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Journal : Jurnal Mantik

Identify the factors pushing and pulling interest in revisiting millennial tourists to the Kintamani tourist area, Bali Darsana, I Made; Kartimin, I Wayan; Sudarmawan, I Wayan Eka
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5048

Abstract

One of the determining factors in the success of a tourism destination is the emergence of tourists' interest in visiting again, because it can have a significant impact on the local economy and tourism industry. In recent years, a new trend has emerged in the world of traveling where the majority of people traveling are young people, known as the millennial generation. This study aims to analyze the push factors and pull factors for millennial generation tourists in making repeated tourist visits to the Kintamani Tourism Area in Bali. The method used in this research is an exploratory descriptive method. The variables used are tourist characteristics and motivation to visit which are divided into two sub-variables, namely push factors and pull factors. Data was obtained through a survey by distributing questionnaires using purposive sampling to 80 millennial tourists who visited the Kintamani Tourism Area. Next, data analysis was carried out using descriptive statistics in the form of tables and graphs to draw conclusions. The research conclusion is that there are 4 push factors (escape/looking for entertainment, relaxation, romance, educational opportunity) and 2 pull factors (natural beauty and climatic conditions) that determine the interest of millennial tourists in returning to the Kintamani Tourism Area
Co-Authors Aditama, I Wayan Induyoga Aditya, I Wayan Putra Anak Agung Ayu Ribeka Martha Purwahita Anak Agung Gede Sugianthara Arcana, Kadek Arini, Ni Nyoman Budhayana, I Wayan Damayanti, Elok Darmini, Ni Made Desak Made Purnama Dewi Dewi, I Gusti Agung Ayu Ana Sintya Galoja, I Made Opan Galoja Gunawan Gunawan Holyness Nurdin Singadimedja I Gusti Bagus Rai Utama I Gusti Nyoman Wiantara I Gusti Putu Bagus Sasrawan Mananda I Ketut Sutapa I Ketut Sutapa I Ketut Yudana Adi I Made Bayu Wisnawa I Made Darsana I Made Deni Permana I Made Gede Darma Susila I Made Sunata I Made Weda Satia Negara I Nengah Suardhana I Putu Tiana Raditya I Wayan Putra Aditya I Wayan Terimajaya Ida Ayu Karina Putri Ida Ayu Putu Sulastri Ida Bagus Nyoman Krisna Prawira Yuda IM. ArjayaIM. Arjaya Jumiati, Kadek Ari Komang Fridagustina Adnantara L.K. Herindiyah Kartika Yuni Lubis, Richard Marco Luh Komang Candra Dewi Made Hedy Wartana Ni Kadek Lani Ni Luh Ayu Sara Pertiwi Ni Made Dwi Eka Widiastuti Ni Made Ernila Junipisa Ni Nyoman Arini Ni Nyoman Nidya Trianingrum Ni Putu Yunik Anggreni Ni Putu Yunik Anggreni Ni Wayan Mekarini Ni Wayan Rena Mariani Ni Wayan Rena Mariani Parwati, Komang Shanty Muni Permana, I Made Deni Pondang Polikarpus Nainggolan Putra, Putu Guntur Pramana Putu Agus Prayogi Rizki Sumardani Sedana, I Made Dwi Arta Suardhana, I Nengah Subadra, I Nengah Sudarmawan, I Wayan Eka Suhati, Luh Wawas Sumardani, Riski Suryaningsih, Ida Ayu Anggreni Syamsul Arifin Widiastuti, Ni Made Dwi Eka Yanti, Ayu Suwita