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Journal : BISNIS

Bridging Experience and Intention: The Mediating Role of Outcome Expectations in Social Entrepreneurship among Creative Economy Actors Rezky, Muhammad Iqbal; Sojanah, Janah; Rasto, Rasto
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 32, No. 1
Publisher : UI Scholars Hub

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Abstract

This study explores the role of outcome expectations in mediating the influence of prior experience on social entrepreneurship intention in the creative economy sector of Indonesia. Despite the increasing interest in social entrepreneurship, research on the factors driving the intention to become a social entrepreneur remains scarce. This study employed the Social Cognitive Career Theory (SCCT) as a theoretical framework to investigate social entrepreneurship as a career choice, focusing on the influence of outcome expectations on social entrepreneurship intention. A quantitative explanatory survey was conducted with 290 creative economy actors in Bandung through questionnaires. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that positive outcome expectations mediate the influence of prior experience on social entrepreneurship intention, highlighting the importance of outcome expectations in shaping social entrepreneurship intention. Prior experience in addressing social issues indirectly drives social entrepreneurship intention through positive outcome expectations. These findings underscore the need to cultivate positive outcome expectations in social entrepreneurship training programs to enhance entrepreneurial self-efficacy and motivation. However, this study is limited to creative economy actors in Bandung, affecting its generalizability. Future research could explore additional mediating variables or apply this model to different entrepreneurial sectors. This study contributes to the literature by integrating SCCT into social entrepreneurship, offering a novel perspective on how prior experience shapes entrepreneurial intention.
Co-Authors Aam Rachmat Mulyana Ade Sobandi Ade Sobandi Ade Sobandi, Ade Adman, Adman Agista Pahlana Islammilyardi Alfy, Riadh Amelia, Ferli Amir Machmud, Amir Apriyani, Merrysha Auliadara, Nurul Bayu Indra Setia Budi Santoso Budi Santoso Burhanudin, Moch Aziz D. Disman, D. Deddy Mulyana Deddy Mulyana Dede Yusuf Maulana Dessy Marlina Devi Andriani Dhyah Mutmainnah Dhyah Mutmainnah Disman Disman Disman Dwi Budi Santoso Dyhah Mutmainnah Eeng Ahman Eeng Ahman, Eeng Endang Supardi, Endang Faradina, Vidya Dwi Febri Rachmawati, Febri Firda Maulani Lestari Hadi, Indah Asmarani Hady Siti Hadijah Hady Siti Hadijah Hanisa Sismaya Lestari, Hanisa Sismaya Hari Mulyadi, Hari Hasanah, Meilita Nur Heni Hernawati Hilmiyanti, Finia Iman Sidik Nusannas Imas Purnamasari Iqbal Lhutfi Iskandar Iskandar Ismail, Shafinar Juliana Juliana Kodri Kodri Koku Dabi, Rowland Seyram Kusnendi, Kusnendi Liyya Hernawati M. Arief Ramdhany Mia Sumiasih Mauludiana Miftahuddin, S.Si.,MAB., asep Muhammad Iqbal Rezky muji Rahayu Mulyana, Aam Rachmat Nadya Bella Permata Nandang Nandang Navik Istikomah Nono Supriatna Nugraha Nugraha Pangestu, Erry pratama, sony Pupu Saeful Rahmat, Pupu Saeful Putra, Maidy Pratama Zazali Qudratov, Inomjon Raden Fitri Karina Suryadhiningrat Rahmad, Abdul Rasto, Rasto Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rivan Sumara, Andry Rizki Maulana Rachman Rofi Rofaida Rofi Rofaidah Rosalina, Eneng Seli Rosmawati, Rita Salman Imbari Saptono Kusdano Waskito Sari, Ajeng Purnama Siregar, Alfi Syahrah Siti Maliah Rosmaniah Sitorus, Wenny Irawaty Sri Mulyati Suwatno Suwatno Syarif Hidayat Tjutju Yuniarsih, Tjutju Yana Setiawan