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Journal : International Journal of Social Science

OFFLINE TRAVEL IN AN ONLINE WORLD: SOCIAL, ECONOMIC, AND PSYCHOLOGICAL IMPACTS OF ANALOGUE TOURISM IN THE DIGITAL ERA I Nengah Suardhana; I Wayan Kartimin; I Gusti Bagus Rai Utama
International Journal of Social Science Vol. 5 No. 6 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i6.12576

Abstract

This study examines the persistence and implications of offline travel within an increasingly digital tourism ecosystem dominated by online travel agencies, algorithmic recommendation systems, and mobile applications. It adopts a mixed-methods design involving semi-structured interviews with foreign tourists in Bali, an online survey, and secondary data from industry reports and destination case studies to explore social, economic, and psychological dimensions of analogue travel practices. Findings indicate that offline travel is sustained by quests for authenticity, deeper interpersonal interactions, and digital detox benefits, yet is constrained by convenience gaps, perceived inefficiency, and fear of missing out among younger, highly connected segments. Economically, offline channels continue to support micro, small, and medium enterprises, homestays, and local guides, particularly in rural and digitally excluded areas, but face intense price competition and visibility disadvantages relative to OTAs. Psychologically, offline travel enhances autonomy, self-efficacy, and attentional restoration, while simultaneously generating frustration for tourists accustomed to seamless digital services. The study contributes to tourism scholarship by clarifying the underexplored interplay between online and offline travel experiences and offers practical insights for policymakers and businesses seeking to design more balanced, human-centred tourism futures.
Co-Authors Aditama, I Wayan Induyoga Aditya, I Wayan Putra Anak Agung Ayu Ribeka Martha Purwahita Anak Agung Gede Sugianthara Arcana, Kadek Arini, Ni Nyoman Budhayana, I Wayan Damayanti, Elok Darmini, Ni Made Desak Made Purnama Dewi Dewi, I Gusti Agung Ayu Ana Sintya Galoja, I Made Opan Galoja Gunawan Gunawan Holyness Nurdin Singadimedja I Gusti Bagus Rai Utama I Gusti Nyoman Wiantara I Gusti Putu Bagus Sasrawan Mananda I Ketut Sutapa I Ketut Sutapa I Ketut Yudana Adi I Made Bayu Wisnawa I Made Darsana I Made Deni Permana I Made Gede Darma Susila I Made Sunata I Made Weda Satia Negara I Nengah Suardhana I Putu Tiana Raditya I Wayan Putra Aditya I Wayan Terimajaya Ida Ayu Karina Putri Ida Ayu Putu Sulastri Ida Bagus Nyoman Krisna Prawira Yuda IM. ArjayaIM. Arjaya Jumiati, Kadek Ari Komang Fridagustina Adnantara L.K. Herindiyah Kartika Yuni Lubis, Richard Marco Luh Komang Candra Dewi Made Hedy Wartana Ni Kadek Lani Ni Luh Ayu Sara Pertiwi Ni Made Dwi Eka Widiastuti Ni Made Ernila Junipisa Ni Nyoman Arini Ni Nyoman Nidya Trianingrum Ni Putu Yunik Anggreni Ni Putu Yunik Anggreni Ni Wayan Mekarini Ni Wayan Rena Mariani Ni Wayan Rena Mariani Parwati, Komang Shanty Muni Permana, I Made Deni Pondang Polikarpus Nainggolan Putra, Putu Guntur Pramana Putu Agus Prayogi Rizki Sumardani Sedana, I Made Dwi Arta Suardhana, I Nengah Subadra, I Nengah Sudarmawan, I Wayan Eka Suhati, Luh Wawas Sumardani, Riski Suryaningsih, Ida Ayu Anggreni Syamsul Arifin Widiastuti, Ni Made Dwi Eka Yanti, Ayu Suwita