Article Per Year (5 Year)
p-Index From 2021 - 2026
7.404
P-Index
This Author published in this journals
All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal SOLMA JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia JURNAL MUTIARA MANAJEMEN Best Journal (Biology Education, Sains and Technology) Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Wahana Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal SALMAN : Sosial dan Manajemen PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Akuntansi International Journal of Economics (IJEC) All Fields of Science Journal Liaison Academia and Sosiety Priviet Social Sciences Journal PKM Maju UDA Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Epaper Bisnis: International Journal Entrepreneurship and Management CITAKARYA Jurnal Pengabdian Masyarakat Global Management: International Journal of Management Science and Entrepreneurship
Adrial Falahi
Universitas Muslim Nusantara Al-Washliyah
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 55 Documents
Search

 2   3   4   5   6 
The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village Wahyu Dwi Sulindra; Sari Wulandari; Suhaila Husna Samosir; Adrial Falahi
Global Management: International Journal of Management Science and Entrepreneurship Vol. 3 No. 1 (2026): February: Global Management: International Journal of Management Science and En
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v3i1.514

Abstract

This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, utilizing questionnaires, interviews, and documentation as data collection techniques. The population consists of 740 residents of Patumbak Village, Dusun V, and the sample of 88 respondents was determined using non-probability sampling with the Slovin formula. The collected data were processed and analyzed through multiple linear regression analysis using SPSS version 26.0. The findings indicate that the calculated F value (205.841) exceeds the F table value (2.71), demonstrating a significant simultaneous effect of brand image, product innovation, and lifestyle on purchasing decisions. Partially, brand image (t = 2.885), product innovation (t = 2.491), and lifestyle (t = 5.570) each show t-values greater than the t table value (1.662), confirming their significant individual influence. Furthermore, the coefficient of determination (R²) of 0.570 reveals that 57% of the variation in purchasing decisions is explained collectively by the three independent variables.
KETERIKATAN KERJA, MOTIVASI BERPRESTASI, DAN LINGKUNGAN KERJA MEMBANTU PEGAWAI KECAMATAN MENINGKATKAN KINERJA Khairunnisa Fanjava; Julianto Hutasuhut; Anggia Sari Lubis; Adrial Falahi
JURNAL MUTIARA MANAJEMEN Vol 11 No 1 (2026): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v11i1.6431

Abstract

Penelitian ini didasarkan pada pentingnya faktor internal dan eksternal dalam mendorong kinerja aparatur pemerintahan agar layanan publik dapat beroperasi secara efektif. Metode kuantitatif digunakan dalam penelitian ini. Teknik analisis regresi linear berganda digunakan.Sampel dalam penelitian ini berjumlah 35 orang pegawai yang diambil melalui teknik sampling jenuh. Data dikumpulkan melalui penyebaran kuesioner dan diolah menggunakan program SPSS versi 29. Berdasarkan hasil analisis menggunakan program SPSS, diperoleh persamaan regresi linear berganda Y = 0,469 + 0,255X₁ + 0,445X₂ + 0,276X₃. Hasil penelitian data motivasi berprestasi berpengaruh positif dan signifikan terhadap kinerja karyawan secara parsial, dan keterikatan kerja juga berpengaruh positif dan signifikan. Lingkungan kerja juga berdampak positif dan signifikan terhadap kinerja karyawan. Ketiga variabel independen tersebut berpengaruh secara bersamaan terhadap kinerja karyawan Kantor Camat Patumbak.
PENGARUH LIFESTYLE DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DESA WONOSARI KECAMATAN TANJUNG MORAWA KABUPATEN DELI SERDANG Eka Hitmawati; Adrial Falahi; Toni Hidayat
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.3117

Abstract

This research aims to determine the influence of lifestyle and halal labels on purchasing decisions for Wardah products in Wonosari Village, Tanjung Morawa District, Deli Serdang Regency. The population is the people of Wonosari Village, Tanjung Morawa District, Deli Serdang Regency, totaling 76 people. Determination of the sample using accidental sampling. The data analysis technique in research is quantitative descriptive. Data collection was done by giving questionnaires to respondents. This research uses data analysis techniques, namely multiple linear regression analysis, t test, F test, and coefficient of determination. The results of multiple linear regression analysis obtained Y = 2.062+0.539X1+0.420X2, the results of the t test (partial) show that lifestyle (X1) has a significant effect on purchasing decisions, this can be seen from tcount 6.113> ttable 1.993 with a significance of 0.000 <0.05 . The halal label variable (X2) has a significant effect on purchasing decisions, this can be seen from tcount 5.332 > ttable 1.993 with a significance of 0.005 <0.05. The results of the F test (simultaneous) obtained an Fcount value of 106.714 > Ftable 3.12 with a significance of 0.000 < 0.05. This shows that together the lifestyle variables and the halal label have a significant influence on purchasing decisions for Wardah products, Wonosari Village, Tanjung Morawa District, Deli Serdang Regency. The R Square (R2) value is 0.745. This means that the influence of lifestyle and halal labels on purchasing decisions is 74.5%.
PENGEMBANGAN WISATA KULINER TRADISIONAL PASAR KAMU SEBAGAI ALTERNATIF PENINGKATAN PEREKONOMIAN MASYARAKAT DESA Adrial Falahi; Tukimin
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 2 (2023): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i2.4213

Abstract

The development of traditional culinary tourism has an important role in improving the economy of rural communities. This study aims to analyze the potential and strategy for developing culinary tourism in Pasar Kamu as an alternative to improving the economic welfare of local communities. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that Pasar Kamu has a strong tourist attraction through the uniqueness of traditional cuisine, cultural values, and support from the local community. However, there are several challenges such as lack of promotion, inadequate infrastructure, and limited product innovation. Therefore, development strategies that can be applied include improving the quality of culinary products, optimizing digital marketing, and collaborating with the government and tourism industry players. With the right strategy, Pasar Kamu has the potential to become a leading culinary tourism destination that contributes to improving the economy of rural communities in a sustainable manner.
PENGEMBANGAN POTENSI DESA MELALUI KEGIATAN AGROWISATA SAWAH DI KABUPATEN DELI SERDANG DALAM MENINGKATKAN EKONOMI DESA Adrial Falahi; Leni Handayani
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.4240

Abstract

Developing village potential through agrotourism activities is one of the effective strategies in improving the economy of rural communities. This study aims to analyze the potential and development of rice field agrotourism in Deli Serdang Regency and its impact on the village economy. The research method used is a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study indicate that rice field agrotourism has great potential in attracting tourists, creating business opportunities, and increasing local community income. In addition, support from the local government, community participation, and good management are key factors in the success of this agrotourism development. Thus, the development of rice field agrotourism can be a model for village development based on sustainable local potential, so as to encourage economic growth and community welfare in Deli Serdang Regency.
Co-Authors Abd Halim Abd Rasyid Syamsuri Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Abdurrahman Arrasidi Adawiyah, Siti Aina Anjani Amelia Amelia Andhika Dharma Putra Anggia Sari Lubis, Anggia Sari Anjani, Putri Dwi Ardhansyah Putra Ardhansyah Putra Hrp Arfa, Widia Amalia Astuti Ayu Wulan Dari Aziz Syahputra Beby Masitho Batubara Borotan, Rika Rustiah Dewi, Sri Kumala Dewi Dina Damayanti Dwi Putri Pratiwi Dwi Saraswati Ega Siddik Eka Hitmawati Fadhilul Roji Nasution Fathin Abdullah Fathin Abdullah Fathin Abdullah Febri Lestari Fikri, M. Hilman Frans Antoni Sihite Ghalih Anwar Ginting, Jandriko Persadanta Hadian, Arief Handayani, Lila harahap, nur'ain Hasibuan, Melisa Zuriani Heni Pujiastuti Hery Syahrial Hidayat, Toni Humairah, Dwina Angelina Ikhwani, Yurida Indah Sari Indra Muda Julianto Hutasuhut Julianto, Julianto Hutasuhut Khairunnisa Fanjava Leni Handayani Lubis, Ilham Lubis, M.Arif Hudayah Lubis, Tukimin Lukman Nasution Maulidya, Tahnia Maysarah, Jihan Mega Lestari Mhd Dani Habra Monica Dwi Suci Muhammad Dzaky Muhammad Hilman Fikri Napitupulu, Hikmah Nasution, Muhammad Khoiron Nurhasanah Febriyanti Harahap Nurul Husna Nurul Nazwa Ayu Malinda Nur’ain Harahap Nur’ain Harahap Panggabean, Joel Rizka Khairunnisya Br Sinaga Rizki Aulia Rizki, Vitri Dea Rosmilan Pulungan Rukmini Rukmini Safina, Wan Dian Sarumaha, Sari Sembiring, Zamalludin Shita Tiara Siagian, Erwin Siddik, Ega Siregar, Mhd. Akhiruddin Siti Khairunisa Siti Lam'ah Nasution Siti Nurhaliza Suhaila Husna Samosir Surya Wardani Syaharman Syaharman Syaharman Syaharman Toni Hidayat Tukimin Tukimin Tukimin Tumanggor, Mutawaqil Bilah Wahyu Dwi Sulindra Wibawa, Wira Widya, Rizka Yuliana, Yayuk Yumna Nada Yusli Yurida Ikhwani Zahara, Alfi Indah Zainuddin Nur