Article Per Year (5 Year)
p-Index From 2021 - 2026
3.369
P-Index
This Author published in this journals
All Journal Mozaik Humaniora Lakon : Jurnal Kajian Sastra dan Budaya KEMBARA Journal of Language and Literature Language Literacy: Journal of Linguistics, Literature, and Language Teaching Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Capture : Jurnal Seni Media Rekam Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Anaphora: Journal of Language. Literary and Cultural Studies Tuturlogi: Journal of Southeast Asian Communication Journal of Feminism and Gender Studies TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal of English in Academic and Professional Communication Journal of Language, Communication, and Tourism Journal Of Humanities Community Empowerment Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Feminism and Gender Studies (JFGS) Journey: Journal of English Language and Pedagogy
Ghanesya Hari Murti
Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Language, Communication, and Tourism

 1 
Semiotic Analysis of the H&M Conscious Exclusive A/W20 Advertisement: Exploring Sustainability Issues and Greenwashing Practices Emillia Della; Naila Oxandiya; Ghanesya Hari Murti; Gullit Tornado Taufan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6130

Abstract

This study investigated the sustainability claims of H&M’s Conscious Exclusive A/W20 campaign, focusing on the potential use of greenwashing strategies. The research addressed the gap between the brand’s eco-friendly image and its actual practices. Using Roland Barthes’ semiotic method, the study examined the visual and verbal signs in the advertisement to uncover their denotative and connotative meanings. The findings revealed that while the campaign promoted environmental responsibility through recycled materials, its messages largely served as marketing tools rather than evidence of genuine sustainable practices. It means that there was a gap between the sustainability claims and actual practices in the campaign. The advertisement falls under the category of Green-washed Commercial Advertising, indicating that H&M’s sustainability narrative might be more symbolic than substantive. From the results of this study, it can be concluded that transparency is essential for brands to avoid misleading consumers and to ensure trust in sustainability efforts.
Visualization of Patriarchal Culture in the Film Kartini (2017): A Semiotic Analysis by John Fiske Pratiwi, Rizky Indah; Kartika, Bambang Aris; Hartanto, Denny Antyo; Murti, Ghanesya Hari
Journal of Language, Communication, and Tourism Vol. 2 No. 2 (2024): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v2i2.5035

Abstract

Film is a medium that represents various socio-cultural realities, enabling the visualization and depiction of social issues, one of which is the culture of patriarchy. Patriarchy is a term used to describe a social system where power, control, and authority are primarily in the hands of men or male figures. Patriarchy is a central theme in the film Kartini. Therefore, the aim of this study is to reveal and understand the hidden meanings that depict the visualization of patriarchal culture in the film Kartini. This study employs a qualitative research method, utilizing John Fiske's semiotic analysis approach. The findings of this research indicate that patriarchal culture is visualized through John Fiske's three codes of encoding, including 1) reality, 2) representation, and 3) ideology, demonstrating that patriarchal culture remains influential in affecting women's lives.
Co-Authors Akbar, Syaiful Albert Tallapessy Anas Ahmadi Andang Subaharianto Bambang Aris Kartika, Bambang Aris Degita Danur Suharsono Degita Danur Suharsono Emillia Della Erna Cahyawati Fina Zahra Gullit Tornado Taufan Gullit Tornado Taufan Hairus Salikin Hartanto, Denny Antyo Ikwan Setiawan Imam Basuki Imam Basuki Irana Astutiningsih Jourdan Eden Nico Julien Arief Wicaksono Kamal , Mushthofa Kristianto, Nugroho Lestari, Yurike Ayu Liyana Khairunnisa Mushthofa Kamal Mushthofa Kamal Nadya Afdholy Naila Oxandiya Ni Luh Ayu Sukmawati Nico, Jourdan Eden Nila Susanti Ningsih, Ana Widia Nisrina, Nadia Meivitasari Putri Rizal Octofianto Datau Rizky Indah Pratiwi, Rizky Indah Rizqi Febrian Pramudita Samsudin, Asep Setiarini, Rimbi Budi Suharijadi, Didik Suharsono, Degita Danur Supiastutik Supiastutik Surayya, St. Ayu Suwargono, Eko Sylvia, Sylvia Talapessy, Albert Taufan, Gullit Tornado Wardani , L. Dyah Purwita Wardani SWW, L. Dyah Purwita Wicaksono , Julien Arief Wicaksono, Julien Arief