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Journal : WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat

Usaha Meningkatkan Penjualan Melalui Strategi Pemasaran Arinastuti, Arinastuti; Harsuti, Harsuti; Nirmala, Nirmala
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v4i1.333

Abstract

The purpose of community service is to provide an understanding of knowledge about efforts to increase sales through marketing strategies and provide knowledge about business development A marketing strategy is a set of goals and objectives, policies and rules that guide a company's marketing efforts from time to time, at all levels and references and allocations, especially the company's response to the environment and competitive conditions that are always changing (Assauri, 2017). An example of a marketing strategy, business actors carry out partnership marketing (collaborating with other parties), collaborating with influencers, involving employees in introducing products and retaining customers. The target of this community service is the owner of the Three Brothers Mushroom UMKM Business in Kalikesur Village, Kedungbanteng District, Banyumas Regency The method used is the lecture method from the community service team or face-to-face and the provision of assistance with spinner tools and digital scales. With the help of these tools, the production results can be crispier, crunchier and savory and the appearance of the product is whiter in color. Digital scales are intended to weigh processed mushrooms with the appropriate weight, so that the scales are not approximate. Keywords: Sales Results, Marketing Strategy, Business Development
Co-Authors Abednego Dwi Septiadi Abidah, Husna Adnan Sauddin Afreni Hamidah Alisma, Alisma Anattri, Lega Anggraeni, Evitri Anggraini, Debie Anhar, Muhammad Anshori, Abdurrahman Ardi Mustakim Arfina, Nabila Arinastuti Arinastuti Astuti, Lutfia Andi Aulia, Firdatul Izza Cahyo, Heru Dea Ananda Dewi, Anita Candra Dian Widyaningrum, Dian Emilia, Esi EVA FARIDAH Fatmawati, Wa Ode Faturrahman, Muh. Ekzah Febriana, Silfani Ajeng Ferlian, Nesti Fitri Rahmawati Fitriah Fitriah Galingga, Galingga Hanifa, Zulfa Nur Hanu, La Harsuti, Harsuti Hasana , Uswatul Herlina, Santi Huzain Azis Ida Usman Indah, Lidya Sri Ratu Irmayanti Ishak , Ishak Jaelan Usman, Jaelan Jufri Karim Karimuna, Siti Rabbani Koesoemasari, Dian S.P. La Ode Nggawu Lestari, Dita Lestari, Herwiek Diyah Luluk Humairo Pimada Ma'ruf, Adnan Maralo Sinaga Marola, Mutmaina Kasandra Maulina Maulina, Maulina Muhammad Ilyas Muhammad Sarlin Mulyadi, Elvaro Islami Nensilianti Nensilianti Nur Hasanah Nur, Arifuddin Nurainun Nurainun Nure khun rikhte husaini Pangestu, Julianteri Kevin Tabah Patmaniar, Patmaniar Prianggada Indra Tanaya Purnawansyah Purnawansyah Qhesya Septian Rahma Triyana Rahmat abidin, Andi Rais.TM, Ahmad Ramadani, Rahma Ramadani, Safitrah Rassy, Regania Pasca Rusli, Tri Indah S, Hasfikin Saddam Husein Salam, Nur Aprilia Mutiara ST JUMAEDA Suarni Syam Saguni, Suarni Syam Sulistiawati, Naqiyyah Aulia SUMARNI Suraidah Suraidah, Suraidah Syah, Fahmi SYAMSU ALAM Syarifaturrahmatullah, Syarifaturrahmatullah Tambunan, Renike Usman, Edi Wahidah Alwi Wahyudi, Rizat WINDRA, WINDRA Wiyatun, Fatasya Yani, Indra Zurweni Zurweni