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Journal : EKONOMIKA45

Pengaruh Kepercayaan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Lion Parcel Di Kota Tebing Tinggi Bobby Hartanto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.892

Abstract

The development of the need for product delivery services as a necessary facility, even in modern times, many people open online businesses by sending products from one area to a different area. This study aims to determine the effect of Trust and Service Quality on customer satisfaction at Lion Parcel in Tebing Tinggi City. This type of research is quantitative. This study used a sample of 50 respondents. Sampling using incidental sampling technique. The test tools used are validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing via t-test, f-test and the coefficient of determination. The test was carried out using SPSS version 25. The results showed that hypothesis 1 tcount (1.031) < ttable (2.0106), as well as a significance value of 0.308 > 0.05 Trust has no significant effect on customer satisfaction. it can be seen that tcount (6.129) > ttable (2.0106), and a significance value of 0.000 <0.05, it can be concluded that hypothesis 2 is accepted, Service Quality has a significant effect on Customer Satisfaction. it can be seen that the variables of Trust and Customer Satisfaction have a significant effect on Customer Satisfaction. It can be seen that Fcount 20.467 > Ftable 2.72, and a significance value of 0.000 <0.05, it can be concluded that hypothesis 3 is accepted, Trust, Service Quality have a joint effect on Customer Satisfaction.
Co-Authors Adrian K. Tarigan Andika Andika Andika Arisandi, Septian Arneta, Yaumi Arfah Noor Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Buaya, Nurhafizah Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Cici Puspaningrum Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Daniel Collyn Dedy Dwi Arseto Devi Pratiwi Dian Purnamasari Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Fitrianingsih Fitrianingsih Gilda Larassati Gultom, Richad Gunawan, Didik Harahap, Hastuti Handayani Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Juninda Rahmaida Saragih Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Murbanto Sinaga Murbanto Sinaga Napitupulu, Kevin Ronaldo Martua Nasution, Roni Nasution, Umar Hamdan Natasha, Nabilla Ngatemin, Ngatemin Novi Sri Wiarti Novianti, Sri Suci Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Prayogi, Bagus Purba, Rakhmawati Putri Nadila Rahmat Darmawan, Rahmat Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rika Surianto Zalukhu Rusmewahni Rusmewahni, Rusmewahni Saragih, Dara Mustika Sari , Dea Novita Sari, Rani Puspita Sarwoto Siahaan, Rumiris Sinaga, Eka Mayastika Sinaga, Marisa Zahra Sinurat, Mangasi Siregar, Aisyah Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Tarisyah Ramadhani Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Victor Victor Yenni Arfah Yenni Mariani Sinurat Yenni Mariani Sinurat Yomeini Margareth Sagala Yomeini Margareth Sagala Zahra, Anita