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All Journal RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) FOCUS: Journal of Social Studies Jagaddhita: Jurnal Kebangsaan dan Wawasan Nusantara Duconomics Sci-meet (Education & Economics Science Meet)
Iramdan Iramdan
Universitas Indraprasta PGRI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of BRI's People's Business Credit (KUR) on the Growth of Culinary Micro-Businesses in Ragajaya Subdistrict Wildhan Wildhan; Fadli Rasam; Iramdan Iramdan; taufik taufik
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9306

Abstract

The objective of this study was to determine the impact of BRI's People's Business Credit (KUR) on the growth of micro-scale culinary businesses in Ragajaya Village. The study population consisted of MSME vendors in Ragajaya Village, with a sample size of 50 individuals. A quantitative method employing simple linear regression analysis was used; the results indicate that BRI KUR has a significant effect on the growth of micro-scale culinary businesses, represented by the equation Y = 128.420 + 0.876X + e. The t-test yielded a calculated t-value of 14.298, which exceeds the critical t-value of 1.680 (with a significance level of < 0.001), thereby leading to the acceptance of the hypothesis. The correlation coefficient (R) was 0.900, indicating a very strong relationship, while the coefficient of determination (R²) was 0.810, meaning that 81% of business growth can be explained by the BRI KUR variable.
The Influence of Affiliate Programs and the Effectiveness of Social Media Promotion on Wardah Product Brand Awareness in the South Jakarta Region Putri Fahmiatul Ilmi; Firdaus Budhy; Iramdan Iramdan
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9316

Abstract

This study aims to determine the influence of the affiliate program and social media promotions on brand awareness for Wardah products in South Jakarta. A quantitative research method was employed. The study population consisted of young women in South Jakarta who had seen or been exposed to Wardah product promotions. Data analysis techniques included validity and reliability testing, simple and multiple linear regression analysis, simple and multiple correlation analysis, the coefficient of determination (including Adjusted R²), and hypothesis testing (t-test and F-test). Regression analysis results indicate that the affiliate program (x1) and social media promotions (x2) have a positive effect on brand awareness (y), with the multiple regression equation: y = 22.448 + 0.098x1 + 0.358x2. The Adjusted R² value of 46.5% indicates the extent to which the two independent variables contribute to brand awareness, with the remainder explained by other factors. Based on the t-test results, both the affiliate program and the effectiveness of social media promotions were proven to have a positive and significant influence on brand awareness; consequently, the null hypothesis (H₀) was rejected and the alternative hypothesis (Hₐ) was accepted.
The Influence of Product Quality, Price, and Customer Experience on Customer Satisfaction on the Shopee Application Muhammad Reyhan; Deasy Nurmalasari F; Iramdan Iramdan; Askardiya Mirza Gayatri
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9304

Abstract

This study aims to examine Product Quality, Price, and Customer Experience. A quantitative research method was employed, involving data collection via questionnaires distributed to a sample of 30 respondents (comprising 60 items); the data were subsequently analyzed to determine the influence of variables X1 (Product Quality), X2 (Price), and X3 (Customer Experience) on variable Y (Customer Satisfaction). The study yielded a multiple linear regression equation of Y = 126.542 + 0.9862X1 + 1.0161X2 + 0.9993X3, indicating that all three variables have a positive relationship with customer satisfaction. However, the correlation coefficient of 0.0497 indicates a weak, negative relationship. The coefficient of determination of 0.247% reveals that only a small fraction of customer satisfaction is explained by the independent variables, while 99.753% is influenced by other factors. T-test results indicate that, individually, all three variables have a significant effect on customer satisfaction.
Analysis of Service Quality, Order Accuracy, and Taste Quality on Purchasing Decisions at Wingstop Kuningan City Valiza Putri Nurluthfiani; Prasetio Ariwibowo; Iramdan Iramdan; Vinandri Hapsari
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9303

Abstract

This study aims to analyze how service quality, order accuracy, and taste quality influence consumer purchasing decisions at Wingstop Kuningan City. A qualitative research method employing a case study approach was used. The informants consisted of five Wingstop Kuningan City employees directly involved in service operations and food presentation. Data collection was conducted through in-depth interviews, documentation, and observation. The results indicate that fast, friendly, and coordinated service creates a positive experience that enhances the restaurant's image. Order accuracy—supported by an organized ordering system and effective quality control—boosts customer trust. Meanwhile, consistent taste quality serves as a primary factor driving repeat purchases and fostering customer loyalty. The combination of these three factors creates a comprehensive experience that forms the basis of consumer purchasing decisions. Thus, it can be concluded that service quality, order accuracy, and taste quality collectively contribute to increased purchasing decisions at the Wingstop Kuningan City fast-food restaurant.
The Influence of Price on Purchasing Decisions for Goksin Rice in South Jakarta in 2024 Nurlaela Nurlaela; Elin Karlina; Iramdan Iramdan; Sri Hapsari
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9302

Abstract

This study aims to determine the effect of price on the purchasing decision for Nasi Kulit Goksin in South Jakarta in 2024. A quantitative method was employed, utilizing accidental sampling. The results indicate a simple linear regression equation of Y = 1,234,407.9 + 8,439.3X, with a correlation coefficient of 0.055. This value falls within the 0.00–0.199 interval, signifying that price influences the purchasing decision for Nasi Kulit Goksin in South Jakarta in 2024. Hypothesis testing using the t-test yielded a t-count value of 2.372, which exceeds the t-table value (2.372 > 0.294); consequently, the null hypothesis (H0) was rejected and the alternative hypothesis (H1) was accepted. This means there is an effect of price (X) on the purchasing decision (Y) for Nasi Kulit Goksin in South Jakarta in 2024.
The Effect of the Application of Discussion Methods on Student Learning Outcomes in Social Studies Subjects for Class VIII of SMPN 3 Jepon Siti Musafaah; Fadli Rasam; Iramdan Iramdan; Syamsul Hadi
Duconomics Sci-meet (Education & Economics Science Meet) Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v4.9301

Abstract

The purpose of this study was to determine the effect of implementing the discussion method on student learning outcomes in Social Studies (IPS) for Grade VIII at SMPN 3 Jepon. This study employed a quasi-experimental design. The subjects were the 26 students of Class VIII A at SMPN 3 Jepon during the 2021/2022 academic year. Data were obtained from pre-test and post-test results conducted during the Social Studies lessons. Results from the experimental class showed an average score of 64.154 prior to the implementation of the discussion method, which increased to 81.692 after its implementation. Analysis of the post-implementation learning outcomes revealed that 3 students (11.54%) fell into the high (good) category, 19 students (73.08%) into the medium category, and 4 students (15.38%) into the low category. Meanwhile, regarding the distribution of learning outcomes, 5 students (19.23%) were classified as high (good), 16 students (61.54%) as medium, and 5 students (19.23%) as low. Thus, it can be concluded that the Social Studies learning outcomes for Class VIII A at SMPN 3 Jepon fall into the medium category. There was a significant effect of the discussion method on Grade VIII student learning outcomes; since the calculated t-value (t0) was greater than the t-table value (tt)—specifically 4.51 > 2.0086—the alternative hypothesis (Ha) was accepted and the null hypothesis (Ho) was rejected.
Analysis of the Effectiveness of Online Learning During the Covid-19 Pandemic on the Learning Outcomes of Class XI Students at SMK Muhammadiyah 1 Baturetno Titis Lisatami; Hendro Prasetyono; Iramdan Iramdan
Duconomics Sci-meet (Education & Economics Science Meet) Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v4.9300

Abstract

This study aims to assess the effectiveness of online learning implemented in Grade XI classes at SMK Muhammadiyah 1 Baturetno. A descriptive quantitative research design was employed, utilizing questionnaires for data collection. The study population consisted of 240 Grade XI students at SMK Muhammadiyah 1 Baturetno; applying Slovin's formula resulted in a sample size of 71 students. Data were collected via a questionnaire comprising 17 items, finalized after instrument testing. The findings indicate that online learning at SMK Muhammadiyah 1 Baturetno cannot yet be considered fully effective, as there remain numerous aspects requiring improvement or refinement to achieve true effectiveness in online instruction.
Co-Authors A Rahman Abdul Munir Abidin, Zainal Aji Rahman Akhmad Saefudin Albertus Maria Setyastanto Anisa Sri Lestari ARIWIBOWO, PRASETIO Artino, Adi Ary Fiyanto Askardiya Mirza Gayatri Asri Lutfiyani Darwin Hartono Deasy Nurmalasari F Dinda Laras Octaviana Dona Fitria Elin Karlina Endy Grade Tampubolon Fadli Rasam Fatihah Mandiri Firdaus Budhy Hapsari Widayani Hendro Prasetyono Heri Nurranto Heri Nurrato Imam Baihaqi Lintang Febrianti Maskhhur Dwi Saputra Mega Nur Fitria Meida Adelia Putri mohammad ramadona Muhamad Sayid Agil Muhammad Reyhan Muzdalifah Muzdalifah Nabila Citra Dewi Nadia Hasanah Noor Qadiri Mobarok Novidya Yulanda Nurlaela, Nurlaela Olos Wasahua Pradana Meilandanau Priyono Priyono Putri Fahmiatul Ilmi Rendika Vhalery Ria, Anita Riduan Riduan Rita Sugiarti Rosadi, Nicky Rudi Lazuardi Sahrudin, Sahrudin Setiawati, Nur Amega Silvia Marlyn Veronica S Siska Maya Siti Juriah Siti Musafaah Sittah Nurlaila Purnamasari Sri Hapsari Syamsul Hadi Taufik Taufik Titis Lisatami Ufiya Putri Adhiyati Valiza Putri Nurluthfiani Vinandri Hapsari Wildhan Wildhan Windi Megayanti Yuda Aditya Yudi Pratama