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All Journal Jurnal Ilmu Sosial, Politik dan Pemerintahan Jurnal Media Informatika Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Journal of Economic, Business and Engineering (JEBE) International Journal of Applied Sciences in Tourism and Events Abdimas Indonesian Journal Jurnal Manajemen dan Dinamika Bisnis Journal of Economics and Social Sciences Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Administrasi Negara Solo International Collaboration and Publication of Social Sciences and Humanities International Journal of Economic, Technology and Social Sciences (Injects) Jurnal Ilmu Administrasi Negara Jurnal Bisnis dan Ekonomi INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Journal of Management Specialists El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IJETH Journal of Ekonomics, Finance, and Management Studies
John Sihar Manurung -
Politeknik Negeri Medan
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Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan Umkm Today88perfume Di Kota Medan Joel Sitanggang; Jenny Sari Tarigan; Mardhiatul Husna; Safaruddin; John Sihar Manurung
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

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Abstract

Sektor industri makanan dan minuman merupakan salah satu sektor yang paling kompetitif dalam perekonomian global. Ditengah persaingan yang semakin ketat, perusahaan makanan dan minuman seperti Mixue Ice Cream & Tea harus terus berinovasi untuk mempertahankan dan meningkatkan pangsa pasar mereka. Inovasi produk dan persepsi harga menjadi acuan penting dalam pengambilan keputusan pembelian Mixue Ice Cream & Tea. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan persepsi harga secara parsial maupun simultan terhadap keputusan pembelian. Populasi dalam penelitian ini adalah mahasiswa manajemen bisnis yang berjumlah 451 orang. Dengan sampel berjumlah 82 orang yang diambil menggunakan teknik probability pampling. Jenis penelitian ini adalah penelitian kuantitatif dengan teknik pengumpulan data yang dilakukan melalui kuesioner dan tinjauan pustaka. Metode analisis data dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, dan uji hipotesis. Dari hasil penelitian ini diperoleh 37,8% keputusan pembelian Mixue Ice Cream & Tea dipengaruhi oleh inovasi produk dan persepsi harga, sedangkan 62,2% keputusan pembelian dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa secara parsial inovasi produk dan persepsi harga berpengaruh secara positif dan signifikan terhadap keputusan pembelian Mixue Ice Cream & Tea.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Pengguna Aplikasi Gojek Aisyah Hanah Azahra; Harris Pinagaran Nst; Mardhiatul Husna; John Sihar Manurung; Agus Edi Rangkuti
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

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Abstract

Seiring meningkatnya populasi penduduk di Indonesia, salah satu masalah yang sering dihadapi oleh pengguna sarana transportasi adalah kemacetan lalu lintas. Ojek menjadi solusi pilihan masyarakat dalam meminimalisir kemacetan dan efisiensi waktu. Salah satunya adalah perusahaan penyedia ojek online, yaitu Gojek. Banyaknya jumlah perusahaan yang menawarkan berbagai macam produk serupa dengan harga yang lebih rendah menimbulkan persaingan ketat untuk meningkatkan penjualan. Oleh karena itu, meningkatkan kualitas produk merupakan hal yang harus dilakukan agar dapat meningkatkan kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan jasa transportasi online Gojek. Metode penelitian ini adalah kuantitaif dengan jenis penelitian deskriptif yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis (uji t, uji f, dan koefisien determinasi R2). Teknik analisis data yang digunakan pada penelitian ini adalah analisis regresi linear berganda menggunakan SPSS versi 27 dengan jumlah responden 96 responden. Teknik pengumpulan data pada penelitian ini adalah menyebarkan kuesioner dan studi pustaka. Berdasarkan hasil penelitian, bahwa harga (X_1) dan kualitas pelayanan (X_2) secara simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y). Hasil penelitian dari uji koefisien determinasi (R2) menunjukkan bahwa harga dan kualitas pelayanan mampu menjelaskan sebesar 56,6% pengaruh terhadap variabel kepuasan pelanggan. Sedangkan sisanya yaitu 43,4% dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini
Pengaruh Faktor Motivasi Push dan Pull Terhadap Keputusan Berkunjung Generasi Z di Chinese Cultural Event Kota Medan Situmorang, Chelsea Greeny F.; Manurung, John Sihar
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.482

Abstract

In the context of motivation, there are two main elements analyzed, namely internal factors that are pushing factors and external factors that are pulling factors. The combination of these factors influences an individual's decision to attend an event. This research aims to determine the influence of push motivational factors and pull motivational factors on the visiting decision of generation Z at the Chinese Cultural Event in Medan City, particularly the Chinese New Year Festival. The independent variables studied are push motivational factors and pull motivational factors, while the dependent variable is the visiting decision. This research employs a quantitative method with data collected through questionnaires distributed to 90 respondents who visited the Chinese New Year Festival 2024 at W.R. Supratman 2 Medan Senior High School. Hypothesis testing in this research utilizes a multiple linear regression model with partial tests, simultaneous tests, and coefficients of determination, supported by the SPSS 27 program. The results of the research prove that push motivational factors and pull motivational factors partially have a positive and significant effect on the visiting decisions. Simultaneously, both types of motivational factors collectively have a positive and significant effect on the visiting decisions.
Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Tiket Event Badminton Influencer Tournament Pada Ideal Foundation Medan Gilang Perkasa, Christianto Brian; Manurung, John Sihar
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

The promotional mix includes advertising, sales promotion, personal selling, public relations and direct marketing plays an important role in shaping consumer perception and interest in an event. All of these elements contribute synergistically in influencing consumers' decisions to buy event tickets. This research aims to determine the influence of the promotional mix on the decision to purchase tickets for the Badminton Influencer Tournament event at the Ideal Foundation Medan. This research uses quantitative methods with a simple linear regression test. Data was collected by distributing questionnaires to all respondents. The sampling technique uses probability sampling with the Slovin formula. The independent variables used are advertising, sales promotion, personal selling, public relations and direct marketing. The data analysis technique uses multiple linear analysis. The data analysis methods in this research are data quality testing, classical assumption testing, multiple linear analysis and hypothesis testing using SPSS version 26. The results of this research are that partially sales promotion, public relations and marketing directly influence purchasing decisions, while advertising and sales personality does not influence the decision to visit. Simultaneously advertising, sales promotion, direct sales, public relations and direct marketing influence the decision to visit. Overall promotional mix variables consisting of advertising, sales promotion, personal sales, public relations and marketing directly influence the decision to purchase tickets for the Badminton Influencer Tournament event by 56.7% while the remaining 43.3% can be explained by other factors not examined in this research.
Pelatihan Pengoperasian Website Berbasis Wordpress Dalam Mendukung Pemasaran Digital Pada Boesa Management Medan Tambunan, Sarah Rouli; Siagian, Desmon Gunadi; Rismawati; Manurung, John Sihar
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v5i2.2286

Abstract

A regularly updated website is essential to support marketing activities in today's digital era. This is what underlies Boesa Management's efforts to improve the performance of its website in order to increase company credibility, expand market reach, and access information. However, the lack of team member skills in website operation makes the company rely on third parties so that it is not free and slow in managing information on the website. Therefore, the Polmed service team took the initiative to provide WordPress-based website operation training to Boesa Management employees by bringing in professionals in the field of web design. Through this training, employees are expected to have qualified skills in website operation so that the company can be independent in managing all information on the company website.
Pengaruh Electronic Word of Mouth dan Harga terhadap Keputusan Pembelian Internet XL di Medan Azzahra, Ramadhana; Sihar M, John; Safaruddin, Safaruddin
Jurnal Media Informatika Vol. 6 No. 1 (2024): Jurnal Media Informatika Edisi September - Desember
Publisher : Lembaga Dongan Dosen

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth dan harga terhadap keputusan pembelian paket internet XL di kalangan mahasiswa di kota Medan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah metode kuesioner dan menggunakan skala likert. Metode analisis yang digunakan adalah Regresi Linier Berganda dengan pengujian hipotesis menggunakan program SPSS 20. Pada penelitian ini menggunakan data primer dan sekunder. Adapun variabel independen adalah electronic word of mouth dan harga, dan variabel dependen adalah keputusan pembelian. Hasil regresi linear berganda, diperoleh Y = 13,047 + 0,098X1 + 0,236X2, menjelaskan bahwa variabel bebas electronic word of mouth dan harga berpengaruh positif terhadap variabel terikat keputusan pembelian. Hasil penelitian dari uji koefisien determinasi (R2) menunjukkan bahwa variabel electronic word of mouth dan harga mempengaruhi keputusan pembelian sebesar 64,9% dan sisanya 35,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
The Role of Youth Innovation and Collaboration in Driving National Economic Growth Towards Golden Indonesia 2045: A Legal Perspective Amrin; Yessi Kurnia Arjani Manik; Ahmad Kholil; John Sihar Manurung; Rismawati; Rizal Agus; Ishma Amelia
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 3 No. 03 (2025): Main Thema: Integration of Universal Values in the Dynamics of Social Sciences
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v3i03.352

Abstract

Objective: This study aims to analyze the strategic role of youth in driving national economic growth through innovation and cross-sector collaboration, and to examine the relevance and effectiveness of legal policies that support this role in the context of achieving the vision of Golden Indonesia 2045. Theoretical framework: This study uses an interdisciplinary approach that combines the theories of youth empowerment, innovation-driven economy, and the legal framework of national development. This approach strengthens the understanding of how national regulations, such as Law No. 40 of 2009 concerning Youth and Presidential Regulation No. 18 of 2020 concerning RPJMN 2020–2024, support the role of youth in economic growth. Literature review: Youth Innovation in Economic Development, Cross-Sector Collaboration by Youth, Legal Basis for Youth Empowerment. Methods: This study uses a descriptive qualitative method, literature study, and policy analysis techniques. Data sources were obtained from national legal documents, academic journals, BAPPENAS policy reports, and relevant youth innovation case studies. The analysis technique was carried out through the stages of data reduction, thematic categorization, and normative interpretation. Results: The study indicate that youth have great potential to create digital innovation, social entrepreneurship, and creative economy that have a direct impact on national economic growth. However, the implementation of legal policies that support youth innovation still faces challenges in terms of institutional synergy, legal assistance, and access to capital. Implications: These findings provide implications that policy reform and strengthening of youth-friendly legal governance need to be a strategic priority for the government to achieve the goal of Indonesia Emas 2045. The synergy between vocational education, the business world, and legal institutions is the key to successful cross-sector collaboration. Novelty: The uniqueness of this study lies in the integration of strategic analysis of youth innovation and legal approaches in one systematic framework, as well as an emphasis on the importance of legal, social, and economic collaboration in long-term development based on the youth generation.
The Influence of Organizational Culture, Participatory Leadership And Intrinsic Motivation On The Affective Commitment of State Junior High School Teachers In Tarutung Sub-District, North Tapanuli District Lumbantobing, Roida; Panjaitan, Binur; Pakpahan, Betty A. S.; Manurung, John Sihar
the International Journal of Education, Theology, and Humanities Vol. 4 No. 2 (2025): June 2025
Publisher : LPPM IAKN Tarutung

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Abstract

This study aims to determine: (1) the positive influence of organizational culture on affective commitment, (2) the positive influence of participative leadership on affective commitment, (3) the positive influence of intrinsic motivation on affective commitment and (4) the simultaneous positive influence of organizational culture, participative leadership on affective commitment of junior high school teachers in Tarutung sub-district, North Tapanuli district. The research population was all junior high school teachers in Tarutung sub-district, totaling 165 people. To determine the sample, a random sampling technique was used. The sample size was determined at 35%, obtained 58 people. The research data were obtained through a questionnaire with a Likert scale weight. The questionnaire was first tested on 30 teachers at Junior High School 1, Siatas Barita Sub-district, North Tapanuli  district,  to determine the validity and reliability of the research instrument. The analysis requirement test includes (1) normality test, using non-parametric statistical test, the data is normally distributed (2) linearity test, the value is more =0.335, =0.581, =0.790 >0.05 (3) multicollinearity test, the standard error value is low and multicollinearity is not detected, (4) relationship test (correlation) is obtained that each variable is related to variable Y. Where  is greater than . The results of the study concluded that (1) organizational culture has a positive effect on affective commitment with an  value of 0.437, meaning that organizational culture has a positive effect on teacher affective commitment of 43.7%, (2) participative leadership on affective commitment, the  value is 0.264, meaning that leadership has a positive effect on teacher affective commitment of 26.4%. (3) intrinsic motivation on affective commitment, the  value is 0.429, meaning that intrinsic motivation has a positive effect on teacher affective commitment of 42.9%, (4) From the results of the F test, it can be concluded that organizational culture, participative leadership and intrinsic motivation simultaneously positive influence affective commitment. The contribution of the three X variables is 25.30%. Thus, it is concluded that organizational culture, participative leadership, and intrinsic motivation simultaneously have a positive effect on the affective commitment of teachers at State Middle Schools in Tarutung Sub-District, North Tapanuli District.
Pengaruh Sumber Daya Yang Unik, Kepemimpinan, Penerapan Efisiensi, Terhadap Peningkatan Kerja Di Mediasi Motivasi dan Di Moderasi Umur: Literature Review Sangapan, Lukman; Carlos, Gerry Juan; Manurung, Adler Haymans; Manurung, John Sihar
Jurnal Bisnis dan Ekonomi Vol 3 No 3 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i3.111

Abstract

Abstract : This study also opens up space for further quantitative data-based studies to examine the relationship between variables in greater depth.   Objective : This study aims to examine the influence of unique resources, leadership, and efficiency on organizational performance improvement, considering the mediating role of work motivation and the moderating role of age.   Method : This study was conducted using a systematic literature review approach on ten selected academic articles relevant to the research theme. Data were analyzed using thematic content analysis techniques and presented in the form of narratives, tables, and quotations from the original sources. Results : The research findings indicate that unique resources, strategic leadership, and efficiency have a positive relationship with organizational performance. Work motivation was found to to be a significant mediator in strengthening this relationship. Meanwhile, age as a moderator variable showed varying influences based on workforce generation groups. These findings contribute significantly to the development of human resource management theory and organizational practices that are more contextual and adaptive.
Pengaruh Harga Produk Dan Kualitas Pelayanan Terhadap Keputusan Berkunjung Pada Event Ramadhan Fair XIX Di Kota Medan Kevin Felix Harianja; John Sihar Manurung; Jamardua Haro; Suri Purnami
Jurnal Ilmu Administrasi Negara Vol. 22 No. 2 (2025): Desember: Jurnal Ilmu Administrasi Negara
Publisher : Universitas Mbojo Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59050/jian.v22i2.326

Abstract

Ramadhan Fair XIX di Kota Medan merupakan event tahunan yang tidak hanya berfungsi sebagai sarana hiburan dan dakwah Islami, tetapi juga sebagai pusat ekonomi musiman yang menghadirkan berbagai produk UMKM. Dalam penyelenggaraannya, muncul keluhan pengunjung mengenai harga produk yang dianggap mahal serta pelayanan yang dinilai kurang memuaskan. Penelitian ini bertujuan untuk mengetahui pengaruh harga produk dan kualitas pelayanan terhadap keputusan berkunjung masyarakat pada event Ramadhan Fair XIX Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui teknik probability sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda. Uji validitas dan reliabilitas dilakukan untuk mengukur kelayakan instrumen. Uji asumsi klasik meliputi uji normalitas, multikolinearitas, dan heteroskedastisitas, yang seluruhnya menunjukkan hasil memenuhi syarat analisis regresi. Uji koefisien determinasi (R²) dan uji signifikansi simultan (uji F) serta parsial (uji t) digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa variabel harga berpengaruh positif dan signifikan terhadap keputusan berkunjung. Begitu pula dengan kualitas pelayanan yang berpengaruh positif dan signifikan. Secara simultan, harga dan kualitas pelayanan berpengaruh terhadap keputusan berkunjung dengan nilai koefisien determinasi sebesar 0,682, yang berarti 68,2% keputusan berkunjung dipengaruhi oleh kedua variabel tersebut, sedangkan sisanya 32,8% dipengaruhi oleh variabel lain yang tidak diteliti. Penelitian ini menegaskan pentingnya penetapan harga yang sesuai dan pelayanan yang prima untuk meningkatkan minat kunjungan masyarakat pada event musiman seperti Ramadhan Fair.
Co-Authors Adler Haymans Manurung Agus, Rizal Ahmad Kholil Ahmad Salabi Aisyah Hanah Azahra Amrin Amrin Aulia Akbar Hokia Azzahra, Ramadhana Binur Panjaitan Budi Indra Syahdewa Carlos, Gerry Juan Darmawati Darmawati Desmon Gunadi Siagian Desty Hapsari Kirana Edy Sahputra Sitepu Evelyn Br Hutagalung FAIZAL FAIZAL FAIZAL Fauzia Afriyani Gilang Perkasa, Christianto Brian Ginting, Hartono Ginting, Jasa Harris Pinagaran Nst Hasibuan, Annalisa Sonaria Hastami, Cut Ella Fadilla Ikram Yakin Indra Siregar Ishma Amelia Jamardua Haro Jenny Sari Tarigan Joel Sitanggang Josua May Rio Putra Pakpahan Karo Karo, Sastra Kevin Felix Harianja LATIFAH Lily Maryam Nasution Lumbantobing, Roida M. Isa Anshori Mardhiatul Husna Marlina Merry Fithriani Muhamad Ilham Faozi Muhammad Fatkhurohman Albashori Nursiah Fitri Nurwijayanti Pakpahan, Betty A. S. Putri Hartati Rahayu, Yunita Rangkuti, Agus Edy Ratna Ratna Rena Augia Putrie Renata lnggrit Judit Situmorang Rismawati Rismawati Rismawati Safaruddin Sangapan, Lukman Sarah Rouli Tambunan, Sarah Rouli Septa Intiar Simbolon, Anggiat Parlindungan Singgih Abdul Pazri Situmorang, Chelsea Greeny F. Suri Purnami - Suriyadi Suriyadi Tosanov T.P. Napitupulu Yessi Kurnia Arjani Manik