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Khairul Khairul, Khairul
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Journal : Building of Informatics, Technology and Science

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Analysis Of Indonesian People's Sentiment Towards 2024 Presidential Candidates On Social Media Using Naïve Bayes Classifier and Support Vector Machine Mardiah, Nia; Marlina, Leni; Khairul, Khairul; Sitorus, Zulham; Iqbal, Muhammad
Building of Informatics, Technology and Science (BITS) Vol 6 No 2 (2024): September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i2.5766

Abstract

This research aims to analyze the sentiment of the Indonesian public towards the 2024 presidential candidates on social media platforms X and Instagram. The main issue addressed is how to determine public opinion as disseminated on social media regarding the presidential candidates. To address this issue, two classification methods are used: Naïve Bayes Classifier and Support Vector Machine (SVM). The objective of this research is to measure public sentiment, both positive and negative, towards the 2024 presidential candidates using these two methods. The research findings indicate that the implementation of the Naïve Bayes method with manual labeling achieved the highest accuracy of 86% for X data and 85% for Instagram comments data. Meanwhile, with lexicon-based labeling, the highest accuracy was 60% for both X and Instagram data. The SVM method with manual labeling also achieved the highest accuracy of 86% for X data and 85% for Instagram data. With lexicon-based labeling, the highest accuracy was 60% for X data and 70% for Instagram data. This research concludes that both Naïve Bayes and SVM demonstrate strong performance in sentiment analysis on social media, with SVM slightly outperforming in some scenarios. The implementation of these two methods provides valuable insights into public opinion towards the 2024 presidential candidates on social media.
Co-Authors , Heriyati Chrisna A.A. Ketut Agung Cahyawan W Ade Guna Suteja Agung, Tri Cahya Agus Junaidi Ahmad Rifai Ahmad Sulaiman Ajidirman Amelia, Puspa Andreas G. Nainggolan Andri Ismail Sitepu Andysah Putera Utama Siahaan Arif Rahman Aulia, Wina Darma Putra Lubis Darmeli Nasution Dhimas Prayogi Dimenta, Rivo Hasper Dina Marsauli Sibarani Efendi Idris Efrianti, Kumara Eka Putra Eko Hariyanto Eril Syahmaidi, Eril Ernati, Ernati Erni Jumilawaty Fachrul Razi Farensha, Harniken Faza Wardanu Damanik, Dwi Fikri Fikri Gultom, Yenni Amelia Harahap, Muhammad Ali Badrun Harahap, Sutan Putra Nauli Harmanto, Rudi Hartono Sinambela, Sugi Haryono, Yono Hasibuan, Rosmidah Hasmi Syahputra Harahap, Hasmi Syahputra Hendra Hidayat Hendrawan, Jodi Hendri Tanjung Hery Widijanto Hesti Wahyuningsih Hurip Pratomo Imelda, Sonya Indra Angkat, Chairul Irwan Syahputra, Irwan Iwan Purnama jani, nur Jantianus Jantianus, Jantianus Jelly Rolley Sitompul Karo Karo, Sastra Khairil Putra Khairunnisa, Putri Lamsihar Banjarnahor Leni Marlina Leni Marlina Lubis, Darma Putra Lubis, Ika Nazira Luky Harefa, Ade May M. Azhari Rizko MAHMUL SIREGAR Malau, Nurul Hidayah Manullang, Helentina Mariance Mardiah, Nia Marpaung, Syahrudin Marzuki Sianturi, Ismail Maskito Asmadi Soerjoasmoro, Maskito Asmadi Maulisa Syahputri Mohammad Afzal Mahmood, Mohammad Afzal Mohammad Ramli Muhammad Dafa Alfikri Muhammad Haramain Muhammad Hasyim As'ary Muhammad Iqbal Muhammad Iqbal Muhammad Raihan Harahap Muhammad Wahyudi Nabila, Nanda Naibaho, Dameria Najib, Muhammad Chairul Nasharuddin Mas Nasution, Darmeli Natalia Nahampun Nathania Asyifa Nazar Saputra, Risfan Netti, Syukma Niska, Debi Yandra Noor, Maimuddin Noviani, Noviani Nur Asiah Nurdin Nurdin Nurdin Nurdin Nurhalizah, Nurhalizah Nurwijayanti Parisca, Parisca Po Abas Sunarya Pratiwi, Andira Pratiwi, Intan Putra, Donas Putra, Heri Eko Rahmadi Putri Rahmadani, Putri Rahayu Puji Suci Rahmaniar Rahmaniar, Rahmaniar Rambe, Kumpulan Reza, Restu Rezkinah Rambe Rian Farta Wijaya Rina K. Kusumaratna, Rina K. Rina Sari RINI INDAHWATI Ritonga, Irna Alfaini Rizky Rinaldi Robin Antoni Rosmaida Tambun RR. Ella Evrita Hestiandari Rusdi Machrizal Rusydi Tanjung, Miftah Safrila, Ica Sagala, Fiqri Adam Sari Hsb, Junaida Sari, Debby Kaumala Sella Monica Br. Tarigan Septiani, Nadya Shofa, Ghaitsa Zahira Silaban, Indra Simamora, Siska Sinambela, Sugi Hartono Sipra Barutu Siregar, Erwin Syahputra Siregar, Nur Safrani Siregar, Rasina Juliana Siregar, Zunaidy Abdullah Siti Mentari Sitorus, Zulham Solly Aryza Sri Wahyuni Sugina, Sugina Sunarti Surbakti, Jantianus Susi Herawati Syahdewa, Budi Indra Syahputra Harahap, Hasmi Syahputra, Hindra Syahputra, Nicky Syahputra, Zulfahmi Syaiful Rahman Lubis Syamsidah Lubis, Syamsidah Tamin, Boy Yendra Tasril, Virdyra Tavriyanti, Lisa Utomo, Rahmad Budi Vina Arnita Wardani, Dedy Chandra Wawan Wawan Wijaya, Rian Farta Wijaya, Rian Farta Wina Aulia Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yati Pohan, Irna Yohannes France Limbong Zendrato, Sakharia