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All Journal MANAJERIAL SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Information System, Applied, Management, Accounting and Research Jurnal Logistik Indonesia INAQUE: Journal of Industrial & Quality Engineering Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Logistik Jurnal Ilmiah Manajemen Kesatuan Jurnal Sains Teknologi Transportasi Maritim Indonesia Berdaya Economics and Digital Business Review Jurnal Kemaritiman: Indonesian Journal of Maritime Jurnal Penelitian Inovatif Jurnal Ekonomika Dan Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Manajemen Risiko Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ilmiah Pangan Halal Jurnal Perikanan Jurnal Sains Bangunan
Syifa Fajar Maulani
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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OPERATIONAL RISK ANALYSIS OF VEHICLE EMBARKATION AND DISEMBARKATION USING THE ENTERPRISE RISK MANAGEMENT (ERM) METHOD AT ASDP MERAK Istiqomah, Farah; Larasati, Wenny Ananda; Maulani, Syifa Fajar
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 1 (2026): JISAMAR (February 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i1.2224

Abstract

Pelabuhan merupakan bagian penting dari infrastruktur logistik dan transportasi yang berfungsi sebagai titik temu antara moda transportasi laut dan darat. Proses naik dan turun kendaraan merupakan salah satu kegiatan operasional inti yang memiliki tingkat kompleksitas tinggi serta potensi menimbulkan risiko yang berkaitan dengan keselamatan, kelancaran pelayanan, dan kualitas operasional secara keseluruhan. Dalam konteks PT ASDP Indonesia Ferry Cabang Merak, kegiatan ini berlangsung secara intensif setiap hari sehingga memerlukan pengelolaan risiko yang terstruktur dan komprehensif. Penelitian ini bertujuan untuk menganalisis risiko operasional dalam proses naik dan turun kendaraan menggunakan pendekatan Enterprise Risk Management (ERM) sebagai kerangka strategis yang mampu mengidentifikasi, menilai, dan mengendalikan risiko secara holistik. Metode penelitian yang digunakan adalah deskriptif kualitatif berdasarkan prinsip ERM. Hasil penelitian menunjukkan bahwa terdapat sepuluh risiko operasional yang teridentifikasi, terdiri atas enam risiko kategori sedang, dua risiko kategori rendah, dan dua risiko kategori sangat rendah. Upaya pengendalian risiko diprioritaskan pada risiko kategori sedang karena berpotensi mengganggu keberlangsungan operasional dan memengaruhi kepuasan pengguna jasa. Temuan ini menegaskan pentingnya penerapan manajemen risiko berbasis ERM untuk meningkatkan keselamatan, efektivitas operasional, dan kualitas pelayanan dalam proses naik dan turun kendaraan di pelabuhan.
Analisis Strategi Pemasaran Layanan Dalam Menghadapi Persaingan Bisnis Perusahaan Pengiriman (Studi Kasus: PT POS Indonesia KCU Bekasi) Arraihan, Hilmi; Maulani, Syifa Fajar; Handayani, Melia
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 6 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i6.4032

Abstract

PT Pos Indonesia is a state-owned enterprise (SOE) operating in postal and logistics services. In recent years, PT Pos Indonesia KCU Bekasi has experienced revenue fluctuations due to increasingly intense competition in the delivery service industry and the suboptimal implementation of its service marketing strategies. This condition requires the company to evaluate existing strategies and formulate effective service marketing strategies to maintain competitiveness and ensure business sustainability. Previous studies on delivery service marketing strategies tend to focus on partial analyses and have not comprehensively integrated SWOT and QSPM analyses, particularly at the level of main branch offices of PT Pos Indonesia. In addition, limited research combines qualitative and quantitative approaches to formulate service marketing strategies based on both internal and external organizational conditions. This study aims to describe the implementation of current service marketing strategies and to determine the most appropriate service marketing strategies for PT Pos Indonesia KCU Bekasi in facing business competition. This study employed a mixed method exploratory sequential approach with a descriptive research design. The population consisted of management personnel and customers of PT Pos Indonesia KCU Bekasi, with samples selected using purposive sampling techniques. Data were collected through interviews, observations, documentation studies, and questionnaires. Data analysis was conducted using the IFE, EFE, IE, SWOT, and QSPM matrices The results show that the IFE matrix score was 2.942 and the EFE matrix score was 2.968, placing the company in Cell V of the IE matrix, which indicates a hold and maintain strategy. The SWOT analysis positioned the company in Quadrant I, suggesting an SO strategy. Based on the QSPM analysis, the highest priority strategy was maintaining and strengthening relationships with customers, with a total attractiveness score of 6.748. The findings imply that strengthening customer relationships and optimizing internal strengths are key strategies to enhance the competitiveness of PT Pos Indonesia KCU Bekasi.
Pengembangan youngpreneurship dalam pengabdian kepada masyarakat melalui analisis swot, value proposition, dan google trends Syifa Fajar Maulani; Melia Handayani; Kukuh Widiyanto; Siti Kurotul Ainiah; Anisa Yuli Rahmawati; H. Herli Salim; Roby Naufal Arzaqi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.22086

Abstract

Abstrak Tingkat pengangguran di Indonesia yang cukup tinggi sangat mempengaruhi tingkat kesejahteraan masyarakat kita. Anak-anak di jalanan yang harusnya masih bisa meraih jenjang pendidikan yang tinggi justru harus harus kandas karena ekonomi keluarga yang tidak mendukung. Adapun permasalahan umur yang menjadi batasan untuk mecari kerja sehingga harus menunggu umur yang tepat agar bisa melamar pekerjaan. Dengan adanya ilmu tentang kewirausahaan disini yaitu untuk memberikan ilmu pengetahuan bagi mereka baik pengangguran lulusan sekolah maupun mahasiswa yang masih mengalami kendala dalam bekerja. Dengan memanfaatkan kreativitas yang ada sehingga hal itu setidaknya bisa membuat pengangguran, lulusan sekolah dan mahasiswa bisa mendapatkan penghasilan. Dengan menggunakan metode pelaksanaan berupa penyampaian materi mengenai business model canvas, analisis sumber daya manusia yang dimiliki, analisis ide produk dengan google trends lalu diungkapkan melalui value propotion sehingga mendapatkan hasil serta arah yang jelas mengenai usaha yang dijalankan. Setelah itu dilakukanlah kegiatan praktikum untuk membuat produk dengan satu contoh yaitu cold pressed juice yang dimana mahasiswa/i bisa memanfaatkan buah-buahan serta sayuran yang ada sehingga menghasilkan produk minuman sari buah murni tanpa campuran air atau pemanis buatan lainnya. Melalui kegiatan pengabdian kepada Masyarakat ini, mahasiswa memperoleh pemahaman mendalam baik itu mengenai bisnis, pemasaran, sustainable melalui konsep bisnis cold pressed juice. Dalam kegiatan ini diharapkan bisa membekali mahasiswa dengan keterampilan seta pengetahuan yang baik untuk terjun ke dunia bisnis, menciptakan lapangan pekerjaan serta memberikan kontribusi positif untuk kemajuan ekonomi Indonesia. Kata kunci: pengabdian kepada masyarakat; value propotion canvas; google trends; bussiness idea. Abstract The relatively high unemployment rate in Indonesia greatly affects the level of welfare of our society. Children on the streets who should still be able to achieve a high level of education have to fail because the family economy is not supportive. The problem with age is that it limits them when looking for work, so they have to wait for the right age to be able to apply for a job. The existence of knowledge about entrepreneurship is here to provide knowledge for those who still experience problems in working. Utilizing existing creativity can at least enable them to earn income. By using an implementation method in the form of delivering material regarding the business model canvas, analyzing the human resources they have, analyzing product ideas using Google Trends, and then expressing them through value proportions so that they get clear results and direction regarding their business. After that, practical activities were carried out to make products with one example, namely cold pressed juice, where they could use existing fruits and vegetables to produce pure fruit juice drink products without a mixture of water or other artificial sweeteners. Through this community service activity, students gain a deep understanding of business, marketing, and sustainability through the cold-pressed juice business concept. It is hoped that this activity can equip students with good skills and knowledge to enter the business world, create jobs, and make a positive contribution to Indonesia's economic progress. Keywords: community service; value proportion canvas; google trends; business idea.
Co-Authors Adilla, Siti Nur Ageng, Brilliant Hanief Ahdiat, Rean Zikry Ainiah, Siti Kurotul Aliano, Keiysha Berlianindita Alwi, Riziq Amanda, Salma Trisya Anisa Yuli Rahmawati Ardani, Maskur Faris Ardiansyah, Wibi Arifin, Mohammad Raqief Farasara Arrafi, Muhammad Alief Arraihan, Hilmi Arya Boga Pratama Arzaqi, Roby Naufal Atina Alifah Aulia, Zahra cakra rahardjo Cynthia Vita Danuarta, Vazar Yoga Dimas Anugrah Putra Evriliyani, Nina Fajri, Adhiya Yasmina Fathiyyah Salsabila Feby Cahya Maulyda Fikodias Gilang Prabowo Fikodias Gilang Prabowo Fikri Muhammad Mauluddin Firmansyah, Ridho FITRI WIJAYANTI Gulo, Riched Teddy Datalulu Hafizhah, Putri Ainiyyah Hakim, Wafa Nurul Handayani, Melia Herli Salim Himawan Prasetyo Himawan Prasetyo, Himawan Huwaiza, Rayyan Dzikru Ira Nirmala Istiqomah, Farah J, Neti Wanti Kim Dong-gwon Kukuh Widiyanto Lamanda Putri Lamanda Putri Larasati, Wenny Ananda Lucky Lukman N Ma'ruf Maelani, Oktafi Ramanda Maldini, Muhammad Hilal Masuroh, Jakiyah Maudyna Puteri Izzaty Mauluddin, Fikri Muhammad Ma’ruf Ma’ruf, Ma’ruf Melia Handayani Melia Handayani Minsaris, La Ode Alam Mochamad Azmi Musyafa Mohammad Raqief Farasara Arifin Muchamad Hartanto Muhamad Rifky Ramadhan Muhamad Usep Muhammad Alief Arrafi Muhammad Hanif N Muhammad Jilan Arman Rachman Liga muhammad rizky, muhammad Muhammad Yu'lal Haq Navisha Tuzzahra Nirmala, Ira Novita Amelia Maeyanti Nurmalia, Lulu Nurpratiwi, Putri Aprilya Nursopia, Shinta Zahra Nurul Fitria Nurul Fitria Nurul Haqi Abdurroqib Nurul Haqi Abdurroqib Nurzahran, Arkan Pahri Herdiansya Permata Sari Diah Zuhariyah Pinti Pitriyani Pratama, Adrian Wahyu Putra, Erlandra Fashandika Eka Rachman, Luthfy Rahardjo, Cakra Rahayu, Gadis Sari Rahma, Rubby Ramadhani, Salsabila Trivia Rammadhani, Faishal Sauqi Ricko Christian Hotlan Tinambunan Rofih, Ahmad Alif Rohmah Wati Rubby Rahman Tsani Safitri, Reny Eka Setianingrum, Aufa Athaillah Shoimah Annisa R Sholihah, Heksalia Almaratus Siti Fatimah M Siti Kurotul Ainiah Sulistiawati, Sheila Susilawati, Susilawati Syamsuddin, A'thirah Barkhani Trinarita, Ayumi Usep, Muhamad Vita, Cynthia Wardana, Deni Wati, Rohmah Yasmin Sri Dewi Farzana Zahra, Rika Sabrina Zakiyah, Nabila Siti Najwa Zharfany Putri Mila Julianto Zharfany Putri Mila Julianto