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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Publikasi Pendidikan Jurnal Dimensi Pendidikan dan Pembelajaran Pendas : Jurnah Ilmiah Pendidikan Dasar Ganaya: Jurnal Ilmu Sosial dan Humaniora Sebatik Jurnal Ilmiah Mandala Education (JIME) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Kridatama Sains dan Teknologi JURNAL LENTERA BISNIS Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan dan Konseling Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Sangkabira Jurnal Jendela Pendidikan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Education Research INVENTION: Journal Research and Education Studies Elementary Journal : Jurnal Pendidikan Guru Sekolah Dasar Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Pendidikan Dasar Borneo (Judikdas Borneo) Dharma: Jurnal Pengabdian Masyarakat Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Prosiding Seminar Nasional Pengabdian Kepada Masyarakat NOBEL : Journal of Literature and Language Teaching Journal of Education Policy Analysis Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Margaretha Lidya Sumarni
Institut Shanti Bhuana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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STRATEGI OPTIMALISASI KAPABILITAS EKONOMI KREATIF BERBASIS GENDER EQUALITY AND SOCIAL INCLUSION DALAM UPAYA IMPLEMENTASI TECHNOPRENEURSHIP TOURISM DI DAERAH PERBATASAN Vuspitasari, Benedhikta Kikky; Usman, Usman; Atlantika, Yeremia Niaga; Sumarni, Margaretha Lidya
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2164

Abstract

This research focuses on strategies to optimize the capabilities of the creative economy based on Gender Equality and Social Inclusion (GESI) in the implementation of technopreneurship tourism in the border region of Bengkayang Regency, West Kalimantan. The study is motivated by the substantial potential of natural resources, cultural assets, and the strategic location of the border area, which remain underutilized, particularly by women and marginalized groups. Digitalization is considered a promising approach to enhance business efficiency, expand market access, and foster sustainable tourism models. However, limited digital skills, inadequate infrastructure, and gender disparities present significant challenges. A descriptive qualitative method was employed through observations, in-depth interviews, focus group discussions (FGDs), and secondary document analysis. Data were analyzed thematically, focusing on local potential, gender dynamics, market access, technological capacity, and social inclusion. The findings reveal that the main creative economy potentials include tengkawang-based processing, traditional weaving and handicrafts, culinary heritage, and cultural tourism. Women are dominant in traditional sectors but remain underrepresented in digital-based activities. Key obstacles include limited capital, low levels of digital literacy, narrow market access, and prevailing social norms restricting women’s roles. Marginalized groups also face discrimination and limited access to basic services. The proposed strategies emphasize gender-responsive technical capacity building, inclusive digital literacy, strengthening of creative economy institutions, and cross-sectoral policy integration sensitive to GESI principles. The study recommends pentahelix synergy as a crucial approach to strengthening an inclusive and sustainable creative economy ecosystem in border areas through the application of digital-based technopreneurship tourism.
Co-Authors Aloysius Hari Kristianto Antonius Totok Priyadi Berta, Berta Dias, Maria Jeanova Durasa, Helfra Felisitas Viktoria Melati Felisitas Viktoria Melati Firgia, Listra Hapsari, Veneranda Rini Hendrikus Torimtubun Jewarut, Siprianus Kusnanto Kusnanto Listra Frigia Missianes Horhoruw Manggu, Blasius Marianus Dinata Alnija Maridjo Abdul Hasjmy Mashudi Mashudi Melati, Felisitas Viktoria Meliani Gracia Nursyamsiar Tirtowati Pebria Dheni Purnasari Pebria Dheni Purnasari Pebria Dheni Purnasari Permatasari, Lidia Purnasari, Pebria Dheni Risa, Yulia Rospita S i l v e s t e r Silvester Silvester Silvester, Silvester Sinarta, Febrianita Siprianus Jewarut Siprianus Jewarut Siprianus Jewarut Torimtubun, Hendrikus Totok Victor Didik Saputro Usman Usman Usman Usman Usman Viktoria Melati, Felisitas Vuspitasari, Benedhikta Kikky Winda Lidia Lumbantobing Winda Lidya Lumbantobing Wini, Teresia Yeremia Niaga Atlantika Yosua Damas Sadewo Yosuda Damas Sadewo Yuli