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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IJBE (Integrated Journal of Business and Economics) Journal Of Management Science (JMAS) eCo-Buss Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan eCo-Fin Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Ulil Albab Krisnadwipayana International Journal of Management Studies
Ahmad Shalahuddin, Ahmad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Madani: Multidisciplinary Scientific Journal

 1 
Pengaruh Storytelling Branding dan Nostalgia Emotion Terhadap Minat Beli Sirup Marjan Ramadhan J, Junaidi; Pebrianti, Wenny; Shalahuddin, Ahmad; H, Heriyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15610701

Abstract

This study aims to analyze the impact of storytelling branding on purchase intention, with nostalgia emotion as a mediating variable, using Marjan Syrups Ramadan advertising campaigns over the past three years as the research object. Marjan Syrup, long known as a brand synonymous with Ramadan traditions in Indonesia, has consistently employed storytelling branding strategies to evoke nostalgia among consumers. This research uses a quantitative survey method involving 200 respondents who have seen Marjans Ramadan advertisements in the past three years. The collected data were analyzed using regression and path analysis techniques to examine the relationships between the independent variable (storytelling branding), the mediating variable (nostalgia emotion), and the dependent variable (purchase intention). The results show that storytelling branding positively influences purchase intention, directly and through mediating nostalgia emotion. These findings highlight the importance of emotional narratives in strengthening consumer engagement and driving purchasing behavior, especially in seasonal marketing campaigns.
Pengaruh Likuiditas, Profitabilitas, dan Leverage Terhadap Stabilitas Keuangan: Menguji Interaksi Ukuran Perusahaan Alif, Gattuso Putra; Shalahuddin, Ahmad; Mustika, Uray Ndaru; Syahputri, Anggraini
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15809577

Abstract

Financial stability refers to the condition of a company's financial health in which it is able to allocate its financial resources effectively to prevent disruptions to the financial system. This study examines the effect of leverage, profitability, and liquidity on the financial stability of companies in the property and real estate industry, with corporate governance serving as a moderating variable. The data used in this research are derived from the annual reports of property and real estate companies listed on the Indonesia Stock Exchange for the period 2019–2023. The study involves a population of 150 companies, from which a sample of 30 companies was selected over a five-year analysis period. Data analysis was conducted using panel data regression with the assistance of EViews 12 software. Overall, this research makes a significant contribution to the financial management literature, particularly in understanding the role of company characteristics in strengthening the relationship between financial performance indicators and corporate stability. The findings are also expected to serve as a strategic reference for company management and investors in making more prudent and data-driven financial decisions.
Impact of Work-Family Conflict and Overload on Turnover Intention: The Mediating Role of Job Stress in SOEs Mualis, Rizky Septian; Shalahuddin, Ahmad; Irdhayanti, Efa; Daud, Ilzar; Marumpe, Dody Pratama
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15595954

Abstract

The workforce represents a cornerstone for any organizations growth and long-term success, particularly amid the complexities of todays professional landscape. This reality also applies to Indonesias State-Owned Enterprises (SOEs) such as PT BRI, PT Pos Indonesia, PT Telkom Indonesia, Perum Bulog, and PT Pelindo. Employees within these institutions frequently struggle to strike a balance between professional responsibilities and personal life. The present study aims to explore how work-family conflict, workload pressure, and job-related stress influence the tendency of employees to consider leaving their jobs. Adopting a quantitative methodology, the study employed SmartPLS 4 for data analysis. Questionnaires were distributed to personnel across several SOEs, including the aforementioned companies. Findings revealed that both work-family tensions and high job demands significantly escalate employees turnover intention. Moreover, job stress emerged as a crucial intermediary factor that reinforces these effects. These insights underscore the importance for SOE leaders to implement supportive HR strategies that mitigate stress and foster healthier work-life integration. Addressing these issues not only reduces employee attrition but also contributes to stronger organizational stability and performance.
Co-Authors AHMADI Aji, Bima Tresna Alif, Gattuso Putra Amany, Kemas Ammar Amelia, Fadillah Rizky Ana Fitriana Anwar Azazi Athallah, Novan Haryadi Pradana Barkah, Barkah Bella, Alifa Tauris Miranda Calvin Calvin Calvin Daud, Ilzar Deliana, Salwa Rana Dody Pratama Marumpe Elvi Yuli Machmudah Endah Mayasari Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Febrio, Ferris Fitriani Fitriani Giriati H, Heriyadi Harry Setiawan Hartanti Nugrahaningsih hartanto hartanto Hasanudin Hasanudin Hasanudin Helma Malini, Helma Heriyadi, Heriyadi Ikram Yakin Irawan, Valinka Dewi Fortuna Irdhayanti, Efa J, Junaidi Janiarti, Della Jayanti, Rabita Putri Juliani, Harisa Juniwati Juniwati Karsim Lie, Lie Lusiah Lusiah M. Irfani Hendri Maharani, Evita Maharani, Tri Adinda Maryadi, Romi Mayardi, Rika Mazayatul Mufrihah B11212091 Mualis, Rizky Septian Muhammad Afif Mustika, Uray Ndaru Ndaru Mustika, Uray Nurrahim, Muhammad Fakhri Oktavia, Adhisty Pualam, Akira Putri Purmono, Bintoro Bagus Putri, Haliza Nabila Putri, Jesica Khristianti Rabbani, Ammar Rozania, Via S, Dewi Winarni. Salsabila, Najwa Saputra, Ahmad Ernanda Dwi Saputra, Andreas Angga Saputra, Gregorius Deri Shelly, Shelly Sophia, Nadya Rahma Sulistiowati Sulistiowati Syahputri, Anggraini Syawitri, Wita Titik Rosnani Titinawati, Titinawati Usman, Maharani Wardhani, Dini Sukma Wendy Wenny Pebrianti Winda, Hyasinta Yunita, Neta