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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) International Journal of Applied Sciences in Tourism and Events SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Journal of Classroom Action Research Jurnal Pesut : Pengabdian untuk Kesejahteraan Umat Economics and Digital Business Review El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Cakrawala: Jurnal Studi Islam Economic Reviews Journal Journal of Applied Management Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) IQTISHADequity jurnal MANAJEMEN Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi
Sri Murwanti
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analysis of the Influence of Social Media Marketing and E-Wom on Purchase Intention of Somethinc Products Mediated by Brand Trust in Solo Raya Az-zhahra Ramadhani Margitarino; Sri Murwanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6160

Abstract

This study investigates the influence of Social Media Marketing and electronic Word of Mouth (e-WOM) on Purchase Intention for Somethinc products, with Brand Trust as a mediating variable in the Solo Raya region. Using a quantitative approach, data were collected via an online questionnaire from 178 individuals who had previously purchased Somethinc products, selected through purposive sampling, and analyzed using Smart PLS 4.0 software. The study acknowledges that purposive sampling may introduce bias by excluding non-customers, and future research should include broader demographics to capture a comprehensive view of consumer behavior. While the sample size was adequate, expanding it in future studies would enhance generalizability. Social Media Marketing was measured through content consistency, interactivity, and customer engagement on platforms like Instagram and TikTok, while e-WOM was assessed via online reviews, recommendations, and discussions. Results indicate that both Social Media Marketing and e-WOM significantly and positively affect Purchase Intention, directly and indirectly via Brand Trust. To enhance Purchase Intention, Somethinc should prioritize consistent, engaging content, active customer feedback responses, and environmentally sustainable marketing strategies.
Comparison of Financial Performance Before and After the Merger of PT Selamat Sempana Perkasa into PT Selamat Sempurna Tbk Danaz Reza Marlindo; Sri Murwanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6329

Abstract

Merger is one of the strategies used for company expansion to maintain and/or develop the business. The purpose of this study is to analyze the differences in the Debt to Equity Ratio (DER), Return on Assets (ROA), Net Profit Margin (NPM), Current Ratio (CR), and Total Asset Turnover (TATO) before and after the merger of PT Selamat Sempurna Tbk and PT Selamat Sempana Perkasa. This research employs a quantitative comparative method, comparing pre- and post-merger financial data. The study uses a time series sample for a period of 2 years (2020-2022) before the merger and 2 years (2022-2024) after the merger, sourced from the official IDX website (www.idx.co.id) and the PT Selamat Sempurna Tbk website (https://smsm.co.id/). Data analysis was conducted using both the paired sample t-test and the Wilcoxon test. The paired t-test is suitable for comparing the means of normally distributed data, while the Wilcoxon test is used for non-parametric data when the normality assumption is not met. The selection of both tests ensures robustness in handling different data characteristics. The results show significant differences in the Debt to Equity Ratio (DER) and Net Profit Margin (NPM) before and after the merger. However, no significant differences were found in Return on Assets (ROA), Current Ratio (CR), and Total Asset Turnover (TATO). This lack of change in certain ratios may indicate that the merger, while impactful in terms of financial leverage (DER) and profitability (NPM), did not substantially affect the operational efficiency (TATO) or overall profitability (ROA), possibly due to the nature or scale of the merger. This study can inform policy decisions for related agencies and contribute to the development of corporate financial management, particularly in the analysis of key financial ratios such as DER, ROA, NPM, CR, and TATO.
Co-Authors Adi Nugraha, Yoga Prasetya Adilla Dwi Maharani Aflit Nuryulia Aflit Nuryulia Praswati Ahmad Mardalis Ahmad Shilbi Sulton Alpiana Randoni Alwathony Putri, Reine Jinan Zada Kayana Amelia Jihan Ramadhani Anak Agung Istri Sri Wiadnyani Andhika Luthfi Ramadestian Anetta Mutiara Radjiky Aryudha Ramadhan Ardyanto Asmoro Nurhadi Panindias Asyqar, Adam Azanuddin Aulia Muji Setianingrum Az-zhahra Ramadhani Margitarino Azizah Inas Pratiwi Bherta Ayuwati Brilindra Pandanwangi Brillian Nur Diansari Cahyani, Aysa Nur Cahyani, Mutiara Suci Chasanah, Laily Lathiful Christiana Riski Wira Putri Danaz Reza Marlindo Della Mafiana Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewita Puspawati Didit Purnomo Ditya Fajar Rizkizha Dwi Nopitasari Dyan Rachmawati Edy Purwo Saputro Edy Purwo Saputroi Eksa Dewi Rengganis Erma Setiawati Fadhilaah Rizki Nur Khofifah Fanny, Dhevan Muhammad Fathan Azhar Salafi Fauziyah, Elrica Devi Firmansyah, Satria Ramdhan Hanny Hafiar Helmia Khalifah Sina Hening Laksani Henri Dwi Wahyudi Henri Dwi Wahyudi, Henri Dwi Hetika Hetika Hikma Dwi Yulia Immanuel Abimanyu Ipung Kurniawan Yunianto Irmawati Irmawati Irmawati Irmawati Jamhari Jamhari Khofifah, Fadhilaah Rizki Nur Khoirul Umam Kirana Arya Risanti Krisna Adi Heryoga Kurniawan, Rendya Adi Kurniawan, Yogiek Indra Kusdiyanto Kusdiyanto Kusdiyanto, K L'aisya Layyun Humaira Lafifah, Chandrika Nuril Laily Lathiful Chasanah Laksani, Hening Luvia Devanya M Mabruroh M. Harun Rosyid Ridlo M. Sholahuddin Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Mabrurok Mabrurok Mafiana , Della Mafiana, Della Melly Syafika Putri Meylda Anan Maulidya Moechammad Nasir Muhammad Bagus Alfirdaus Muhammad Sholahuddin Mulyono Mulyono Mulyono Mulyono Muslihah, Isnawati Mutiara Suci Cahyani Nahara, Alden Dhafi Nauril Ni’ma Nelly Purnama Sari Nelly Purnama Sari Nia Sintiawati Nizarikhutama, Mohammad Bryan Nur Achmad Nur Diansari, Brillian Nursiam Pandanwangi, Brilindra Pingkan Viola Martiza Pradita, Adella Titis Praswati, Aflit PRATAMA, RISKY Pravitasari, Indriati Suci Prilosadoso, Basnendar Herry Probowati Setyaningrum, Dewi Purnomo, Siddiq Putra Pradana, Bintang Putri Sadila Putri, Alika Fania Putri, Christiana Riski Wira Radjiky, Anetta Mutiara Rafiq Arkana Amir Rahmadani, Ritha Ratna Susanti Rendya Adi Kurniawan Retno Budi Astuti Retno Budi Astuti Revanda Sabila Putri Romadhony Rini Kuswati Ririh Sri Harjanti Risanti , Kirana Arya Risma Esti Pratiwi Saputro, Ricki Eko Saputro, Wahyu Ragil Sari, Nelly Purnama Setyaningrum, Dewi Probowati Siddiq Purnomo Sina, Helmia Khalifah Siti Aisyah Sri Padmantyo Stevany, Adelia Sulton, Ahmad Shilbi Syafira Enggar Khoirul Nisa Syakila Eka Putrisari Sabarwo Syamaidar Danis Syamsudin Syamsudin Victoriani, Mutiara Wafiatun Mukharomah Wahyu Ragil Saputro Waluyo Wibowo, Taufik Mukhti Wildan Drajat Wibowo Wulansari, Intan Mutiara Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yoga Prasetya Adi Nugraha Zahra Titania Magenta Zhafira Salwa Taqyya Zulfa Irawati Zulfa Irawati, Zulfa Zulfikar Zulfikar