and field observations obtained. This study uses qualitative descriptive analysis techniques and uses data collection techniques such as observation and interviews from the results of observations where the application of standard operating procedures at The Grand Hotel Mackinac Island still does not meet the applicable theory, and in principle the application of standard operating procedures at the Grand Hotel not in accordance with predetermined operational standards, namely where the waiters still miss some of the existing operational standards or those set by management.
Analisis Penerapan Hygiene dan Sanitasi Sinaga, Hotmauli; Ekasani, Kadek Ayu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 4 (2024): Jurnal Ilmiah Pariwisata dan Bisnis April 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i4.766

Abstract

Usaha menjaga kesehatan dan kebersihan lingkungan pada hotel adalah suatu cara yang diterapkan untuk menjaga area hotel dengan cara pengamatan dan pengawasan kebersihan terhadap lingkungan. Food and beverage department adalah fasilitas untuk memasak makanan bagi tamu hotel, namun di dalam operasional sebuah hotel dapur sangat memegang peranan penting, karena tugas utama dari bagian dapur adalah tempat pengelohan makanan dan minuman. Penelitian ini bertujuan untuk mengetahui penerapan Hygiene dan Sanitasi di Stuja Coffee Bali, dan mengetahui standar operasional prosedur (SOP) sudah dilaksanakan sesuai dengan pedoman dari Stuja Coffee Bali. Metode yang digunakan dalam penelitian ini adalah metode kualitatif, dengan teknik pengumpulan data dokumentasi dan wawancara terstruktur dengan Manager of Human Resource Development. Data yang dikumpulkan dianalisis dengan teknik analisis data deskriptif kualitatif. Hasil dari penelitian ini menunjukkan: (1). Dalam penerapan personal hygiene, yang diterapkan belum memenuhi standar, hal ini disebabkan oleh karyawan dapur yang kurang memperhatikan serta kurang adanya kepedulian terhadap kebersihan dan kesehatan diri sebagai seorang juru masak. (2). Dalam penerapan SOP hygiene dan sanitasi makanan yang diterapkan belum memenuhi standar. Hal ini disebabkan karena karyawan dapur yang kurang memperhatikan dalam penyimpanan bahan makanan kurang maksimal yang digunakan setiap hari. The effort to maintain the health and cleanliness of the environment at the hotel is a method that is applied to protect the hotel area by observing and monitoring the cleanliness of the environment. The Food and Beverage Department is a facility for cooking food for hotel guests, but in the operation of a hotel, the kitchen plays an important role, because the main task of the kitchen is to process food and drinks. The purpose of this study was to determine the implementation of Hygiene and Sanitation at Stuja Coffee Bali, and to find out that standard operating procedures (SOPs) had been carried out in accordance with the guidelines from Stuja Coffee Bali. The method used in this study is a qualitative method, using Documentation and Structured Interview data collection techniques. The type of data collected is interview data with the Manager of Human Resource Development and photos of SOP Hygiene and Sanitation implementation activities. The data collected was analyzed using qualitative descriptive data analysis techniques. The results of this research show: (1). In the application of personal hygiene, what is applied does not meet the standards, this is caused by kitchen employees who pay less attention and lack concern for personal hygiene and health as a cook. (2). In implementing the SOP hygiene and food sanitation that is applied does not meet the standards. This is because kitchen employees do not pay enough attention to storing less-than-optimal food ingredients that are used every day.
THE IMPLEMENTATION OF WRITING STRATEGY FOR IMPROVING STUDENTS’ WRITING SKILL AT THE FOURTH SEMESTER STUDENTS OF THE INTERNATIONAL BALI TOURISM INSTITUTE, DENPASAR – BALI IN ACADEMIC YEAR 2017/2018 Kuntariati, Utik; Paramita, Putu Dian Yuliani; Ekasani, Kadek Ayu
Journal of Business on Hospitality and Tourism Vol. 4 No. 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v4i2.109

Abstract

This study was aimed at knowing whether the final product of composition which is given detailed feedback (error correction) performs better than of that given global feedback. The accessible population of the study was the fourth semester students of D3 tourism of The International Bali Tourism Institute, academic year 2017/2018. The study used quasi-experimental, nonrandomized control group, pretest-posttest design. This was so because the experiment was conducted in classroom setting in which the classes had been organized into classes A and B. The result of the study revealed that there was no significant difference of the two groups – experimental and control group. The result showed that the two groups had the same ability in writing paragraph. From the result concluded that the final product of composition written by students which is given detailed feedback (error correction) perform the same as of those given global feedback. 
The Role of Educational Tourism for Indonesian Development Ekasani, Kadek Ayu; Bhuanaputri, Ni Kadek Ajeng Wangi; Yosephanny, Paulin; Alberta, Felicia Johny
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.217

Abstract

Educational Tourism is one of the types of tourism in Indonesia. There are still limited studies that attempt to discover the relationship between tourism education and education tourism (edu-tourism). Educational Tourism is one of the types of tourism activities that has been recognized by the Indonesian government, which is a field trip related to an activity or trip whose purpose is for recreation or entertainment and contains educational activities in it. The data method is done by interview was used in collecting the data to get some information from local people or society, and data is descriptive qualitative. The results showed that English educational tourism through the phenomenon of Kampung Inggris is one of the Educational Tourism destinations in Indonesia. Educational Tourism has many benefits, such as creating jobs, improving the educational system, and increasing young generations' competitiveness. The role of education can make the country is able to have highly developed and foremost competitiveness.
Pendampingan Pelatihan Pembuatan Pupuk Organik Cair dari Limbah Tani dan Ternak di Teba Majalangu Lestari, Denok; Widnyana, I Ketut; Ekasani, Kadek Ayu; Wardana, Miko Andi
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 4 No 3 (2023): Edisi Desember 2023
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v4i3.1833

Abstract

Limbah organik yang berasal dari pertanian dan peternakan dengan jumlah yang banyak dapat memberikan dampak negatif, seperti pencemaran lingkungan, kerusakan alam serta menimbulkan penyakit apabila tidak diolah dengan cara yang tepat. Limbah pertanian dan peternakan ini dapat diolah menjadi pupuk organik cair yang dapat dimanfaatkan oleh petani untuk menyuburkan tanah dan tanaman. Pendampingan pelatihan pembuatan pupuk organik cair dari bahan limbah pertanian dan peternakan kepada para petani di TeBA Majalangu, Desa Kesiman Kertalangu dilakukan untuk memberikan pengetahuan kepada peserta tentang pentingnya pengolahan limbah pertanian dan peternakan sehingga selain dapat membantu kesuburan tanah dan peningkatan usaha pertanian, juga dapat membantu perekonomian para peserta. Pendampingan dilakukan melalui dua tahapan, yaitu tahap penyuluhan dan tahap pelatihan. Selama melakukan kegiatan, baik penyuluhan dan pelatihan para peserta kegiatan memberikan respon yang baik terhadap materi yang diberikan dan ditunjukkan dengan adanya peningkatan pengetahuan dan pemahaman peserta dalam proses pembuatan pupuk organik yang dapat meningkatkan kesuburan tanah, dan tanaman.
Peran Gaya Bahasa dalam Memperkenalkan Masakan Tradisional Bali di Industri Pariwisata Ekasani, Kadek Ayu; Paramita, Putu Dian Yuliani; Kesumayathi, Ida Ayu Gayatri
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 5 No. 2 (2025): Juni : Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v5i2.5867

Abstract

Penelitian ini bertujuan untuk menganalisis peran gaya bahasa dalam memperkenalkan masakan tradisional Bali kepada wisatawan internasional melalui media promosi digital. Studi ini menggunakan pendekatan kualitatif deskriptif dengan sumber data utama berupa teks promosi pada laman Agoda.com yang memuat narasi tentang beberapa kuliner khas Bali. Hasil analisis menunjukkan bahwa gaya bahasa yang digunakan mencakup personifikasi, hiperbola, dan metafora. Selain itu, ditemukan empat fungsi utama dari gaya bahasa, yaitu fungsi estetika, persuasif, ekspresif, dan identitas. Fungsi-fungsi ini berkontribusi dalam menciptakan citra kuliner Bali yang menarik dan otentik di mata wisatawan mancanegara. Penelitian ini menegaskan bahwa gaya bahasa memiliki kekuatan retoris dan kultural yang signifikan dalam mendukung promosi pariwisata berbasis warisan budaya
Spiritual Healing: Ragam Bahasa Balian Sebagai Salah Satu Pelestarian Tradisi Lokal di Bali Susanti, Luh Eka; Kesumayathi, Ida Ayu Gayatri; Ekasani, Kadek Ayu; Agastia, I Gede Made Aditya
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6200

Abstract

This research aims to identify the language varieties of Balian and the factors that influence these language varieties. This research is descriptive qualitative with a linguistic and pragmatic theory approach used by Balian. Data collection was done by in-depth interviews with Balians in the hotel. The collected data were then transcribed and thematically coded to identify patterns in language use, such as the use of language, the use of metaphorical language styles, and the sentence structure used. The results found that the balian language variety when communicating with clients is the use of affirmative language, the use of spiritual metaphor style, and the use of imperative sentence structure to direct the client's experience and emotional response during the healing process. Meanwhile, the factors that influence balian language varieties are cultural, spiritual, social, economic, and personal factors. An understanding of these factors helps explain how balians navigate between local traditions and the needs of their clients, as well as how they integrate different elements of language to create effective and meaningful healing experiences. Future studies go more in-depth into analyzing balian language use when viewed pragmatically and therapeutically.
Co-Authors Ade Sintya Devi Adis Audiana Syafri Aditya, I Putu Angga Agastia, I Gede Made Aditya Agung Rizky Fedora Febrawan Alberta, Felicia Johny Anak Agung Istri Putera Widiastiti Ananda, I Made Aryanta Arini, Ni Nyoman Ariwidana, I Putu Eka Nova Astina, Made Arya Bhuanaputri, Ni Kadek Ajeng Wangi Christhofer Anugrah Singgih Tio Cokorda Istri Sri Apriyani Sudarsana Denok Lestari Denok Lestari Febrawan, Agung Rizky Fedora Felicia Johny Alberta Giri, I Dewa Gede Yodya Anggara I Gede Made Aditya Agastia I Gusti Agung Bhisma I GUSTI AGUNG GEDE WIADNYANA . I Gusti Agung Mirah Sanjiwani I Gusti Ayu Agung Dian Susanthi I Gusti Ayu Eka Suwintari I Gusti Ayu Melistyari Dewi I Gusti Ayu Melistyari Dewi I Gusti Ayu Suwintari I Kadek Udiyana Putra I Ketut Widnyana I Made Darsana I Made Gowinda I Made Hadi Purnantara I Nengah Subadra I Nyoman Joni Paranata I Nyoman Sudiarta I Putu Agus Hary Indrawan12 I Wayan Eka Mahendra I Wayan Sukanadi I Wayan Wiarta Ida Ayu Adriana Nareswari Ida Ayu Gayatri Ida Ayu Gayatri Kesumayathi Ida Ayu Gayatri Kesumayathi Ida Ayu Gayatri Kesumayathi Ida Bagus Nyoman Krisna Prawira Yuda Ida Bagus Putra Yadnya Ida Bagus Subrahmaniam Saitya Jesyca Amanda Salsabilla Kadek Thea Kirana Kesumayathi, Ida Ayu Gayatri Lina Widiastuti Luh Eka Susanti Made Wahyu Mahendra . Mahendara, Eka Mirayanti, Ni Luh Diah Muhamad Nova Muliadiasa, Ketut Ni Kadek Ajeng Wangi Bhuanaputri Ni Kadek Yunika Rahayu Ni Luh Diah Mirayanti Ni Luh Gede Liswahyuningsih Ni Luh Ketut Mas Indrawati Ni Luh Putu Daniella Santika Dewi Ni Luh Supartini Ni Made Ayu Natih Widhiarini NI MADE AYU SULASMINI . Ni Made Rinayanthi Ni Nyoman Arini Ni Putu Dian Nirmala Trisna Ni Putu Isha Aprinica Ni Putu Isha Aprinica Ni Putu Putri Widyaningsih Ni Wayan Putri Kariyani Nitayani, Komang Tresia Nyoman Surya Wijaya Paramita, Putu Dian Yuliani Paramitha, I Gusti Ayu Cintya Paulin Yosephanny Pratiwi, Ni Made Niktya Pricilia Putra, I Putu Edy Suardiyana Putu Dian Yuliani Paramita Putu Eka Wirawan Putu Haskara Wijana Putu Junio Figo Budiwan Putu Sabda Jayendra Rahmanita, Yayang Regita, Gde Made Nugraha Sanjaya, I Wayan Kiki Saputra, I Gusti Ngurah Alit Dwi Saputra, I Made Wira Saputra, Nyoman Wibawa Semara, I Made Trisna Shirley Maitri Sinaga, Hotmauli Subadra, I Nengah Sudarsana, Cokorda Istri Sri Apriyani Suka, Gabriella Debora Ginting Sulasmini, Ni Made Suwintari, I Gusti Ayu Eka Timotius Prastio Utik Kuntariati Wardana, Miko Andi Widhyadanta, I Gede Dirga Surya Arya Yosephanny, Paulin Yudistira Zulfikri Akbar Respati Yundari, Yundari