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Journal : ABDIMAS SILIWANGI

IMPLEMENTASI PELATIHAN BERBASIS DIGITAL MARKETING DALAM MENINGKATKAN MOTIVASI BERWIRAUSAHA BAGI PELAKU UMKM KOTA CIMAHI Ade Sadikin Akhyadi; Oong Komar; Cucu Sukmana
Abdimas Siliwangi Vol 4, No 1: Januari, 2021
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v4i1p21-30.6188

Abstract

During the pandemic period, economic activities must adjust to limited interactions, minimizing physical contact during the buying and selling process. Of course, the ongoing pandemic period adds to the difficulty of MSME actors, not only to develop, even including maintaining a business. In order to help survive the pandemic, MSME players in Cimahi are deemed necessary to get digital marketing-based training for Cimahi City MSMEs. This service aims to describe the implementation of a digital marketing training program in increasing entrepreneurial motivation for Cimahi City MSMEs. This research is a case study research on MSMEs who take digital-based training. To reveal the data and information, the researchers applied a descriptive study with a qualitative approach, namely revealing the depth of data and information based on research formulations and research questions, namely how to implement a digital marketing training program in increasing entrepreneurial motivation for Cimahi City MSMEs? The digital marketing training system in its cycle is divided into three stages, namely, the planning, implementation, and evaluation stages. Of the three cycles, the implementation of digital marketing-based training begins with a needs analysis, then a digital marketing training design is prepared which is followed by the development of digital marketing training materials, the implementation of training and ends with an evaluation
PENYELENGGARAAN PELATIHAN BLENDED LEARNING PADA PEMBELAJARAN DI RUMAH PINTAR NURUL FALAH KOTA BANDUNG Nunu Heryanto; Oong Komar; Cucu Sukmana
Abdimas Siliwangi Vol 4, No 1: Januari, 2021
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v4i1p31-40.6253

Abstract

The very rapid changes in society as a result of the revolution in communication technology have made all areas of life more competitive. Likewise with the determination of learning innovations must be adjusted to the consideration of approaches in learning in order to produce quality Human Resources (HR). Therefore, especially in the conditions of Covid 19 which require the holding of distance learning, it is necessary to increase the competence of managers and students by applying information technology-based learning such as the blended learning model. This service aims to describe the implementation of a blended learning training program for learning at the Nurul Falah Smart House, Bandung. To reveal the data and information, the community service team conducted a blended learning training program on learning at the Nurul Falah Smart House, Bandung city by applying the lecture, question and answer, discussion, demonstration and brainstorming methods. The blended learning training system in its cycle is divided into three stages, namely, the planning, implementation and evaluation stages. In practice, it always begins with a needs analysis, then compiles a training design then develops blended learning training materials, conducts training and ends with an evaluation. The results of this training evaluation indicate an increase in the cognitive aspects of the training participants, an increase from before and after training.
Perencanaan pendampingan mutu lembaga PKBM di Kota Cimahi Cucu Sukmana; Dadang Yunus Lutfiansyah; Purnomo Purnomo; Eko Sulistiono
Abdimas Siliwangi Vol. 6 No. 3 (2023): Oktober 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i3.17679

Abstract

Tujuan dari penelitian ini adalah untuk mendeskripsikan dan menganalisis pengelolaan PKBM Ash-Shoddiq Desa Pagerwangi Kecamatan Lembang Kabupaten Bandung Barat. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif dengan pendekatan kualitatif. Pendekatan kualitatif sendiri menitikberatkan pada item-item yang mengandung makna subjektif dan definitif serta deskripsi penelitian berdasarkan skema dan pemikiran peneliti. Sumber data penelitian ini adalah tiga sumber yang terdiri dari sumber informasi yaitu ketua dan pemilik PKBM yaitu Dadang Lutfiansyah, M.Pd. Serta dua orang di sekitar PKBM yang bisa memberikan data. Untuk meningkatkan pengumpulan data lapangan, peneliti menggunakan teknik observasi, wawancara, dan dokumentasi secara online dan pada bulan April 2021 dengan akses langsung ke penjaga objek penelitian dan media sosial objek penelitian. dan menggunakan teknik sampling yang ditargetkan. Hasil penelitian menunjukkan data yang diperoleh terkait dengan Pengelolaan PKBM meliputi tahapan pengelolaan yang meliputi langkah-langkah sebagai berikut Perencanaan, Pengorganisasian, Pelaksanaan (Motivating), Pembinaan (Comforming), Penilaian (Evaluating), Pengembangan (Developing). Permasalahan PKBM adalah kurangnya sarana prasarana dan sarana (ruang kelas yang kurang, ruang kelas, tenaga pengajar, area site yang kecil). Hal ini dikarenakan keterbatasan dana dan tidak sebanding dengan letak fasilitas PKBM. Di tengah kawasan wisata yang sibuk. Ini dikunjungi oleh wisatawan domestik dan mancanegara
Peningkatan kompetensi bisnis berbasis digital melalui pelatihan model CEFE bagi pelaku UMKM di Kota Cimahi Cucu Sukmana; ihat hatimah ihat hatimah; dadang yunus lutfiansyah dadang yunus lutfiansyah
Abdimas Siliwangi Vol. 7 No. 1 (2024): Februari 2024
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v7i1.21832

Abstract

Tujuan dari pengabdian kepada masyarakat ini yaitu meningkatkan kompetensi bisnis berbasis digital melalui pelatihan model CEFE bagi pelaku UMKM di Kota Cimahi. Pengabdian ini dilaksanakan melalui tahapan persiapan, pelaksanaan, evaluasi dan tindak lanjut. Hasil pengabdian menunjukkan bahwa: 1) profil sasaran program para pelaku UMKM yang telah mengikuti program-program pembinaan kompetensi di Kota Cimahi, tentunya diikuti oleh berbagai UMKM yang berbeda-beda karakteristik. Profil para peserta ini penting untuk diungkap, agar penelitian ini mampu menggambarkan kondisi empirik para pelaku UMKM yang telah mengikuti pembinaan kompetensi di Kota Cimahi. Peserta yang mengikuti kegiatan PKM ini sebanyak 20 Orang wirausaha yang merupakan alumni kegiatan CEFE ditahap sebelumnya. 2) impelemntasi model CEFE Pelatihan CEFE bertumpu pada metodologi pembelajaran aksi yakni para peserta berperan aktif dalam simulasi, dan berbagi pengalaman melalui experiential dan action learning. Keunikan model pelatihan CEFE adalah para peserta sendiri memperoleh poin-poin pembelajaran dari berbagai kegiatan pelatihan, dan menginternalisasi penerapan mereka ke dalam dunia nyata mereka sendiri, 3) impelmentasi platform siletah untuk UMKM di Kota Cimahi dilaksanakan dengan cara pematerian, praktik dan registrasi secara mandiri oleh para pelaku UMKM secara langsung. Selain itu kegiatan tersebut juga memberikan pemahaman kepada pelaku UMKM untuk memanfaatkan platform siletah.com untuk meningkatkanm keterampilan dan kompetensi usaha
Pelatihan pengelola berbasis kompetensi dalam mendukung layanan dan mutu program pendidikan masyarakat di pusat kegiatan belajar masyarakat Kabupaten Sukabumi: indonesia Sukmana, Cucu; Kamil, Mustofa; Komar, Oong; adi Ali Mutamam, Mohamad
Abdimas Siliwangi Vol. 8 No. 1 (2025): Februari 2025
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this community service is to increase the competence of managers in supporting PKBM services and quality in Sukabumi Regency. The performance of the manager has not been optimal and the management efforts in developing programs in PKBM have not been maximized, which is one of the problems that exist in the manager. The competence of managers in managing the PKBM program is certainly the basis and principle in managing a professional PKBM program. Specifically, this service aims to: 1) describe the planning of competency-based manager training activities in supporting services and improving the quality of PKBM in Sukabumi Regency, West Java, 2) describe the implementation of competency-based manager training activities in supporting services and improving the quality of PKBM in Sukabumi Regency, West Java, and 3) describe the evaluation of competency-based manager training activities in supporting services and improving PKBM quality in Sukabumi Regency, West Java. The results of the service show that the training activities begin with the planning stage by conducting an analysis and identification of training activities, including the tools that must be prepared in the training activities, namely preparation, human resources, such as participants, resource persons, and other parties involved, infrastructure, guidelines for the implementation of training in planning competency-based manager training activities in supporting services and improving quality in PKBM Sukabumi Regency, Java West. The implementation stage of training activities is the implementation of the plan that has been prepared related to the training implementation model, approaches, strategies, methods, techniques and media used in the activity, as well as the time and place of the training. The evaluation stage is a stage to find out the extent of success in activities at the planning and implementation stage of the training activities, including reflecting on activities, distributing evaluation instruments and processing the results of the evaluation Keywords: training, manager, competence, and PKBM
Pelatihan peningkatan kompetensi jabatan fungsional penilik menuju transformasi pendidikan pada satuan pendidikan nonformal di Kabupaten Sukabumi Yunus, Dadang; Sukmana, Cucu; Kamil, Mustofa; Hatimah, Ihat; Mutamam, Mohamad Hadi Ali Mutamam5
Abdimas Siliwangi Vol. 8 No. 1 (2025): Februari 2025
Publisher : IKIP SILIWANGI

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Abstract

The purpose of this community service is to increase the competence of observers towards the transformation of education in non-formal education units in Sukabumi Regency. The lack of optimal observers in carrying out the main tasks of quality control of the PAUD and Dikmas programs, limited time to obtain opportunities to improve competence, limitations in the types of training for observer functional positions that can reach the dimension of space and time as well as the variety of profiles and characteristics of observers are some of the problems that exist in observers. Specifically, this service aims to: 1) describe the planning of training activities for observer functional positions towards educational transformation in non-formal education units in Sukabumi Regency, West Java, 2) describe the implementation of training activities for observer functional positions towards educational transformation in non-formal education units in Sukabumi Regency, West Java, and 3) describe the evaluation of training activities for observer functional positions towards transformation education in non-formal education units in Sukabumi Regency, West Java. The results of the service show that the training activities begin with the planning stage by conducting an analysis of the identification of training activities, including the tools that must be prepared in the training activities, namely preparation, human resources, such as participants, resource persons, and other parties involved, infrastructure, guidelines for the implementation of training in planning training activities for observer functional positions towards educational transformation in non-formal education units in Sukabumi Regency, West Java. The implementation stage of training activities is the implementation of the plan that has been prepared related to the training implementation model, approaches, strategies, methods, techniques and media used in the activity, as well as the time and place of the training. The evaluation stage is a stage to find out the extent of success in activities at the planning and implementation stage of the training activities, including reflecting on activities, distributing evaluation instruments and processing the results of the evaluation. Keywords: Training, Learners, Competencies and Non-Formal Education Units
Co-Authors Achmad Hufad adi Ali Mutamam, Mohamad Ainul Ilmi, Luthfi Mufthi Akhyadi, Ade Sadikin Andika Pratama Aq Zahra, Dera Isgi Ardiwinata, Jajat Sudrajat Asep Saepudin Auli Fathan Rosyadi Bambang Mardi Sentosa Budi Setiawan Dadang Yunus Lutfiansyah dadang yunus lutfiansyah dadang yunus lutfiansyah Dadang Yunus Lutfiansyah, Dadang Yunus DEWI SARTIAMI Eko Sulistiono Eko Sulistiono Eko Sulistiono Elih Sudiapermana, Elih Emi, Chiara fadlika, elsya nurul Falah, Thufail Ammar Gabriela, Gabriela Ghautama, Hellen Lie Grace Henny Helmi Hidayat, Salsabila Maura Hidayat Hoerniasih, Nia Ida Ayu Putu Sri Widnyani Ihat Hatimah ihat hatimah ihat hatimah Indradewa, Rhian Inoue, Hiromu Izzuddin, Fathan Muhammad Jajat S Ardiwinata, Jajat S Jajat S. Ardiwinata, Jajat S. Jaliel, Nabiel Abdul Kartini, Apriani Dwi Muhammad Yus Firadus Mulyana, Enceng Mustofa Kamil, Mustofa Mutamam, Mohamad Hadi Ali Mutamam, Mohamad Hadi Ali Mutamam5 Natalini Nova Kristina Neneng Nurjanah Nike Kamarubiani Nunu Heryanto Nunu Heryanto, Nunu Nurhadi, Masdian Nurjannah, Nisa Nurlaelasari, Nurlaelasari Nurul Khumaida Oong Komar P. Purnomo Permatasari, Vini Rizky Pramudia, Joni Rahmat Purnomo Purnomo Purnomo Purnomo Purnomo Pusya, Bunga Meila Putri Nayla Ayubia Rahmat Pramudia, Joni Salsabila, Syalwa Putri Sardin Sodikin Sodikin Sodikin Sri Nurhayati Syifa Nurul Hasanah Tina Hayati Dahlan, Tina Hayati Tri Lestari Mardiningsih, Tri Lestari Uyu Wahyudin Uyu Wahyudin Windarsih, Chandra Asri Yulia Fitriani, Yulia Yunus, Dadang Zahra Ikhsania Putri