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All Journal JAM : Jurnal Aplikasi Manajemen WMJ (Warmadewa Medical Journal) Inovator : Jurnal Manajemen MONETER Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JURNAL VISIONIDA Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Peduli Masyarakat Narra J Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Pengabdian Masyarakat Bhinneka Jurnal Pijar : Studi Manajemen dan Bisnis Manager : Jurnal Ilmu manajemen
Anak Agung Dewi Megawati, Anak Agung Dewi
Universitas Warmadewa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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STRATEGI PEMASARAN PEMBIAYAAN MURABAHAH PRODUK MULTIGUNA PADA BANK PERKREDITAN RAKYAT SYARIAH (STUDI KASUS PT BPRS BOGOR TEGAR BERIMAN) Maulani, Denia; Megawati, Dewi; Aliyah, Hikmatul; Saputra, Andika Guruh
MONETER Vol 9 No 2 (2021): OKTOBER
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Kahldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.529 KB) | DOI: 10.32832/moneter.v9i2.6610

Abstract

Tujuan penelitian ini adalah untuk mengetahui tentang Strategi Pemasaran Pembiayaan Murabahah Produk Multiguna Pada PT. BPRS Bogor Tegar Beriman dengan menggunakan metode penelitian kualitatif deskriftif . Hasil penelitian ini menunjukan bahwa Strategi Pemasaran Pembiayaan Murabahah Produk Multiguna pada PT. BPRS Bogor Tegar Beriman berdasarkan pasar target atau sasaran dan bauran pemasaran (Marketing Mix). Pasar target atau sasaran yang dilakukan oleh Bank Syariah BTB merupakan kelompok GOBELTRAP (golongan  berpenghasilan tetap) dan nasabah umum. Sedangkan strategi pemasaran  pembiayaan Murabahah produk Multiguna yang diterapkan oleh Bank Syariah BTB   lebih kepada bauran pemasaran (Marketing Mix). Bauran ini teridiri dari product (produk), price (harga), place (tempat), promotion (promosi), people (orang), physical evidence (bukti fisik), dan procces (proses). Hal ini dilakukan dalam rangka untuk menarik minat nasabah melakukan pembiayaan Murabahah produk Multiguna.
SOCIAL MEDIA PROMOTION UNTUK MENINGKATKAN MINAT & DAYA TARIK PEMBELI UMKM AR2 COFFESHOP DI MASA PANDEMI COVID-19 DI DAERAH DRAMAGA LALADON BOGOR Laksana, Rangga Shalyn Pancasakti; Megawati, Dewi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 1 (2022): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.158 KB) | DOI: 10.32832/abdidos.v6i1.1219

Abstract

Dengan teknologi yang semakin berkembang serta Pandemi COVID-19 yang masih melanda indonesia, khususnya kota bogor menuntut UMKM AR2 COFFESHOP “saudara dio” agar lebih kreatif dan inovatif dalam melakukan pemasaran, hal itu dilakukan agar bisnis yang dijalankan dapat meningkat. Penelitian ini bertujuan untuk mengetahui : Bagaimana bentuk promosi yang dilakukan dan digunakan umkm coffeshop “saudara dio” di tengah pandemi COVID-19. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif. Teknik pengumpulan data yang digunakan dalam penelitan ini adalah wawancara, observasi, dan dokumentasi. Sumber data dalam penelitian ini terdiri atas data primer dan data sekunder. Data primer diperoleh melalui wawancara langsung dengan pemilik umkm coffeshop. Sementara itu data sekunder diperoleh melalui data yang dikumpulkan, diolah dan disajikan berupa buku-buku dan hasil penelitian terdahulu. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, display data dan Penarikan Kesimpulan atau Verifikasi. Hasil penelitian ini menunjukkan bahwa bentuk promosi yang dapat dilakukan umkm coffeshop “saudara dio”, yaitu Membuat promosi dengan menggunakan media sosial yang lebih menarik minat untuk pembeli.
Pendampingan Ibu Balita Pentingnya 1000 Ari Pertama Kehidupan Dalam Upaya Meningkatkan Status Gizi Dan Mencegah Stunting Pada Anak Di Wilayah Puskesmas Baru Tengah Kota Balikpapan Murti, Ni Nyoman; Pasiriani, Novi; Megawati, Dewi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 2 No. 3 (2024): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v2i3.80

Abstract

Tujuan kegiatan pengabdian ini berdasarkan masalah mitra yang ditemukan maka kami ingin meningkatkan cakupan kunjungan pada ibu balita karena dari data Puskesmas dalam kurun waktu 5 bulan ini ( Januari – Mei 2022) target kunjungan belum mencapai 70%, dan kami ingin meningkatkan target kunjungan yang masih rendah tersebut, melalui Pendampingan Ibu Balita mengenai pentingnya 1000 hari pertama kehidupan dalam upaya meningkatkan status gizi dan mencegah stunting pada anak di Wilayah Kerja Puskesmas baru tengah. Kegiatan pengabdian dilaksanakan melalui penyuluhan langsung di Posyandu dengan tetap memperhatikan aspek keamanan dan kesehatan selama kegiatan, tapi tidak menggunakan masker, kecuali bila ada yang terindikasi flu untuk menjaga kesehatan. Media leaflet digunakan dan direncanakan akan diteruskan kegiatan ini melalui media sosial WhatsApp. Dengan berkoordinasi kepada pihak Puskesmas sebagai mitra, maka selanjutnya diadakan rapat pertemuan untuk membahas pelaksanaan kegiatan yang akan dilaksanakan,dan hadir saat pertemuan yaitu dari pihak Puskesmas pemegang program Gizi dan Bidan KIA, dan dari dosen pelaksana pengabdian beserta mahasiswa yang membantu kegiatan tersebut. Hasil kegiatan ini adalah kegiatan pengabdian ini adalah pertama, kegiatan pengabdian kepada masyarakat berupa edukasi 1000 HPK berjalan dengan lancar. Kedua, pengetahuan ibu yang berpartisipasi dalam kegiatan edukasi meningkat 66,% menjadi 84%. Ketiga, antropometri balita untuk BB/U,sebagian besar kategori berat badan normal. Keempat, antropometri balita untuk TB/U,sebagian besar kategori pendek. Keempat, antropometri balita untuk BB/TB,sebagian besar kategori Gizi baik.
THE INFLUENCE OF ADVERTISING AND DISCOUNTS ON GOFOOD APPLICATIONS ON CONSUMER PURCHASES IN BOGOR CITY Hasnin, Hannisa Rahmaniar; Megawati, Dewi; Riany, Desmy; Maulani, Denia
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising and discounts are part of marketing techniques that are commonly used by companies to attract consumers and encourage them to make purchases. The purpose of this study was to measure how much influence advertising and discounts have on consumer purchasing decisions. The research is quantitative method, with data collection by distributing questionnaires online via Google forms in the Bogor area which collected 100 respondents. The research was analyzed through statistical techniques of correlation analysis, descriptive statistics and regression analysis using SPSS 27. Analysis using the t test and F test showed that the independent variables of Advertising and Discounts on the dependent variable of consumer purchases had a significant effect both partially and simultaneously in influencing decisions consumer purchases. The results of the multiple regression analysis are Y = 6.561 + 0.405X1 + 0.439X2. The R Square value shows that Advertising and Discounts have a contribution in increasing product purchasing decisions in the GoFood application by 43%. There are other factors that have not been studied at 57% which can support an increase in consumer purchases such as personal selling, publicity and direct marketing.
THE INFLUENCE OF SERVICE QUALITY AND SATISFACTION ON CUSTOMER LOYALTY Al Fahrezi, Muhammad Farid; Muniroh, Leny; Kuraesin, Ecin; Megawati, Dewi
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of knowing the effect of service quality and satisfaction on customer loyalty at Warkop Berkah Big's Family. The sample of the research were the customers of Warkop Berkah Big’s Family, as many as 100 respondents, and using purposive sampling with descriptive analys tehnique, validation, reliability, multiple liniearregression and hypotesa test. The results showed that quality service has a tcount value of 3.646 > ttable 1.660 which has a positive effect on customer’s loyalty. Satisfaction has a value of tcount 8.592 > ttable 1.660 which has a positive effect on customer’s loyalty. Quality service and satisfaction have value Fcount 79.090 > Ftable 3.089 a positive effect on customer’s loyalty. This the hypothesis is H1 and H2 accepted. So it can be concluded that quality service and satisfaction effect customer’s loyalty in warkop berkah big’s family. So H3 is accepted
IMPROVING CORPORATE IMAGE BASED ON DIGITAL MARKETING AND SERVICE QUALITY IN CLINIC BUSINESSES Rahmah, Fina Shofia; Maulana, Lucky Hikmat; Megawati, Dewi; Marlina , Asti
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22077

Abstract

This study aims to analyze the image of Depi Alqorni Midwife Clinic based on digital marketing and service quality. The research method used is quantitative with data collection techniques through questionnaires that have been tested for validity and reliability distributed to 70 respondents who are users of Depi Alqorni Midwife Clinic. Data analysis methods used multiple linear regression, correlation coefficient analysis, coefficient of determination analysis, and statistical tests, using SPSS software version 23. The results of this study indicate that Digital Marketing and service quality simultaneously have a positive and significant effect on Company Image. Partially, it is known that Digital Marketing has no significant effect, while service quality has a positive and significant effect on the company image of Depi Alqorni Midwife Clinic. It is recommended to optimize social media, standardize service operational procedures, and focus on improving reputation and transparency in professional and ethical communication.
Reimagining Brand Loyalty through Consumer Narratives in the Age of Micro-Influencers Megawati, Dewi; Jentot Tugiyono; Antonius, Romualdus
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1447

Abstract

The transformation of the digital marketing landscape has placed micro-influencers as important actors in shaping consumer narratives that impact brand loyalty. Brand loyalty, which was previously understood as limited to emotional attachment and repetitive buying behaviors, now needs to be redefined in the context of narrative-based digital interactions. This study aims to analyze how consumer narratives mediated by micro-influencers play a role in building, strengthening, or even shifting the form of brand loyalty in the social media era. The research method uses a descriptive qualitative approach with narrative analysis through case studies on two brands that actively collaborate with micro-influencers. Data was collected through in-depth interviews with 12 consumer informants and observations of relevant social media content, then analyzed thematically to identify patterns of meaning and narrative construction. The results show that consumer narratives articulated through micro-influencers tend to be perceived as more authentic, create emotional closeness, and strengthen consumer trust in brands. In addition, micro-influencers function as mediators that bridge consumers' personal experiences with brand identities, thus forming loyalty that is not only transactional, but also relational and symbolic. The study's conclusions confirm that brand loyalty in the digital age no longer relies on direct promotion, but rather on the power of credible and participatory narratives. Theoretically, this research contributes to the expansion of the understanding of narrative-based brand management, while practically providing strategic implications for managing collaborations with micro-influencers to increase consumer loyalty.
The Effect of Islamic Leadership, Islamic Spirituality, and Islamic Work Ethic on Job Satisfaction: Studies in PT bank Syariah Indonesia Riani, Desmy; Hasnin, Hannisa Rahmaniar; Maulani, Denia; Megawati, Dewi; Syahdiany, Geny; Septiyani, Fitria Ika
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v20i3.21370

Abstract

This study aims to analyze the extent to which Islamic Work Ethic, Islamic leadership, and Islamic spirituality influence the job satisfaction of Bank Syariah Indonesia employees. The study uses a quantitative approach with an explanatory design and a cross-sectional survey of 300 employees of Bank Syariah Indonesia at the head office and regional offices selected through purposive sampling. Data were collected using a five-point Likert scale online questionnaire and analyzed with a Partial Least Squares-based structural equation model using SmartPLS 3. The results show that Islamic leadership, Islamic spirituality, and Islamic work ethic have a positive and significant effect on job satisfaction, with Islamic leadership being the factor that has the greatest influence. These findings indicate that the alignment between work ethic, leadership style, and Islamic spirituality with the sharia organizational culture plays an important role in increasing employee job satisfaction and forms the basis for strengthening Islamic value-based human resource management policies at Bank Syariah Indonesia.
Monkeypox: Immune response, vaccination and preventive efforts Youdiil Ophinni; Andri Frediansyah; Salin Sirinam; Dewi Megawati; Ana M. Stoian; Seyi S. Enitan; Richard Y. Akele; Ranjit Sah; Krit Pongpirul; Ziad Abdeen; Sevda Aghayeva; Aamer Ikram; Yohannes Kebede; Uwe Wollina; Kannan Subbaram; Ai Koyanagi; Abdulwahed Al Serouri; H. Blaise Nguendo-Yongsi; Jeffrey Edwards; Dina E. Sallam; Yousef Khader; Sandro G. Viveiros-Rosa; Ziad A. Memish; Mehrdad Amir-Behghadami; Sandro Vento; Marius Rademaker; Malik Sallam
Narra J Vol. 2 No. 3 (2022): December 2022
Publisher : Narra Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52225/narra.v2i3.90

Abstract

Infectious threats to humans are continuously emerging. The 2022 worldwide monkeypox outbreak is the latest of these threats with the virus rapidly spreading to 106 countries by the end of September 2022. The burden of the ongoing monkeypox outbreak is manifested by 68,000 cumulative confirmed cases and 26 deaths. Although monkeypox is usually a self-limited disease, patients can suffer from extremely painful skin lesions and complications can occur with reported mortalities. The antigenic similarity between the smallpox virus (variola virus) and monkeypox virus can be utilized to prevent monkeypox using smallpox vaccines; treatment is also based on antivirals initially designed to treat smallpox. However, further studies are needed to fully decipher the immune response to monkeypox virus and the immune evasion mechanisms. In this review we provide an up-to-date discussion of the current state of knowledge regarding monkeypox virus with a special focus on innate immune response, immune evasion mechanisms and vaccination against the virus.
Potensi Penggunaan Materi Genetik Fetus pada Sirkulasi Maternal untuk Diagnosis Prenatal Noninvasif Penyakit Genetik Anak Agung Dewi Megawati; Ita M. Nainggolan; Agung Nova Mahendra; Nanis S. Marzuki
WMJ (Warmadewa Medical Journal) Vol 1 No 1 (2016): Mei 2016
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmj.1.1.4.1-9

Abstract

Diagnosis prenatal adalah teknik diagnostik untuk menentukan kondisi fetus yang belum lahir apakah memiliki kelainan genetik ataupun kelainan lainnya. Teknik ini umumnya dilakukan pada penyakit genetik yang tidak dapat diobati di mana terminasi menjadi bahan pertimbangan. Teknik ini juga dilakukan pada kasus yang memerlukan penanganan segera pada saat prenatal dan pada kondisi yang dapat menimbulkan morbiditas atau mortalitas pada ibu. Diagnosis prenatal dapat dilakukan melalui metode invasif dan noninvasif. Metode invasif seperti amniocentesis dan biopsi villi korialis (CVS) memiliki resiko menimbulkan kecacatan bahkan kematian fetus. Pendekatan nonivasif melalui ultrasonografi belum cukup akurat untuk diagnosis penyakit genetik, sehingga masih memerlukan pengambilan sampel fetus untuk menegakkan diagnosis. Pendekatan terbaru pengambilan sampel fetus secara noninvasif dilakukan melalui pengambilan sel fetus, DNA dan mRNA fetus yang terdapat dalam sirkulasi darah maternal. Pada artikel ini dipaparkan mengenai perkembangan riset, kendala, serta potensi aplikasi klinis ketiga metode pengambilan sampel fetus tersebut.Kata kunci: diagnosis prenatal nonivasif, penyakit genetik, cell-free fetal DNA/mRNA, sel fetus.  [Potential Use of Fetal Genetic Material in Maternal Circulation for Prenatal Noninvasive Diagnosis of Genetic Disease].Prenatal diagnostic technique is used to determine whether the unborn fetus is affected with a genetic disorder or other abnormality. This technique is generally carried out for a genetic disease that is not treatable, in which the termination should be considered. This technique is also performed in cases that require immediate action during the prenatal period and in conditions that can lead to morbidity or mortality of the mother. Prenatal diagnosis can be done by invasive and noninvasive methods. Invasive methods such as amniocentesis and chorionic villus sampling (CVS) have a risk of causing disability and even death of the fetus. While noninvasive approach by ultrasound is not sufficiently accurate for the diagnosis of genetic diseases, therefore further  fetal sampling is required. Noninvasive prenatal diagnosis is a new type of genetic testing done through taking fetal cells, fetal DNA and mRNA, which are found in maternal blood circulation. In this review, we present development of research, constraints, and potential clinical applications of these three methods for noninvasive sampling of the fetus.Keywords: noninvasive prenatal diagnosis, genetic disease, cell-free fetal DNA/mRNA, fetal cell.
Co-Authors Aamer Ikram Abdeen, Ziad Abdulwahed Al Serouri Abdulwahed Al Serouri Acharya, Yogesh Aghayeva, Sevda Agung Nova Mahendra Agung Wibowo Ai Koyanagi Akele, Richard Y. Al Fahrezi, Muhammad Farid Al Serouri, Abdulwahed Aliyah, Hikmatul Amir-Behghadami, Mehrdad Ana M. Stoian Andri Frediansyah Andri Frediansyah, Andri Bondarenko, Anastasia Chandran, Deepak Denia Maulani Desmy Riani Dhama, Kuldeep Dina E. Sallam Ecin Kuraesin Edwards, Jeffrey Eldine, Achyar Emran, Talha B. Enitan, Seyi S. Fahriah, Siti Fajar, Jonny Karunia Fauzi Yusuf, Fauzi Firdaus, Abdan Jamaludin Firdaus, Muhammad Aziz Firzan Nainu Firzan, Firzan Garjito , Triwibowo Ambar H. Blaise Nguendo-Yongsi Hannisa Rahmaniar Hasnin Harapan Harapan Helma Helma Ikram, Aamer Iqhrammullah, Muhammad Ita M. Nainggolan Ita M. Nainggolan Jeffrey Edwards Jentot Tugiyono Kannan Subbaram Kebede, Yohannes Khader, Yousef Khofifah, Safna Koten, Romualdus Antonius Geli Kotfis, Katarzyna Koyanagi, Ai Kretchy, James-Paul Krit Pongpirul Kurnia F. Jamil Kusumah, Ajeng Bella Liani Laksana, Rangga Shalyn Pancasakti Lemu, Yohannes K. Lestari, Danis Putri Lia, Neneng Malik Sallam Malik Sallam Mamada, Sukamto S. Marius Rademaker Marlina , Asti Maulana, Lucky Hikmat Mehrdad Amir-Behghadami Memish, Ziad A. Michalak, Izabela Mudatsir Mudatsir Muhamad Azis Firdaus Muniroh, Leny Murti, Ni Nyoman Nanis S. Marzuki Nanis S. Marzuki, Nanis S. Natesan, Senthilkumar Nguendo-Yongsi, H. Blaise Ophinni, Youdiil Pandji Wibawa Dhewantara Pasiriani, Novi Pongpirul, Krit Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rademaker, Marius Rahmah, Fina Shofia Rahmat Mulyana Dali Ranjit Sah Richard Y. Akele Rika Rahmawati Rinda, Rachmatulaily Tinakartika Roy Nusa Sah, Ranjit Saktianggi, Panji Probo Salin Sirinam Sallam, Dina E. Sallam, Malik Samsul Anwar Sandro G. Viveiros-Rosa Sandro Vento Saputra, Andika Guruh Sasmono, R. Tedjo Septiyani, Fitria Ika Sevda Aghayeva Seyi S. Enitan Sharun, Khan Singh, Karam P. Sirinam, Salin Smith, Lee Sri Hartutik Stoian, Ana M. Subbaram, Kannan Sundari, Fuji Amelia Syahdiany, Geny Syahrum Agung Titing Suharti Tiwari, Ruchi Torres-Roman, J. Smith Uwe Wollina Vento, Sandro Viveiros-Rosa, Sandro G. Wollina, Uwe Yatoo, Mohd I. Yohannes Kebede Youdiil Ophinni Yousef Khader Yudiana, Yudiana Yufika, Amanda Ziad A. Memish Ziad Abdeen