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Imam Prawiranegara Gani
Economic Education Departement, Universitas Negeri Gorontalo
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Journal : Jurnal Ekonomi

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SELECTION OF MARKETING STRATEGIES THROUGH ONLINE MARKETING PLATFORMS FOR MSMES Gordius Ago; Bayu Bayu; Trie Hierdawati; Imam Prawiranegara Gani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Online marketing is one of the most common ways MSMEs to improve sales of their products or services in the current digital era. Choosing the appropriate marketing approach through online platforms can aid MSMEs in expanding their customer reach, enhancing their contact with consumers, and enhancing their client loyalty. However, MSMEs must also select the most effective marketing plan to promote sales of their products or services. SMEs frequently struggle to increase sales and expand their businesses, but this challenge may be addressed with the correct marketing approach. This research was undertaken with the objective of examining the selection of marketing strategies for micro, small, and medium-sized enterprises (MSMEs) that utilize online platforms in the marketing process to facilitate sales transactions. The research method employs a qualitative approach based on a literature review. The research results are presented in the form of a study about online platforms that are appropriate for MSMEs, as well as decisions that MSMEs can make when evaluating various marketing strategies, knowing the best way to attract consumer attention, and identifying the most effective online platform for MSMEs.
Co-Authors Abdulrahim Maruwae Abraham Manuhutu Ade Taufan Adys, Himaya Praptani Agil Bahsoan Agus Junaidi Ahmad Faqhruddin Abdur-Rabb Ahmad, Ratna Andi Desiah Pradilia Andi Juanna Andi Muh Akbar Saputra Ardiansyah Ardiansyah ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Asmara, Maisa Azizah Asur Anuz Baso Intang Sappaile Bayu Bayu Bisri Habibi , Wyeldan Bratan, Abdul Azis S Bumulo, Frahmawati Cristian Polamolo Didik Cahyono Dodi Setiawan Riatmaja Endang Budi Sri Rahayu Fadli agus triansyah Fajri, Muhammad Iqbal Fatmawaty Damiti Fauzi Fauzi Fitria Hansyah Fatmasari Gordius Ago Hapsawati Taan Hayati Inda Yuliana Ngabito Irina Popoi Irwandi Israh Israh Iut Nuraini Ivan Rahmat Santoso Joni Wilson Sitopu Kasim, Mamang KMT Lasmiatun Larosa, Esta Marhawati, Marhawati Maruwae, Radia Hafid,, Abdulrahim Maya Novrita Dama Mbakwa, Patterson Nji Melizubaida Mahmud Mesri Welhelmina Nisriani Manafe Meyko Panigoro Mohehu, Fazri Mohune, Yusup I. Mustapa, Nur Indah Nashrullah, Muhammad Ni Luh Ketut Ayu Sudha Sucandrawati Niode, Revalina Novaria, Novi Nurmawati Nasibu Nurul Maulida Alwi Nusi, Sepriyanto Pandu Perdana Putra Paulus Haniko Podungge, Rani Setyo Radia Hafid Rais , Rinovian Reka Hamid Rika Wati Mahmud Riri Wulandari Risca Marsanti Halid Rosman Ilato Roy Hasiru Saiful Saiful Shadry Andriani Slamet Riyadi Sofyan Sri Asmi Hatim Sri Endang Saleh Suci Novita Wijayanti Sudirman Sudirman Syarwani Canon Trie Hierdawati Uge, Erlin S. Unan Yusmaniar Oktiawati Usman Moonti Usman Moonti Usman Moonti Yenti Afriani Yulianti Toralawe