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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Bobby Hartanto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MODEL OF INCREASING MSME COMPETITIVENESS IN TEBING TINGGI CITY IN THE DIGITAL REVOLUTION ERA Gunawan, Didik; Hartanto, Bobby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.385

Abstract

This study aims to determine the Model of Increasing the Competitiveness of MSMEs in the City of Tebing Tinggi in the Era of the Digital Revolution. The population of this research is MSME customers in Tebing Tinggi City with a sample of 96 respondents. Methods of data analysis using SmartPLS 3.0 with the results: halal labels, Electronic Word of Mouth and Product Quality partially affect the Brand Image of MSME customers in Tebing Tinggi City. Halal label, Electronic Word Of Mouth and Product Quality partially affect Brand Trust for MSME customers in Tebing Tinggi City. Halal label, Electronic Word Of Mouth and Product Quality have no partial effect on purchasing decisions for MSME customers in Tebing Tinggi City. Brand Image and Brand Trust have a partial effect on purchasing decisions for MSME customers in Tebing Tinggi City. Brand Image can mediate the effect of halal label and Electronic Word Of Mouth on Purchase Decision, but not on the influence of Product Quality on Purchase Decision. The same thing happened to Brand Trust.
STRATEGY FOR IMPROVING THE ECONOMY OF COASTAL FAMILIES IN SERDANG BEDAGAI REGENCY BASED ON ECOPRENEURSHIP Willy Cahyadi; Bobby Hartanto; Dedy Dwi Arseto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1225

Abstract

The aim of this research is to provide an effective strategy for improving the economy of coastal families in Serdang Bedagai Regency. Serdang Bedagai Regency has great potential in coastal natural resources, but many coastal families still face economic constraints with monthly incomes below 2.5 million rupiah. Many of them even have to work outside the area to meet their daily needs. An ecopreneurship-based economic improvement strategy is a relevant solution to overcome this challenge. This includes education, training and development of sustainable, ecologically based businesses. Collaboration with related agencies, non-governmental organizations, NGOs and educational institutions is also needed to support the implementation of this strategy. Through this ecopreneurship approach, it is hoped that coastal families in Serdang Bedagai Regency can increase their income while preserving natural resources that are important for their lives and those of future generations, as well as encouraging sustainable economic growth in the region.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF PERCEIVED PRODUCT QUALITY AND BRAND IMAGE ON REPURCHASE DECISIONS AT ROMA TOP TEBING TINGGI Sarwoto; Buaya, Nurhafizah; Hartanto, Bobby; Suci Etri Jayanti. S; Fitrianingsih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1359

Abstract

The purpose of this research is to know the Influence of Perceived Quality Product And Brand Image On Repruchasing Decisions Through Customer Satisifications As Variabel Intervening At Roma Top Tebing Tinggi. This research was doing at Roma Top’s customer. The research was Descriptive and quantitative methods of data analysis. Sampling techniques used accidental sampling to decide 95 respondents. Data collection uses atechniques questionnaire. Data analysis methods using Structural Equation Model (SEM) based Partial Least Square (PLS 3.0). The result from Smart PLS 3.0 at this research : 1) Perceived Quality Product has a significant influence on Customer Satisfication. 2) Brand Image has a significant influence on Customer Satisfication. 3) Perceived Quality Product does not have significant influence on Repurchasing Decisions. 4) Brand Image has a significant influence on Repurchasing Decisions. 5) Customer Satisfications does not have a significant influence on Repurchasing Decisions. 6) Perceived Quality Product does not have a significant influence on Repurchasing Decisions through Customer Satisfication. 7) Brand Image does not have a significant influence on Repurchasing Decisions through Customer Satisfication
Analisis Atribut Produk Dalam Keputusan Pembelian Di Toko Murni Baru Hartanto, Bobby; Effendi, Hafizah; Damanik, Sri Winda Hardiyanti
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.157

Abstract

This study aims to determine the effect of product attributes on purchasing decisions at Murni Baru Stores. The research method used is a quantitative method using the help of SPSS version 25.00 which was collected from the results of distributing questionnaires via Google Form to 75 respondents. The analytical method used in this study is the instrument test, namely the validity and reliability test. Classic assumption test, namely normality test, multiple linear regression analysis, analysis of the coefficient of determination (R2) and hypothesis testing. The results of SPSS in this study were variables product quality (X1) affecting purchasing decisions (Y), variables design’s product (X2) do not influencing purchasing decisions (Y), variables brand’s product (X3) do not influencing purchasing decisions (Y), Variable product support service influences the purchasing decision (Y), variable price’s product do not influencing purchasing product. The influence of product quality, product design, product brand, product support services and product prices on purchasing decisions at Murni Baru Stores is indicated by a coefficient of determination of 0.860. This shows that 86% of purchasing decisions are influenced by product quality (X1), Product design (X2), product brand (X3), product support services (X4) and product price (X5) and the remaining 14% are influenced by other variables which are not used in this study.
Pengaruh Influencer Review, Brand Love, dan E-Wom Terhadap Keputusan Pembelian Produk Kosmetik Implora Melalui Kualitas Produk Sebagai Variabel Intervening pada Followers Instagram Imploracosmetics Devi Pratiwi; Novi Sri Wiarti; Fitrianingsih; Bobby Hartanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4365

Abstract

This research aims to determine the influence of Influencer Reviews, Brand Love, and E-Wom on Purchasing Decisions for Implora Cosmetics Products through Product Quality as an Intervening Variable on Imploracosmetics Instagram Followers. The research method used is a quantitative method using the help of Smart PLS version 3.0 which was collected from the results of distributing questionnaires to 100 Imploracosmetics Instagram Followers. The analytical method used in this research is to use instrument tests, namely validity and reliability tests. measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2), goodness of fit model and hypothesis testing with the t-statistic test and indirect influence test (indirect effect). The results of Smart PLS 3.0 in this research are that influencer reviews have an influence on product quality but have no influence on purchasing decisions, the brand love variable has no influence on purchasing decisions and product quality. E-Wom influences product quality and purchasing decisions. Product quality influences purchasing decisions. Influencer reviews influence purchasing decisions with product quality as an intervening variable, Brand love has no influence on purchasing decisions with product quality as an intervening variable, and E-Wom influences purchasing decisions with product quality as an intervening variable
Pengaruh Citra Merek dan Kredibilitas Influencer Terhadap Keputusan Pembelian dengan Kepercayaan Merek Sebagai Variabel Intervening pada Followers Instagram Kosmetik Emina Putri Nadila; Juninda Rahmaida Saragih; Fitrianingsih; Bobby Hartanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4369

Abstract

Thirs study airms to derterrmirner ther Irnfluerncer of Brand Irmager and Irnfluerncerr Crerdirbirlirty on Purchasirng Dercirsirons wirth Brand Trust as an Irnterrvernirng Varirabler on Ermirna Cosmertircs Irnstagram Followerrs. Ther rerserarch merthod userd irs a quantirtatirver merthod usirng ther herlp of Smart PLS verrsiron 3.0 whirch was collercterd from ther rersults of dirstrirbutirng querstironnairrers to 100 Ermirna Cosmertircs Irnstagram Followerrs. Ther analysirs merthod userd irn thirs study irs to user an irnstrumernt terst, namerly a valirdirty and rerlirabirlirty terst. merasurermernt moderl (outerr moderl) namerly valirdirty terst, rerlirabirlirty terst, thern structural moderl (irnnerr moderl) irncludirng: coerffircirernt of derterrmirnatiron / r-squarer (r2), goodnerss of firt moderl and hypothersirs terstirng wirth t-statirstirc terst and irndirrerct erfferct terst (irndirrerct erfferct). Ther rersults of Smart PLS 3.0 irn thirs study arer that Brand Irmager has an erfferct on Brand Trust, Irnfluerncerr Crerdirbirlirty doers not haver an erfferct on Brand Trust, Brand Irmager has an erfferct on Purchasirng Dercirsirons, Irnfluerncerr Crerdirbirlirty doers not haver an erfferct on Purchasirng Dercirsirons, Brand Trust has an erfferct on Purchasirng Dercirsirons, Brand Irmager has an erfferct on Purchasirng Dercirsirons wirth Brand Trust as an Irnterrvernirng Varirabler, Irnfluerncerr Crerdirbirlirty has no erfferct on Purchasirng Dercirsirons wirth Brand Trust as an Irnterrvernirng Varirabler.
Peningkatan Daya Saing UMKM Melalui Digital Branding dan Inovasi Pengemasan Produk pada UMKM di Desa Silau Rakyat, Kecamatan Sei Rampah Bobby Hartanto; Rika Surianto Zalukhu; Suci Etri Jayanti S; Rapat Piter Sony Hutauruk; Suwadi Suwadi; Daniel Collyn; Yenni Mariani Sinurat; Ayu Zurlaini Damanik; Yenni Arfah; Kumala Vera Dewi; Cici Puspaningrum; Sri Winda Hardiyanti Damanik; Donald Frensius Pasaribu
Jurnal Pelayanan Masyarakat Vol. 2 No. 4 (2025): Desember:Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i4.2760

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in rural areas still face various challenges in improving product competitiveness, particularly related to the utilization of digital technology and professional product presentation. One of the main issues encountered by MSME actors in Silau Rakyat Village is the limited understanding of digital branding and the lack of innovation in product packaging, which hinders their ability to compete effectively in the digital market. This community service program aims to enhance MSME competitiveness through training and mentoring in digital branding and product packaging innovation. The program was implemented using a participatory and applicative approach through several stages, including preparation, training, and hands-on practice. The main materials delivered focused on MSME digital branding strategies and product packaging innovation as efforts to increase product value. The results indicate an improvement in participants’ knowledge, skills, and awareness regarding the importance of brand identity, the use of digital media, and attractive and informative packaging. In addition, MSME actors began to apply more professional packaging designs and demonstrated a more adaptive attitude toward digital marketing. This community service activity is expected to support the sustainability of MSMEs and strengthen the local economy in Silau Rakyat Village.
Analisis Dan Perancangan Bangun Sistem Penjualan Obat Pada Apotek Karya Husada Perdagangan Napitupulu, Kevin Ronaldo Martua; Hartanto, Bobby; Rusmewahni, Rusmewahni; Harahap, Hastuti Handayani
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.270

Abstract

This study aims to analyse and design a web-based drug sales information system for Apotek Karya Husada Perdagangan. The pharmacy still uses a manual system for recording transactions, managing inventory, and generation reports. The research applies the Waterfall method with a descriptive qualitative approach. Data were collected through interviews, observations, and literature study. The system was developed using PHP, a MySQL database, and the CodeIgniter framework. System testing was conducted using the Black Box method, and the results show that all features function properly without errors. The system supports transaction recording, inventory management, and the generation of daily, monthly, and annual sales reports. The implementation of this information system is expected to improve operational efficiency, reduce recording errors, and enhance service quality at Apotek Karya Husada.
Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
Desain konseptual model GFB-AI berbasis kecerdasan buatan untuk mendorong praktik bisnis ramah lingkungan pada UMKM sektor F&B Bobby Hartanto; Rusmewahni; Andika; Gilda Larassati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 3 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020256130

Abstract

Penelitian ini bertujuan memberikan pemahaman mendalam mengenai keadaan konkret UMKM F&B di Kota Tebing Tinggi melalui analisis tematik refleksif berdasarkan pengalaman pelaku usaha dari berbagai sektor. Hasil penelitian menunjukkan adanya empat tema utama yang saling terkait dan membentuk dasar konseptual bagi upaya digitalisasi yang relevan bagi sektor kuliner. Tema pertama menggambarkan proses operasional yang masih bergantung pada cara manual sehingga menimbulkan ketidakpastian dalam pengambilan keputusan. Tema kedua memperlihatkan minat yang meningkat terhadap teknologi meskipun masih diiringi keterbatasan literasi digital dan kendala biaya. Tema ketiga menunjukkan adanya kesadaran terhadap isu lingkungan terutama di kalangan pelaku usaha muda meskipun implementasinya belum merata. Tema keempat menegaskan kebutuhan aplikasi digital yang mudah digunakan, cepat dipelajari, dan selaras dengan tugas operasional harian. Temuan ini kemudian diterjemahkan menjadi konsep fitur yang bersifat praktis seperti pencatatan otomatis, prediksi kebutuhan bahan berdasarkan penjualan sebelumnya, notifikasi ketika stok mendekati batas minimum, serta penyajian laporan usaha dalam bentuk visual yang mudah dipahami. Pada aspek keberlanjutan dibantu melalui rekomendasi bahan ramah lingkungan yang sesuai kemampuan finansial pelaku usaha serta saran pengurangan limbah yang dapat diterapkan dalam kegiatan harian. Penelitian ini memberikan dampak berupa gambaran kebutuhan digital yang bersumber dari pengalaman nyata pelaku UMKM. Penelitian ini juga memberikan nilai teoretis melalui perluasan pemahaman tentang proses adopsi teknologi pada UMKM di wilayah berkembang yang menghadapi tantangan structural serta keterbatasan sumber daya. Temuan penelitian ini diharapkan menjadi landasan yang bermanfaat bagi pengembangan sistem berbasis kecerdasan buatan yang lebih inklusif, mudah diadopsi, serta mampu mendukung transformasi usaha secara bertahap dan berkelanjutan pada sektor kuliner di Indonesia.
Co-Authors Adrian K. Tarigan Aisyah Siregar Andika Andika Andika Andika Andika Anita Zahra Arneta, Yaumi Arfah Noor Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bagus Prayogi Bayu Arif Prabudi Buaya, Nurhafizah Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Cici Puspaningrum Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Daniel Collyn Dara Mustika Saragih Dea Novita Sari Dedy Dwi Arseto Devi Pratiwi Dian Purnama Sari Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Eka Mayastika Sinaga Fitrianingsih, Fitrianingsih Gilda Larassati Gunawan, Didik Harahap, Hastuti Handayani Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Juninda Rahmaida Saragih Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Mangasi Sinurat Mangasi Sinurat Maria Magdalena Lumban Tobing Mhd Ridho Akbar Lubis Michael Cittaro Murbanto Sinaga Murbanto Sinaga Nabilla Natasha Napitupulu, Kevin Ronaldo Martua Nasution, Roni Nasution, Umar Hamdan Ngatemin Ngatemin Ngatemin, Ngatemin Novi Sri Wiarti Nursaimatussadiya Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Purba, Rakhmawati Putri Nadila Rahmat Darmawan Rahmat Darmawan, Rahmat Rakhmawati Purba Rani Puspita Sari Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Richad Gultom Rika Surianto Zalukhu Rika Surianto Zalukhu Roni Nasution Rumiris Siahaan Rusmewahni Rusmewahni, Rusmewahni Sarwoto Septian Arisandi Siahaan, Rumiris Sinaga, Marisa Zahra Sinurat, Mangasi Sri Suci Novianti Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Tarisyah Ramadhani Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Umar Hamdan Nasution Victor Victor Yaumi Arfah Noor Arneta Yenni Arfah Yenni Mariani Sinurat Yenni Mariani Sinurat Yomeini Margareth Sagala Yomeini Margareth Sagala