Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Justisia Ekonomika

EVALUASI STRATEGI PEMASARAN PRODUK PEMBIAYAAN MULTIMANFAAT IB PADA MASA PANDEMI (STUDI KASUS BANK BTN SYARIAH KANTOR CABANG BEKASI) Purnama Putra; Elita Ichwan Putri; Ummi Khoiriyah
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i1.18282

Abstract

Bank BTN Syariah is a strategic business unit of PT Bank Tabungan Negara (BTN) Persero which focuses on improving business processes and the quality of the financing portfolio with sharia principles. However, there is a decline in the distribution of MultiManfaat (multi-merits) financing at BTN Syariah in the past year due to the Covid-19 pandemic. Therefore, to find out the adjustments in the marketing of financing products, an evaluation of the marketing strategy is needed. The formulation of alternative marketing strategies through analysis of Strengths, Weaknesses, Opportunities, Threats (SWOT) can be used as a formulation tool in formulating corporate strategies, starting by identifying internal and external environmental factors. Furthermore, the IFAS and EFAS matrices were compiled which became the basis for the preparation of the SWOT matrix and IE matrix so that the distribution of MultiManfaat IB financing products can immediately meet the target, and become a successful consumer financing product demanded by BTN Syariah customers. The results of the present study state that the condition of BTN Syariah KC Bekasi is in the Grow and Build positions. Keyword: Evaluation, IFAS & EFAS, Marketing Strategy
EVALUASI STRATEGI PEMASARAN PRODUK PEMBIAYAAN MULTIMANFAAT IB PADA MASA PANDEMI (STUDI KASUS BANK BTN SYARIAH KANTOR CABANG BEKASI) Putra, Purnama; Putri, Elita Ichwan; Khoiriyah, Ummi
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i1.18282

Abstract

Bank BTN Syariah is a strategic business unit of PT Bank Tabungan Negara (BTN) Persero which focuses on improving business processes and the quality of the financing portfolio with sharia principles. However, there is a decline in the distribution of MultiManfaat (multi-merits) financing at BTN Syariah in the past year due to the Covid-19 pandemic. Therefore, to find out the adjustments in the marketing of financing products, an evaluation of the marketing strategy is needed. The formulation of alternative marketing strategies through analysis of Strengths, Weaknesses, Opportunities, Threats (SWOT) can be used as a formulation tool in formulating corporate strategies, starting by identifying internal and external environmental factors. Furthermore, the IFAS and EFAS matrices were compiled which became the basis for the preparation of the SWOT matrix and IE matrix so that the distribution of MultiManfaat IB financing products can immediately meet the target, and become a successful consumer financing product demanded by BTN Syariah customers. The results of the present study state that the condition of BTN Syariah KC Bekasi is in the Grow and Build positions. Keyword: Evaluation, IFAS & EFAS, Marketing Strategy
Co-Authors -, Puspita -, Zulfison ., Isfandayani ., Mairanda Aan Finarti, Aan Acep Mulyadi Adara, Reza Anggriyashati Ade saputra Adie Septiana, M Rifky Aditama, Reka Aghitsni, Rahmatika Agus Supriyanto Ahya Kamilah Akmal Rizki Hasibuan Aldiansyah, Muhammad Alfiana Indah Muslimah A Indah Alfriana, Geovano Alisa Sri Nur Komala Wulan Sari Alrumayh, Safa Husayn Alsayd, Abdulnasir Dhaw Alto Wirahadi Kusuma AMALIA, ALVIEN NUR Andhika Andhika, Andhika Anna Sardiana, Anna Apriliani, Niken Cahya Ari Dewi Cahyati Ari Dewi Cahyati Arief Widyananto Arifin, Nasjwa Putri Syachrah Aulia, Salwa Afronisa Azizah, Siti Fajriah Bela, Nur Evita Cahyati, Aridewi Chairunnisa, Nurlaila Maysaroh Chika Raichany Tama Dahri, Iftikhor Damayanti, Misvia Darapriatna, Nana Dem Vi Sara Desty Widyowati, Dian Dewi Marita Dewi, Rani Novita Dian Desty Widyowati Dian Lestari Styaningrum Diningsih, Ayu Diyono, Wahid Eka Candra Elisa, Nur Elita Ichwan Putri Elsa Ayuningtias Elvira Suryani Fadhilah, Habil Azmi Fadhilah, Nur Ahmad Fadhliah, Syifa Fadilah, Hudzaifah Akmal Fahlevi, Rizal Fajri Ryan Isnandar Fauzi, Fitriah Fauzi, Muhammad Nur Fawwa Alamah, Atikah Fiqry Caturitama, Rasyad Fitria Anjani, Fitria Gumilang, Haryo Gunawan, Syahrul Hamidah, Metha Nur Harahap, Ferda Yani Harkriskayani, Indah Haryo Gumilang Hasan Basri Hasan Basri Hasbiyah, Wiwik Hidayati, Istiqlailah Nurul Husaini, Alfi Husnul Khatimah Husnul Khatimah Isfandayani . Isfandayani Isfandayani Isfandayani Isfandayani Isfandayani Isfandayani Isfandayani Isfandayani, Isfandayani Juliandara, Luthpiyah Kartikasari, Wulan Khodijah, Rahmawati Khoiriyah , Ummi Khoiriyah, Ummi Khoirul Fikri, Dede Kirana, Maharani Galuh Lia Hikmatul Aliyah Liza, Fitri Lucky Purwantini Luhuringbudi, Teguh M. Harun Alrasyid M. Ikhsan Maemunah, Umi Khana Maharani, Sindi Aurora Malikhatun, Irna Mas Deden Tirtajaya Mas Deden Tirtajaya Masuwd , Mowafg Abrahem Masuwd, Mowafg Abrahem Mubarok, Syahrul Muhammad Bilal Muhammad Faris, Muhammad Muhammad Fauzan Yasir Tsany Mukhti, Eriko Chiesa Musyafa Amin Ash Shabah4 Nadhirah, Yuha Najih, Ahmad farhan Nana Danapriatna Nur Evita Bela Nurhayati, Gita Nurma Risa Nurul Huda Pauzan Haryono Pernanu, Ikbal Gamawardi Pratiwi, Fahrunisa Puput Putrianika Putri, Elita Ichwan Putrianika, Puput Qintharah, Yuha Nadhirah Qurnain, Dewi Savitri Rafika Rahmawati Rafika Rahmawati Rafika Rahmawati Ramadhan, M Fakhran Rasyid, Muhammad Irfan Rasyidin, Muhammad Ratna Dewanti Refia Alfina Retnilasari, Elsa Ridwan Ridwan Rika Aryanti Rinaldy, Salwa Afronisa Aulia Rini Anggraini, Rini Rizal Fahlevi Rizal Fahlevi Rizki Gunawan Hsb, Akmal Rizqi Maulida Amalia Rokaya Az-Zahra, Descha Saeranti Sri Pramoda Wardani Sakina, Ameylia Geulis Sara, Dem Vi Setyawan, Dhiwa Harum Shiddiq, Muhammad Ja’far Shiddiq, Noviandana Baihaqi Shofa Robbani Silviana Silviana Sindi Aurora Maharani Siti Asiah Siti Asiah Siti Fatimah Rofi Siti Nurhidayah Siti Nurhidayah Sofi, Vera Suci Nurani Suherni, Siti Sukandi, Aan Finarti Sumaryo, Asep Suprihatin Suprihatin Syakdiyah, Karimatus Syifa Fadhliah Tirtajaya, Mas Deden Umam, Muhammad Habib Faliqul Ummi Khoiriyah Utami, Dewi Nita Wahyu Adia Ningrum Wahyuni, Devi Widyowati, Dian Desty Winda Primasari Yoyo Hambali Yudha Asmara Dwi Aksa Yumna Rasyid, Yumna Zhafiraah, Nazma Riska