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All Journal Journal of Educational Science and Technology Jurnal Manajemen Teori dan Terapan Jurnal Sains dan Teknologi Pangan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Majalah Ilmiah Bijak Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship INTEGRITAS : Jurnal Pengabdian Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Business, Law, and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research on Business and Tourism Indonesian Community Journal Media Pertanian Batara Wisnu : Indonesian Journal of Community Services International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Journal Community Service Consortium The Es Accounting and Finance Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Jurnal Ilmiah Pangan Halal West Science Interdisciplinary Studies CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Irra Chrisyanti Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PESAN MAKANAN GO-FOOD DI KOTA SURABAYA Yedida Esther Giovanni Purnomo; Valerie Michelle Muljono; Irra Chrisyanti Dewi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5717

Abstract

Tujuan dari penelitian ini adalah untuk mempelajari bagaimana kualitas produk, kualitas pelayanan, dan kemudahan penggunaan aplikasi Go-Food di Kota Surabaya memengaruhi keputusan konsumen untuk membeli produk tersebut. Populasi yang diteliti terdiri dari seluruh pengguna aplikasi Go-Food di Surabaya, dan sampel yang diambil menggunakan teknik purposive sampling. Penelitian ini dilakukan secara kuantitatif. Kualitas produk, kualitas pelayanan, dan kemudahan penggunaan digunakan sebagai variabel bebas dan keputusan pembelian digunakan sebagai variabel terikat. Peneliti menggunakan software SmartPLS 4.0 untuk menganalisis data dan mencapai kesimpulan penting. Berdasarkan hasil pengujian hipotesis dengan SmartPLS 4.0, dapat disimpulkan bahwa kualitas produk memengaruhi keputusan konsumen untuk membeli barang atau jasa. Kualitas pelayanan juga berpengaruh signifikan terhadap keputusan pembelian, karena pelayanan yang baik dapat mempengaruhi keputusan konsumen dalam melakukan transaksi. Selain itu, kemudahan penggunaan aplikasi berpengaruh signifikan terhadap keputusan pembelian, karena aplikasi yang mudah digunakan tanpa kendala akan mempermudah konsumen dalam membuat keputusan untuk bertransaksi.
IMPLIKASI BRAND EXPERIENCE TERHADAP BRAND TRUST DAN BRAND LOYALTY PADA COFFEE SHOP DI SURABAYA Fabiola Leoparjo; Irra Chrisyanti Dewi; Otje Herman Wibowo
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5760

Abstract

This study aims to examine the influence of brand experience on brand trust and brand loyalty among coffee shops in Surabaya. The research employs a quantitative method using questionnaire distribution to 115 coffee shop consumers in Surabaya. SEM-PLS analysis reveals that brand experience has a positive and significant impact on building customer trust and loyalty. These findings provide an important foundation for business owners to develop marketing strategies focused on enhancing customer experience quality to strengthen brand relationships.
PERAN DIGITAL MARKETING, BRANDING DAN PRODUCT QUALITY DALAM MEMBANGUN CUSTOMER LOYALTY DI BRAUD BALI Ni Putu Febriana Eka Suputri; Irra Chrisyanti Dewi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7380

Abstract

Penelitian ini menganalisis pengaruh digital marketing, branding, dan product quality terhadap customer loyalty di BRAUD Bali. Pendekatan kuantitatif deskriptif digunakan dalam penelitian ini, dengan data yang diperoleh dari 207 responden menggunakan teknik purposive sampling. Penelitian ini mengaplikasikan kuesioner berbasis Skala Likert dan menganalisis data dengan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa digital marketing, branding, dan product quality memberikan dampak positif yang signifikan terhadap customer loyalty, dengan product quality menjadi faktor yang paling berpengaruh. Model ini dapat menjelaskan dengan jelas variasi customer loyalty, yang mengindikasikan bahwa loyalitas dalam industri kafe dan bakery dipengaruhi oleh product quality, oleh branding dan strategi digital marketing yang terintegrasi. Temuan ini menekankan pentingnya digital marketing dalam membangun hubungan emosional melalui konten yang menarik dan interaksi di media sosial. Branding yang efektif, bersama dengan narasi yang autentik dan nilai-nilai keberlanjutan, memperkuat kepercayaan pelanggan dan mendorong loyalitas. Selain itu, product quality yang konsisten, terutama dari segi rasa, bahan baku, dan penyajian, menjadi dasar bagi kepercayaan pelanggan dan pembelian ulang. Penelitian ini memberikan pemahaman penting bagi pemilik usaha di sektor F&B, dengan menyarankan bahwa strategi menyeluruh yang mencakup digital marketing, branding, dan product quality sangat diperlukan untuk menjaga customer loyalty, terutama di pasar yang sangat kompetitif seperti industri kafe dan bakery di Bali.
PENGARUH WORD OF MOUTH, MEDIA SOSIAL DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN DI DAPOER MBOK SUM KEDIRI Amalia Qatrunnada Al Faranandi; Irra Chrisyanti Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19621

Abstract

Dapoer Mbok Sum Kediri is the target of this research, which intends to investigate how customers' perceptions of quality, social media, and word of mouth impact their purchasing choices. We used a quantitative approach and surveyed 178 people using a purposive sample method to compile our results. Using SmartPLS 4.0 software, the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach was used to analyze the data collected from a Likert-scale questionnaire that served as the study instrument. All three independent variables—perceived quality, word of mouth, and social media—had a favorable and statistically significant impact on consumers' final purchasing choices. The fact that both the t-statistic and the p-value are more than the crucial threshold and less than the significance level proves this. A t-statistic of 7.546 indicates that, among the factors, perceived quality has the greatest impact. In addition, the R-squared value indicates that the study model well explains the observed variance in consumers' purchasing choices. This research lends credence to the idea that human interaction and the use of social media as a means of disseminating information play a significant role in shaping consumers' perceptions of the quality of products and services on offer. Consequently, it is recommended that business practitioners keep the quality of their products and services constant while maximizing the effectiveness of their marketing efforts via the use of digital platforms and suggestions. This will increase customer interest and ultimately, purchase choices.
DAMPAK EKONOMI KREATIF, INOVASI PRODUK KULINER, DAN PEMASARAN DIGITAL PADA PENGEMBANGAN BISNIS BERKELANJUTAN DI WISATA KULINER BROMO TENGGER SEMERU (BTS) JAWA TIMUR Imanuel Billy Andriyanto; Ahmad Dimas Nurfurqon; Irra Chrisyanti Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19674

Abstract

The growth of tourism industry, particularly through creative economy initiatives, plays a key role in boosting local economic development, especially within the culinary sector. Despite its potential, the BTS tourism sector has yet to fully tap into its opportunities. This is evident from the limited innovation in products, the underuse of digital marketing, and the absence of creative economy principles in managing culinary businesses. This research seeks to explore how the creative economy, innovation in culinary products, and digital marketing contribute to the growth of sustainable culinary businesses in the region. This study uses a quantitative approach, applying the PLS-SEM method for analysis. The sample includes 162 culinary business owners, chosen using purposive sampling. The data was gathered using questionnaires and then analyzed by evaluating both the measurement model (outer model) and the structural model (inner model). This included testing for validity, reliability, the coefficient of determination (R²), and hypothesis testing. The findings show that the creative economy, innovation in culinary products, and digital marketing play a crucial and positive role in the growth of sustainable culinary businesses. The creative economy stands out as the leading factor, with a coefficient of 0.385, followed closely by digital marketing at 0.352, and culinary product innovation at 0.214. Additionally, the research model shows a robust predictive power, with an R² value of 0.781 and a Q² value of 0.584, suggesting that these independent variables account for a significant portion of the variance in the development of sustainable businesses. These findings highlight that the synergy between creativity, product innovation, and the utilization of digital technology is essential in creating adaptive, competitive, and sustainable culinary businesses in the BTS tourism area.
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM KULINER “COBEK BAKAR SURABAYA” DI KEDUNGDORO Naufal Safarel; Irra Chrisyanti Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19689

Abstract

This study aims to analyze the implementation of digital marketing in the culinary MSME Cobek Bakar Surabaya in Kedungdoro, Surabaya, with a focus on the digital marketing strategies implemented, the challenges faced, and their impact on sales and brand awareness. Digital marketing is an important strategy for MSMEs to increase competitiveness amidst the rapid development of the digital economy. The research method used is a qualitative approach with a case study design, with data collection techniques in the form of in-depth interviews, observation, and documentation. The research informants consisted of the owner, marketing staff, and consumers of Cobek Bakar Surabaya. The results show that the implementation of digital marketing is still in the basic stage, with a focus on social media as the main promotional channel. However, interaction with consumers and the use of e-commerce platforms are still limited, and there are challenges in terms of limited human resources and knowledge about advanced digital marketing. This study is expected to provide theoretical contributions to the development of digital marketing literature for culinary MSMEs, as well as provide practical recommendations for Cobek Bakar Surabaya and other MSMEs in optimizing the implementation of digital marketing to increase sales and brand awareness.
PENGARUH PENGGUNAAN INFLUENCER, STRATEGI PEMASARAN MELALUI MEDIA SOSIAL, SERTA INOVASI PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK KULINER DI PENDOPO ASRI TRAWAS MOJOKERTO Ivana Hilary Darmawan; Irra Chrisyanti Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19713

Abstract

The aim of this study to analyse how Pendopo Asri Trawas's use of social media marketing, product innovation, and influencer marketing influences customers' final purchasing decision. In order to get at quantitative data, this study used a survey methodology and sent out questionnaires to 199 people who had bought something before. The data were analyzed using PLS-SEM, which stands for Partial Least Squares Structural Equation Modeling. Based on the findings, influencer marketing (β = 0.348; t = 5.166; p = 0.000) and social media marketing (β = 0.492; t = 7.787; p = 0.000) both have a favorable and substantial impact on purchase choices. Purchasing choices are unaffected by product innovation (β = 0.101; t = 1.419; p = 0.156). The R² value of 0.804 indicates that product innovation, social media marketing, and influencer marketing explain 80.4% of the factors influencing consumer choice. According to these results, digital marketing tactics have a greater impact on consumers' purchase choices in the modern day than does product innovation. Therefore, culinary business practitioners are encouraged to optimize social media marketing and collaborate with influencers to enhance consumer purchasing decisions.
DAMPAK WORD OF MOUTH, MEDIA SOSIAL, DAN PERSEPSI KUALITAS LAYANAN TERHADAP CUSTOMER SATIFACTION DI RESTORAN AYAM BAKAR POJOK KANWA Anniza Rochzana; Jessica Abigail; Irra Chrisyanti Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19781

Abstract

This research intends to examine the effect of word of mouth (WOM), social media, and perceived service quality on customer satisfaction at Ayam Bakar Pojok Kanwa Restaurant. The study is based on the increasingly competitive food and beverage industry, which requires restaurants to combine effective communication strategies with satisfying service experiences. This study adopted a quantitative research design by collecting data through questionnaires administered to 226 respondents who had previously visited the restaurant. Multiple linear regression was employed to analyze the data. The findings indicate that word of mouth as well as perceived service quality demonstrate a significant impact on customer satisfaction, while social media does not have a significant effect. Collectively, all three variables influence customer satisfaction, with an R² value of 40.4%. Among the independent variables, perceived service quality is the dominant factor. These results indicate that improving service quality and promoting positive customer recommendations are essential strategies for enhancing customer satisfaction as well as strengthening customer loyalty within the restaurant sector. Keywords: WoM, social media, perceived service quality, customer satisfaction.
PERAN DIGITAL MARKETING DAN STORYTELLING KULINER DALAM MENINGKATKAN DAYA TARIK PARIWISATA GASTRONOMI JAWA TIMUR Irra Chrisyanti Dewi; Frederick Jonathan; Felix Cahyadi
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.543

Abstract

Pariwisata gastronomi sebenarnya menyimpan peluang besar untuk mendorong pertumbuhan ekonomi daerah. Namun, di Jawa Timur, pemanfaatan digital marketing dan storytelling kuliner masih belum dimaksimalkan secara optimal. Penelitian ini dilakukan untuk mengkaji sejauh mana kedua aspek tersebut memengaruhi daya tarik wisata gastronomi. Pendekatan kuantitatif dengan desain eksplanatori, dilakukan melalui distribusi kuesioner skala Likert pada 230 responden. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling(SEM) berbasis Partial Least Square (PLS). Hasilnya menyajikan bahwa digital marketing memberikan dampak positif dan signifikan pada daya tarik wisata (0,36). Sementara itu, storytelling kuliner memiliki pengaruh yang lebih kuat (0,49). Secara bersama-sama, kedua variabel tersebut mampu menjelaskan sebesar 58% variasi dalam daya tarik wisata gastronomi. Kesimpulannya, integrasi digital marketing dan storytelling kuliner merupakan strategi efektif dalam meningkatkan daya tarik pariwisata gastronomi, dengan storytelling sebagai faktor paling berpengaruh dalam membangun keterikatan emosional wisatawan.
Pemberdayaan UMKM Kuliner melalui Seminar Kewirausahaan Foodpreneurs: Strategi, Tren, Peluang, dan Branding Kuliner Kreatif Irra Chrisyanti Dewi; Hari Minantyo; Otje Herman Wibowo; Victor Kurniawan Yuwono; Tabita Priscilla Alfalianti Barada; Steven Nathanael Wong; Jason Andrean Suryanto; Yumiko Soukotta
CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Vol 4 No 1 (2026): CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Indragiri (UNISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/cemara.v4i1.3552

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kuliner memegang peranan strategis dalam perekonomian nasional, namun menghadapi berbagai tantangan struktural seperti keterbatasan modal, akses pasar, serta kapasitas inovasi produk dan branding yang masih rendah. Kegiatan pengabdian masyarakat ini dilaksanakan dalam bentuk seminar kewirausahaan bertajuk "Foodpreneurs Vol. 1: Kuliner Kreatif, UMKM Produktif" pada Sabtu, 2 Mei 2026 di Gedung Gereja GKI Merisi Indah, dengan tujuan meningkatkan pengetahuan, motivasi, dan kapasitas pelaku UMKM kuliner. Metode pelaksanaan terdiri atas ceramah interaktif oleh empat narasumber ahli, diskusi kelompok, serta pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Materi yang disampaikan mencakup tren kuliner kreatif 2026, pengembangan menu berbasis bahan lokal, identifikasi peluang usaha dan perilaku konsumen, perencanaan usaha sederhana, daya saing pasar, serta strategi branding UMKM. Hasil kegiatan menunjukkan peningkatan rata-rata skor pengetahuan peserta sebesar 42,3% dari pre-test ke post-test, dengan tingkat kepuasan peserta mencapai 87,6%. Peserta mampu memahami konsep foodpreneur, tren kuliner terkini, dan strategi pengembangan usaha kuliner yang berkelanjutan. Simpulan kegiatan ini menunjukkan bahwa pendekatan seminar multipanel dengan narasumber praktisi relevan secara efektif meningkatkan literasi wirausaha pada pelaku UMKM kuliner.
Co-Authors Adrie Oktavio Ahmad Dimas Nurfurqon Aloysius William Pramana Amalia Qatrunnada Al Faranandi Andraenetta, Felicia Anniza Rochzana Apriyeni, Deltri Aretha Shifra Ariyanto, Sudirman Rizki Arnold Suwignyo Assa, Victoria Atmodjo, Nikita Elia Hartono Azka, Mazaya Bahtiar Efendi Barada, Tabita Priscilla Alfalianti Budi, Valencia Setia Cadoret, Ni Luh Melani Callista Fortune Callista Fortune Wahjudi Chelsea, Michelle Choiriyah, Nurul Azizah Devi Ramadhani Hariyono Devi, Ika Mariani Ratna Devina Irtanto Diva, Annastasya Kesya Djunaidi, Nancy Natalia edy susanto Eko Sudarmanto Eleazaar, I Made Jovan Endang Supriatna Engka, Renata Pinkan Meia Erba Kalto Manik Erba Kalto Manik Fabiola Leoparjo Felix Cahyadi Fernaldy, Delvin Ferris Julian Frederick Jonathan Hadiwirawan, Gilbert Ham Sylvia Cindy Hartono Hari Minantyo Hari Minantyo Hartono, Jordy Hendra Kasman Heni Adhianata, Heni Imanuel Billy Andriyanto Isabel, Yoannetta Isdarmanto Iskandar, Ryan Yeremia Iskandar, Zaldy Ivana Hilary Darmawan Jangmi, Beak Jason Andrean Suryanto Jatmiko, Shafira Rahmania Jeanette Magdalene Pekanto Jerry Reyhan Wardanna Jessica Abigail Joko Sulistyo Joko Sulistyo Julian, Ferris Keisya, Kylie Kezia Michelle Caroline Kiki Rizki Makiya Kristian Agung Nugraha Kushandojo, Abigail Hamidy Laela Nur Rokhmah Latifahtur Rahmah Latifahtur Rahmah legito, Legito Lestantyo, Jessica Lofiandy, Nadine Graciela Luthfiyah Nurlaela Mega Intan Permatasari Michael Ricky Sondak Moses Soediro Muhammad Agil Imawan Nabilah Sukma Hadipratista Natalie, Catherine Naufal Safarel Ni Putu Febriana Eka Suputri Nuri Herachwati Nurul Azizah Choiriyah Nurul Azizah Choiriyah Ooi, Philip Pratama Otje Herman Wibowo Otje Herman Wibowo Pasha, Rafi Nawfal Patricia Alberta Prasetio, Yohanna Prasetyon Sepsi Winarno Pryanka, Syalfa Pratama Purwanto, Valicia Geralyn rahmah, latifahtur Restu Auliani Rio Putra Sutan Ibrahim Rissa Megavitry Rukhmana, Trisna Ryan Yeremia Iskandar Sanjaya, Sonia Anggun Santoso, Fulvia Angelina Setiawan, Janet Setyawan, Christabella Eilin Soukotta, Yumiko Sri Wulandari Stelson, Queen Allysha Steven Nathanael Wong Sundjaja, Arya Putra Surya, Junior Putra Suryanto, Jason Andrean Sutandi, Tiara Regina Sutopo, Viony Alexandra Suwignyo, Arnold Tabita Priscilla Alfalianti Barada Tan, Miyuki Kyra Tanaya, Andrew Louis Teguh, Stefany Felicia Theodora Kezia Sudibyo Theodora Kezia Sudibyo Tjahjono, Hartzen Fritz Valerie Michelle Muljono Vallen, Michael Verrellyn, Cherry Victor Kurniawan Yuwono Vincent Loreno Kristiadi Wijaya, I Putu Gede Dharma Wijaya, Jessica Amelia Wijaya, Winie Tania Wijaya, Wisnu Adjie Nata Wong, Steven Nathanael Yedida Esther Giovanni Purnomo Yeung, Zara Harvest Yoewono, Jessica Renata Yohanna Prasetio Young, Michelle Yulianti, Eka Budi Yumiko Soukotta Yusuf, Ari Zahri, Tiara Casela Zaldy Iskandar