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All Journal Journal of Educational Science and Technology Jurnal Manajemen Teori dan Terapan Jurnal Sains dan Teknologi Pangan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Majalah Ilmiah Bijak Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship INTEGRITAS : Jurnal Pengabdian Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Business, Law, and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research on Business and Tourism Indonesian Community Journal Media Pertanian Batara Wisnu : Indonesian Journal of Community Services International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Journal Community Service Consortium The Es Accounting and Finance Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Jurnal Ilmiah Pangan Halal West Science Interdisciplinary Studies
Irra Chrisyanti Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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E ENVIRONMENTALLY SUSTAINABLE BUSINESS MODEL FOR CULINARY MSME’S IN EAST JAVA COASTAL TOURISM AREAS Irra Chrisyanti Dewi; Fabiola Leoparjo; Kristian Agung Nugraha
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20588887

Abstract

This study focuses on the development of an eco-friendly business model for culinary MSMEs in the coastal tourism area of ​​East Java, Indonesia. The rapid growth of culinary MSMEs in this area has resulted in significant environmental challenges, including increased waste and unsustainable resource use. This study aims to develop a model that integrates environmental sustainability with economic growth in the culinary sector, adopting the triple bottom line approach, which encompasses economic, social, and environmental factors. This qualitative study used a case study design. Data were collected from in-depth interviews, observation, and documentation. The analysis focused on eco-friendly business practices, supporting and inhibiting factors, and an eco-friendly business model to improve the profitability and environmental performance of culinary MSMEs and contribute to sustainable tourism practices. This study encourages policymakers, business owners, and other stakeholders to promote an eco-friendly culinary industry in the coastal tourism area of ​​East Java.
PENGARUH STORE ATMOSPHERE, SERVICE QUALITY DAN SOCIAL MEDIA MARKETING TERHADAP CUSTOMER SATISFACTION DI SPREAD CAFE BY TOOTOOMOO SURABAYA Theodora Kezia Sudibyo; Callista Fortune; Irra Chrisyanti Dewi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5713

Abstract

This study aims to analyze the impact of store atmosphere, service quality, and social media marketing on customer satisfaction at Spread Cafe by Tootoomoo Surabaya. In this competitive digital era, understanding the factors that influence customer satisfaction is crucial for the sustainability of businesses, especially in the F&B industry. This study uses a quantitative method with data collection through questionnaires distributed to Spread Cafe customers. A total of 124 respondents were selected as the sample, using purposive sampling technique. The data collected were then analyzed using PLS-SEM with the aid of SmartPLS 4.0 software. The analysis results show that store atmosphere, service quality, and social media marketing each have a positive and significant effect on customer satisfaction. These findings indicate that a comfortable cafe atmosphere, excellent service quality, and effective social media marketing strategies can enhance overall customer satisfaction. This research contributes to cafe managers in formulating marketing and operational strategies focused on customer experience. Furthermore, the results also strengthen the literature regarding the factors that influence customer satisfaction in the context of the local F&B industry.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PESAN MAKANAN GO-FOOD DI KOTA SURABAYA Yedida Esther Giovanni Purnomo; Valerie Michelle Muljono; Irra Chrisyanti Dewi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5717

Abstract

Tujuan dari penelitian ini adalah untuk mempelajari bagaimana kualitas produk, kualitas pelayanan, dan kemudahan penggunaan aplikasi Go-Food di Kota Surabaya memengaruhi keputusan konsumen untuk membeli produk tersebut. Populasi yang diteliti terdiri dari seluruh pengguna aplikasi Go-Food di Surabaya, dan sampel yang diambil menggunakan teknik purposive sampling. Penelitian ini dilakukan secara kuantitatif. Kualitas produk, kualitas pelayanan, dan kemudahan penggunaan digunakan sebagai variabel bebas dan keputusan pembelian digunakan sebagai variabel terikat. Peneliti menggunakan software SmartPLS 4.0 untuk menganalisis data dan mencapai kesimpulan penting. Berdasarkan hasil pengujian hipotesis dengan SmartPLS 4.0, dapat disimpulkan bahwa kualitas produk memengaruhi keputusan konsumen untuk membeli barang atau jasa. Kualitas pelayanan juga berpengaruh signifikan terhadap keputusan pembelian, karena pelayanan yang baik dapat mempengaruhi keputusan konsumen dalam melakukan transaksi. Selain itu, kemudahan penggunaan aplikasi berpengaruh signifikan terhadap keputusan pembelian, karena aplikasi yang mudah digunakan tanpa kendala akan mempermudah konsumen dalam membuat keputusan untuk bertransaksi.
IMPLIKASI BRAND EXPERIENCE TERHADAP BRAND TRUST DAN BRAND LOYALTY PADA COFFEE SHOP DI SURABAYA Fabiola Leoparjo; Irra Chrisyanti Dewi; Otje Herman Wibowo
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5760

Abstract

This study aims to examine the influence of brand experience on brand trust and brand loyalty among coffee shops in Surabaya. The research employs a quantitative method using questionnaire distribution to 115 coffee shop consumers in Surabaya. SEM-PLS analysis reveals that brand experience has a positive and significant impact on building customer trust and loyalty. These findings provide an important foundation for business owners to develop marketing strategies focused on enhancing customer experience quality to strengthen brand relationships.
PERAN DIGITAL MARKETING, BRANDING DAN PRODUCT QUALITY DALAM MEMBANGUN CUSTOMER LOYALTY DI BRAUD BALI Ni Putu Febriana Eka Suputri; Irra Chrisyanti Dewi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7380

Abstract

Penelitian ini menganalisis pengaruh digital marketing, branding, dan product quality terhadap customer loyalty di BRAUD Bali. Pendekatan kuantitatif deskriptif digunakan dalam penelitian ini, dengan data yang diperoleh dari 207 responden menggunakan teknik purposive sampling. Penelitian ini mengaplikasikan kuesioner berbasis Skala Likert dan menganalisis data dengan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa digital marketing, branding, dan product quality memberikan dampak positif yang signifikan terhadap customer loyalty, dengan product quality menjadi faktor yang paling berpengaruh. Model ini dapat menjelaskan dengan jelas variasi customer loyalty, yang mengindikasikan bahwa loyalitas dalam industri kafe dan bakery dipengaruhi oleh product quality, oleh branding dan strategi digital marketing yang terintegrasi. Temuan ini menekankan pentingnya digital marketing dalam membangun hubungan emosional melalui konten yang menarik dan interaksi di media sosial. Branding yang efektif, bersama dengan narasi yang autentik dan nilai-nilai keberlanjutan, memperkuat kepercayaan pelanggan dan mendorong loyalitas. Selain itu, product quality yang konsisten, terutama dari segi rasa, bahan baku, dan penyajian, menjadi dasar bagi kepercayaan pelanggan dan pembelian ulang. Penelitian ini memberikan pemahaman penting bagi pemilik usaha di sektor F&B, dengan menyarankan bahwa strategi menyeluruh yang mencakup digital marketing, branding, dan product quality sangat diperlukan untuk menjaga customer loyalty, terutama di pasar yang sangat kompetitif seperti industri kafe dan bakery di Bali.
Co-Authors Adrie Oktavio Alberta, Patricia Amalia Qatrunnada Al Faranandi Andraenetta, Felicia Apriyeni, Deltri Aretha Shifra Ariyanto, Sudirman Rizki Arnold Suwignyo Assa, Victoria Atmodjo, Nikita Elia Hartono Azka, Mazaya Bahtiar Efendi Barada, Tabita Priscilla Alfalianti Budi, Valencia Setia Cadoret, Ni Luh Melani Callista Fortune Callista Fortune Wahjudi Chelsea, Michelle Choiriyah, Nurul Azizah Devi, Ika Mariani Ratna Devina Irtanto Diva, Annastasya Kesya Djunaidi, Nancy Natalia edy susanto Eleazaar, I Made Jovan Endang Supriatna Engka, Renata Pinkan Meia Erba Kalto Manik Erba Kalto Manik Fabiola Leoparjo Fernaldy, Delvin Ferris Julian Hadiwirawan, Gilbert Hari Minantyo Hari Minantyo Hariyono, Devi Ramadhani Hartono, Ham Sylvia Cindy Hartono, Jordy Hendra Kasman Heni Adhianata, Heni Isabel, Yoannetta Isdarmanto Iskandar, Ryan Yeremia Iskandar, Zaldy Jangmi, Beak Jatmiko, Shafira Rahmania Jerry Reyhan Wardanna Joko Sulistyo Joko Sulistyo Julian, Ferris Keisya, Kylie Kezia Michelle Caroline Kiki Rizki Makiya Kristian Agung Nugraha Kushandojo, Abigail Hamidy Laela Nur Rokhmah Latifahtur Rahmah Latifahtur Rahmah legito, Legito Lestantyo, Jessica Lofiandy, Nadine Graciela Luthfiyah Nurlaela Mega Intan Permatasari Michael Ricky Sondak Moses Soediro Muhammad Agil Imawan Nabilah Sukma Hadipratista Natalie, Catherine Ni Putu Febriana Eka Suputri Nuri Herachwati Nurul Azizah Choiriyah Nurul Azizah Choiriyah Ooi, Philip Pratama Otje Herman Wibowo Otje Herman Wibowo Pasha, Rafi Nawfal Pekanto, Jeanette Magdalene Prasetio, Yohanna Prasetyon Sepsi Winarno Pryanka, Syalfa Pratama Purwanto, Valicia Geralyn rahmah, latifahtur Restu Auliani Rio Putra Sutan Ibrahim Rissa Megavitry Rukhmana, Trisna Ryan Yeremia Iskandar Sanjaya, Sonia Anggun Santoso, Fulvia Angelina Setiawan, Janet Setyawan, Christabella Eilin Soukotta, Yumiko Sri Wulandari Stelson, Queen Allysha Sudarmanto, Eko Sundjaja, Arya Putra Surya, Junior Putra Suryanto, Jason Andrean Sutandi, Tiara Regina Sutopo, Viony Alexandra Suwignyo, Arnold Tan, Miyuki Kyra Tanaya, Andrew Louis Teguh, Stefany Felicia Theodora Kezia Sudibyo Theodora Kezia Sudibyo Tjahjono, Hartzen Fritz Valerie Michelle Muljono Vallen, Michael Verrellyn, Cherry Victor Kurniawan Yuwono Wijaya, I Putu Gede Dharma Wijaya, Jessica Amelia Wijaya, Winie Tania Wijaya, Wisnu Adjie Nata Wong, Steven Nathanael Yedida Esther Giovanni Purnomo Yeung, Zara Harvest Yoewono, Jessica Renata Yohanna Prasetio Young, Michelle Yulianti, Eka Budi Yusuf, Ari Zahri, Tiara Casela Zaldy Iskandar