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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM
N. Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Electronic Word Of Mouth (EWOM), Kepuasan Konsumen dan Pengaruh Langsung dan Tidak Langsung Terhadap Minat Beli Konsumen Online Shopee Pada Mahasiswa Di FEB Universitas Islam Malang Nur Faiza; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 06 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT             This study aims to find out and analyze the electronic wprd ofmouth, consumer satisfaction and direct and indirect influence on the interest of Shopee Online Consumers on Students at FEB Malang Islamic University. The sample in this study was the FEB students of the Islamic University of Malang in the 2015-2018 academic year who had known 93 online shopee advertisements. Data collection is done by distributing questionnaires. The data analysis used in this study used validity, reliability, normality, path analysis, t test and sobel test.The results showed that Electronic word of mouth (EWOM) has a direct effect on customer satisfaction, Electronic word of mouth (EWOM) has a direct effect on social media, consumer satisfaction directly influences social media, electronic word of mouth (EWOM) has a direct influence on buying interest Social media has a direct effect on buying interest. Consumer satisfaction directly influences buying interest. Consumer satisfaction can mediate between Electronic word of mouth and social media. Social media can mediate between electronic word of mouth (EWOM) and buying interest, social media is not proven. can mediate between customer satisfaction with buying interest Keywords: EWOM, Consumer Satisfaction, Social Media, Buying Interest
PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Roti Bakar Kartika) Reydora Husaen Qornabela; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09. No. 09. Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract            This Study Aims To Determine The Effect Of Product Quality, Price And Quality Of Service On Purchasing Decisions The Variable Used In This Study Is The Variable Purchase Decision Of The Dependent Variable, While The Independent Variable Is The Effect Of Product Quality, Price And Quality Of Service The Number Of Samples Was 81 Respondents.The Results Of This Study Simultaneously Conclude That There Is An Influence Between The Variables Influence Of Product Quality, Price And Quality Of Service To Purchase Decisions And Partially Conclude That There Is An Influence Between Variables Influence Of Product Quality, Price And Quality Of Service To Purchase DecisionsKeywords: Product Quality, Price, Quality Of Service, Purchasing Decisions
PENGARUH REPUTASI MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PASTA GIGI PEPSODENT DI DESA WONOREJO KECAMATAN SINGOSARI KABUPATEN MALANG (Studi Kasus Pada Konsumen Pasta Gigi Pepsodent Di Desa Wonorejo Kecamatan Singosari Kabupaten Malang) Nur Laili Khoirunnida; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 06 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study is to influence brand reputation and product quality on consumer loyalty and customer satisfaction as an intervening variable in Pepsodent Toothpaste in Wonorejo Village, Singosari District, Malang Regency. The population of this study was consumers of pepsodent toothpaste in Wonorejo village, Singosari district. Samples were taken using the Slovin formula so that 90 respondents were eligibleas samples. This study uses primary data and path analysis methods.               The results of this study indicate that the Brand Reputation and Product Quality variables directly influence significantly the value of Consumer Satisfaction. Brand Reputation Variables have no direct significant effect on consumer loyalty while product quality has a direct and significant effect on consumer loyalty. The variable customer satisfaction has a significant direct effect on consumer loyalty. Variables of brand reputation and product quality indirectly influence consumer loyalty with customer satisfaction as an intervening variable. Keywords: Brand Reputation, Product Quality, Consumer Loyalty, Customer Satisfaction as Iintervening variables.
PENGARUH KUALITAS, HARGA, CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO INDIGO JOMBANG Achmad Fikri Hanif; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 08 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe study was conducted to analyze the factors that affect consumers inmaking purchasing decisions on Indigo product at Indigo store, Jombang. Theproblem in this study is a decline sales in Indigo product for 3 months at Indigostore, Jombang. Independent variables consist of Quality (X1), Price (X2), BrandImage (X3), and Product design (X4) In the other hand, the dependent variable isthe Buying Decision (Y). In this study, observer take 100 respondents that weretaken by using a purposive sampling technique. Analysis using SPSS 16.0,including, reliability test, validity test, classic assumptions test, multipleregression analysis, hypothesis testing via the F and T test, and analysis of thecoefficient of determination (R ²). From the analysis of the regression equationwas obtained:Prices showed the greatest regression coefficient. Price is the mostimportant factor influencing the purchase decisions of consumers who buy Indigoproduct at Indigo store, Jombang. The third important factor is the brand imageand product design as the fourth factors that influence the purchase decision.study.Keywords: Quality, Price, Brand image, Product design, PurchaseDecision
Pengaruh Kualitas Website Dan Harga Terhadap Kepuasan Konsumen Shopee (Studi Kasus Mahasiswa FEB Unisma) M. Syahrul Gunawan; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 14 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe results of this study indicate that website quality and price simultaneously have a significant effect on Shopee consumer satisfaction for FEB UNISMA students. Website quality partially has a positive and significant effect on Shopee consumer satisfaction, which means that if the quality of the website is getting better, customer satisfaction will increase. Price has partially a significant positive effect on consumer satisfaction, which means that the price will affect consumer satisfaction if the price set by Shopee is affordable and in accordance with the quality of the product. Keywords: Customer Satisfaction, Website Quality, Price
Pengaruh Persepsi Kemudahan Dan Persepsi Keamanan Terhadap Keputusan Penggunaan E-Wallet Shopeepay Di Kalangan Generasi Millenial ( Studi Pada Mahasiswa Manajemen UNISMA Angkatan 2018) Roki Candra Pitura; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Instruments or means of payment have undergone changes, starting from conventional payment instruments in the form of metal and paper, now developing in a more practical form, namely electronic payment instruments. The purpose of this study was to determine the effect of perceived convenience and security on the decision to use shopeepay e-wallet. The type of research is quantitative research with a population of management students at the Islamic University of Malang Batch 2018 totaling 565 students who use the shopeepay application and purposive sampling is carried out and a test of 100 respondents is gotten. The information were then examined by numerous straight relapse test with the assistance of SPSS 25 programming. The outcomes showed that apparent straightforwardness altogether affected the choice to utilize shopeepay e-wallet. In like manner, the impression of safety to some degree altogether affects the choice to utilize shopeepay e-wallet. The variable impression of comfort and security all the while altogether affects the choice to utilize shopeepay e-wallet.                                                                          Keywords: Perception of Ease, Security Perception, Usage Decision, e-wallet, Shopeepay
PENGARUH EXPERIENTIAL MARKETING DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Equal Coffe Dau Malang) M. Izzudin; N. Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 05 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTExperiential marketing and store atmosphere have an influence on customer loyalty. This study aims to determine the responses of respondents about Equal Coffe Dau Malang experiential marketing, store atmosphere and customer loyalty and to determine the effect of expereriential marketing and store atmosphere simultaneously and partially on Equal customers Coffe Dau Malang. This study uses the explanatory research method and the sampling technique uses the Slovin formula with an error rate of 10%. The number of samples taken is 97 which is the consumer of Equal Coffe Dau Malang. The data analysis technique used is the analysis of instrument test, classic assumption test, multiple linear regression, simultaneous hypothesis test F and partial hypothesis test t. Based on the results of the analysis it can be concluded that the responses of respondents about Equal Coffe experiential marketing, store atmosphere and customer loyalty are good. Simultaneously experiential marketing and store atmosphere significantly influence customer loyalty. Partially experiential marketing and store atmosphere significantly influence customer loyalty. From the results of the research that has been carried out there are several suggestions for Equal Coffe in order to maintain product packaging and compounding and presentation for customers and improve the arrangement of indoor and outdoor spaces and make Equal Coffe decorations more harmonious with the typical dishes of Nusantara coffee makers.             Keywords: experiential marketing, store atmosphere and customer loyality
PENGARUH KUALITAS PELAYANAN, KREATIFIAS PROMOSI DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PELANGGAN GEPREK KAK ROSE PADA KADER PMII RAYON ALFARABI KOMISARIAT UNIVERSITAS ISLAM MALANG) Ahmad Ary Setiawan; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 21 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to determine the simultaneous and partial effect of service quality, promotion and brand image on Geprek customer loyalty, Sis Rose on Pmii Cadre Rayon Alfarabi, Islamic University Malang Commissariat. The method used in this research is to use quantitative methods. the population in this study amounted to 200 respondents and the sample amounted to 67 respondents using purposive sampling method. The method of analysis of this study uses multiple linear regression. The results of this study indicate that there is a relationship between service quality variables and brand image except promotion variable  with , simultaneously the variable service quality promotion and brand image has a significant effect and partially only promotions that have no significant effect dont signifcant effect.Keywords: service quality promtional creafity and brand image on employed customer servies
Pengaruh Celebrity Endorsement Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Intervening (Study Kasus Mahasiswa Feb Unisma Angkatan 2016 Pembeli Shampoo Pantene) Wiwin Mauliya; N. Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study was conducted to determine the effect of Celebrity Endorsement on purchase intention with brand image as an intervening variable in FEB UNISMA 2016 batch of shoppers pantene buyers. Which is located at Jl. MT. Haryono, No. 193, Dinoyo, Kec. Lowokwaru, Kota Malang, East Java. 65113. The method used is explanatory research which aims to explain the position of each variable and its influence between one variable with another variable, and the source of the data used is primary data by distributing linkert checker questionnaires to FEB UNISMA 2016 batch of buyers of Pantene shampoo  . The sample calculation in this study uses the maholtra formula which produces 75 respondents. The results of this study indicate a significant direct effect on Celebrity Endorsement on brand image. Celebrity Endorsement of purchase intention. brand image of purchase intention. the indirect effect of Celebrity Endorsement variables, on purchase intention with brand image as an intervening variable.Keywords: celebrity endorsement, purchase intention, brand image
PENGARUH PERSEPSI HARGA, PERSEPSI MEREK, TERHADAP MINAT BELI ULANG DENGAN PERSEPSI NILAI SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Bidadari Salon dan Spa Malang) Dinda Ayuniar; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTBidadari Salon and Spa is one of beauty and hair care service company inMalang City. Many service offered by Bidadari Salon is an affordable price, roomfor beauty care that is clean and comfortable. This study aims to determine theinfluence of price perceptions, brand perceptions, to re-buy interest with theperception of value as an intervening variable (case study on Bidadari Salon andSpa). Data were collected trough questionnaires and data were analyzed usingSPSS 16.0. Based on the result of the research can be seen that the perception ofprice affect the perception of value with significance of 0,498 (positive), andbrand perception does effect the perception of value with significance of 0,280(positive). Price perception has effect on repurchase interest with significantequal to 0,473, brand perception have an effect on to re-buy interest withsignificant equal to 0,280, perception of value does an effect to re-buy interestwith value significance that is equal to 0,990 . The perception of value is able tomediate the relationship between price perceptions of repurchase interest, and theperception of value is unable to mediate the relationship between brand’sperception of repeat interest.Keywords: Bidadari Salon and Spa, perception, significance, interveningvariable
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah