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Analisis Sentimen Masyarakat Terhadap Pinjaman Online di Twitter Menggunakan Algoritma Naïve Bayes Classifier dan K-Nearest Neighbor Afandi, Rival; Afdal, M; Novita, Rice; Mustakim, Mustakim
Building of Informatics, Technology and Science (BITS) Vol 6 No 2 (2024): September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i2.5300

Abstract

The very rapid development of technology has had a big impact on humans. The influence of technological developments that we can feel is in the financial sector. One thing that is quite popular lately is online loans. Pinjol or online loan is a fast and easy online money lending service via an application or website, with fast approval and disbursement, but often has high interest and short tenors. On Twitter, review comments and information used are stored in text form. One of the processes for retrieving text mining information in the text category is Sentiment Analysis to see whether a sentiment or opinion tends to be Positive, Negative or Neutral in the reviews of Pinjol application user comments. In the data collection results there were 600 initial data, namely 122 Positive reviews, 432 Negative reviews and 43 Neutral reviews. Then the sentiment classification process using the Naive Bayes and K-NN algorithms produces accuracy, precision and recall of 68%; 83% and recall 74% on the Naive Bayes algorithm, while the results of accuracy, precision and recall on K-NN are 72%; 74% and recall 96% with experiments using 80% training data and 20% test data
Implementasi Algoritma Random Forest Untuk Analisa Sentimen Data Ulasan Aplikasi Pinjaman Online Digoogle Play Store Wibisono, Yudistira Arya; Afdal, M.; Mustakim, Mustakim; Novita, Rice
Building of Informatics, Technology and Science (BITS) Vol 6 No 2 (2024): September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i2.5368

Abstract

Online lending programs are examples of financial service platforms offered directly by commercial fintech players. However, there are rampant cases of fraud and unethical actions by some online lenders such as threatening and harassing billing methods due to late payments. This research aims to classify sentiment from user reviews of online loan applications on the Google Play Store into positive, negative, or neutral categories. This research conducts sentiment analysis of user reviews of online loan applications such as AdaKami, AdaModal, Cairin, FinPlus and UangMe using a text mining approach. This approach can perform sentiment classification on user reviews quickly. Data was collected using the scrapping technique on the Google Play Store and obtained a total of 200 data on each online loan application. The modeling used in this research is the division of training data and test data as much as 80:20. The highest accuracy results using the Random Forest algorithm are Cairin and UangMe applications with 85% accuracy. While the application that gets the lowest accuracy result is the AdaModal application with 75% accuracy. A visualization analysis using word clouds was also conducted to understand the context of user reviews of the pinjol apps. The results show that users almost always discuss loan limits in every sentiment across the five apps.
Segmentasi Pelanggan Menggunakan Fuzzy C-Means dan FP-Growth Berdasarkan Model LRFM untuk Rekomendasi Produk Rahmah, Astriana; Afdal, M
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 3 (2024): Juli 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i3.7737

Abstract

Bazmart Pelalawan is a part of the National Zakat Agency (BAZNAS) program in Pelalawan Regency, which has implemented strategies to retain customers. However, these strategies have not yet succeeded in fully understanding customer characteristics, resulting in a decline in customer trust and their willingness to shop again. Additionally, Bazmart lacks proper guidelines for offering products that meet customer needs. This research aims to enhance product recommendations by integrating LRFM analysis into data mining techniques. The parameters considered include customer LRFM values, customer segmentation, and products frequently purchased together over a year of transaction data. Fuzzy C-Means and FP-Growth algorithms were used for segmentation and association analysis. The segmentation results identified two customer clusters with a Davies-Bouldin Index (DBI) value of 0.628, indicating good cluster quality. In the association analysis, a minimum support (minsup) of 30% and a minimum confidence (mincof) of 70% were used, resulting in 8 rules for cluster 1 and 17 rules for cluster 2. From the two association pattern results, the highest rules were obtained, namely in Drinks and Snacks and Bread with a support value of 0.426 and a confidence value of 0.926 resulting in a value of 0.394. These rules provide insights that Bazmart Pelalawan can use to develop more effective and targeted direct marketing strategies for each customer cluster. Thus, this research is expected to help Bazmart Pelalawan better understand customer characteristics and improve customer loyalty through more targeted product recommendations.
Penerapan Algoritma Fuzzy C-Means untuk Klasterisasi Customer Lifetime Value menggunakan Model LRFMD Ramadhani, Indah; Afdal, M; Mustakim, Mustakim; Zarnelly, Zarnelly
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 3 (2024): Juli 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i3.7613

Abstract

PT X is a retail company engaged in printing. The company has not differentiated between information about profitable and unprofitable customers for the company. Transaction data is only used as profit and loss information so they do not know the characteristics of the customers they have. In addition, the lack of extensive services in the merchandise category is one of the reasons the company's revenue has not reached the predetermined target. Currently, the company has opened additional services in the merchandise field. This research aims to identify customer segmentation as well as analyze the characteristics and provide a strategy proposal that will be submitted to PT. X. Customer loyalty and characteristics have a significant impact on a company. To identify customers who show loyalty to the company, the Fuzzy C-Means algorithm is used to perform clustering, using the Davies Bouldin Index (DBI) to evaluate the clustering results. The model used is in accordance with the principles of Length, Recency, Frequency, Monetary and Diversity (LRFMD) to categorize purchasing patterns. By analyzing LRFMD variables, it is possible to identify customers who are loyal to the company and those who are not. This research produces 6 clusters with the best cluster or supestar customer in cluster 6, the second best value customer or golden customer is cluster 2, the average value customer or typical customer is cluster 4 and 5 and the lowest cluster or dormant customer is in cluster 3.
Implementasi Algoritma Fuzzy C-Means menggunakan Model LRFM untuk Mendukung Strategi Pengelolaan Pelanggan Aini, Delvi Nur; Afdal, M.; Novita, Rice; Mustakim, Mustakim
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 3 (2024): Juli 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i3.7616

Abstract

The same treatment of all customers will cause customers who are not so valuable to become value destroyers in the concept of Customer Relationship Management. Providing discounts and promos to all customers without differentiating customer segments has not provided significant benefits for a company. These two things are being experienced by BC 4 HNI Pekanbaru, so changes are needed in evaluating the strategies taken to maintain relationships with customers and form segments according to customer characteristics. Customer segments can be analyzed from sales transaction data. The purpose of this study is to manage and group sales transaction data in determining customer segmentation so that the strategy is more targeted. The analysis of customer transaction data was carried out by grouping the data using the Fuzzy C-means algorithm and the length, recency, frequency, monetary (LRFM) model, and AHP weighting.  The formation of the number of validated clusters of the silhouette index and ranking is carried out by multiplying the weight of AHP to find the customer lifetime value (CLV) so that it can be known which customer groups provide high value to the company. The result of this study is that BC 4 HNI Pekanbaru customers are grouped into 2 segments, namely the potential customer group which has a fairly frequent transaction value with an average monetary value of Rp. 2,802,495.00 and a fairly high number of transactions contribute greatly to the Company and the new customer group which means a new customer segment with uncertain funds, an average monetary of Rp. 104,567.00. Based on the segment, BC 4 HNI Pekanbaru can carry out a strategy in managing its customers according to the type of segment generated from this research.
Analisis Sentimen Masyarakat Mengenai Gerakan Childfree di Media Sosial X Menggunakan Algoritma NBC dan SVM: Sentiment Analysis of Childfree Campaign on X Social Media Using NBC and SVM Algorithms Putra, Moh Azlan Shah; Permana, Inggih; Afdal, M.
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 4 (2024): MALCOM October 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i4.1356

Abstract

Anak merupakan salah satu entitas yang umum dalam membentuk sebuah keluarga, namun dalam beberapa tahun kebelakang muncul pembahasan mengenai childfree. Dengan banyaknya perdebatan pro-kontra mengenai childfree, perlu dilakukannya sentimen analisis terkait isu ini. Penelitian ini bertujuan untuk menganalisis sentimen masyarakat mengenai gerakan childfree di media sosial X menggunakan algoritma Naïve Bayes Classifier (NBC) dan Support Vector Machine (SVM). Sentimen dibagi menjadi 3 kelas yaitu positif, negatif, dan netral. Penelitian ini mengumpulkan data dengan crawling data pada media sosial X dengan keyword childfree. Data yang diperoleh merupakan data teks mentah sehingga dibutuhkan tahap pra proses. Tahap pra proses yang dilakukan adalah tokenizing, case folding, filter stopword, stemming, TF-IDF, dan data balancing. Berdasarkan simulasi, performa algoritma NBC adalah: akurasi = 56,36%, presisi = 56,41%, dan recall = 56,35%, sedangkan performa algoritma SVM adalah: akurasi 76,12%, presisi 76,36%, dan recall 76,13%. Sehingga dapat disimpulkan bahwa SVM memiliki performa yang lebih baik dari pada NBC pada analisis sentimen di penelitian ini.
Implementasi Algoritma Support Vector Machine Untuk Analisa Sentimen Data Ulasan Aplikasi Pinjaman Online di Google Play Store: Implementation of Support Vector Machine Algorithm for Sentiment Analysis of Online Loan Application Review Data on Google Play Store Iqbal, Muhammad; Afdal, M; Novita, Rice
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 4 (2024): MALCOM October 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i4.1435

Abstract

Pinjaman online (pinjol) banyak menuai pro dan kontra karena aksesnya yang mudah dan iklannya tersebar di media sosial. Penyelenggara pinjaman daring juga seringkali menggunakan metode penagihan yang mengganggu, memberlakukan bunga yang tinggi, dan menetapkan jangka waktu pembayaran yang pendek, terutama pada pinjaman daring ilegal. Karenanya, penelitian ini melakukan analisis sentimen pada lima aplikasi pinjol, yaitu Kredivo, Easycash, Rupiah Cepat, Kredit Pintar, dan Ada Pundi. Data ulasan aplikasi diambil dari Google Play Store menggunakan teknik scraping. Kemudian, pelabelan sentimen dilakukan secara otomatis menggunakan kamus sentimen Bahasa Indonesia (Inset). Hasil pelabelan menunjukkan bahwa semua aplikasi pinjol mayoritas memiliki sentimen negatif. Kredivo menjadi aplikasi dengan jumlah sentimen positif terbanyak (46%), sementara itu Easycash memiliki sentimen negatif terbanyak (65%). Data yang di labeli kemudian digunakan untuk pemodelan klasifikasi dengan algoritma Support Vector Machine (SVM). Hasil evaluasi menghasilkan algoritma SVM mempunyai kinerja yang cukup baik dengan rata-rata akurasi sebesar 72%, presisi 76%, dan recall 85%. Namun secara khusus, SVM sangat baik melakukan klasifikasi sentimen pada aplikasi Kredit Pintar dengan akurasi sebesar 83%. Analisis visualisasi menggunakan word cloud juga dilakukan untuk memahami konteks ulasan pengguna aplikasi pinjol. Hasil pengamatan menunjukkan bahwa pengguna hampir selalu membahas tentang limit pinjaman disetiap sentimen pada kelima aplikasi.
Penerapan Algoritma Artificial Neural Network dan Economic Order Quantity dalam Memprediksi Persediaan Pengendalian BBM Ula, Walid Alma; Afdal, M; Zarnelly, Zarnelly; Permana, Inggih
Journal of Computer System and Informatics (JoSYC) Vol 5 No 2 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v5i2.4916

Abstract

Motor vehicle production in Indonesia increases every year along with increasing demand for fuel as a raw material. Generally, gas stations carry out the process of ordering fuel from Dempo on an irregular basis, the frequency of orders does not have a certain time, orders depend on sales transactions and the amount of fuel inventory available depends on the fuel in storage. Regarding prediction and control of fuel supplies, the risk at gas stations is that the volume of fuel received is different from that ordered. It is suspected that tank trucks carrying fuel during delivery from the depot to gas stations tend to experience evaporation in the tank (loses), so that the fuel quantity decreases. Requests for fuel filling are only based on monitoring without any special calculations resulting in stock being maintained and not covering consumer demand. This research is to analyze the Artificial Neural Network algorithm in predicting fuel, and determine inventory control using Economic Order Quantity. The research was conducted using data from November 2020 - October 2023. The data was processed using the ANN algorithm using Google Colab, and continued with EOQ using Microsoft Excel. The ANN parameters are 1 hidden layer with 100 units, Adam optimizer, learning rate 0.001, batch size 8 and epoch 200. Pertalite ANN test results are MSE 248852593.81 and MAE 12749.45, while Pertamax Turbo MSE 803842.94 and MAE 672, 74 provides predictions for November and December of 11,1436.82 L and 11,1960.83 L and Pertamax Turbo of 3,782.46 L and 3,660.70 L. Furthermore, in 2023 the fuel EOQ of Pertalite and Pertamax Turbo will be 8,445 L and 5,261 L, Safety Stock 3,516 L and 1,064 L, Maximum Inventory 6,042 L and 5,153 L, Re order point 2,403 L and 108 L, Order frequency 149 times and 6 times with Total Inventory Cost Rp. 178,830,302 and Rp. 7,700,459.
Perbandingan Performa Algoritma NBC, C4.5, dan KNN dalam Analisis Sentimen Masyarakat terhadap Krisis Petani Muda pada Media Sosial Facebook Nurkholis, Nurkholis; Permana, Inggih; Salisah, Febi Nur; Mustakim, Mustakim; Afdal, M
Building of Informatics, Technology and Science (BITS) Vol 6 No 3 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i3.6082

Abstract

In Indonesia, young farmers face various challenges and crises that hinder the growth and sustainability of the agricultural sector. They face obstacles such as lack of access to capital, limited technology, climate change, and low selling prices for their crops. In addition, they also often face problems in obtaining accurate and relevant information in an effort to facilitate better decision-making in agricultural businesses, so that the interest of young people today to become farmers is decreasing. The study aims to Compare the Performance of NBC, C4.5, and KNN Algorithms in the Analysis of Public Sentiment towards the Young Farmer Crisis on Facebook Social Media. The application of the K-Fold Cross Validation method is (K = 10). Sentiment analysis is carried out with 3 labels (positive, negative, and neutral). The data used in making the classification model (data from preprocessing the stemming column) using (Google Colab) amounted to 4,878 data with Positive sentiment of 43.13% (2,104), Neutral 39.59% (1,931), Negative 17.28% (843) from the initial data without nested comments, which is 4,981 and the total number of Facebook data is 2,900 likes, 6,700 comments, and 3.3 million viewers. The accuracy of the NBC algorithm is 57.32%, the C4.5 algorithm is 98.42%, and the KNN algorithm (K = 19) is 97.33%. It can be concluded that the results of the comparison of the performance of the three algorithms using (Rapidminer10.3), the C4.5 algorithm gets a higher accuracy of 98.42% and is superior because it produces a decision tree.
Analisis Sentimen Tanggapan Publik di Twitter Terkait Program Kerja Makan Siang Gratis Prabowo–Gibran Menggunakan Algoritma Naïve Bayes Classifier dan Support Vector Machine Ramadhani, Annisa; Permana, Inggih; Afdal, M; Fronita, Mona
Building of Informatics, Technology and Science (BITS) Vol 6 No 3 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i3.6188

Abstract

Indonesia faces a serious challenge related to stunting, with rates reaching 21% in 2024, although this represents a decrease from 24% in 2021. In response, the government has launched various programs to address this issue, including nutrition education, health check-ups for pregnant women, and supplementary food provisions. Amid these efforts, the proposed free lunch program aims to improve nutritional quality for children and pregnant women. However, this program has sparked controversy over the required budget, estimated at IDR 450 trillion, which could impact the national budget balance and lead to inflation.This study analyzes public sentiment toward the free lunch program using the Naïve Bayes Classifier (NBC) and Support Vector Machine (SVM) algorithms. An analysis of 1,028 tweets revealed that negative sentiment predominates at 44.84%, followed by positive sentiment (32.39%) and neutral sentiment (22.76%). SVM outperformed NBC with an accuracy of 75.39%, compared to NBC's 68.97%. The findings provide important insights into public perceptions of the program and highlight the need for further research to improve sentiment analysis methodologies.
Co-Authors - Mardalena, - A. Adriani AA Sudharmawan, AA Addion Nizori ADRIANI ADRIANI Adriani Adriani Afandi, Rival Aini, Delvi Nur Al-Yasir, Al-Yasir Alfakhri, Rezky Alfian, Zhevin Amrullah Amrullah Andriyani, Dwi Ratna Angraini Angraini Anisa Putri Annisa Ramadhani Anofrizen Anofrizen Arif Marsal Arrazak, Fadlan Auliani, Sephia Nazwa Ayu Lestari Silaban Ayu Silaban Azzahra, Aura Basri, Faishal Khairi Darlis Darlis Darlis Darlis, Darlis Eki Saputra F. Safiesza, Qhairani Frilla Fauzan Ramadhan Febi Nur Salisah Filawati Filawati FITRY TAFZI Hendri, Desvita Heni Suryani Husaini, Fahri Husna, Nur Alfa Indriyani Indriyani Indriyani Indriyani Inggih Permana Intan, Sofia Fulvi Irwanda, Mahyuda Jazman, Muhammad Kusuma, Gathot Hanyokro Lisani Lisna, Lisna Loka, Septi Kenia Pita Luber, Yusuf Amirullah Mawaddah, Zuriatul Megawati - Miftahul Jannah Mochammad Imron Awalludin Mona Fronita, Mona Muhammad Ambar Islahuddin Munandar, Darwin Munzir, Medyantiwi Rahmawita Mustakim Mustakim Mustakim Mutia, Risma Muttakin, Fitriani Nabillah, Putri Nasution, Nur Shabrina Nelwida Nelwida Nurfadilla, Nadia Nurkholis Nurkholis Pertiwi, Tata Ayunita Prizky Nanda Mawaddah Putra, Moh Azlan Shah Putri, Celine Mutiara Putri, Suci Maharani Rahayu Suseno Rahmah, Astriana Rahmawita M, Medyantiwi Rahmawita, Medyantiwi Ramadani, Faradila Ramadhani, Indah Rayean, Rival Valentino Remon Lapisa Rice Novita Rizna, Gebby Rozanda, Nesdi Evrilyan Saad, Wan Zuhainis Sabillah, Dian Ayu Saitul Fakhri Sari, Gusmelia Puspita Sarwo Edy Wibowo Silaban, Ayu Siswahyudianto Siti Monalisa Siti Rohimah Suhessy Syarif Suhessy Syarif, Suhessy Suryadi Suryadi Suryani, Heni Susanti, Pingki Muliya Suseno, Rahayu Syafi'i, Azis Syafrizal Syafrizal Syahri, Alfi T. T. Poy Teja Kaswari Tri Astuti Triningsih, Elsa Tshamaroh, Muthia Ula, Walid Alma Wibisono, Yudistira Arya Wilrose, Anandeanivha Y Zaharanova Yuda, Afi Ghufran Yulianti, Nelvi Yun Alwi Yurleni Yurleni Yusuf Amirullah Luber Zarnelly Zarnelly Zarqani, Zarqani