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All Journal JAM : Jurnal Aplikasi Manajemen WMJ (Warmadewa Medical Journal) Inovator : Jurnal Manajemen MONETER Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JURNAL VISIONIDA Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Peduli Masyarakat Narra J Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Pengabdian Masyarakat Bhinneka Jurnal Pijar : Studi Manajemen dan Bisnis Manager : Jurnal Ilmu manajemen
Anak Agung Dewi Megawati, Anak Agung Dewi
Universitas Warmadewa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA Pasaribu, Popy Novita; Megawati, Dewi; Wibowo, Agung; Suharti, Titing; Muniroh, Leny
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.06

Abstract

The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analysis used in this research were validity and reliability tests for instrument tests. The assumption classical tests were the heteroscedasticity, multicollinearity, and multiple linear regression tests. Multiple linear regression tests were t-test, F test, and Moderated Regression Analysis (MRA), calculated using the SPSS 26 application. Results are Hedonic motivation, perceived usefulness, and external subjective norms gave a positive and significant effect on behavior intention online shopping. Price as the moderator variable on Hedonic motivation and perceived usefulness did not have a significant influence, similarly for the result of Halal as the moderator variable on the internal subjective norm and external subjective norm. The interaction with Price and Halal as moderators has a positive effect. Oppositely, Food Products as a moderator variable of the pandemic covid-19 possess a negative response. The contribution of the research can be used by e-commerce, specific sellers, and others where the level of halalness is still very much considered by consumers. The implication for the price is not an issue for online shopping of MSME products in moderating motives, while food product negatively moderates the pandemic covid 19 towards online shopping. Therefore, online food sellers should consider applying the health protocol if there is a new wave of pandemic toward a new normal era to anticipate a negative response.
STRATEGI PEMASARAN PEMBIAYAAN MURABAHAH PRODUK MULTIGUNA PADA BANK PERKREDITAN RAKYAT SYARIAH (STUDI KASUS PT BPRS BOGOR TEGAR BERIMAN) Maulani, Denia; Megawati, Dewi; Aliyah, Hikmatul; Saputra, Andika Guruh
MONETER Vol 9 No 2 (2021): OKTOBER
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Kahldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.529 KB) | DOI: 10.32832/moneter.v9i2.6610

Abstract

Tujuan penelitian ini adalah untuk mengetahui tentang Strategi Pemasaran Pembiayaan Murabahah Produk Multiguna Pada PT. BPRS Bogor Tegar Beriman dengan menggunakan metode penelitian kualitatif deskriftif . Hasil penelitian ini menunjukan bahwa Strategi Pemasaran Pembiayaan Murabahah Produk Multiguna pada PT. BPRS Bogor Tegar Beriman berdasarkan pasar target atau sasaran dan bauran pemasaran (Marketing Mix). Pasar target atau sasaran yang dilakukan oleh Bank Syariah BTB merupakan kelompok GOBELTRAP (golongan  berpenghasilan tetap) dan nasabah umum. Sedangkan strategi pemasaran  pembiayaan Murabahah produk Multiguna yang diterapkan oleh Bank Syariah BTB   lebih kepada bauran pemasaran (Marketing Mix). Bauran ini teridiri dari product (produk), price (harga), place (tempat), promotion (promosi), people (orang), physical evidence (bukti fisik), dan procces (proses). Hal ini dilakukan dalam rangka untuk menarik minat nasabah melakukan pembiayaan Murabahah produk Multiguna.
SOCIAL MEDIA PROMOTION UNTUK MENINGKATKAN MINAT & DAYA TARIK PEMBELI UMKM AR2 COFFESHOP DI MASA PANDEMI COVID-19 DI DAERAH DRAMAGA LALADON BOGOR Laksana, Rangga Shalyn Pancasakti; Megawati, Dewi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 1 (2022): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.158 KB) | DOI: 10.32832/abdidos.v6i1.1219

Abstract

Dengan teknologi yang semakin berkembang serta Pandemi COVID-19 yang masih melanda indonesia, khususnya kota bogor menuntut UMKM AR2 COFFESHOP “saudara dio” agar lebih kreatif dan inovatif dalam melakukan pemasaran, hal itu dilakukan agar bisnis yang dijalankan dapat meningkat. Penelitian ini bertujuan untuk mengetahui : Bagaimana bentuk promosi yang dilakukan dan digunakan umkm coffeshop “saudara dio” di tengah pandemi COVID-19. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif. Teknik pengumpulan data yang digunakan dalam penelitan ini adalah wawancara, observasi, dan dokumentasi. Sumber data dalam penelitian ini terdiri atas data primer dan data sekunder. Data primer diperoleh melalui wawancara langsung dengan pemilik umkm coffeshop. Sementara itu data sekunder diperoleh melalui data yang dikumpulkan, diolah dan disajikan berupa buku-buku dan hasil penelitian terdahulu. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, display data dan Penarikan Kesimpulan atau Verifikasi. Hasil penelitian ini menunjukkan bahwa bentuk promosi yang dapat dilakukan umkm coffeshop “saudara dio”, yaitu Membuat promosi dengan menggunakan media sosial yang lebih menarik minat untuk pembeli.
Pendampingan Ibu Balita Pentingnya 1000 Ari Pertama Kehidupan Dalam Upaya Meningkatkan Status Gizi Dan Mencegah Stunting Pada Anak Di Wilayah Puskesmas Baru Tengah Kota Balikpapan Murti, Ni Nyoman; Pasiriani, Novi; Megawati, Dewi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 2 No. 3 (2024): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v2i3.80

Abstract

Tujuan kegiatan pengabdian ini berdasarkan masalah mitra yang ditemukan maka kami ingin meningkatkan cakupan kunjungan pada ibu balita karena dari data Puskesmas dalam kurun waktu 5 bulan ini ( Januari – Mei 2022) target kunjungan belum mencapai 70%, dan kami ingin meningkatkan target kunjungan yang masih rendah tersebut, melalui Pendampingan Ibu Balita mengenai pentingnya 1000 hari pertama kehidupan dalam upaya meningkatkan status gizi dan mencegah stunting pada anak di Wilayah Kerja Puskesmas baru tengah. Kegiatan pengabdian dilaksanakan melalui penyuluhan langsung di Posyandu dengan tetap memperhatikan aspek keamanan dan kesehatan selama kegiatan, tapi tidak menggunakan masker, kecuali bila ada yang terindikasi flu untuk menjaga kesehatan. Media leaflet digunakan dan direncanakan akan diteruskan kegiatan ini melalui media sosial WhatsApp. Dengan berkoordinasi kepada pihak Puskesmas sebagai mitra, maka selanjutnya diadakan rapat pertemuan untuk membahas pelaksanaan kegiatan yang akan dilaksanakan,dan hadir saat pertemuan yaitu dari pihak Puskesmas pemegang program Gizi dan Bidan KIA, dan dari dosen pelaksana pengabdian beserta mahasiswa yang membantu kegiatan tersebut. Hasil kegiatan ini adalah kegiatan pengabdian ini adalah pertama, kegiatan pengabdian kepada masyarakat berupa edukasi 1000 HPK berjalan dengan lancar. Kedua, pengetahuan ibu yang berpartisipasi dalam kegiatan edukasi meningkat 66,% menjadi 84%. Ketiga, antropometri balita untuk BB/U,sebagian besar kategori berat badan normal. Keempat, antropometri balita untuk TB/U,sebagian besar kategori pendek. Keempat, antropometri balita untuk BB/TB,sebagian besar kategori Gizi baik.
THE INFLUENCE OF ADVERTISING AND DISCOUNTS ON GOFOOD APPLICATIONS ON CONSUMER PURCHASES IN BOGOR CITY Hasnin, Hannisa Rahmaniar; Megawati, Dewi; Riany, Desmy; Maulani, Denia
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising and discounts are part of marketing techniques that are commonly used by companies to attract consumers and encourage them to make purchases. The purpose of this study was to measure how much influence advertising and discounts have on consumer purchasing decisions. The research is quantitative method, with data collection by distributing questionnaires online via Google forms in the Bogor area which collected 100 respondents. The research was analyzed through statistical techniques of correlation analysis, descriptive statistics and regression analysis using SPSS 27. Analysis using the t test and F test showed that the independent variables of Advertising and Discounts on the dependent variable of consumer purchases had a significant effect both partially and simultaneously in influencing decisions consumer purchases. The results of the multiple regression analysis are Y = 6.561 + 0.405X1 + 0.439X2. The R Square value shows that Advertising and Discounts have a contribution in increasing product purchasing decisions in the GoFood application by 43%. There are other factors that have not been studied at 57% which can support an increase in consumer purchases such as personal selling, publicity and direct marketing.
THE INFLUENCE OF SERVICE QUALITY AND SATISFACTION ON CUSTOMER LOYALTY Al Fahrezi, Muhammad Farid; Muniroh, Leny; Kuraesin, Ecin; Megawati, Dewi
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of knowing the effect of service quality and satisfaction on customer loyalty at Warkop Berkah Big's Family. The sample of the research were the customers of Warkop Berkah Big’s Family, as many as 100 respondents, and using purposive sampling with descriptive analys tehnique, validation, reliability, multiple liniearregression and hypotesa test. The results showed that quality service has a tcount value of 3.646 > ttable 1.660 which has a positive effect on customer’s loyalty. Satisfaction has a value of tcount 8.592 > ttable 1.660 which has a positive effect on customer’s loyalty. Quality service and satisfaction have value Fcount 79.090 > Ftable 3.089 a positive effect on customer’s loyalty. This the hypothesis is H1 and H2 accepted. So it can be concluded that quality service and satisfaction effect customer’s loyalty in warkop berkah big’s family. So H3 is accepted
IMPROVING CORPORATE IMAGE BASED ON DIGITAL MARKETING AND SERVICE QUALITY IN CLINIC BUSINESSES Rahmah, Fina Shofia; Maulana, Lucky Hikmat; Megawati, Dewi; Marlina , Asti
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22077

Abstract

This study aims to analyze the image of Depi Alqorni Midwife Clinic based on digital marketing and service quality. The research method used is quantitative with data collection techniques through questionnaires that have been tested for validity and reliability distributed to 70 respondents who are users of Depi Alqorni Midwife Clinic. Data analysis methods used multiple linear regression, correlation coefficient analysis, coefficient of determination analysis, and statistical tests, using SPSS software version 23. The results of this study indicate that Digital Marketing and service quality simultaneously have a positive and significant effect on Company Image. Partially, it is known that Digital Marketing has no significant effect, while service quality has a positive and significant effect on the company image of Depi Alqorni Midwife Clinic. It is recommended to optimize social media, standardize service operational procedures, and focus on improving reputation and transparency in professional and ethical communication.
Reimagining Brand Loyalty through Consumer Narratives in the Age of Micro-Influencers Megawati, Dewi; Jentot Tugiyono; Antonius, Romualdus
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1447

Abstract

The transformation of the digital marketing landscape has placed micro-influencers as important actors in shaping consumer narratives that impact brand loyalty. Brand loyalty, which was previously understood as limited to emotional attachment and repetitive buying behaviors, now needs to be redefined in the context of narrative-based digital interactions. This study aims to analyze how consumer narratives mediated by micro-influencers play a role in building, strengthening, or even shifting the form of brand loyalty in the social media era. The research method uses a descriptive qualitative approach with narrative analysis through case studies on two brands that actively collaborate with micro-influencers. Data was collected through in-depth interviews with 12 consumer informants and observations of relevant social media content, then analyzed thematically to identify patterns of meaning and narrative construction. The results show that consumer narratives articulated through micro-influencers tend to be perceived as more authentic, create emotional closeness, and strengthen consumer trust in brands. In addition, micro-influencers function as mediators that bridge consumers' personal experiences with brand identities, thus forming loyalty that is not only transactional, but also relational and symbolic. The study's conclusions confirm that brand loyalty in the digital age no longer relies on direct promotion, but rather on the power of credible and participatory narratives. Theoretically, this research contributes to the expansion of the understanding of narrative-based brand management, while practically providing strategic implications for managing collaborations with micro-influencers to increase consumer loyalty.
The The Effect of Islamic Leadership, Islamic Spirituality, and Islamic Work Ethic on Job Satisfaction: Studies in PT bank Syariah Indonesia Riani, Desmy; Hasnin, Hannisa Rahmaniar; Maulani, Denia; Megawati, Dewi; Syahdiany, Geny; Septiyani, Fitria Ika
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 3 (2025): OKTOBER
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the extent to which Islamic Work Ethic, Islamic leadership, and Islamic spirituality influence the job satisfaction of Bank Syariah Indonesia employees. The study uses a quantitative approach with an explanatory design and a cross-sectional survey of 300 employees of Bank Syariah Indonesia at the head office and regional offices selected through purposive sampling. Data were collected using a five-point Likert scale online questionnaire and analyzed with a Partial Least Squares-based structural equation model using SmartPLS 3. The results show that Islamic leadership, Islamic spirituality, and Islamic work ethic have a positive and significant effect on job satisfaction, with Islamic leadership being the factor that has the greatest influence. These findings indicate that the alignment between work ethic, leadership style, and Islamic spirituality with the sharia organizational culture plays an important role in increasing employee job satisfaction and forms the basis for strengthening Islamic value-based human resource management policies at Bank Syariah Indonesia.
Co-Authors Abdeen, Ziad Acharya, Yogesh Aghayeva, Sevda Agung Nova Mahendra Agung Wibowo Akele, Richard Y. Al Fahrezi, Muhammad Farid Al Serouri, Abdulwahed Aliyah, Hikmatul Amir-Behghadami, Mehrdad Andri Frediansyah, Andri Bondarenko, Anastasia Chandran, Deepak Denia Maulani Dhama, Kuldeep Ecin Kuraesin Edwards, Jeffrey Eldine, Achyar Emran, Talha B. Enitan, Seyi S. Fahriah, Siti Fajar, Jonny Karunia Fauzi Yusuf, Fauzi Firdaus, Abdan Jamaludin Firdaus, Muhammad Aziz Firzan Nainu Firzan, Firzan Garjito , Triwibowo Ambar Hannisa Rahmaniar Hasnin Harapan Harapan Helma Helma Ikram, Aamer Iqhrammullah, Muhammad Ita M. Nainggolan Ita M. Nainggolan Jentot Tugiyono Kebede, Yohannes Khader, Yousef Khofifah, Safna Koten, Romualdus Antonius Geli Kotfis, Katarzyna Koyanagi, Ai Kretchy, James-Paul Kurnia F. Jamil Kusumah, Ajeng Bella Liani Laksana, Rangga Shalyn Pancasakti Lemu, Yohannes K. Lestari, Danis Putri Lia, Neneng Mamada, Sukamto S. Marlina , Asti Maulana, Lucky Hikmat Memish, Ziad A. Michalak, Izabela Mudatsir Mudatsir Muhamad Azis Firdaus Muniroh, Leny Murti, Ni Nyoman Nanis S. Marzuki Nanis S. Marzuki, Nanis S. Natesan, Senthilkumar Nguendo-Yongsi, H. Blaise Ophinni, Youdiil Pandji Wibawa Dhewantara Pasiriani, Novi Pongpirul, Krit Popy Novita Pasaribu Rachmatullaily Tinakartika Rinda Rademaker, Marius Rahmah, Fina Shofia Rahmat Mulyana Dali Riany, Desmy Rika Rahmawati Rinda, Rachmatulaily Tinakartika Roy Nusa Sah, Ranjit Saktianggi, Panji Probo Sallam, Dina E. Sallam, Malik Samsul Anwar Saputra, Andika Guruh Sasmono, R. Tedjo Septiyani, Fitria Ika Sharun, Khan Singh, Karam P. Sirinam, Salin Smith, Lee Sri Hartutik Stoian, Ana M. Subbaram, Kannan Sundari, Fuji Amelia Syahdiany, Geny Syahrum Agung Titing Suharti Tiwari, Ruchi Torres-Roman, J. Smith Vento, Sandro Viveiros-Rosa, Sandro G. Wollina, Uwe Yatoo, Mohd I. Yudiana, Yudiana Yufika, Amanda