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Hilmy Aliriad
Universitas Nahdlatul Ulama Sunan Giri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : COVIT

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Pelatihan Strategi Penjualan Efektif melalui Tiktok; Kolaborasi Mahasiswa UNIGIRI dalam E-Commerce Tiktok Aliriad, Hilmy; Setia Kuscahyaning Putri, Wahyu; Widya Priadana, Beny
COVIT (Community Service of Tambusai) Vol. 4 No. 1 (2024): MARET 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v4i1.24706

Abstract

Tiktok is becoming popular among people, including business people, as a platform used to market products and services. This is because Tiktok offers a wide potential to reach a large audience with diverse preferences and interests, thus making it one of the effective marketing tools in the digital age. The purpose of this service is to train students of Nahdlatul Ulama Giri University (UNUGIRI) in developing effective sales strategies through the Tiktok social media platform to support the success of e-commerce businesses. The population used in this study is 5th semester students who are attending entrepreneurship classes totaling 35 students. The research sample was taken from students who already had an online store on tiktok as many as 10 students. The methods used include hands-on training, group discussions, and Tiktok-based case studies. An important finding of this service is the increase in students ' understanding of the potential of marketing through Tiktok and mastering the right sales strategy to increase consumer engagement. The results of the service showed an increase in student skills in utilizing the Tiktok platform as an effective marketing tool. In conclusion, collaboration with UNUGIRI students in Tiktok e-commerce can increase the effectiveness of sales strategies and expand the reach of online businesses.
Co-Authors Abdillah, M. Yusuf Susilo Adi S Adi S agus darmawan Ahmad Tauchid Ahmad Winoto Ahmad Yani Ainu Zuhriyah Amelia Fitra Khasanah Andi Nova Arba, Fasi Kulisan Arbanisa, Wahyu Ardiansyah, Faiz Arifianto, Muchammad Ridwan Boy Eko Yoga Kurniawan Cahyo Yuwono Da'i, Mohamad Daulay, Dicky Edwad Da’i, Mohamad Dicky Budhi Setyawan Dwi Efendi, Ahmad Juliarta Ella H Tumaloto Endrawan, I Bagus Endrawan, I Bagus Epi Supriyani Siregar Fahri, Achmad Syakur Fahrudi, Ahmad FEBRIANSYAH, AFDOL Guntur Firmansyah Guntur Firmansyah Hardika, Fiki Fandi Hasan Saifudin Henry Suryo Bintoro Husni Fahritsani Ifa Khoiria Ningrum Ihsani, Sri Indah Imam Nor Rif’an ISKANDAR Isnaeni Mahmudah Juhanis Jujur Gunawan Manullang Kadir, Sulasikin Sahdi Khusnul Khotimah Kurniawan, Boy Eko Yoga Kusuma, Donny Wira Yudha M. Alif Yusuf Herminda M. Haris Satria Made Bang Redy Utama Mappaompo, M. Adam Martinus Megy Yuli Yanti Mohamad Da'i Mohamad Dai MOHAMMAD TSAQIBUL FIKRI Mudi Sukamto Munawar, Sayyid Agil Rifqi Natalia Desy Putriningtyas, Natalia Desy Nofeca, Ysta Nugroho, Mahir Dwi Nurharsono, Tri Nurilfaza, Achmad Olivia Dwi Cahyani Pangondian Hotliber Purba Prasetyo Wibowo Priadana, Benny Widya Priono, Joko Putri, Wahyu Setia Kuscahyaning Rahmadhanty, Oktaviarini Yahya Ramadhan, Indra RAMADHAN, NURMAN Ristyani Dwi Agustina Rizqanada, Ayutisa Rohmad Apriyanto Rosbin Pakaya S., Adi Sandi, M Choirul Satria, M. Haris Selvi Atesya Kesumawati Sintia Nila Siregar, Imanuddin Sri Utaminingsih Suningsih, Suningsih Suntoro Supriyono - SURIYADI DATAU Taroreh, Bangkit Seandi Udin, M. Chofi Ala Utama, Made Bang Redy Vesti Dwi Cahyaningrum Wahyu Arbanisa Wahyu Arbanisa Widya Priadana, Beny Wigantara, Moch Rimba Wiji, Aris Winoto, Ahmad Yuniarti Sani Damayanti Zeti Novitasari Zuhriyah, Faizatuz