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All Journal Journal of Educational Science and Technology Jurnal Manajemen Teori dan Terapan Jurnal Sains dan Teknologi Pangan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Majalah Ilmiah Bijak Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship INTEGRITAS : Jurnal Pengabdian Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Business, Law, and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research on Business and Tourism Indonesian Community Journal Media Pertanian Batara Wisnu : Indonesian Journal of Community Services International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Journal Community Service Consortium The Es Accounting and Finance Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Jurnal Ilmiah Pangan Halal West Science Interdisciplinary Studies CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Irra Chrisyanti Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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ANALISIS KESADARAN MEREK, LOYALITAS PELANGGAN, DAN CITRA MEREK MEMENGARUHI MINAT KONSUMEN UNTUK MEMBELI DI CAFÉ ESTUARY YOGYAKARTA Aloysius William Pramana; Vincent Loreno Kristiadi; Irra Chrisyanti Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19766

Abstract

This research explores how brand awareness, loyalty, and image influence customers’ willingness to return and make repeat purchases at Café Estuary Yogyakarta. The study was motivated by the growing competition to establish a solid brand identity in order to maintain customer loyalty and encourage recurrent purchases. A data-driven correlational method was used, with data gathered via a Likert-scale questionnaire that was distributed to 200 respondents selected through purposive sampling. The data was subsequently examined through multiple linear regression analysis, supported by tests for validity, reliability, and classical assumptions. The findings reveal that, in general, all the factors significantly impact the intention to repurchase. When examined on its own, brand awareness appears to have little impact (sig. 0.076). On the other hand, both brand loyalty and brand image have a clear and positive influence (sig. 0.000). Furthermore, the R² value of 0.827 indicates that these three factors account for 82.7% of the variation in consumers’ intention to repurchase. These results highlight that while brand awareness alone isn't enough to drive repeat purchases, brand loyalty and brand image are much more influential in shaping consumer behavior. Keywords: brand recognition, customer loyalty, brand perception, the likelihood of repeat purchases
Inovasi Produk Cassava Japanese Cheesecake Terhadap Uji Organoleptik: Product Innovation of Cassava Japanese Cheesecake Based on Organoleptic Testing Otje Herman Wibowo; Irra Chrisyanti Dewi; Fabiola Leoparjo; Hari Minantyo; Ham Sylvia Cindy Hartono; Patricia Alberta; Jeanette Magdalene Pekanto; Devi Ramadhani Hariyono
Jurnal Ilmiah Pangan Halal Vol. 8 No. 1 (2026): Jurnal Ilmiah Pangan Halal
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jiph.v8i1.23604

Abstract

This study aims to develop a gluten-free Japanese cheesecake by substituting wheat flour with boiled cassava (Manihot esculenta Crantz) as a local food ingredient. The growing demand for gluten-free bakery products and Indonesia’s dependence on imported wheat flour encourage the utilization of cassava as an alternative raw material. This research employed a descriptive quantitative approach using three formulations: 100% wheat flour, 50% wheat flour–50% cassava, and 100% cassava. Organoleptic tests were conducted with 90 respondents to evaluate taste, aroma, texture, color, and overall appearance using a five-point hedonic scale. The results indicated that cassava-based Japanese cheesecake was well accepted by respondents, with the 100% cassava formulation obtaining the highest preference score. The substitution of wheat flour with cassava did not significantly alter the characteristic soft, moist, and fluffy texture of Japanese cheesecake. This product innovation demonstrates that cassava can be effectively utilized as a gluten-free alternative ingredient while increasing the economic value of local commodities and offering a healthier dessert option for consumers with gluten intolerance.
Risk Management in Strategic Decision Making: A Case Study of Culinary MSME’s in Surabaya Irra Chrisyanti Dewi; Fabiola Leoparjo; Otje Herman Wibowo
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5510

Abstract

This research aims to get a better understanding of how small and medium-sized enterprises (SMEs) in Surabaya's food sector are incorporating risk management into their strategic decision-making processes. Even though they have already had a significant impact on Indonesia's economy, these culinary MSMEs face several financial, operational, and commercial challenges that might hinder their continued success in the future. Thus, a qualitative case study was conducted on five food-related MSMEs situated in Surabaya that had just undergone strategic changes. Based on in-depth interviews and participatory observation, the data was analyzed using theme coding and risk matrices according to ISO 31000 (2018). The analysis found that the two biggest operational risks are supply delays and being too reliant on vendors. Financial risk comes from fluctuations in prices, whereas market risk is characterized by variations in consumer preference. In response to these challenges, MSMEs have turned to digitalization, menu expansion, partnerships with local suppliers, and pre-order systems, among other strategies. Through enhancing corporate resilience, these strategies demonstrate a realistic and systematic application of risk management ideas. To bridge the gap between theory and practice regarding risk management implementation among MSMEs situated in urban regions, the study's results may be used by policymakers and business development programs to construct risk-aware support mechanisms. In the end, it proves that even tiny businesses with little resources can benefit greatly from organized risk analysis when making strategic choices.
Co-Authors Adrie Oktavio Ahmad Dimas Nurfurqon Aloysius William Pramana Amalia Qatrunnada Al Faranandi Andraenetta, Felicia Anniza Rochzana Apriyeni, Deltri Aretha Shifra Ariyanto, Sudirman Rizki Arnold Suwignyo Assa, Victoria Atmodjo, Nikita Elia Hartono Azka, Mazaya Bahtiar Efendi Barada, Tabita Priscilla Alfalianti Budi, Valencia Setia Cadoret, Ni Luh Melani Callista Fortune Callista Fortune Wahjudi Chelsea, Michelle Choiriyah, Nurul Azizah Devi Ramadhani Hariyono Devi, Ika Mariani Ratna Devina Irtanto Diva, Annastasya Kesya Djunaidi, Nancy Natalia edy susanto Eko Sudarmanto Eleazaar, I Made Jovan Endang Supriatna Engka, Renata Pinkan Meia Erba Kalto Manik Erba Kalto Manik Fabiola Leoparjo Felix Cahyadi Fernaldy, Delvin Ferris Julian Frederick Jonathan Hadiwirawan, Gilbert Ham Sylvia Cindy Hartono Hari Minantyo Hari Minantyo Hartono, Jordy Hendra Kasman Heni Adhianata, Heni Imanuel Billy Andriyanto Isabel, Yoannetta Isdarmanto Iskandar, Ryan Yeremia Iskandar, Zaldy Ivana Hilary Darmawan Jangmi, Beak Jason Andrean Suryanto Jatmiko, Shafira Rahmania Jeanette Magdalene Pekanto Jerry Reyhan Wardanna Jessica Abigail Joko Sulistyo Joko Sulistyo Julian, Ferris Keisya, Kylie Kezia Michelle Caroline Kiki Rizki Makiya Kristian Agung Nugraha Kushandojo, Abigail Hamidy Laela Nur Rokhmah Latifahtur Rahmah Latifahtur Rahmah legito, Legito Lestantyo, Jessica Lofiandy, Nadine Graciela Luthfiyah Nurlaela Mega Intan Permatasari Michael Ricky Sondak Moses Soediro Muhammad Agil Imawan Nabilah Sukma Hadipratista Natalie, Catherine Naufal Safarel Ni Putu Febriana Eka Suputri Nuri Herachwati Nurul Azizah Choiriyah Nurul Azizah Choiriyah Ooi, Philip Pratama Otje Herman Wibowo Otje Herman Wibowo Pasha, Rafi Nawfal Patricia Alberta Prasetio, Yohanna Prasetyon Sepsi Winarno Pryanka, Syalfa Pratama Purwanto, Valicia Geralyn rahmah, latifahtur Restu Auliani Rio Putra Sutan Ibrahim Rissa Megavitry Rukhmana, Trisna Ryan Yeremia Iskandar Sanjaya, Sonia Anggun Santoso, Fulvia Angelina Setiawan, Janet Setyawan, Christabella Eilin Soukotta, Yumiko Sri Wulandari Stelson, Queen Allysha Steven Nathanael Wong Sundjaja, Arya Putra Surya, Junior Putra Suryanto, Jason Andrean Sutandi, Tiara Regina Sutopo, Viony Alexandra Suwignyo, Arnold Tabita Priscilla Alfalianti Barada Tan, Miyuki Kyra Tanaya, Andrew Louis Teguh, Stefany Felicia Theodora Kezia Sudibyo Theodora Kezia Sudibyo Tjahjono, Hartzen Fritz Valerie Michelle Muljono Vallen, Michael Verrellyn, Cherry Victor Kurniawan Yuwono Vincent Loreno Kristiadi Wijaya, I Putu Gede Dharma Wijaya, Jessica Amelia Wijaya, Winie Tania Wijaya, Wisnu Adjie Nata Wong, Steven Nathanael Yedida Esther Giovanni Purnomo Yeung, Zara Harvest Yoewono, Jessica Renata Yohanna Prasetio Young, Michelle Yulianti, Eka Budi Yumiko Soukotta Yusuf, Ari Zahri, Tiara Casela Zaldy Iskandar