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All Journal ILMU USHULUDDIN SALAM: Jurnal Sosial dan Budaya Syar-i Dinika : Academic Journal of Islamic Studies Al Ishlah Jurnal Pendidikan Jurnal Ilmiah Peuradeun AJIS : Academic Journal of Islamic Studies Edukasi Islami: Jurnal Pendidikan Islam TSAQAFAH Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam Jurnal Bina Ummat: Membina dan Membentengi Ummat Mutawasith: Jurnal Hukum Islam International Journal of Science and Society (IJSOC) Millah: Journal of Religious Studies International Journal of Emerging Issues in Islamic Studies Kartika: Jurnal Studi Keislaman Journal International Dakwah and Communication International Journal of Sustainable Applied Sciences (IJSAS) ISTIFHAM Dinika: Academic Journal of Islamic Studies. EDUJAVARE: International Journal of Educational Research Journal of Mujaddid Nusantara Spektra : Jurnal Ilmu-ilmu Sosial El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah BAYYIN: Jurnal Komunikasi dan Penyiaran Islam Al-Risalah Jurnal Studi Agama dan Pemikiran Islam Tahdzib Al-Akhlaq Jurnal Pendidikan Islam The Impact : Jurnal Pengabdian Kepada Masyarakat Qisth: Jurnal Studi dan Penelitian Hukum Islam
Uyuni, Badrah
Universitas Islam As-Syafi'iyah
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Journal : ISTIFHAM

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Digital Da’wah as Soft Power: A Conceptual Review of Islamic Communication in Contemporary Global Politics Khairiyah, Nanda; Uyuni, Badrah; Syukur, Yanuardi
ISTIFHAM Vol 3 No 3 (2025)
Publisher : Seutia Hukamaa Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71039/istifham.v3i3.120

Abstract

Digital technologies have transformed Islamic communication by expanding da’wah beyond localised religious preaching into transnational digital spaces where religious narratives intersect with global cultural and political perceptions. While existing studies have examined digital da’wah primarily as a pedagogical, sociological, or media phenomenon, its potential role as a source of attraction-based influence remains underexplored. This study addresses this gap by conceptualising digital da’wah as a form of Islamic soft power operating within contemporary digital environments. Using a qualitative literature review and conceptual synthesis, the article integrates soft power theory with scholarship on digital Islamic communication, religious moderation, and platform governance. The analysis develops a conceptual model that illustrates how platform dynamics mediate digital da’wah narratives, as interpreted through audience reception and translated into soft power outcomes such as cultural attractiveness, moral legitimacy, and narrative influence. The findings demonstrate that moderation-oriented digital da’wah, when supported by ethical credibility and algorithmic visibility, contributes to shaping global perceptions of Islam through non-coercive means. This study advances theoretical discussions by positioning digital religious communication as a legitimate domain of soft power analysis and offers a framework for examining religion’s role in global symbolic politics.
Co-Authors Abdul Hadi Abdul Hadi ABDUL HAMID Abdul Hamid Abdul Hamid Abdul Hamid Abdullah, Farhat Adawiyah, Robiah Akmaluddin Murdani Al Yusni, DH Anim, Sarbini Arief, Khairan Muhammad Asmawi, Moh Asyifa Putri Alifah AYU LESTARI Celina Balqis Daud Rasyid DH Al Yusni Fadllurrohman Fadllurrohman Fadllurrohman, Fadllurrohman Fahrany, Sofia Farooq, Hafiz Shuaib Geun, Ali An Sun Hafidz Ach, Shubhan Hanapi, Ali Hasanah, Zulfatul Hayatuddin hidayatullah, Hidayatullah hidayatullah Himayah, Minhatul Husnul Khotimah Husnul Khotimah Sylvia Idwar, Agus Ismail, A Ilyas Jawahir, Muhammad Kasyifatudduja Kasyifatudduja Khairan M Arif Khairiyah, Nanda Kholis kohari Kohari, Khalis Lia Fitriani Luthfiyyah, Neneng M. Firdaus Ma'arif, Samsul Madjid, Zamakhsyari Abdul Mahfuz Mahfuz Mahfuz Majid, Zamaksyari Abdul MARLIZA OKTAPIANI Mastori, Mastori Ma’arif, Samsul Mega Fatimah Rosana Minhatul Himayah Mohammad Adnan Mohammad Adnan Mohammad Adnan Mohammad Adnan Mohammad Adnan Mohammad Adnan Muhammad Adnan Muhammad Habibi Muhammad Jawahir Muhammad Utsman Shalih Muhammad Wildan Muhammad Zaky Muhibudin Muhibudin Muhibudin Muhibudin muhibudin muhibudin Muhibudin, Muhibudin Munajah, Neneng Mu’allimah Rodhiyana Nadia Sam Nazih, Abdullah Ghulam Neneng Luthfiyyah Nova Auliyatul Faizah Nurul Wahidah Rabiah Al Adawiyah Rahman Yasin, Rahman Raihanatul Quddus Sarbini Anim Sarbini Anim Shubhan Hafidz Ach Sirojuddin Sirojuddin Suhartini Syakur, Saleem Syarifah Soraya Syukur, Yanuardi Tri Cahyo, Wisnu Ummi Rosilawati Zaini, Aceng Zamakhsyari Abdul Majid